Evergreen Marketing (formerly CarrotCast)

Carrot Summit 2025 REPLAY: If you missed Carrot Summit, here’s your chance to catch what might’ve been the best session—for free! Steve Trang, one of the top sales coaches in real estate investing, joined us live to break down two real seller calls from rookie investors. No scripts. No theory. Just real conversations and highly practical coaching moments.If you’re struggling to convert leads, stumbling through objections, or just not closing as many deals as you should be… listen in & take notes. You’ll learn:The subtle things that kill trust early in the callWhy most investors ask the wrong questions—and what to say insteadWhat to say when a seller pushes back, without being salesy 👉  Watch the full YouTube video with subtitles here: https://youtu.be/q2Itdq7oDAE ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

After building a rental portfolio of 300 houses and selling 500 turnkey rentals, Xander made a bold move: he downsized his business—on purpose. Most investors are focused on scaling, but Xander saw the writing on the wall—tightening margins, rising rates, and burnout—and chose to pivot. We talked about what signals told him it was time to shift, how he sold off his property management company, and why he’s now focused on lean operations and hard money lending. If you want to know how to stay ahead of a shifting market or you’ve ever wondered whether all the growth is worth it, this is a r conversation you’ll want to hear. Mentioned in this episode:Think and Grow Rich – https://www.penguinrandomhouse.com/books/…/think-and-grow-rich/Investor Fuel Mastermind – https://investorfuel.comWize Hire  – https://www.wizehire.com)Xander's Carrot Site  – https://crofmaryland.com/ Key Quotes:“You’ve got to look at revenue per employee… Bare minimum should be $300,000 per employee.”“Instead of buying rentals ourselves, we began buying houses, renovating them, and selling them as turnkey rental properties.”“Every business owner on this call… knows everyone wants to make more money. Inflation is real… all these forces hitting at once... There’s nothing wrong with scaling back.”“Hard money lending allows us to spend less than 10 hours per deal—and still make solid returns.” About Xander: Alexander Cruz is a Baltimore native, a real estate expert, and the owner of CR of Maryland. Since 2012, he has led the purchase, renovation, and resale of over 1,600 homes across the Baltimore metro area and surrounding counties. With deep local knowledge and a commitment to improving communities, Alexander has built CR of Maryland into one of the most trusted home-buying companies in Maryland. Under his leadership, CR of Maryland helps homeowners sell their homes quickly and easily, offering fair cash offers with no fees, no repairs, and no hassle. Alexander takes pride in offering real solutions to sellers, whether they are facing foreclosure, going through probate, dealing with a vacant property, or simply ready to move on. He lives in Maryland with his wife, Lauren, and their two children. Outside of real estate, he’s a dedicated family man who enjoys time on the water, cheering on Baltimore sports, and supporting local service projects. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Most wholesalers focus on finding deals — but overlook what it really takes to sell them. Will and Veronica Pritchett retired at 43 on rental income, and now buy most of their properties from wholesalers. They’re giving you a rare look inside a buyer’s mind—what makes them jump on a deal instantly, what makes them walk away, and why trust, timing, and relationships often matter more than flashy marketing. If you want to close more deals, keep your best buyers, and build a reputation that lasts, this is a perspective you can’t afford to miss. Key Quotes:“Mass email blasts are just noise. Call me with the deal you know I’ll love.”“We don’t care if you make $5,000 or $50,000—if the deal works, we all win.”“The best wholesalers know our buy box, and they don’t waste our time.”“Your reputation travels fast in this business. Think about the long game.”“Trust and relationships will get you repeat buyers every single time.” Mentioned in this episode:Carrot CRM — https://carrot.com/crmCarrot Summit — https://carrot.com/summitThe 4 Disciplines of Execution by Chris McChesney — https://www.franklincovey.com/the-4-disciplinesLifeonaire by Steve Cook & Shaun McCloskey — https://lifeonaire.comGeorge Antone’s The Wealthy Code — https://georgeantone.com ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Spoiler alert — SEO isn't dead, but lazy content is. With AI search like ChatGPT & Google's AI Mode reshaping how motivated sellers get connected to buyers, basic content and keyword stuffing just won’t cut it. Mallory, Customer Education Manager for Carrot.com is here to answer all your questions about what you should be posting, how your content needs to evolve, and most importantly, how to build a killer brand that generates high-quality, inbound leads. Listen in! Mentioned in this episode:Carrot's updated AI rewrite tool: https://carrot.com/features/ai-rewrite-tool/Sally Hogshead, Fascinate: How to Make Your Brand Impossible to Resist: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486 Key Quotes:“People are tired of AI slop … it raises the bar for trust. You need real stories and video.”“You don’t need model‑specific hacks—these principles serve Google AI Mode, ChatGPT, Gemini and beyond.”“Define your anti‑customer. Make it obvious who you’re not for so the right people gravitate to you.”“AI overviews and search tools are parsing brand mentions, backlink context, and your reputation—not just keywords.”“People don’t buy what you do, they buy why you do it.” Chapters:1:38 Easy ChatGPT tip2:34 SEO for motivated seller leads4:10 Stop optimizing for "search"10:00 Beating AI Slop16:53 Brand wins in SEO19:28 On-Page - Formatting for AI23:41 Are blogs worth it?27:22 The Secret Sauce32:45 Backlinks in 202537:10 Site Crawlability40:16 ChatGPT vs Google45:25 Why Brand is King ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

After 1,000+ rehabs, John Barbara from San Antonio, TX built a lean, high-margin business that closes flips and wholesale deals with just $600 a month in marketing. His edge? A relentless, no-excuses mindset shaped by his experience growing up as an immigrant—where survival meant solving problems fast and never wasting effort. He breaks down his seller conversation framework, why he skips ARVs and repair estimates, and how laser-focused marketing to ultra-specific lists like deceased pre-foreclosures fuels consistent six-figure months. If you're an investor who want less volume and more profit, listen in! Mentioned in this episode:John's Free PDF Roadmap to Consistent Deals: https://pwmpdf.com/Prime Wholesaling Method Coaching – https://pwmcall.comJohn's Carrot Site: https://www.prymehomesolutions.com/Carrot CRM – https://www.carrot.com/crmDealMachine podcast – https://www.dealmachine.com/podcastSkip Genie (skip tracing) – https://www.skipgenie.comThink and Grow Rich by Napoleon Hill – https://www.naphill.com Key Quotes:“Testimonials are specifically to defeat objections and address specific situations.” -Brady“I don’t run ARVs or repairs anymore… buyers have their own numbers...You will never close a six-figure deal if you’re running numbers. It just won’t do it.” -John“Drop your ego… if I would’ve dropped it sooner, I’d have made money so much sooner.” -John ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Struggling to get clicks on your YouTube videos or emails? I'm talking with Jake Thomas, the creator of the Creator Hooks newsletter, about the proven formula behind writing irresistible titles. With over 1,000 YouTube titles generating hundreds of millions of views, Jake shares how tapping into the three emotions—curiosity, fear, and desire—can instantly boost engagement. Learn the difference between clickbait and compelling hooks, how to avoid common title mistakes, and how to remix your ideas using formats from high-performing channels. Listen in!Mentioned in This Episode:Creator Hooks Newsletter — https://www.creatorhooks.comCreator Hooks Pro Tool — https://www.creatorhooks.com/proJoe Sugarman’s AdWeek Copywriting Handbook — https://www.amazon.com/Adweek-Copywriting-Handbook-Ultimate-Business/dp/0470051248Age of Propaganda by Anthony Pratkanis and Elliot Aronson — https://www.amazon.com/Age-Propaganda-Everyday-Persuasion-Youre/dp/0805074031 Key Quotes:"Curiosity, fear, and desire are the three click-worthy emotions behind every successful title.""Clickbait is only clickbait if you don’t deliver on the promise.""Your audience already has those fears—you're not planting them, you're guiding them.""Start with a killer idea and titles become easy.""Most title mistakes come from trying to be mysterious instead of clear and compelling.""Be specific. The more qualifiers in your title, the better it performs." ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

I've never heard of a real estate investor getting quality seller leads THIS cheap, until now. Ryan from PA has generated 1,200 leads to his Carrot site and closes an average of 5 deals/month by himself in under 30 hours per week. From hand-built billboards on government land to strategic SEO and backlinks via national press, Ryan shares exactly how he outsmarts bigger investors with smaller budgets. You’ll learn how to get press mentions that actually rank, TV exposure that drives inbound calls, and brand trust that closes deals. If you want creative marketing that delivers real ROI, don’t miss this. Mentioned in this episode:Rich Dad Poor Dad by Robert Kiyosaki – https://www.amazon.com/dp/1612681131Qwoted – https://www.qwoted.comMuck Rack – https://muckrack.comSourceBottle – https://www.sourcebottle.comAcres Land App - https://www.acres.com/Ryan's PA site - We Buy Houses in Pennsylvania – https://www.webuyhousesinpennsylvania.comRyan's NY Site: 607 Home Buyers (New York site) – https://www.607homebuyers.com Key Quotes:“We paid $500 once for TV exposure and had calls coming in that week.”“I think not branding yourself is one of the biggest mistakes you can make.”“Every billboard, business card—even my t-shirt—uses the same color scheme.”“SEO's secret sauce? Backlinks from sites you already own and people you know.” Chapters:[0:00] TV Exposure for $500[1:00] Meet Ryan: “Mom & Pop” Approach[2:55] Building a Trust-Based Brand[4:08] Branding with Color Consistency[8:49] Marketing Fails: Facebook Ads[11:58] Crushing It with Billboards[21:15] SEO Strategy & Backlink Tactics[28:55] Turning TV Segments into Leads[44:28] Final Thoughts + Fire Round ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

After managing over $50 million in marketing spend, Mike Hambright reveals the strategies that are driving lead generation success in 2025. Discover why consistency in lead gen is crucial, how inbound channels like SEO and direct mail yield higher ROI, and why cutting marketing budgets can lead to long-term setbacks. Mike emphasizes the importance of targeting distressed sellers and shares how tools like Investor Machine leverage AI and predictive analytics to identify motivated leads. He also discusses the significance of maintaining consistent NAP (Name, Address, Phone number) across online profiles for SEO benefits. Drawing inspiration from the book Who Not How, Mike underscores the value of building the right team to scale your business effectively. For real estate investors aiming to optimize their marketing strategies and achieve sustainable growth, this episode offers actionable insights. Explore more at Investor Fuel. --------------------- Mentioned in This Episode: Investor Fuel A mastermind community for real estate investors seeking growth and scalability. Investor Machine A full-service lead generation platform utilizing AI and predictive analytics to identify motivated sellers. Who Not How by Dan Sullivan and Dr. Benjamin Hardy A book emphasizing the importance of collaboration and finding the right people to achieve business goals. --------------------- Key Quotes: - “If you don't have marketing and you don't have lead gen, you don't have a business.” - “Consistency is what's important. The last thing you should ever cut is lead gen.” - “Inbound lead generation typically has a 200-300% higher return on investment.” - “Mail tends to be the highest profit deals because you can highly target who you send to.” - “SEO leads are even better than pay-per-click because they’ve come to your site and raised their hand.” - “The best list is mailing to the leads you've already generated.” --------------------- Chapters: 00:00 – Intro 00:10 -- The Hidden Cost of Cutting Lead Gen 02:00 – SEO Basics: Importance of NAP Consistency 03:10 – The Necessity of Consistent Marketing Efforts 05:55 – Addressing Budget Cuts in Marketing 07:19 – Determining Effective Marketing Spend 11:33 – Comparing Inbound vs. Outbound Lead Generation 14:22 – Evaluating Profit per Deal Across Channels 17:13 – The Pitfalls of Inconsistent Marketing 20:13 – Retargeting: Staying Top of Mind with Leads 24:39 – Strategies to Lower Marketing Costs --------------------- ➨Our Evergreen Marketing Podcast: https://link.chtbl.com/gkGhAnYN ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Maybe you're trying to make your first 100K or 300K as an investor. Or maybe you're already crushing it but contemplating whether you should keep scaling your business. In this honest conversation with Brett, who has been in real estate for 15 years, we take a look at the business model, the lead generation, the team structure, and the vision and motivations that allow him to run a highly profitable business (36 deals in 2024) that's fulfilling & meaningful.What if the key to a thriving real estate business isn't rapid scaling, but intentional relationships and a clear vision? Brett Iwanowicz, operating remotely from Guatemala, shares how he built a lean team executing 30–40 deals annually, netting over $400K last year. By emphasizing trust and long-term connections—like a seller returning after a year because Brett was the only one who truly listened—he's crafted a sustainable model. Dive into his strategies on team structure, marketing channels like SEO and direct mail, and the profound impact of aligning business with personal mission. Discover how focusing on the "art of the deal" and serving others can lead to consistent success. Subscribe now to learn how purpose-driven investing can transform your business.Mentioned in This Episode:Brett Buys Roc Houseshttps://www.brettbuysrochouses.com/REsimpli+8brettbuysrochouses.com+8brettbuysrochouses.com+8SEO Meets REIhttps://www.seomeetsrealestateinvestors.com/Follow Up Boss+13seomeetsrealestateinvestors.com+13seomeetsrealestateinvestors.com+13Sharad Mehta – Resimplihttps://resimpli.com/blog/podcast-with-brett-iwanowicz/REsimpli+1frommilitarytomillionaire.com+1Book: Personality isn't Permanent Key Quotes:"I only called you back because you're the only person who actually talked to me.""Wealth building takes time. It doesn't happen overnight.""Focusing on the deal means you're focusing on how much money you can make; focusing on the art of the deal means you're focusing on the person.""Any marketing channel can work. Most people just don't give it enough time.""I had the money... but it didn't make me feel better about myself."HubSpot+3LinkedIn+3investwisecap.com+3CarrotChapters:00:00 Intro00:50 Intro to Brett and His Business03:10 Transitioning to Remote Operations in Guatemala05:13 Team Structure and Roles09:49 From Solo Operator to Building a Team13:29 The Importance of Vision in Business17:20 Mastermind Insights and Personal Growth21:03 Marketing Channels: SEO, Direct Mail, and More28:22 Lead Generation in a Competitive Market35:56 Disposition Strategies and Tools39:32 The Art of the Deal vs. Chasing Deals44:46 Impact Initiatives and Giving Back50:12 Aligning Business with Personal Fulfillment  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Email blasts and Facebook groups are flooded with noise, and buyers have tuned out. Daniel, co-founder of InvestorBase, shares how his team scaled to 10 deals a month across 10 states by flipping the dispo process on its head. Instead of casting a wide net, they reverse-engineered exactly what top hedge fund buyers wanted and pre-sold deals before locking them up. After losing $150K in assignments in a single day, Daniel's team built a tool to identify real buyers based on actual flip and rental data—no more guessing. Whether you're using their software or not, Daniel breaks down a proven cold calling script, a high-converting follow-up cadence, and the psychology behind why buyers want to be first in line. Want to move deals faster with less friction? This episode will show you how. Listen in! Mentioned in This EpisodeInvestor Base — https://www.investorbase.com Key Quotes“Dispo is sales. And calling will always convert higher than blasting.”“Email’s a noisy channel right now—buyers are numb to 20 deals a day from people they don’t know.”“Buyers want to feel exclusive. Tell them they’re the first to see your deal.”“You can do in one click with Investor Base what used to take seven steps and hours of manual work.” ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.