Are you struggling to balance your work and personal life? Do you find it difficult to set boundaries while working from home?In this podcast episode, our co-founder, Alex Birkett, is joined by Bridget Poetker, Director of Growth at Loop & Tie. She also co-hosted a pod called Self Control & Cheese to help 20-somethings in b2b tech navigate their personal and professional lives. Alex and Bridget reflect on their early twenties and ambitious mindsets but acknowledge the importance of balance as they have progressed in their careers. They emphasize the value of structure, setting expectations, and planning ahead. They also discuss the challenges of working remotely and the need to consciously take breaks and rest in order to be more productive.They also touch on the importance of company culture and ask tough questions during job interviews to determine if it aligns with the candidate's needs. They suggest that interviews should be a two-way street, with the candidate also interviewing the company to ensure a mutual fit.Overall, this episode provides valuable insights and advice for anyone struggling to balance their work and personal life. So take a break from the constant consumption of content and give this episode a listen!TopicsSmall vs Big StartupsExpectations of a Role Importance of Brand Building a Brand StrategySEO Content Quality Capturing DemandContent Creation at G2Content Quality vs Quantity Work Smarter, Not Harder Brand-Centric MarketingPodcast Experience Consuming Content and Depression Simplicity in Marketing Productivity Paradox Work-Life BalanceFeedback and Autonomy Success TheaterShow LinksVisit Loop & TieConnect with Bridget Poetker on LinkedIn, and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this podcast episode, we are joined by Jonathon Reilly, the co-founder and COO of Akkio, who focuses on driving the company’s mission of making it incredibly easy for people who work with data to leverage AI.Jon discussed the importance of user experience design in building a successful product. He explained that his motivation for creating Akkio came from his frustration with the difficulty of extracting value from data in various businesses. To ensure that Akkio is a user-friendly tool, Jon and his team strive to create a B2C quality experience in a B2B application.He emphasizes the importance of setting ambitious goals and thinking big when starting a company. Jon also discusses the challenges of natural language processing as well as the impact of AI on businesses. He shares his unconventional opinions on risk and experience in business and offers valuable advice for new parents.Overall, this episode is packed with valuable insights and advice for anyone interested in entrepreneurship, AI, and user experience design. So, if you want to learn more about Jon's journey and his thoughts on these topics, be sure to tune in to this episode.TopicsLearning at a Small StartupThe Excitement of GrowthChallenging GoalsBuilding and Adoption of Machine Learning ModelsConcerns about Using AI ToolsBenefits of Large Language ModelsHigh Bar for QualityImportance of Customer SupportRapid Pace of Innovation and ContentEase of Use and Machine LearningIncentive StructuresWorking at a Startup vs. Large BusinessHiring for AgencyParenting and Work-Life BalanceShow Links Check out AkkioConnect with Jonathon Reilly on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

As a founder, it can be tough to balance work and personal life, make tough decisions, and stay motivated.In this episode, Alexa Grabell, founder of Pocus, shared some valuable insights and advice for other founders out there. Alexa is the co-founder and CEO of Pocus, the first Product-Led Sales (PLS) platform. Pocus helps go-to-market teams use data to improve customer acquisition, conversion, and expansion - without relying on engineers. Alexa’s passion for PLS began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.Alexa also shared her experience as a first-time founder and how she has learned to delegate tasks to her team members. She emphasized the importance of hiring the right people and putting them in the right positions to do their best work.Overall, Alexa's journey highlights the importance of flexibility, adaptability, and a willingness to learn and evolve. By prioritizing your team, setting goals, and staying true to your vision, you can navigate the challenges of building a successful startup.If you want to hear more about Alexa Grabell's journey be sure to listen to this episode.TopicsEmpowering Women in TechCreating a Culture for Female FoundersBuilding a Diverse TeamProduct Led Sales Challenges of Building Internal Data SystemBuilding vs BuyingInvestment from Design Partners Creating a Category Building a CommunityLearning as a Founder Empowering OthersFinding a Peer Group Passion and Trade-offs Prioritizing Self-CareRecruiting ProcessMarketing as the First HireShow LinksConnect with Alexa Grabell on LinkedIn, TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Partnerships can make or break a business.In this episode, we are joined by Barrett King, currently the Senior Manager-Global Go-to-Market Strategy, Partner Ecosystem at HubSpot. He is a highly motivated and results-driven professional with over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. He is skilled in identifying and cultivating new business opportunities, driving revenue growth, and establishing successful sales channels. Barrett emphasized the importance of studying partners and their impact on the customer experience and using that data to measure success. He discussed the importance of partnerships in business and how they can benefit both parties involved and also shared their advice for anyone who is hesitant to ask for help or feedback, encouraging people to just go ahead and ask, as most people are willing to help and share their knowledge.If you want to learn more about the importance of partnerships in business and how to build successful partnerships, be sure to check out this episode!TopicsEvolution of inner voiceThe value of being a generalistFrom design to tech and partnerships Reinvention pointBetter Together Partner Programs Types of Partnerships How to validate your product Why you should give your product away to early adopters Partner Market FitScience of ScaleCustomer-Centric Approach Partnership success metrics Customer-centric partnershipsActive listening in partnershipsJust go doDo firstShow LinksCheckout Hubspot WebsiteConnect with Barrett King on  LinkedInConnect with David Khim on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Have you ever felt lost in your career, unsure of what direction to take or what goals to pursue?You're not alone. In this podcast episode, David Fallarme discussed various topics related to marketing and leadership. They talk about their personal brand pillars, which include addressing the lack of leadership in startup execution and the need for resources for first-time marketing managers. They also discuss the challenges of becoming a good manager and the lack of resources available for first-time marketing managers.David Fallarme suggests that individuals should focus on one or two games that align with their values and strengths, rather than trying to play all of them. This approach allows you to structure your career in a way that is meaningful and fulfilling, while also maximizing your potential for success.The conversation covers a range of interesting topics related to marketing and leadership, including the importance of constraints in startup execution, the Ideal Customer Profile, and the different "games" people play in their careers.TopicsChoosing Not to SpecializePlaying the Job Title GameSwitching from B2C to B2B The Trap of Industry Hiring Breaking Down the Barrier of B2B Marketing On Deck Growth and Layoffs Advising Startups on Marketing The transition from zero to oneMarketing Priorities for StartupsBusiness Model and Go-to-Market ConstraintsEnterprise Buying CycleMarketing during a Downturn Process for Dealing with Getting Laid off Realizing that 80% of Marketing is Not MarketingThe Need to Follow and Learn from Non-Marketing ProfessionalsCommunication as a Key Skill Personal Values and Career Choices Using Games to Manage a Team Building a System to Turn People into A-playersShow Links:Connect with David Fallarme on  LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Are you looking for some valuable insights on marketing and community building?In this episode, Emily Kramer, the co-founder of MKT1 Capital, discusses various topics, including prepping for a podcast as a guest, the challenges of hiring marketers for startups, and the importance of setting impactful marketing goals.Emily is a fund manager and marketer. Currently, she’s co-founder of MKT1 Capital, an early-stage B2B fund, and also writes MKT1 Newsletter, and teaches Marketing Leadership courses. With her background in marketing, Emily shares insights on marketing strategies for startups. She also discussed her experience in marketing and community building, sharing tips on setting goals and testing new strategies. She stressed the need for a targeted approach to marketing and the importance of understanding the audience's behavior and pain points.The conversation also discusses the importance of understanding the audience, market, and product and setting impact-focused goals rather than quantity-focused goals.TopicsMarketing evolutionMarketing in early-stage startups Early Marketing Career Building Marketing TeamsImportance of Marketing for Startups Hiring Sales vs. MarketingMarketing as an Accelerant Understanding Your Audience Marketing Advantages Targeting the Right AudienceSetting Marketing Goals, Long-Term Project Goals, Foundational Goals, and Project Goals for Marketing Importance of Quality in MarketingTrusting Your GutShow LinksCheck out MKT1 Capital & CommunityConnect with Emily Kramer on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The marketing world is being impacted by AI advancements and the upcoming Google Search Generative Experience (SGE), prompting discussions on how to prepare and adapt without relying on speculative predictions. The rise of generalists in the business world may be a result of the increasing complexity and interconnectedness of technology and marketing.In this episode of Kitchen Side, Alex Birkett, Allie Decker, and David Ly Khim discuss the possible effects of AI on marketing. The conversation highlighted the importance of not relying on speculative predictions, but rather focusing on tangible plans and strategies to stay ahead of the curve.The conversation recognized the importance of staying informed about AI advancements and their potential impact on the marketing world. They emphasized the need to adapt and update strategies as technology progresses, in order to remain competitive and effective in the industry.They also explore the impact of the Internet and technology on social behavior and society, discussing the balance between convenience and friction in the ever-evolving digital landscape.If you want to hear more about our conversation, make sure to tune in to the full episode.Topics:Speculation vs PreparednessDiversifying ContentGoogle's Gen AI ResultsReducing Human InteractionContent growth agencyOver-optimizing for a channelBalancing Specialization and HumilityExposure to Other People's OpinionsMarketing Leaders' Views on AIImportance of Seeking Different Viewpoints Show Links: Connect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Corey Haines, founder of Swipe Files and co-founder of SwipeWell, shares his journey towards entrepreneurship and their passion for tech and marketing. They discuss programmatic SEO, treating content like a product, building thought leaders, and time management. They explore programmatic SEO strategies, the technical foundations, and the importance of content as the cornerstone of marketing. They also highlight the value of media personalities and the risks and rewards of building social thought leaders.

Content marketing expert, Ben Pines, discusses the impact of AI on content creation, the importance of human creativity in writing, and the role of AI in speeding up the content creation process. He emphasizes the need for versatility in content creators and different opinions on business and marketing. They also touch on the perils and pleasures of the creative life and recommend some insightful books.

Creativity is the ability to generate ideas, inventions, and new ways of thinking and solving problems. It is a key element in the success of any business or organization. Creativity is not just about ideas but also about how you think about your work and what you do with your ideas. It's not just about being creative with words but also about being creative with numbers and visuals. It's not just about coming up with new ways of doing things; it's about using those new approaches to solve problems or make improvements to current processes.In this episode, host of the Long Game podcast Alex Birkett together with Jay Acunzo discuss the benefits of having a content calendar and a self-renewing system to prevent writer's block and improve creativity.Jay Acunzo who is a powerful voice in the marketing industry and an evangelist for creativity,  helps makers and marketers create content that resonates deeper by being more effective storytellers. He’s worked in marketing roles at Google, ESPN, HubSpot, and the VC firm NextView, and has developed, hosted, or consulted on original shows for clients like Salesforce, GoDaddy, Wistia, Help Scout, and Drift. " He worked on continent HubSpot as well as the next few ventures, and today he's an author of the great book Breaking the Wheel Show, host of the Unthinkable Podcast, and Brand Consultant, discussing various topics related to creativity and content creation.The conversation highlights the importance of discipline, creativity, and authenticity in content creation, encouraging individuals to find their unique voice and approach They emphasize the importance of creating content that resonates with the intended audience and embracing rigor and care in the creative process. TopicsLessons Jay Learnt To Get the Roots of Someone’s PersonalityGoing in a Story You Know and Coming Out Portraying the Deepest MeaningWhat Mediocre vs Great Looks LikeHow To Find Writers Who CareNon-Response BuyersChatGPT ContentDeveloping Posture in the Age of AIPractice in Content CreationQuote on Quote Niching Down vs Composite of a PersonWhat Makes Jay Passionate About Empowering Creativity and CreativityShow LinksVisit The Long Game for more amazing podcast contentConnect with Omniscient Digital on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Jay Acunzo on LinkedInPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/