UI Breakfast: UI/UX Design and Product Strategy

The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.P.S. Please take part in our listener survey. This podcast just turned 6 years old and we’re looking for ways to make it better.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesForget the Funnel — Claire’s project with Georgiana LaudiEpisode 92: Behind the Scenes of Userlist.io Research with Claire SuellentropCalendly — a popular scheduling tool; Claire’s previous place of work as head of marketingProfitWell — SaaS metrics toolReciprocity in Marketing: How to Apply This Principle — a ReferralRock articleHelp Founders — a past initiative by UserlistVito — an online hub for groups; a new product by Paul Campbell and the Tito teamEpisode 165: Designing Event Experiences with Paul CampbellApril Dunford’s Twitter thread on product positioning in a downturnLeading Change in Your SaaS’ Growth Strategy when Change Is Hard — an interview with Asia Matos Orangio on FTFPlease take part in the UI Breakfast Podcast SurveyFollow Claire on TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink & Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesMuse — Mark’s productInk & Switch — Mark’s industrial research lab focusing on creativity & productivityProductivity articles by Shawn BlancOnboarding with Jane Portman — a Metamuse podcast episodeMilanote — tool for organizing creative projectsNotion, Roam — modern tools for thoughtProcreate — a digital illustration app for the iPadMicrosoft Research — a great entryway to academic research on tabletsmarkmcgranaghan.com — Mark’s websiteFind Mark on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWorld Wide Waste — Gerry’s recent bookEpisode 118: Customer Top Tasks with Gerry McGovernEpisode 140: Sustainable UX with James ChristieWebsite Carbon Calculator — a tool for estimating your website’s carbon footprintUserlist — Jane's SaaS productgerrymcgovern.com — Gerry’s websiteFollow Gerry on TwitterToday’s SponsorThis episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can information be best learned, dissected, and communicated across teams, industries, and products? Our guest today is Stephen Anderson, the founder of the Mighty Minds Club and author of Figure It Out. You’ll hear Stephen’s thoughts on the nature of information, cognition and thinking, interaction design, the importance of team dialogue, his virtual club project, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFigure It Out — Stephen’s latest book Seductive Interaction Design — Stephen’s first book Mental Notes — Stephen’s card deck productFrom Paths to Sandboxes — Stephen’s MidwestUX talkEpisode 170: The Power of Workshops with Jonathan CourtneyThe Infinite Game — a famous book by Simon SinekExplorable Explanations — Nicky Case’s blogST Math — an online visual math program by MIND Research InstituteDynamicland — an interactive computing platform by Brad VictoryThinkific — a popular tool for creating coursesThe Mighty Minds Club — Stephen’s membership program for product teamsFollow Stephen on TwitterToday’s SponsorThis episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

It might seem that new software products randomly appear in a vacuum, but it’s far from true. How can product ideas be generated, validated, and successfully implemented? Our guest today is Kevin Conti, the founder of Software Ideas. You’ll hear Kevin’s thoughts on product development, validation, marketing, niche review sites, bootstrapping, and presales, as well as his advice for new founders.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSoftwareideas.io — Kevin’s project we’re talking aboutCodernotes.io — Kevin’s previous SaaS productEpisode 175: Product Trends with Dru Riley of Trends.vcEpisode 188: Marketing Ideas and Experiments with Kacper StaniulUserlist — Jane’s SaaS productEpisode 150: Understanding Product-Market Fit with Derrick ReimerCrunchbase — a popular paid databaseG2, Capterra — popular software review sitesThe Inc. 5000 List of America’s Most Inspiring EntrepreneursThe Mom Test — a book by Rob FitzpatrickThe Startup J Curve — a book by Howard LoveFollow Kevin on Twitterkevinconti.com — Kevin’s personal blogToday’s SponsorThis episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from .design and .art to .ink, .photo and more. Check them out at hover.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

When developing a SaaS product, founders and product managers always have to deal with limited resources. Is there a formula for making the best feature decisions? Our guest today is Corinn Pope, founder of Speckled and prioritization expert. You’ll hear Corinn’s recommendations on roadmaps, decision-making formulas,  prioritization processes, and management tips for all kinds of products.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSpeckled — Corinn’s product, a prioritization and decision-making toolRICE (research, impact, confidence, effort) — a prioritization framework by IntercomEpisode 125: Defining & Building New Features with Emily TateEpisode 132: Feature Audit with Brian RheaShape Up — a productivity method by Basecamp (also a book)Userlist — Jane’s SaaS productObviously Awesome — a book by April DunfordHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistNotion — an all-in-one workspace tool for teamsFollow Corinn and Speckled on Twittercorinnpope.com — Corinn’s personal websiteToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How do you keep track of numerous marketing ideas, and decide which ones to implement? Our guest today is Kacper Staniul, growth marketer and maker of Scrapbook. You’ll hear the story behind Kacper’s collection of growth tactics, his lead generation tips, competitor analysis hacks, and a plethora of tool recommendations.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesScrapbook — Kacper’s project, a database of SaaS growth ideas Airtable — a popular no-code (low-code) platformDave McClure’s Pirate Metrics: The AARRR Funnel In A Nutshell — an article by Gennaro CuofanoPredict Leads, Bombora — intelligence tools for intent dataBuiltWith — a tool for web technology profilingUserlist — Jane’s SaaS productProfitWell, Baremetrics, Churn Buster — popular tools that allow failed payment recoveryICE Scoring — a popular prioritization modelNotion — an all-in-one workspace toolPageflows — a collection of user flow patternsFollow Kacper on TwitterToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist, innovation expert, and author. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWizard, Invincible Innovation, ExStrategy — Adi’s companies and projectsInnovating Through Chaos — Adi’s new bookEpisode 119: Emotional Targeting with Talia WolfEpisode 173: Voice UX with Sina Kahen8 Things UX/UI Designers Can Learn From Steve Jobs — an article by Julia ZellEpisode 131: Design Sprint with Jonathan CourtneyInspire, Not Instruct: How We Do User Onboarding at Userlist — Jane’s articleHarnessing the Wind of Change — Adi’s upcoming bookChinese ‘Wind of Change’ proverbInvincible Innovation — Adi’s websiteConnect with Adi on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Dribbble has been the inspiration destination for designers for over a decade. How is it evolving to meet modern standards and designer needs? Our guest today is Michael Sacca, VP Product at Dribbble. You’ll hear from Michael about Dribbble’s product vision, designer communities, other popular design platforms, hiring designers, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCrew.co, Unsplash — Michael’s previous businessesTiny— the company that bought DribbbleBehance, Mobbin, Really Good Emails — other platforms for design inspirationEpisode 178: Your Personal Design Style with Meg LewisCreative Market — a popular design marketplace recently acquired by DribbbleDribbble’s Blog and NewsletterDribbble’s Designer Search — a visual search tool for hiring designersRocketship.fm — Michael’s weekly podcastFollow Michael on Twitter @michaelsaccaMichael’s Dribbble pageToday’s SponsorThis episode is brought to you by Webflow. It gives designers the power of code in a visual interface, allowing you to directly build whatever you have in mind — without engineers. Webflow’s whole thesis is that designers are used to learning complex visual software, but none of these tools actually output production code. Webflow takes that next step by bringing the power of HTML, CSS, and JavaScript into a visual interface. Webflow: the power of code, without writing it. Create a new account at wfl.io/clever and use promo code UXUIBREAKFAST to get 10% off any annual plan.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

These days, design roles are becoming more multidisciplinary, while designers are rapidly evolving into leaders. Shouldn’t design education also shift gears, and cater to more inclusive skillsets? Our guest today is Ekaterina Solomeina, creative director, TEDx speaker, and co-founder of Future London Academy. You’ll hear Ekaterina’s insights on design learning, self-improvement techniques, and the misconceptions and current trends in education.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFuture London Academy — Ekaterina’s company providing education for design leadersSkin in the Game: Hidden Asymmetries of Daily Life — a book by Nassim TalebEpisode 34: Key Principles of Instructional Design with Stacey Howe-LottMichael Wolff on the Three Muscles of Creativity — an article by Michael Wolff, Ekaterina’s role modelMindset: The New Psychology of Success — a book by Carol DweckPeak: Secrets from the New Science of Expertise — a book by Anders Ericsson and Robert PoolThe Double-Under — a YouTube video by CrossFit demonstrating this exerciseMalcolm Gladwell’s 10,000-hour rule for mastering a skill isn’t holding up in new research — a Business Insider articleThe Tim Ferriss Show — a popular business podcastEpisode 140: Sustainable UX with James ChristieLow-Tech Magazine — a lightweight, 500-byte solar-powered websiteBenjamin Evans on the Power of Inclusive Design — a show on Invision’s Design Better podcastRuby Steel’s Exception Method definitionVivienne Westwood — a Wikipedia biographyFollow Future London Academy on YouTube, LinkedIn, Twitter, and InstagramApply for Future London Academy’s Executive ProgrammeCreative Capes — a podcast by Future London AcademyFollow Ekaterina on Twitter and LinkedInToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.