Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode, we talk about how Laura made the mistake of ghosting her email subscribers for months — only to return to them pushing a pricey offer, hoping to cash in on affiliate commissions. That didn’t go well. We chat about her approach to writing marketing emails now, the importance of building trust, why laziness is a part of her brand, how being decidedly different has helped her attract a huge following, AND her new book: Tough Titties: On Living Your Best Life When You’re the F-ing Worst’. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Pre-order Laura’s book, “Tough Titties”: https://www.talkingshrimp.com/book Sign up for Laura’s newsletter on her website, Talking Shrimp: https://www.talkingshrimp.com/ Laura Belgray on Instagram: https://www.instagram.com/laurabelgray/ (And if you haven’t already, sign up for my newsletter here: https://emancopyco.com/emailrules) If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in hiring me to write your emails, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity. In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to other business coaches on social media and spending too much time trying to become popular online. Now, she’s focused on being comfortable with her own experiences and skills to find the success she's looking for. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Dielle’s website: https://diellecharon.com Dielle’s podcast: Black, Banked, and Booked Out Dielle’s free training: https://diellecharon.com/free-training Join Eman's newsletter and get her 35-minute email class for FREE If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way. In this episode of Mistakes That Made Me, the Zooks describe how putting less energy into new ideas and more energy into refining existing ideas has created two reliable, profitable, and intentional businesses for them. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Wandering Aimfully: https://wanderingaimfully.com/ Teachery: https://www.teachery.co/ Jason and Caroline’s podcast, 'What is it all for?': https://wanderingaimfully.com/podcast/ Caroline’s productivity hacks in Notion: https://wanderingaimfully.com/notion/ Caroline's TEDx Talk, 'Find Your Inner Artist' Eman's Email Rules (Free 35-minute email class) If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do the same thing for ourselves. As Amy puts it, "It’s difficult to do for yourself what you do naturally for your clients". Listen to this episode to understand how they bounced back from their launch failure. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Business Badassery podcast More on Kirsty Fanton: https://kirstyfanton.com More on Amy Posner: https://amyposner.com Amy Posner on YouTube: @amyposner7096 On Instagram: @kirsty.fanton and @amyrposner Link to Kirsty's Instagram announcement Eman’s Email Rules If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Every Black woman knows what it means to play the “Nice Black Girl" in the workplace. Just like every Black woman knows what it means to be labeled the “Angry Black Woman”. Between these two labels, Black women have to make hard choices about how they engage, disagree, and work with their colleagues and clients, while maintaining their professional integrity and sense of identity and well-being. In this episode of Mistakes That Made Me, I interview ethnic and gender pay gaps consultant Michelle Gyimah about how she navigated client relationships as a Black woman who was trying to avoid being stereotyped as the "Angry Black Woman". Michelle shares the mistake this led her to make, and what you can learn from it. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Michelle Gyimah on LinkedIn: https://www.linkedin.com/in/michellegyimah Michelle’s website Equality Pays: https://www.equalitypays.co/ Michelle’s podcast Better Money Conversations: https://pod.link/1601188183 If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Why is the idea of earning 6 figures of revenue so coveted? And why are we willing to make *so* many sacrifices to get there? In this episode of Mistakes That Made Me, I interview self-transformation coach LaYinka Sanni about how she dropped thousands of pounds on a coach that promised her she could make 6 figures A MONTH...when she wasn't even making £1000 a month. LaYinka quickly realised she wasn't ready for this programme, and she was left feeling worse about her ability to run a successful business. You’ll hear how LaYinka came to terms with her mistake and how she eventually achieved business success. We also break down why she was so focused on earning 6 figures, so early on in her career. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Join Like a Boss, my 12-week mastermind for copywriters (Doors close TODAY on 30th January) LaYinka Sanni LaYinka Sanni on YouTube: @LaYinkaSanni Episode 7: Rejecting what made me rich with Tarzan Kay Eman’s Email Rules If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need. In this episode of Mistakes That Made, I talk with email marketing and storytelling expert Tarzan Kay about the dangers of online courses and coaching that use persuasive marketing tactics to take advantage of people. We talk about how these tactics can work on even the savviest of business people and how this can be detrimental to those who are new to the online business world. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Tarzan Kay Tarzan Kay on Instagram: @tarzan_kay Episode 2: Going and Growing Too Slow with Belinda Weaver Eman’s Email Rules Join Like a Boss, my 12-week mastermind for copywriters Listen to my private podcast: Like a Boss – Success Stories from Graduates If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

I’m back! Season 2 of Mistakes That Made Me returns on the 23rd January. Here’s what you need to know. The links I mention: Eman’s Week of Workshops Join Like a Boss, my 12-week mastermind for copywriters Listen to my private podcast: Like a Boss – Success Stories from Graduates And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

In the final episode of season one, Eman talks to Emily Thompson – co-founder of podcast and community Being Boss, and retail brand Almanac Supply, Co. Emily opens up about the time her business partner quit on her (in a Slack message), and reflects on what she learnt from choosing the wrong co-founder for her dream retail business. It turns out, some people were meant to be business owners. Others... were not. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode: Join Like a Boss, my 12-week mastermind for copywriters Being Boss podcast Being Boss Club on Instagram: @beingbossclub Almanac Supply Co. Eman’s Email Rules If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Sometimes, we don’t know when or how to say no. My guest for this episode is Star Melancon. Star is a scientist turned entrepreneur who struggled with setting boundaries in her corporate workplace before launching her own financial consulting business. Star thought removing herself from the corporate environment would restore her ability to set boundaries and give her a healthy work-life balance. But Star learned that without true transformation, she would continue the same people-pleasing practices that led to serious physical and mental health consequences. That mistake forced her to turn inward and figure out what made her put everyone else's needs before her own. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode: Join Like a Boss, my 12-week mastermind for copywriters SHEbuildingHER Star Melancon on Instagram: @shebuildingher_ca Eman’s Email Rules If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit