UI Breakfast: UI/UX Design and Product Strategy

The avalanche of GDPR updates has passed, but regulations are here to stay. Can you sleep well? Our guest today is Aleth Gueguen, an independent software consultant focusing on privacy regulations. You'll learn about the philosophy behind GDRP, the key terms, and what compliance means for you and your customers. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GDPR for SaaS — Aleth's website General Data Protection Regulation (GDPR) — a Wikipedia article How To Protect Your Users With The Privacy By Design Framework — an article by Heather Burns at Smashing Magazine 10 examples of best practice UX for obtaining marketing consent — an article by Ben Davis Privacy in mobile apps — an ICO guide Userlist.io — Jane's SaaS product (a typical data processor) The GDPR Package — Aleth's consulting package for SaaS companies Follow Aleth on Twitter: @pl4n3th Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

According to research, 84% of digital transformation projects fail. How can we fix that? Who is responsible — the leadership or the execution team? Our guest today is Jonathon Hensley, founder & CEO of Emerge Interactive. You'll learn how to define (and document) your vision as a product owner, build the best team possible, and drive digital projects to the desired outcome. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Emerge Interactive — Jonathon's digital product agency Balsamiq, Axure — wireframing tools Insights by Emerge Interactive — a section with interviews, articles, and other resources Download your free Digital Product Vision & Planning Checklist (and get a chance to win a free workshop) at emergeinsights.com/uibreakfast Follow Jonathon on Twitter: @jonathonhensley Today's Sponsor This episode is brought to you by Balsamiq, the easiest-to-use wireframing tool. Balsamiq is great for collaborating with your team and getting everyone on the same page quickly! Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes The Heart to Start, Design for Hackers — David's books Love Your Work — David's podcast How to Write a Book, Make Money Writing on the STEEM Blockchain — David's "short reads" Self-discrepancy theory — a Wikipedia article The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography — an article & video at Brain Pickings Authority — a book by Nathan Barry Your First $10k — a guide for creating products by Amy Hoy Old Masters and Young Geniuses — a book by David Galenson Steve Jobs’ 2005 Stanford Commencement Address Seth Godin — Love Your Work, Episode 77 David's website Follow David on Twitter: @kadavy Today's Sponsor This episode is brought to you by Balsamiq. Dare to try new ideas and discover the best solutions without learning fancy design tools! Just drag, drop and resize elements into your wireframes — it's that easy. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes NomNom — Sofia's company Geckoboard — Sofia's previous place of work Episode 112: Optimizing SaaS Trials with Alli Blum Episode 116: Segmenting Your Users with Val Geisler Airtable, Trello, Google Sheets — tools that can be used for recording customer feedback The Spotlight Framework — a framework by David Cancel of Drift to make customer feedback actionable What is Jobs to be Done (JTBD)? — an article by Alan Klement, creator of JTBD framework What is Net Promoter? — how NPS is calculated Inside Intercom — Intercom's blog Fullstory, Mixpanel, Amplitude — popular analytics tools Hungry for Insight — NomNom's blog The Practical Handbook to Building Better Feedback Loops — a new free book by NomNom Follow Sofia on Twitter: @Sofiaqt Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Wouldn't it be great to have a logical approach to creative disciplines? Today we talk about "the web design equation" — a system similar to atomic design which uses mathematical principles. Our guest is Sean Doran, Head of Design at Wiretap. You'll learn how to think systematically about constants, variables, constraints, maximums, and minimums — concepts that we face daily in our design projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Wiretap — Sean's place of work Val Geisler, David Sherry, Dennis Field — some of our previous guests from Sean's community in Columbus, Ohio The Web Design Equation — an episode of Sean's previous podcast, All of the Above Atomic Design — a blog post by Brad Frost Figma, Sketch, InVision Studio — popular design tools Graceful Degradation — an article at Zurb Mockaroo — random data generator for UI/UX Web Content Accessibility Guidelines (WCAG) Sean's website Follow Sean on Twitter: @spjpgrd Today's Sponsor This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GetUplift — Talia's company Emotional Targeting 101 — Talia's article at ConversionXL What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors GetUplift blog Get your free conversion optimization resources at GetUpflift Follow Talia on Twitter: @TaliaGw Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Gerry's website — customer experience insights published since 1996 (don't forget to subscribe) Gerry's books Identifying Customer Top Tasks — Gerry's article on Medium Episode 111: Effective Website Navigation with Els Aerts SurveyMonkey — a popular survey tool Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work Optimal Workshop — great user research tools MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources Customer Carewords — Gerry's consulting website Follow Gerry on Twitter: @gerrymcgovern Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Rob's consulting website SaaS Resources — a project co-founded by Rob The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about Price Intelligently — a blog by Patrick Campbell Episode 96: Building a Global Customer Base with Ed Freyfogle The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs Follow Rob on Twitter: @robturlinckx Drop Rob a line and ask him for pricing advice at rob@robturlinckx.com Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Episode 102: SaaS Email Onboarding with Val Geisler — previous episode with Val ConvertKit (now Seva) — Val's previous place of work Userlist.io — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop RightMessage — a popular personalization tool by Brennan Dunn and Shai Schechter Episode 105: Website Personalization with Brennan Dunn Intercom, Drip — pre-acquisition email automation tools Drip, ActiveCampaign, Drift, Customer.io, Vero — post-acquisition email automation tools Kissmetrics — a popular analytics tool Val's website (make sure you subscribe for her famous onboarding teardowns) Follow Val on Twitter: @lovevalgeisler Today's Sponsor This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes How to Design an Addictive Product — Jeff's article Ivan Pavlov, Sigmund Freud, Harry Harlow, Abraham Maslow — some of the famous psychologists Jeff mentions Thinking, Fast and Slow — a book by Daniel Kahneman Intrinsic motivation, Maslow's hierarchy of needs — Wikipedia definitions The Power of Habit — a book by Charles Duhigg Reddit, Product Hunt, Hacker News, Designer News — popular websites with a content voting system Jeff's consulting website Follow Jeff on Medium Follow Jeff on Twitter: @jeffdavidsond Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.