

Evergreen Marketing (formerly CarrotCast)
Brady Winder, Trevor Mauch
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Episodes
Mentioned books

Aug 21, 2018 • 1h 8min
EP 115: Perfecting a Creative Real Estate Strategy to Beat the Current Market Environment w/ Joe McCall
Hey everybody! I've got a special guest with me today on this episode of the CarrotCast. I've known Joe McCall for years. Funny thing is, I didn't even realize it until after we recorded this, I'm going to see him four times in person in the next about 60 days at four different Masterminds. Kind of cool, and we have a chance to talk about a lot of cool stuff on here. So the main things that you're going to be grabbing away from this Podcast. There are some really cool things we didn't even intend on diving into on the impact of Masterminds and what we've done with them and how you can even start your own the way that we have. We dive into that, we dive into wholesaling lease options. Why in this market environment, you need to be doing creative real estate because if you're not doing creative real estate in this market environment where we're at or near the top of the market, you can't keep on doing things the way you've been doing it the last one or two or three years. We've seen Carrot customers go out of business, because they haven't shifted it off of their strategy. So are you molding your business around your solution and not changing your solution? Are you molding your business around solving the problem your clients find? One of the ways that you can do that is with wholesaling and lease options and we dive into that in pretty good detail. Joe also dives into his process on finding the best cash buyers out there. Without further ado, let me welcome in Joe McCall to the CarrotCast. Enjoy and hit us up with feedback and give us a rating on iTunes.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Aug 14, 2018 • 17min
EP 114: Flipping Your Risk Profile + My Crazy Week...
What a crazy week! One of the worst but best. A fever, some poison oak, and a root canal forced me to take another look at my process and how I can serve the Carrot team better. Recently I've found myself wrapped up in agendas and failing to draw the line to what I can "throw away", "hand off", and "what need to be involved in." I've also been creating strategy systems so our team can understand what I'd like see happen without being so involved. Things that not only drain my energy, but also the team. Most of all, I talk about flipping your risk profile and what that means to me. It can be difficult to take a risky leap from a job that is putting food on the table. But, if you don't take a chance you're 100% guaranteed to you won't enjoy the benefits of being an entrepreneur. Enjoy this episode. Giving a rating on iTunes and please listen to other episodes of the !
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Aug 7, 2018 • 43min
EP 113: What Climbing Everest TWICE Taught Brad Weimert About High-performance in Other Areas of His Life
On this episode of the CarrotCast we welcome on entrepreneur, adventurer, and founder of Easy Pay Direct, Brad Weimert. Brad has a similar sense of core values as we do here at Carrot. We seek out and build real relationships with people that are passionate about what they do and who they help. He does it with a slightly different approach than most. Learn what climbing Mt. Everest TWICE taught him about high-performance in areas of his life that otherwise (without adventure) may never have been learned. Therefore, his entrepreneurial spirit also might not be burning as hot. Enjoy and get ready to be inspired to take on a new level of passion, commitment, and spirit.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jul 31, 2018 • 33min
EP 112: The Ceiling of Complexity, Sabbaticals, and Energy Work As THE Key To Break Through Your Current Growth Ceiling
Dan Sullivan, one of the top coaches for many entrepreneurs, defined the “Ceiling of Complexity” as, long story short, an overwhelming feeling of the company running you, rather than you running the company. It is a common challenge for quickly growing companies. Life and business just got a lot more complicated than it used to be. You might find yourself stuck with a feeling of immense pressure. The challenges and demands of running a business tend to drain you of your personal bandwidth. So what do you do? On this episode of the CarrotCast, we're going to discuss how to learn to manage and maintain growth. The best ways to manage the complexity of growing a business and how to replace that with simplicity. Embrace the energy so that you are running your business or life instead of it running you.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jul 24, 2018 • 22min
EP 111: How To Go From Being Successful To Being Significant And Impacting Lives w/ Trevor Mauch
It's human nature to love THINGS. Cars, watches, houses, boats. And, that's okay. But on this episode of the CarrotCast I want to dive in a little deeper. How can entrepreneurs and leaders go from being successful to being significant? We have to love the PROCESS not the thing. We need to avoid the need for validation and protection. Instead, we need to change the mindset around to loving the process. The process of making a bigger impact on others lives. That's when we win. That's when we become SIGNIFICANT. Every day think, "Who Do I Need To Show Up For?" That question separates ego and selfishness from compassion and love. The strong desire to really, really make a difference. Listen to this episode as I walk through my visualization process and how I try to stay the course to make that bigger impact to change lives and generations. Enjoy!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jul 19, 2018 • 17min
EP 110: How CarrotCamp Could Reinvigorate Your Life and Business. Join Us at CarrotCast HQ in September!
Join us September 10th-11th in our beautiful hometown of Roseburg, Oregon at Carrot HQ for a 2-day immersive event like none you’ve ever attended (with special guests) CarrotCamp Fall 2018 is unlike any event you’ve ever been to. This isn’t a workshop, isn’t a seminar, isn’t a retreat… and it sure isn’t a vacation. It’s an immersive experience where you get a deep dive into our world here at CarrotHQ, unplug and get out of the office and into nature, and work with our team to get massive things done to uplevel your marketing… all the while building relationships with other high-level real estate entrepreneurs that’ll last a lifetime. Only 10-15 spots total. Check out for more details and to see who our special guests are (including one of my mentors, the $60 Million Dollar Man)…
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jul 17, 2018 • 1h 13min
EP 109: How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States
I'm pumped about this podcast today. One thing that I love to do and also I hear this feedback from guys all the time in iTunes reviews and the reviews everywhere else and emails and Facebook messages I get from everybody, that they love case studies. You guys love case studies. You love to hear someone else's journey, their successes, their failures, the things that they went through, the trials, the tribulations and what got them to where they are. So I'm bringing on another one of our amazing clients, R.J. Bates with Titanium Investments, today. And R.J. is one of the top investors in Dallas, Texas, but also he's branched out into multiple markets. He's in the Hawaii market, he's in the Anchorage, Alaska market now, and one back Midwest. And we discuss his journey here and his journey, it's one that was really interesting. I found it fascinating because he's a guy who kind of found himself falling into house flipping and wholesaling. He didn't set out to do that. He actually was a roofing contractor, hustling, selling roofs. And then one of his clients said, "Hey, can you also fix this rehab house?" And he's like, "Man, I think that's a good business opportunity." Before you know it, he's running a $2 million plus a year wholesaling and house flipping company based in Dallas, Texas, but in four different markets. You're going to hear his journey, you're going to hear his trials. You're going to hear the things that he failed on early on. You're going to hear why he has a business partner and how they work together. And you're also going to hear what works best for him for his marketing mix. He uses online a lot. He uses Facebook a lot. He's going to talk about that, but he also breaks down the other things that are working insanely well in this cluttered market for him, even when he enters into new markets. Last, how does he enter into new markets? Because he's just one guy with a business partner in Dallas there. How is that he's entering into these new markets? Well, he talks about how he's finding his boots on the ground people, business partners in those markets and how he structures it. Without further adieu, welcome in R.J. Bates from Titanium Investments into this podcast.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jul 10, 2018 • 56min
EP 108: Why Marriage Shouldn’t Be Run Like a Business and Many More Vulnerable Discussions w/ Adrian Nez
Hey y'all, this is Trevor with Carrots coming at you with another episode of the CarrotCast, and I am actually on my parents' back porch right now in Klamath Falls, Oregon at nighttime. It's 9:42 p.m. One of things that's amazing about the Oregon summers is it takes forever to get dark here. I love it. It's not light, it's definitely nighttime, but it's definitely pretty ... I'm outside reading right now still. It's pretty crazy, so 9:42 p.m. I'm looking at Venus up in the sky, and I'm thinking about this episode that you're going to be listening to right now on how darn important it is in the whole scheme of things. My good, good friend and obviously Carrot team member, Adrian Nez, actually spurred on this episode of the CarrotCast. We were on a team call about a week or two ago as of the time we recorded this, and he said, "You know what, Trevor, I've got a podcast idea that I really want to pitch you and I think it's important." We hopped on a call, and within 15 seconds, I'm telling him, "Dude, we are doing that because that's so important." You're going to hear some massive, massive vulnerability from Adrian himself who's going through some big hard, emotional things in his life and his marriage right now. You're going to hear from me with some of my struggles in my marriage and some of the struggles that I'm going through. It's not struggling with our marriage per se. It's struggling that, how do I make it better? How do I serve my wife? How do I serve my kids much better than I am right now and how do I make sure to put them ahead of certain other things? This episode is really pulling back. We're not talking about lead generation. We're not going to talk about SEO. We're not going to talk about any of that kind of stuff. We're going to talk about the stuff that's insanely important. Those people that right now you possibly might be ignoring, you possibly might be not serving. You possibly might be looking at people that you've never met before in a Facebook group, in a BiggerPockets group, somewhere online, or even a seller or a buyer out there. You possibly might be thinking of people you've never met before that are not in your family that you're probably never going to speak with or maybe speak with once or twice, and you're thinking how can I serve them, and you're not thinking how can I serve my wife? How can I serve my husband, how can I serve my spouse? How can I serve my significant other? So, we're going to dive into relationships in this call. It's an insanely important topic for us entrepreneurs because ambitious people have a hard time turning it off. Ambitious people have a hard time justifying and reconciling when we need to be present. When we need to turn it off, and also what the next actions are. We're going to get insanely vulnerable. Adrian's going to bring you up to speed on his own marriage. They've been on and off again. I've been helping him to guide him through the journey just support him as a friend, and he's going to walk through what he's going through and I hope you guys respect it. I hope you guys take some cues from it. I know I did in a big way, and also hopefully you have some introspection on where is it that you need to adjust yourself. Adrian and I both walked through some things that are working for us to have better relationships with our spouses. I can use some big time encouragement on my end as well as we talk about later in this podcast. All right. So we love you guys. Enjoy this podcast. Please share with someone who may be working too hard, who may be working too many hours, who may not be focusing on their spouse as much as they should. Please take it to heart. Give us a rating and review on iTunes if any of this hits you at your core.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jul 3, 2018 • 48min
EP 107: The 3 KEY Pivots Brad Chandler Made To Go Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves
On this episode of the CarrotCast we welcome back Brad Chandler from Express Homebuyers. Brad and I met about 3 years ago and he recently joined us for CarrotCast 2018 Spring Edition. We dive into the 3 Key Pivots he has made to go nationwide, ramp up to 25+ deals per month and doing more of what he loves. These weren't small moves. They required a switch in their model from heavier stress, fix and flip model, to the fairly chaos free wholesaling model they currently have. Listen to some of the insights Brad has about both sides of the industry and why wholesaling is where they've found the sweet spot. Enjoy!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jun 26, 2018 • 11min
EP 106: Why You Need to Escape the Daily Grind Before You Regret Being an Entrepreneur w/ Trevor Mauch
There has been a lot of social media presence around grinding it out. Working 4 am to 8 pm. Glorifying the badge of honor or dishonor that I like to call the "Grind." The grind is a mindset, not an activity that you should willingly try to sustain and promote. If you're an entrepreneur and you're grinding all of the time, you're going to eventually break. Just like a cogwheel. If a cogwheel is constantly being overworked and under pressure, it's going to fail. Instead, shift that thought to building a business based on hard work, people, and process. On this episode of the CarrotCast, I'm going to talk about my personal grinding experiences and how you can escape before you regret it. Enjoy!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.