
Networking and Marketing Made Simple
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
Latest episodes

Sep 30, 2024 • 15min
A Bittersweet Update on LinkedIn Collaborative Articles
With a heavy heart, I share some news about changes to LinkedIn's collaborative articles.
Since their launch, these articles have brought our community together, allowing us to share insights and learn from one another.
However, in response to feedback, LinkedIn is making significant changes that will affect how we engage with these valuable resources.
🔹 The Gold Community Top Voice Badge is Being Retired:
Starting October 8, 2024, LinkedIn will discontinue automatically awarding the gold Community Top Voice badge for contributions to collaborative articles.
This decision, aimed at maintaining high-quality standards, means we will no longer see these badges awarded automatically.
🔹 What This Means for You:
If you currently hold a gold badge, it will expire within 60 days of when it was awarded.
Those who earn a badge on or after October 8 will have it until December 7, 2024.
🔹 Top Voice Program Remains:
While the Top Voice (blue badge) program will continue, it’s now invitation-only and managed by LinkedIn’s editorial team.
It’s a reminder that recognition may not come as easily, but it remains an aspiration for many.
This change marks the end of an era for collaborative articles, and it’s hard not to feel a sense of loss.
They’ve fostered such incredible discussions and connections within our community.
📹 In this podcast episode, I reflect on these changes and share ways we can still contribute meaningfully to collaborative articles moving forward.
I hope you’ll join me in navigating this transition together.
Let’s cherish the memories of what we’ve built together and continue to support one another through this change.
Don't forget to click here to download my "Perfect LinkedIn Profile" Infograph:
https://networkacademy.kartra.com/page/OptimizeLinkedin

Sep 27, 2024 • 30min
The Power Of Outsourcing Parts Of Your Business
About Dan and his company Talently:
🇿🇦 Unlock World-class Talent from South Africa 🇿🇦
Finding top-tier talent for your sales, marketing, support, or finance departments is a huge time suck and challenge.
At Talently, we've redefined talent acquisition with our meticulous 5-step interview process, ensuring we unearth the cream of the crop, the top 2% of South African talent.
Imagine having access to a pool of skilled professionals without the hassle of recruitment and for 70% less than hiring local talent – that's the Talently advantage!
🚀 Why Talently?
✨ Unmatched Offshore Talent: We don't settle for anything less than extraordinary. Our rigorous process guarantees that you get the best of the best.
✨ Hassle-Free Recruitment: Say goodbye to recruitment headaches. We handle all the hard work, so you can focus on what you do best – growing your business.
✨ Seamless Integration: Our talent seamlessly integrates directly into your team. We take care of the employment docs, payroll, taxes, etc.
You get top-talent full-time.
The best part....our talent starts at $2,500/m.
Curious to experience the Talently difference?
📅 Book a time with our team now and elevate your business to new heights! 🚀
Find out more here:
https://www.linkedin.com/in/danseligmanletsconnect/
https://hirewithtalently.com/
Want to grow and scale your business to new heights?
Then hop on a call with myself and Nancy to talk about joining our Expert Authority group coaching mastermind here:
https://scottaaron.as.me/expertauthorityconsult

Sep 26, 2024 • 35min
How To Showcase Yourself As An Expert On LinkedIn
In today's episode, we’ll be breaking down the essential steps to position yourself as a leader, build trust, and ultimately unlock your business’s full potential.
First, let’s talk about what business authority means.
It’s more than just being recognized, it's about being trusted as a go-to resource in your field.
This trust is what sets you apart from competitors and keeps your audience coming back.
1. Identify and Focus on Your Niche Of Your Ideal Client On LinkedIn
2. Build High-Quality, Valuable Content for Your Network On LinkedIn
3. Leverage Social Proof and Thought Leadership by Gathering LinkedIn Recommendations
4. Optimize Your LinkedIn Profile For Your Online Presence
Establishing expert authority is a journey, not a sprint.
It requires consistency, a deep understanding of your audience, and a commitment to providing real value.
Want to learn how you can work with us or the next year to grow, optimize, and scale your business?
Book a complimentary call with us here:
https://scottaaron.as.me/expertauthorityconsult

Sep 25, 2024 • 26min
How A Marketing Strategy Can Skyrocket Your Business
Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years.
She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results.
With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff.
Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful.
Let Sarah guide your marketing journey and unlock the secrets to success :)
Connect with Sarah here:
https://www.linkedin.com/in/sarahnoelblock/
https://www.sarahnoelblock.com/
Want to work directly with myself and Nancy to help you grow and scale your business over the next 12 months?
Use this link to book a free strategy session with us:
https://scottaaron.as.me/expertauthorityconsult

Sep 24, 2024 • 27min
Revenue Strategies for 2024 and Beyond
Stephen Blackburn & Stephen Johnson started their journey into online business as a way to fund their music career but as fate would have it, they ended up discovering a new talent they possessed…MARKETING.
They went on to scale their first E-commerce business from 0 to $209k in just 7 months, which was followed by a list of other successful online businesses.
They have now helped thousands of businesses across the world improve their marketing and automation, and make more money online.
Rich From Anywhere is the most powerful digital marketing mentorship for online coaches/consultants and ambitious entrepreneurs who have some momentum in their business but are looking to take their marketing game to a whole new level!
Connect with them here:
https://www.linkedin.com/company/rich-from-anywhere/
https://www.facebook.com/vamplivemarketing
https://www.instagram.com/richfromanywhere/
https://www.richfromanywhere.com
Interesting in working with myself and Nancy over a full year to help you scale, grow, and optimize your business operations?
Then use this link to book a call with us to learn more about joining our Expert Authority Group Coaching Mastermind:
https://scottaaron.as.me/expertauthorityconsult

Sep 23, 2024 • 17min
LinkedIn's Best Kept Secret
LinkedIn's Best Kept Secret? LinkedIn Newsletters!
Unlock the power of LinkedIn Newsletters and discover how this hidden gem can elevate your professional presence!
In this episode, we’ll explore the ins and outs of LinkedIn Newsletters, including:
🔍 What Are LinkedIn Newsletters?Learn about this unique feature that allows you to share valuable content with your connections and beyond.
🛠️ How to Create Your Own Newsletter:Step-by-step instructions on setting up your LinkedIn Newsletter to reach your audience effectively.
📈 Boosting Engagement and Visibility:Discover strategies to maximize your newsletter’s reach, ensuring your content gets seen by the right people.
📊 Using Newsletters for Lead Generation:Find out how to leverage your newsletter to generate leads, capture emails, and grow your network.
Join me as we dive into this game-changing tool that can help you build authority, engage your audience, and expand your professional opportunities.
Don’t miss out on this essential guide to LinkedIn’s best-kept secret!
You still have time to jump into our FREE 5-Day "Scale Your Business" workshop which starts today and goes until Friday, September 27th.
Join here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Sep 20, 2024 • 26min
How To Automate Your Investing Strategy
About Logan Weaver:
I aspire to be the most consistent person in the room.Highly motivated first-time founder with a deep interest in learning how technologies work and finding ways to improve them.
I am a strong believer that nothing great is ever built alone, and am passionate about consistently evolving as a leader and team member in order to form extremely strong systems where everyone involved not only benefits, but can even create something that generates value for a broader community as well. Always learning.
About Surmount.ai:
Surmount is first of its kind automated investing platform that lets investors automate their existing brokerage accounts with automated investment strategies & smart portfolios.
Why does Surmount exist?
The project initially started as a way to provide our friends & family with the ability to access our own investment strategies, but we quickly realized that there wasn’t a platform where we could offer a way to share our strategies at low cost with high accessibility - so we built Surmount!
Find out more here:
https://surmount.ai/
Don't forget to register for our FREE "Scale Your Business" workshop here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Sep 19, 2024 • 13min
Debunking Sales Funnel Myths: Why Most Advice is Wrong
In this episode, Nancy and I break down some of the biggest myths surrounding sales funnels and reveal what really works in today’s digital marketing landscape.
From misconceptions about driving traffic to the truth about automation and customization, we’ll give you actionable strategies to optimize your funnel for better conversions.
Learn why more traffic doesn’t always equal more sales, how to tailor your funnel to your audience, and the importance of analytics and A/B testing to drive real results.
Tune in to transform your sales funnel strategy today! 🎧
Don't forget to sign up for our FREE "Scale Your Business Workshop" from September 23rd - 27th:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Sep 18, 2024 • 25min
The Scalar Light Revolution: Healing Through Energy
About Tom Paladino:
The Scalar Light instruments have been perfected and can identify and negate the molecular intelligence of pathogens embedded in a photograph.
Currently, over 400,000 species of viruses, bacteria, fungi, and protozoan can be identified and negated by way of these custom-built Scalar Light instruments.
Thus, my Scalar Light research and practice offer humanity the prospect of excellent health.
Additionally, the Scalar Light instruments can impart the Scalar Light intelligence of micro-nutrients upon the photographic force fields of people, animals and plants. Many people attest to the benefits of the Scalar Light Nutrient Program.
The Scalar Light instruments can balance and harmonize brain waves as well as the chakras. I believe that Scalar Light will serve as a new and effective protocol for psychological and emotional conditions.
All Scalar Light sessions impart non-physical divine light upon photographs of people, animals, plants, and objects.
15 days of FREE Scalar Light sessions are available to the general public on the home page: www.scalarlight.com
Don't forget to register for our FREE "Scale Your Business" workshop here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop

Sep 17, 2024 • 27min
How To Unleash Your Networking Skills
Michael Forman is renowned for his exceptional communication skills and distinguished expertise in the realm of networking, and he is the author of the book “Networking Unleashed”, which he adeptly transforms into an engaging and financially rewarding experience.
He is a leading authority in the field and is highly sought after for his captivating presentations on the subject. Through his extensive repertoire of engagements, he has consistently contributed to the substantial enhancement of corporate profitability.
Beyond his professional accomplishments, Michael is a distinguished Veteran of Desert Storm, a testament to his commitment to service. While he finds great fulfillment in public speaking, his foremost devotion is to his wife and two sons, with whom he resides in Cumming, Georgia.
For further insights and information, please visit www.MichaelAForman.com.
Don't forget to register for our FREE "Scale Your Business" workshop here:
https://www.thetimetogrow.com/scaleyourbusinessworkshop