Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Jul 12, 2013 • 1h 2min
Listen Smarter: How to Balance Proactive and Reactive Listening on Social
Frank Eliason, author of the new book At Your Service and Director of Global Social Media for Citi, joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Plea [...]
Jul 5, 2013 • 56min
How to Deal with Brand Controversy on Social Media
Janice Person, Social Media Director for Monsanto, joins theSocial Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, 20 winning emai [...]
Jun 28, 2013 • 35min
How to Be Successful Across All Social Platforms
Brad Walters, Director of Social Media and Emerging Platforms for Lowe’s Home Improvement, joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a case study about mobile optimization and Careerbuilder’s R [...]
Jun 21, 2013 • 53min
It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!
Justin Gardner, Social Media Manager at AMC Theatres, joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a case study about mobile [...]
