
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

Jun 17, 2021 • 17min
Truck Talk 44: Dream Business VS. Dream Job | Which are You Shooting For?
Right now, there’s most likely a gap between your dream job & what your average day currently looks like. The question is, are we clear on 1) what that “dream job” actually looks like, and 2) are we even more clear on how to bridge that gap? THAT’s what this episode is all about. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jun 15, 2021 • 44min
EP 264: 7 “Bolt-On” Income Streams from Brokerages to Bitcoin as an Agent or Investor w/ California’s Fastest-growing Brokerage Cofounder, Oliver Graf
Cofounder of Big Block Realty, Oliver Graf, has quickly helped to start and grow one of the top brokerages in the United States. Their “gym-membership” approach has shaken up the industry and attracted some of the area’s top agents to their team. Here’s how Oliver and his team have gotten creative to become San Diego’s top brokerage, while also generating multiple streams of income. Plus a special conversation in which Trevor and Oliver discuss his strategy for Crypto currency. Whether you are an agent, investor, or entrepreneur, Oliver Graf is a guy you want to know... Oliver Graf at Big Block Realty - https://bigblockrealty.com/oliver/ Follow Oliver on LinkedIn - https://www.linkedin.com/in/olivergraf360/ Check Out Oliver on Instagram - The Founders Club Podcast - https://www.olivergraf.tv/foundersclub/ Coinbase -
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jun 10, 2021 • 18min
Truck Talk 43: The Science of Success vs The Art of Fulfillment
Success is what we’re doing for ourselves. Fulfillment is what we’re doing for others. This episode wraps up my thoughts on last week’s about how ambition & contentment can coexist. I dive into how progress towards a worthy cause fuels us as entrepreneurs, having a clear vision for your life, and one simple tip for how you can “find your voice”. Listen in :) AMBITION by Seth Buechley: https://www.amazon.com/Ambition-Leading-Gratitude-Seth-Buechley-ebook/dp/B07K1DY9H2/ref=sr_1_1?dchild=1&keywords=ambition+Seth+buechley&qid=1622322595&s=digital-text&sr=1-1
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jun 8, 2021 • 35min
EP 263: Facebook Ads Mastery #4/4 - Agents & Hybrids: How to Get Better Seller Leads through Messaging & Brand-Building w/ Kiley Newbold & JT Rose
Welcome to our forth and final installment of our Facebook ads mastery series. Today, we are talking about bringing in high-quality seller leads, buyer leads, building authority with your content, messaging for hybrid agents, and what to do if your ad is disapproved. We are once again sitting down with Kiley and JT of Silverstreet Marketing, focusing more on agents and hybrid investor/agents. However, the principles discussed apply to any sort of business, even those not related to real estate. Learn how to master your Facebook ads at carrot.com/facebook Full Show Notes & More Episodes at CarrotCast.com Our Recent Real Estate SEO Series - https://carrot.com/blog/get-started-in-seo-real-estate/ Silverstreet Marketing - https://www.silverstreetmarketing.com/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jun 3, 2021 • 17min
Truck Talk 42: How It’s Possible for Ambition & Contentment to Coexist
This is a common thread in ambitious entrepreneurs and many millennials specifically. We want to be further ahead. We’re constantly disappointed because we feel we should be further along. I want to share a mindset shift that my Director of Operations shared with me recently. One shift that has impacted him so much, that it’s showing up in the way he shows up to work, in his happiness, and how he’s impacting our company and team — so much that it’s caused me to ask, “What Changed?” Want to know? Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jun 1, 2021 • 33min
EP 262: Facebook Ads Mastery #3/4 - How to Maximize Facebook Ad ROI + iOS 14 Update w/ Kiley Newbold & JT Rose
In part 3 of our Facebook ads series, we are sitting down with Kiley Newbold and JT Rose of Silverstreet Marketing. They are going to show you how to maximize your ROI by setting the right budget and tweaking your creative. We will also discuss the best ways to respond to negative comments on your ad and what exactly you need to watch out for with the iOS 14 update. Learn how to master your Facebook ads at carrot.com/facebook Full Show Notes & More Episodes at CarrotCast.com Silverstreet Marketing - https://www.silverstreetmarketing.com/ Our Recent Real Estate SEO Series - https://carrot.com/blog/get-started-in-seo-real-estate/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 25, 2021 • 25min
EP 261: Facebook Ads Mastery #2/4: What Makes An Effective Facebook Ad? Copy & Creative That Converts! w/ Chad Keller
In part 2 of our Facebook ads series, we are once again sitting down with Chad Keller to dive into what makes an effective Facebook ad. We will discuss which ads you should launch first. How to nail your copy and creative. And how to hack the competition to get a better idea of what works and what doesn’t in your market. Learn how to master your Facebook ads at Full Show Notes & More Episodes at CarrotCast.com Motivated Leads - 412 Houses - The Facebook Ads Library - Our Recent SEO Series -
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 20, 2021 • 21min
Truck Talk 41: 3 Real Ways to Trade Busy for Clarity & Calm
I’m going to start treating this like a cuss word, ya’ll. It’s BUSY. Myself, like most everyone else I know, have gotten way too used to this word. I read something about the word busy that hit me in the gut this week. It’s challenging me to change the way I think, and the way I respond to friends and family. Ultimately, it’s changing how I decide what’s most important in work and life. Today, I’m sharing the top 3 things that help me get done what’s most important, and get through the week with energy and a sense of satisfaction, instead of overwhelm. Let’s go. The Energy Audit - Carrot.com/energy
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 18, 2021 • 28min
EP 260: Facebook Ads Mastery #1/4: The 5 Biggest Facebook Ad Mistakes + How To Get Started w/ Chad Keller
What better way to kick off a series a new series on Facebook ads than with a guy who spends MILLIONS of dollars on ads? Seriously. Through working with big companies like Dish, Macy's, Chewy, TheChive, Sprint, and more - not to mention successfully running ads for his own investing business, Chad Keller has been testing, optimizing, and teaching others how to turn cold traffic from crappy ads into sellers that are more motivated than Tony Robbins on Red Bull. Today, we’re looking at the most costly mistakes investors & agents make. Then, in the next 3 episodes, we'll dive into the copy, creative, budget, targeting, and how to scale campaigns. Stop blowing your marketing budget on under-performing ads & Listen to the podcast. Learn how to master your Facebook ads at Video version & show notes at CarrotCast.com Motivated Leads - 412 Houses - Our Recent SEO Series -
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 13, 2021 • 21min
Truck Talk 40: I.C.E.: One Real Estate Billionaire’s Powerful Framework for Deciphering BIG Investment Opportunities VS. Flashy Distractions
“Businesses die from indigestion more often than starvation.” No matter what type of work you do, there will always be opportunities begging for your attention. The key is getting clarity on what’s going to move the needle and not pull you away from your main goal. I’m going to walk you through a framework we use company-wide, that makes getting that clarity effortless. Plus, I share a really powerful perspective from Real Estate Mogul Sam Zell that has changed the game for me. If you suffer from shiny object syndrome like every other entrepreneur on this planet, listen in.Am I Being Too Subtle?: Straight Talk From a Business Rebel: The Snowball: Warren Buffett and the Business of Life:
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.