Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Sherlock — Derek's product we're talking about Userlist.io — Jane's SaaS product Clearbit — a tool for enriching customer data ProductLed — a resource by Wes Bush on product-led growth Notes from Baker St. — Sherlock's blog on product engagement Follow Derek on Medium Follow Derek on Twitter: @dskaletsky Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Show Notes Creative Class — Kaleigh's project for freelancers with Paul Jarvis Creative Class Podcast Episode 53: Trust Marketing with Paul Jarvis Kaleigh's website Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters Follow Kaleigh on Twitter: @kaleighf Today's Sponsor This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books Sense & Respond Press — Jeff's publishing house together with Josh Seiden Making Progress, Hire Women — some of the latest books by Sense & Respond Press Agile vs Lean vs Design Thinking — Jeff's original article Episode 131: Design Sprint with Jonathan Courtney AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen Jeff's website Follow Jeff on Twitter: @jboogie Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes PDF — a Wikipedia article Adobe Scan — Adobe's new mobile scanner app Perfection, Good Design, and the Art of Both — Liang-Cheng's article about designing Adobe Scan Document Cloud at Adobe Blog Follow Liang-Cheng on LinkedIn Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to abstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Simple Focus, Clear Function — JD's agencies Pulse, Ballpark, Temper, Sifter, Curated — some of JD's products MetaLab — the company behind Ballpark Josh Pigford — the founder of Baremetrics and previously Temper Starting & Sustaining — a book by Garrett Dimon Hitenism — Hiten Shah's blog & newsletter Follow JD on Twitter: @jdgraffam Ask JD any questions at jdgraffam@gmail.com Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes UX Writing Hub — Yuval's website Shopify Content Style Guide Mailchimp Content Style Guide Episode 59: International UX with Joe Leech Episode 96: Building a Global Customer Base with Ed Freyfogle Userlist.io — Jane's SaaS product The Three-Hour Brand Sprint — a framework by Jake Knapp John Saito — UX writer at Dropbox Writing guidelines for Material Design Microcopy & UX Writing — Yuval's Facebook community Follow Yuval on Twitter: @KeshYuval Ask Yuval any questions at yuval@uxwritinghub.com Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes ProfitWell — Patrick's company we're talking about Value Based Pricing — Patrick's talk recap from FemtoConf 2018 Userlist.io — Jane's SaaS product Atlassian, Wistia, LinkedIn — some of the companies that do pricing well David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing ProfitWell, Price Intelligently — Patrick's websites Ask Patrick any questions at pc@profitwell.com Follow Patrick on Twitter: @Patticus Today's Sponsor This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you know what features in your product bring the most value? How can you "make your strengths stronger" and gracefully remove unpopular features? Today our guest is Brian Rhea, product strategist and the founder of Feature Audit. You'll learn the story behind his analytics tool, how to conduct your own feature audit, and how to apply the results in your product strategy and consulting work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Feature Audit — Brian's tool we're talking about “hirebrianrhea.com”…One Year Later — Brian's article at Brad Feld's blog The best stats you've ever seen — a TED talk by Hans Rosling that inspired Brian's visualization Before you plan your product roadmap — an article by Des Traynor of Intercom about performing a feature audit Userlist.io — Jane's SaaS product Heap, Pendo — "heavy" analytics tools that collect all data to allow its retrospective analysis Brian's website Use coupon code UIBREAKFAST to get 50% off your first 3 months of Feature Audit on all paid accounts Get free product materials like worksheets and templates at Brian's Jobs to Be Done Resource Library Follow Brian on Twitter: @brhea Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Like GitHub, but for designers, Abstract is your team's version-controlled source of truth for design work. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Design Sprint is an extremely productive five-day framework for solving design problems. Not only it returns immediate results, but it also gets everyone on the same page and brings the best ideas to the surface. Our guest today is Jonathan Courtney, CEO and founder of AJ&Smart. You'll learn what makes sprints so effective, what exactly happens during these five days, and how to get started with your next client. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes AJ&Smart — Jonathan's design agency Sprint — the original book by Jake Knapp Follow AJ&Smart on YouTube for hours of free instructional videos on the topic of Design Sprint RealtimeBoard — a tool for remote collaboration Episode 63: Enterprise UX for Distributed Teams with Brent Heckerman — our previous episode on RealtimeBoard Lightning Decision Jam — how to run a shorter design sprint workshop Follow Jonathan on Instagram: @jicecream Product Breakfast Club — Jonathan's podcast with Jake Knapp Use promocode UIBREAKFAST to get €500 off the Design Sprint Masterclass Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free, 30-day trial today by heading over to goabstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

There are many creative methods to stay productive; this story is no exception! Our guest today is Jonathan Anderstrom, co-founder and president of Creed Interactive. We talk about the deep work culture in their agency, and their unique way of seamlessly blending onsite and remote collaboration. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Creed Interactive — Jonathan's agency Deep Work: Our Secret Sauce to an Effective Work Environment — an article by Jeremy Dean at their blog 37 Lessons on Productivity and Work from Basecamp’s Jason Fried — an article by Steve Glaveski Deep Work — a book by Cal Newport Episode 18: Staying in Flow with Anders Thue Pedersen — our past episode on TimeBlock method Creed Interactive Office Tour Follow Jonathan and Creed Interactive on Twitter: @anderstrom, @creed_all_in Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to goabstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.