
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

May 11, 2021 • 55min
EP 259: Marketing, Automation, and Delegation - How to Build Systems That Will Free You From Your Business w/ Joe McCall
Joe McCall is a pro when it comes to building processes and scaling. These skills have helped him to build a business of flexibility and freedom, that allows him to travel the world with his family. Today, he is running his business from his laptop, spending the majority of his time on his long-running podcast and teaching others investors creative financing tricks. Listen in as we talk about creating the right marketing, automating it so it happens in spite of yourself, and how to delegate all of your tasks to the right people. Workshop: Learn How to Attract More of Your Favorite Clients by Flipping Your Marketing To “Evergreen”at Carrot.com/evergreen Full Show Notes & More Episodes at CarrotCast.com
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 6, 2021 • 16min
Truck Talk 39: How Your Ego Might Be the One Thing Standing Between You and Your Goals
“Ego is afraid of change.” As entrepreneurs who like to Get-Stuff-Done… Ego, a.k.a. Being afraid of what people will think when we fail or make a change, might very well be the one thing keeping us from where we’re trying to go. I can think of at least 3 friends who I’ve seen this play out in their lives, and why it’s been sucha powerful realization for them, and I want to share some of those stories with you today in this Life Truth episode. Let’s dive in. The War of Art Book: Ego is the Enemy by Ryan Holiday:
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 4, 2021 • 51min
EP 258: Tech Disruption in Real Estate - How Agents Can Find More Listing Right Now w/ Tristan Ahumada of Labcoat Agents
Tristan Ahumada is an agent, mentor, consultant, and editor for Success Magazine. His relationships, drive for knowledge, and insight into the world of real estate technology have helped him build a business and a community that helps elevate others. Today we are talking about the disruptions of technology on the real estate market, and what agents and investors can do to find motivated sellers, even in a low-inventory market. What to use content to generate more listing? Learn how to create great content at Carrot.com/evergreen Full Show Notes & More Episodes at CarrotCast.com Labcoat Agents - Labcoat Agents on Facebook - Tristan on YouTube - Tristan on LinkedIn - Success Magazine - Mighty Network -
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 29, 2021 • 15min
Truck Talk 38: The Biggest Lie About Goal Setting, Success, and Happiness & What to do When the High Wears Off
On a scale from 1-5 how much did you enjoy your work today? From 1-5 how well did you do it today? And from 1-5 how challenging was your work today? THIS is a quick exercise that I want you to go through AFTER listening to this short podcast. Why? Because I’m relearning a lesson about income milestones & challenges that I learned after my first dollar as an entrepreneur, and then my first million as an entrepreneur. And I want to help you avoid the same mistakes I’ve made.If you feel like something’s missing in your work and the high from hitting your income goal was worn off, listen in. Make sure to subscribe to the CarrotCast on your podcast app to get more episodes like this every single week. Let me know what you think- Follow me on instagram @trevor.mauchEnjoy!“Success & happiness comes as a byproduct of doing enjoyable and challenging work well, it’s not an end goal. Concentrate on your work and allow rewards to come or not to come.” - Steven Pressfield The War of Art Book: https://www.amazon.com/War-Art-Winning-Creative-Battle-audio-cd/dp/1501260626
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 27, 2021 • 52min
EP 257: Effortless Essentialism | How Greg McKeown Trains Top Leaders to Get More Done by Trading Chaos for Calm
Greg McKeown is a best-selling author and speaker who works with businesses and individuals to help them find out what’s really important. His world-renowned book, Essentialism, has changed the way people prioritize their crazy lives. I don't care whether you run a growing business or you're raising a growing family at home... if you apply Greg's concepts from Effortless & Essentialism, they will open your mind and fundamentally change your life. I couldn't be happier to hear his insights & stories first-hand. It's sort of like a behind-the-scenes look at his writing process. By the way- warning: the interview gets pretty emotional towards the end. So please, listen in to learn how to apply these wildly powerful ways of thinking in your life so you can do more of what makes the biggest impact and trade the chaos for calm. Full Show Notes & More Episodes at CarrotCast.com Follow Greg on Twitter - Follow Greg on Instagram - Essentialism: The Disciplined Pursuit of Less - Get your copy of Effortless - The What’s Essential Podcast - The Pumpkin Plan - Indistractable - Wandavision -
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 22, 2021 • 35min
Truck Talk 37: 10 Unexpected & Invaluable Lessons From 75 Hard
I’m a little late on dropping this podcast episode (recorded 3/17) But this was on day 76 of the 75 Hard Experience… Two 45 min workouts a day, 1 gallon of water, no alcohol, and a diet… every day for 75 days. I had a lot of excuses as to why I wouldn’t be able to pull through with this. Not only was I happy to wrap it up, but blown away by some of the unexpected shifts I learned from it. This was by far one of my favorite challenges. I hope you get something out of it, and I hope it inspires you. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 20, 2021 • 36min
EP 256: Private Money Lending Hacks: How to Get Lenders to Trust You & Fund Deals Without Banks! w/ April Crossley
Bank loans don’t let you build relationships OR scale your business. Not to mention all the deals they won't even touch! That’s why today we’re covering: How to create a deal package that lenders want to see, what kind of terms to expect, how to network and find the right lenders, when you should use your own private capital. Our guest is April Crossley. She started as a teenage mom with Zero financial education and dove into real estate working full time, raising a family, and NO money. Fast forward to today- in 12 years of investing she’s never used a dime of her own money to buy any of her flips or rental properties. So whether you want to become a private lender or you just need to be able to close more deals, She’s about to teach you how. Listen in. Full Show Notes & More Episodes at CarrotCast.com Follow April on Instagram - Check out April’s Youtube Channel - CarrotCast Episode 74 -
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 15, 2021 • 14min
Truck Talk 36: How A Cluttered Life Could Be Keeping You From Growing as a Leader | One Fundamental Shift to Implement
“To operate at your greatest order, eliminate chaos from your life so you can banish it from your mind.” I am fundamentally a different person than I was a few years ago because of the shift I made in this podcast. Frankly, I thought it was cool. But, I wouldn’t have been able to get my stuff together and learn how to grow teams if it weren’t for learning how to recognize and eliminate distractions.If you feel like your life is a little cluttered too, you might want to listen in. EP 66: My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses w/ Trevor: The War of Art Book: https://www.amazon.com/War-Art-Winning-Creative-Battle-audio-cd/dp/1501260626
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 12, 2021 • 47min
EP 255: The Mission-Driven Strategy that Led to 1,347 Multifamily Units & $225 Million in Developments w/ Evan Holladay
In our 250+ episodes of the Carrot Cast, we have never talked about the world of affordable housing. This unique niche is not only a way to make money, but it is a way to provide assistance to the over 7 million Americans who lack adequate housing. Evan Holladay has an incredible business model that is empowering people and improving communities. Here’s how Evan is influencing change, building thousands of units, and creating over $225 million in developments… all at the ripe old age of 30. Want to learn more about what drives your passions and gives you energy? Find out with an Energy Audit at Full Show Notes & More Episodes at CarrotCast.com Evan on Instagram - Evan’s personal website - Affordable Development Mastery - Holladay Ventures - The Monumental Podcast -
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 8, 2021 • 16min
Truck Talk 35: How to Combat Fear Using Logic
“The More Scared Of The Work Or Calling, The More Sure We Can Be That We Have To Do It.” - Steven Pressfield in The War of Art. This is another part of my new series on life truths. It tackles that resistance inside that so many of us translate as fear. I’m going to break down why that type of fear might be one of the most important things to pay attention to in order to get laser-focused on what’s most important. Ready?
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.