UI Breakfast: UI/UX Design and Product Strategy Episode 110: What Makes an Awesome Product Strategy with Zack Naylor
What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.
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Show Notes
- Aurelius — Zack's product, user research and insights platform
- Aurelius Podcast — their podcast
- The Nerdery — Zack's previous place of work
- Why The Best Design and Product Teams Decide What, Then How — Zack's article on strategy vs tactics
- Objectives and key results (OKR) — a popular framework for defining and tracking objectives and their outcomes
- The Exact Customer Research Process We Used for Userlist.io — an article by Claire Suellentrop, Jane's co-founder
- Aurelius Podcast: Episode 18 with Patrick Campbell — an episode on customer development, user research for pricing and using data for better decisions
- Product/market fit — a term that defines the degree to which a product satisfies a strong market demand
- Ask 37signals: How do you say no? — an article by Jason Fried
- Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results — a book by Christina Wodtke
- Just Enough Research — a book by Erica Hall
- Indi Young — a famous data scientist and researcher
- How to Win Friends & Influence People — a book by Dale Carnegie
- Follow Aurelius Blog
- Follow Zack on Twitter: @zacknaylor
Today's Sponsor
This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io.
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