
Mistakes That Made Me
Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success.Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business.Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
Latest episodes

Aug 13, 2024 • 40min
Celebrating 2 years of Mistakes That Made Me & what we've learned about mistakes along the way – with Eman & Zuri
It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners.Find the transcript of this episode on my site, emancopyco.com/podcastLinks from this episode:Behind the scenes of Mistakes That Made Me: emancopyco.com/bts More on Zuri Berry: zmcpodcasts.comIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Jul 30, 2024 • 1h 3min
[OLDIE BUT GOODIE] Seeking Internet Fame with Dielle Charon
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes.But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity.In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to other business coaches on social media and spending too much time trying to become popular online. Now, she’s focused on being comfortable with her own experiences and skills to find the success she's looking for.Find the transcript of this episode on my site, emancopyco.com/podcastLinks from this episode:Dielle’s website: https://diellecharon.comDielle’s podcast: Black, Banked, and Booked OutDielle’s free training: https://diellecharon.com/free-trainingJoin Eman's newsletter and get her 35-minute email class for FREEIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopycoAnd if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Jul 15, 2024 • 55min
[OLDIE BUT GOODIE] The Fear of Visibility with Jennifer Ogunyemi
Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founder of Sisters in Business, the largest organization in the UK dedicated to inspiring, connecting, and elevating Muslim women in business. Jennifer serves as a mentor to countless Muslim women. But before her business took off, she struggled with how to show up visibly in her business. In fact, while her business was taking off, no one knew that a Black woman was behind it. That led her to miss out on opportunities and affirmation as a business owner. Now, she encourages Muslim women to show up for themselves. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:Jennifer on IG: @jennifer.ogunyemi Sisters in BusinessEman’s Email RulesIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com/contact.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Jul 1, 2024 • 1h 1min
[OLDIE BUT GOODIE] Going and Growing Too Slow with Belinda Weaver
Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on it. While she waited to perfect the site, other content creators jumped on the same idea and ran with it. That mistake led her to really think about her work-life balance, the speed at which she works, and how to differentiate herself from competitors better. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode:Belinda WeaverHot Copy podcastEman’s Email RulesIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco. And if you’re interested in working with me, visit emancopyco.com.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Jun 18, 2024 • 11min
Oldie But Goodie Series Explained
It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever. Check it out. Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Jun 4, 2024 • 1h 36min
"Ignoring my cash flow almost cost me my business" with Sandra Booker
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners.We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look out for when spending money on tools.Links from the show:https://sidekickcoo.com https://sidekickcoo.com/great-big-list-of-kpis https://emancopyco.com/627 (This is an affiliate link for The 627 Advisory Board)Find the transcript of this episode on my site, emancopyco.com/podcastIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopycoLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

May 21, 2024 • 27min
[TEASER] 3 Things I’d Do if I Were Starting My Business All Over Again
Today, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for just $1. Yes, $1!!Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May.Hope to see you in there! :) Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

May 7, 2024 • 1h 23min
“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!)In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business.I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury.Together, we examine how tying your identity too closely to business successes can often be disastrous. Laura’s website: https://www.laurajanebarnes.com/Laura on Instagram: @heyitslaurajaneLaura on LinkedIn: https://www.linkedin.com/in/heyitslaurajane/“It Costs That Much” on Spotify: https://open.spotify.com/track/4nu49nwy5BZ2OVGQlWVLea?si=16b40becd4064778“We Don’t Owe You Affordability” on Spotify: https://open.spotify.com/track/4PmbzVBboRLPKzSAxn0RGG?si=3ed4fcdd30234e34Find the transcript of this episode on my site, emancopyco.com/podcastIf you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Apr 23, 2024 • 1h 13min
32 of my favourite things (for my 32nd birthday 🥳)
It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things.Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉Thanks for listening! Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

35 snips
Apr 9, 2024 • 1h 10min
How to Do Email Successfully in 2024 with Eman & The Marketing Meetup
We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right.Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo.I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cleaning, making unsubscribing easy, maximising subscriber engagement, nurturing subscribers, and sending targeted, relevant emails.I did this presentation as a webinar for The Marketing Meetup, a community of 50,000 marketers last month. Hope you love it! :)If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopycoLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit