UI Breakfast: UI/UX Design and Product Strategy

Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques! Show Notes The Brain Audit by Sean D'Souza Built With — shows what instruments sites use for shopping carts, analytics, hosting and many more Nerdy Data — a similar tool, lets you search the source of websites for things that normal search engines would miss. You can search for chunks of javascript, CSS, HTML elements, etc. Email Hunter — email address finder Yesware Email Tracking — with this Gmail plugin, see who opens your emails and clicks on your links Quickmail — software for sending personalized cold emails Buzzstream — professional outreach software

In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page. Show Notes Just F... Ship It by Amy Hoy with Alex Hillman, where they teach to make products crispy, not soggy Amy Hoy talking about Sales Safari at La Conf Paris 2013 Getting Started with Fancy Hands by Kai Davis The Traffic Manual by Kai Davis Traffic Powerup by Kai Davis The best book on writing long-form sales copy: The Brain Audit by Sean D'Souza Good example of intricate premium language & positioning: Bounce Exchange Good example of a smart naming pattern: Double Your Dating by David DeAngelo The UI Audit by Jane Portman

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes. Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients) Jane's free email course on managing designers (nailed the positioning this time): Coefficiency Jane's famous productized consulting service — monthly creative direction for software companies: Correlation Jane's training course for consultants: Client Onboard (a post-mortem screenshot) Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands Authority by Nathan Barry (guides you through the actual writing process) 30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit) Kai's new book: The Traffic Manual Jane's new book: The UI Audit

In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects. Kai's website: doubleyouraudience.com 30x500 Academy by Amy Hoy and Alex Hillman (helped Kai a lot to nail his positioning) Kai's new book — a guide to getting more traffic for your digital products, apps, and services: The Traffic Manual Kai's book on cold email outreach: The Outreach Blueprint The upcoming book by the Productized Consulting Roundtable: The Independent Consulting Manual Special free goodies from Kai Davis — exclusively for our listeners!

This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more.

In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more.