Evergreen Marketing (formerly CarrotCast) cover image

Evergreen Marketing (formerly CarrotCast)

Latest episodes

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Apr 1, 2025 • 39min

Raising Private Money: How Greg Builds Trust and Raises 6 Figures Fast

Most real estate investors get this wrong—raising private money isn’t about flashy returns or slick pitches. It’s about trust, transparency, and knowing your numbers. Greg Helbeck returns to reveal the exact steps he uses to raise millions in private capital without crossing legal lines. You’ll learn the key differences between private and hard money, what investors really want to hear, and how to protect both your assets and your lenders. With over 300 deals under his belt, Greg shares the scripts, systems, and mindset that helped him scale responsibly—even in risky markets. Subscribe for more no-fluff strategies from experienced investors. Mentioned in This Episode:Nextdoor — https://nextdoor.comPropStream — https://www.propstream.comCarrot UTM Tracker — https://carrot.com/blog/utm-tracking-links/ListSource — https://www.listsource.comGreg's Site — https://www.velocityhousebuyers.com/ Key Quotes:"If you're not willing to put your own money into the deal, why should someone else?""Raising private money isn't a pitch—it's a relationship.""You don't want to get too big for your britches and over-raise.""Hard money teaches you discipline. It’s a safety net for bad deals.""You can’t publicly offer returns unless you have a fund. Most people don’t.""I only borrow on deals with enough margin to protect the lender—always." Chapters:[0:00] Why Greg Buys with Separate LLCs[1:06] Private vs Hard Money Explained[5:20] Risks of Scaling with Hard Money[9:10] Who Makes a Good Private Lender[10:24] How to Build Trust with Lenders[13:34] How Greg Protects Investor Capital[20:04] Creating a Private Lender Slide Deck[26:05] Tactical Tools to Raise More Capital[32:34] Cultural Differences in Deal Making[37:55] Final Advice: Take Capital Seriously ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 18, 2025 • 59min

Sales Negotiation & Seller Qualification in TOUGH Markets w/ Greg Helbeck

How do the best real estate investors consistently close deals—even in the toughest markets? It all comes down to sales negotiation psychology and a bulletproof lead qualification system. In this episode, Greg Helbeck—a seasoned investor and sales expert—breaks down his six-step seller qualification process, shares his top negotiation tactics, and reveals how to handle objections like a pro. We dive deep into how to get sellers to reveal their real bottom line, the power of consultative selling, and why novations are becoming a go-to strategy. If you're looking to sharpen your negotiation game and close more deals while wasting less time, this episode is a must-listen. Mentioned in This Episode:Greg Helbeck’s Website - Velocity House Buyers: https://www.velocityhousebuyers.com/Carrot’s PPC Report: https://carrot.com/guides/ppc-keywords/Carrot Marketplace for PPC Vendors: https://marketplace.carrot.com/service%20categories/ppc-facebook/Open Letter Marketing - Direct Mail Service https://openlettermarketing.com/ Key Quotes:💬 "If you don't control the conversation, the seller will control you—and you'll never get the deal."💬 "The best investors don’t convince sellers to sell—they ask the right questions to help the seller convince themselves."💬 "You need to be consultative, but you also need to know when to walk away. Desperation kills deals."💬 "A good lead is not just someone who says they want to sell—it’s someone who checks at least 3 out of 6 key boxes."💬 "If you’re afraid to ask tough questions, you’ll always lose to the investor who isn’t."  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 4, 2025 • 37min

10+ Email Marketing Tips to Warm Up Cold Leads

If you're doing an automated follow up for seller leads or you have an email list of past leads that you'd like to nurture, this episode is FULL of specific tips on how to close more deals through email! We cover why the Gmail promotions tab isn’t killing your emails (and why 50% of people check it daily), how a one-word reply strategy can increase responses by 15%, and why the real estate industry's biggest mistake is not emailing leads enough. Whether you're a seasoned investor or just setting up your first automated follow-up sequence, this is for you. Listen in. Mentioned in this episode:Jay's Subject Line Analyzer – Free tool to test your email subject linesDo This, Not That Podcast w/ JayCarrot CRM – Automate your follow-up sequencesOmniDrip – Done-for-you real estate email sequences Key Quotes:💬 "Most investors aren’t emailing their leads enough. If you don’t send weekly, you’re invisible."💬 "There is no such thing as spam trigger words anymore—stop obsessing over that and focus on engagement."💬 "50% of people with the Gmail promotions tab check it daily. It’s not hurting your emails—it’s helping them."💬 "A simple ‘reply with one word’ tactic can boost your lead response rate by 15% overnight." Auto-generated Chapters:00:00 - The Email Myth: Promotions Tab00:53 - Podcast Intro & Guest Intro03:08 - The Power of Owning Your Email List04:52 - How to Get Leads to Respond06:07 - Subject Line Hacks for More Opens08:51 - The Truth About Spam Trigger Words11:01 - Why You Shouldn't Fear the Promotions Tab14:57 - How Often Should You Send Emails?17:26 - Writing Emails That Actually Get Read20:06 - The #1 Mistake in Email Follow-Ups21:28 - Automating Conversations Without Losing the Human Touch23:06 - How AI Can Improve Your Email Strategy25:43 - Using Competitor Emails to Your Advantage27:41 - Why Personalization & Humor Work in Emails32:26 - Best Practices for Nurturing Old Leads35:08 - Final Advice: Just Hit Send ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Feb 18, 2025 • 30min

3 Ways Predictive Data Can Scale Your Lead Gen w/ DataFlik's Monica Fullerton

What if you could predict which properties are most likely to sell before the seller even knows they want to? Monica from DataFlick joins us to reveal how AI and machine learning are giving investors an unfair advantage in finding off-market deals. With thousands of data points analyzed in real time, DataFlick delivers a ranked list of properties most likely to sell—helping investors hyper-target their marketing, reduce wasted budget, and close more deals. We dive into how predictive data works, why some counties are marketing money pits, and what marketing strategies investors are using right now to get the best ROI. If you're serious about finding deals before your competition, this episode is a must-listen. Mentioned in this episode:Guide to Direct Mail w/ Niche Data: https://drive.google.com/file/d/1sIXL1Xn73lAWJj65Z4bDWrepWWz0eJ00/viewCheck out DataFlick's Market Map: https://www.dataflik.com/market-map?oid=7&affid=26Connect w/ Monica: https://www.linkedin.com/in/monicafullerton/DataFlik on YouTube: https://www.youtube.com/@dataflik_official Key Quotes:💬 "Most investors are burning through time and money marketing to the wrong properties. Our AI lets you cut through the noise and focus on sellers who are actually ready to sell."💬 "Predictive data isn’t about chasing leads today—it’s about being the first person a seller calls when they’re ready in four months."💬 "Every county isn’t created equal. We can show you which markets are worth your marketing dollars—and which ones to avoid completely." About Monica:Monica’s passion for new build residential properties and her ambition to grow her own real estate portfolio are central to her professional journey. At DataFlik, she leverages her deep industry knowledge and strategic acumen to facilitate innovative solutions that benefit investors seeking lucrative property opportunities. Her work continues to propel her forward in the real estate sector, aligning perfectly with her personal and professional goals.  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Feb 4, 2025 • 34min

Why 4,000 Deals, Working 1 Hour per Week, and a Yacht Wasn't Fulfilling w/ Brad Chandler of Express Homebuyers [REPUBLISH]

One of America's largest Homebuyers, 20-year investor & 3x CarrotCast guest Brad Chandler of Express Homebuyers opens up about his complicated yet inspiring journey about how like many investors, he was chasing the wrong goals for years without even realizing it. We dive into the changes he's made in his life that allow him to still run a wildly profitable real estate business while doing more of what he's truly passionate about. Listen in.Mentioned in this episode:The Way to Love by Anthony de Mello: https://bit.ly/3s6f3PgRadical Acceptance by Terra Brock: https://bit.ly/3QrxkkfTake Brad's free self-love quiz at bradchandler.com/quizBrad's Podcast: "How to be Happier for Entrepreneurs" Podcast: bit.ly/3YtXXqLHeartSupport.comhttps://www.expresshomebuyers.com/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Jan 30, 2025 • 29min

3 Ways to 2x Your Credibility in Less Than 1 hour

 What if you could significantly increase your leads without increasing traffic to your website? You can, and if your website is lacking these few simple things, visitors will more often leave your site for a competitor before even becoming a lead. Tune in to learn a few things you can do in less than 1 hour to ensure you capture as many leads as possible. Watch the full video: https://youtube.com/live/kKbfwd-8dT8 ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Jan 23, 2025 • 38min

Create a 1-Year SEO plan to Take Over a Market

"How much work will it take to rank number one in my market?" That's the magic question. Mallory and I are going to walk you through how to do a competitive analysis in your market and create an easy-to-follow, actionable plan so you can have confidence you're doing the right work to outrank your competition. From pages to backlinks to blogs, we've got you covered!Watch the YouTube version: https://youtube.com/live/JVzVyfPelbc ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Jan 21, 2025 • 40min

From Flat Broke to Giving Back: How the "Goodness Games" Helps Bryan Driscoll Stay Motivated

Bryan was headed to spend the night at a Greyhound station with no food and no money when one small act of kindness from a stranger changed everything for him. Since that night, he's been on a journey of paying it forward with "The Goodness Games." Bryan is a RE Investor, accomplished marketer, and founder of Motivated Leads. My conversation with him was highly encouraging & inspiring but it also left me feeling more equipped - to spend my time & money wisely, to make decisions quickly with more confidence, and to feel good about being available for those around me. This is a conversation every one of us could benefit from. I hope you enjoy it!Mentioned in this episode:Get the "Goodness Games" Book for free at GoodnessGames.comWork with Motivated Leads in the Carrot Marketplace: https://marketplace.carrot.com/service%20categories/pay-per-lead-providers/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Jan 17, 2025 • 26min

Create A Motivated Seller Marketing Plan for 2025

Your revenue goals are only as good as your lead gen. And if you’re doing random marketing, you’re going to get random results (at best). Let’s talk about how to choose which marketing channel best suits your business, how much time & money to put into it, and how to get it cranking motivated sell leads asap. Watch the full video here: https://youtube.com/live/ygHkFUygTLU ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Jan 7, 2025 • 34min

Why 50% of deals Fall Through the Cracks and How to Save Them! w/ David Olds

22 years of real estate investing & running one of the largest wholesaling operations in the country will teach you a thing or two about how to get a deal past the finish line. David and his team at ezREI Closings do exactly that - they handle the time consuming work of tital issues and getting deals to actually close! We sat down to talk about what questions investors should be asking when evaluating a deal or looking for an investor friendly title company and some of the common reasons that deals fall through the cracks. If you value your time and as a real estate investor and want to work with David, check him out at EZreiclosings.com! Enjoy this episode! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

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