The EdUp Experience

In this 3 episode special series in partnership with the American Marketing Association and Lipman Hearne, The EdUp Experience brings you the medium to get to know all three team finalists for the 2020 Higher Education Team of the Year Award.  The AMA Higher Education Team of the Year Award is sponsored by Lipman Hearne - and your special guest host for this three-episode series is Peter Barber, Executive Vice President with Lipman Hearne. Finalist #2 is the Alumni Communications Department from the New York University Office of Alumni Relations.

In this 3 episode special series in partnership with the American Marketing Association and Lipman Hearne, The EdUp Experience brings you the medium to get to know all three team finalists for the 2020 Higher Education Team of the Year Award.  The AMA Higher Education Team of the Year Award is sponsored by Lipman Hearne - and your special guest host for this three-episode series is Peter Barber, Executive Vice President with Lipman Hearne. Finalist #1 is Simon Fraser University!

In this episdoe of The EdUp Experience, we talk with Dre "Dre All Day" Baldwin, Founder/CEO of Work On Your Game.  WOYG is a mental framework, business, brand, and content machine helping you to become your best self by developing the thing that matters most - YOU!  Dre talks to us about how to become a story instead of a statistic, what it takes to become great at what you do, and why all things are not and should not be equal in life.  What does this mean to higher education?  It means everything.  Use Dre's framework for a competitive advantage.  Dre is a content machine and one of the first athletes to leverage YouTube to influence others and earn dollars.  This is a can't miss episode. For the past 15 years, "DreAllDay" has changed the lives of over 60 million entrepreneurs, athletes and business professionals, sold thousands of copies of his books, courses and programs, pioneered personal branding through content, and built a business that helps tens of thousands of people master their "Game" in business, sports and in life, from the inside-out. Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

In this episode of The EdUp Experience, we talk with Ardis Kadiu, CEO of Element451.  Element451 is a CRM and marketing automation platform handling everything from leads to communications to yield management for colleges and universities.  Element451 can be implemented in a modular way that prevents headaches and compromised systems.  An effective CRM can be a differentiator when it comes to growth and competition! Ardis is the CEO and founder of Element451, the intelligent admissions marketing, and CRM platform. Element451 grew out of Ardis’s passion for creating solutions empowering admissions and enrollment teams to work more efficiently as they develop stronger, more personalized engagements with prospective students. AI and great design are two of the most important ingredients at the core of any great user experience. Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

BONUS - EdUp Embedded Episode - In this episdoe of The EdUp Experience, Dr. Joe Sallustio talks one-on-one with Minesh Parikh, CEO at Lipman Hearne.  Minesh gives fantastic advice about the importance of crystallizing institutional brand, especially with the increase in competition.  He also discusses the necessity of thinking outside the box to diversify revenue, why "tightening" operations in marketing and enrollment will increase yield and the reasons why the institutional website is of critical importance for future institutional sustainability.  Finally, Minesh discusses Lipman Hearne's sponsorship of the American Marketing Association awards which will be announced annually at the conference. With 20 years of experience across multiple marketing & communications practice areas, Minesh is a consummate expert in building multi-touchpoint communications plans for nonprofit and higher education institutions. His broad perspective on strategy and leadership, both for the agency and for his clients, ensures that he develops holistic approaches to each and every challenge. Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

In this episode of The EdUp Experience, we welcome Academic Advisor at Granite State College, Katherine Acker.  Katherine is an Academic Advisor for a non-traditional college (Granite State College) that caters to adult learners. She specializes in helping students in the fields of Human Services and Public Safety find academic success. Through in-depth conversations and thoughtful degree planning, she encourages students to make connections with their education and future career goals. Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

This is The EdUp Experience President Series Episode #34 - In this episode of The EdUp Experience, we talk with Dr. Brad Sims, President of Capitol Technology University.  Brad talks to us about the long-term value of technology programs in higher education and why CTU leads the Washington metro area in offering programs leading to jobs.  STEM education has its place in higher education, especially in the growing field of cybersecurity.  Capitol is a STEM university with a strong humanities underpinning of general education. Its flagship programming includes degrees at all levels in cybersecurity, for which it has become a Center of Academic Excellence, as designated by the National Security Agency and the Department of Homeland Security Dr. Bradford L. Sims became Capitol Technology University's eighth president on June 1, 2017. An educator, administrator, and construction project manager, Dr. Sims has extensive experience both in academia and industry. Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

Episode 100!  Can you believe it?  In this 100th episode of The EdUp Experience, The EdUp Experience President Series Episode #33, we welcome Dr. Daria J. Willis, President of Everett Community College.  As Everett CC's first African American President, Daria discusses why saying "yes" to opportunity and keeping it real underpinned her meteoric rise through the ranks.  Though diversity, equity, and inclusion are important, so is authenticity and disrupting the traditional nature of higher education leadership.  Daria is as real as it gets, and she shows her realness through social media where she connects with her students on a personal level.  Dr. Daria J. Willis was appointed the 17th president of Everett Community College on April 29, 2019, becoming its first African American president. Her leadership has brought substantial educative change to community colleges, students, faculty, and staff.  Dr. Willis is a 2018 recipient of the American Association for Women in Community Colleges’ “40 Under 40” Award. She is a 2017 Cohort Fellow for the Thomas Lakin Institute for Mentored Leadership, an organization dedicated to training African American community college administrators for the presidency. Dr. Willis is also featured in the December 2017 issue of Diverse: Issues in Higher Education as a member of the Lakin Cohort, and she is a 2017 Cohort Fellow for the League for Innovation’s Executive Leadership Institute.  Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

In this episode of The EdUp Experience, we talk with Adam Haber, Founder & CEO of Higher Level Education.  If you work in Higher Education, do you think that you work in sales?  We are all salespeople in everything we do, whether it's asking for a raise, interviewing for a job, or even talking with our spouse about who will take out the trash.  Adam talks about sales, relationships, and the necessity of having a knowledgeable marketing team with you in this "new normal" of higher education operations.  HLE is an education-focused marketing firm specializing in the execution and delivery of enrollment producing solutions for both for-profit and non-profit colleges and universities.  Adam Haber is the CEO and Founder of Higher Level Education. With over a decade of experience in both lead generation and lead management, Adam is a highly focused and strategic entrepreneur having launched companies in both the EDU and Insurance verticals. Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

This is The EdUp Experience President Series Episode #32 - In this episode, we welcome Lee Lambert, Chancellor and CEO for Pima Community College. Pima has grown to be one of the largest multi-campus community colleges in the nation.  Lee talks to us about a variety to topics including the four tech superpowers, industry 4. 0, the community college as the hub of a community, and Pima's focus on diversity, equity and inclusion.   A U.S. Army veteran, Chancellor Lambert was born in Seoul, South Korea, grew up on three continents, and graduated from high school in the Olympia, Wash. area. Lee is an experienced Chief Executive Officer with a demonstrated history of working in the higher education industry. Lee is skilled in Nonprofit Organizations, Coaching, Government, Program Evaluation, and Higher Education Leadership. He has a law degree from Seattle University School of Law. Thanks so much for tuning in.  Join us again next time for another episode!  Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!