What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above.

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Show Notes

• Aurelius — Zack's product, user research and insights platform
• Aurelius Podcast — their podcast
• The Nerdery — Zack's previous place of work
• Why The Best Design and Product Teams Decide What, Then How — Zack's article on strategy vs tactics
• Objectives and key results (OKR) — a popular framework for defining and tracking objectives and their outcomes
• The Exact Customer Research Process We Used for Userlist.io — an article by Claire Suellentrop, Jane's co-founder
• Aurelius Podcast: Episode 18 with Patrick Campbell — an episode on customer development, user research for pricing and using data for better decisions
• Product/market fit — a term that defines the degree to which a product satisfies a strong market demand
• Ask 37signals: How do you say no? — an article by Jason Fried
• Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results — a book by Christina Wodtke
• Just Enough Research — a book by Erica Hall
• Indi Young — a famous data scientist and researcher
• How to Win Friends & Influence People — a book by Dale Carnegie
• Follow Aurelius Blog
• Follow Zack on Twitter: @zacknaylor

Today's Sponsor

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