
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

Oct 3, 2023 • 51min
Brent Daniels UNSCRIPTED: Skills to Build a Real Business, Seller Role Play & Fighting Distractions
We went bananas on this one. Brady calls Brent Daniels' acquisition team and pretends to be a seller. Brent tells a story of your possessions owning you & how he protects his focus. Brent shares 20 skills you need to develop to build a long-lasting business. We go deep on a few of them, like understanding personality differences & battling objections with empathy. Mentioned in this Episode: Get more sales negotiation content at Carrot.com/CloseConnect with Brent at https://www.wholesalinginc.com/Minimalism Netflix Documentary: https://www.youtube.com/watch?v=J8DGjUv-VjcStart by Jon Acuff: https://www.amazon.com/Start-Punch-Escape-Average-Matters/dp/1937077594
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Sep 26, 2023 • 24min
Accountability "Do's & Don'ts" For Leading a Team | Trevor Truck Talk REPUBLISH
If you're a part of a team and you get to the end of your week feeling drained, super busy but without progress to show for it progress, it's could be an accountability issue. It might be that you're not clear on your goals or the exact steps needed to hit them. This si something that many successful leaders struggle with - holding each other accountable in the right way. In this episode I'll share some of the do's and don'ts I've learned, so you can run a more accountable, more efficient team. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Sep 19, 2023 • 50min
[REPUBLISH] Getting Better Testimonials: A Practical Guide to Increasing Trust & Conversion [REPUBLISH]
Testimonials can make or break your ability to generate leads and convert those leads into profitable deals. That's why we're talking with two of our all-time favorite guests, Beau the closer & Keith the SEO beast to break down:• The specific questions that'll get a house seller to give you a raving review that bust objections• How Keith & Beau leverage these testimonials on your website, Google profile to generate more & higher-quality leads• How to capture the perfect video testimonial vs. a written review, the most common mistakes investors make, and more!Whether you're brand new to real estate investing or have done 100 deals, join in on this conversation with two six-figure wholesalers to hear how you can become a more credible real estate investor.Learn how to make the most of your website at Carrot.com/convert.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Sep 12, 2023 • 22min
How to Rebuild Confidence (+ Why You Might've Lost It) | Trevor Truck Talk
What do we do when we've taken a few big hits and your confidence is down? When you've been through a rough patch that killed your momentum. If you've overcommitted, let down the people around you, and are trying to regain your mojo... This one is for you. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Sep 5, 2023 • 48min
8 Factors of the 5 Highest-Converting Carrot Websites: ANALYZED w/ Katie Stapko
We reverse-engineered the top 5 highest-converting websites from Investors using Carrot to generate motivated seller leads SO THAT you can see exactly what it takes to do the same. I think you'll be surprised by the simplicity of the commonalities. Let's dive in! Get more content about design & conversion at Carrot.com/convert
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Aug 29, 2023 • 20min
Breaking Through Business Plateaus | Trevor Truck Talk
If you have a vision — a passion or a new strategy for your business, but you just feel too STUCK to bust through a plateau, this episode is for you. Most entrepreneurs that plateau either get burnt out or bored, causing you to sell or sabotage. The good news is I have a few specific things you can do to crack through and make your biggest impact. Let's dive in.Carrot.com/EPIC
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Aug 22, 2023 • 33min
The State of SEO + A.I. (+prompt tips!) w/ Bryan Sekine
How can I use A.I. to speed cut down time spent on my SEO efforts? What does it take to rank in an increasingly competitive SEO space? Are Google Search Labs and other algorithm updates good or bad for investors? Today we're covering all of that and more. Stay tuned for the end, where we talk about ChatGPT prompts you can use to make SEO even easier!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Aug 15, 2023 • 30min
How to Overcome Motivation Plateaus | Trevor Truck Talk
If you feel like there's more to life... you're captive to comfort... comfort, you're struggling to get your gusto back, this one's for you. I've been there. It's normal, but it's not always easy to pull yourself out. But I've found that there are a handful of practical steps you can take to get back to growth mode. If you're an entrepreneur, listen in. Carrot.com/energy
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Aug 8, 2023 • 34min
Why 4,000 Deals, Working 1 Hour per Week, and a Yacht Wasn't Fulfilling w/ Brad Chandler of Express Homebuyers
One of America's largest Homebuyers, 20-year investor & 3x CarrotCast guest Brad Chandler of Express Homebuyers opens up about his complicated yet inspiring journey about how like many investors, he was chasing the wrong goals for years without even realizing it. We dive into the changes he's made in his life that allow him to still run a wildly profitable real estate business while doing more of what he's truly passionate about. Listen in.Mentioned in this episode:The Way to Love by Anthony de Mello: https://bit.ly/3s6f3PgRadical Acceptance by Terra Brock: https://bit.ly/3QrxkkfTake Brad's free self-love quiz at bradchandler.com/quizBrad's Podcast: "How to be Happier for Entrepreneurs" Podcast: bit.ly/3YtXXqLHeartSupport.comhttps://www.expresshomebuyers.com/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Aug 1, 2023 • 27min
The Priority Waterfall: Connecting Personal + Business Vision For Massive Focus | Trevor Truck Talk
How do you break the pattern of reactive and determine your one true priority? Over the years as a leader, I've tried apps, planners, journals, spreadsheets, and calendars. Only one thing has stuck. I call it the CEO Priority Waterfall. If you find yourself rushing through the week from task to task, take a minute to pause with me. I'm going to walk you through how to set priorities at a personal level that connects to the priorities of your business, so you can get clarity in your week and make a bigger impact.Mentioned in this Episode:Getting Things Done by David Allen: https://amzn.to/3rJrdxHCarrot.com/priority
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.