Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Oct 3, 2014 • 43min
Managing a Facebook page with 7 million fans
Shannon Otto, Social Media Manager of Clinique, joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/managing-a-facebook-page-with-7-million-fans/
Sep 26, 2014 • 48min
Social Media is Not Your Problem
Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience
Sep 19, 2014 • 58min
Is Twitter About to Make a Huge Mistake?
Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter’s latest attempt to gain users. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-twitter-about-to-make-a-huge-mistake/
Sep 15, 2014 • 56min
Is Writing Still the Most Important Social Skill?
Ann Handley, Chief Content Officer at MarketingProfs, joins the Social Pros Podcast this week to discuss the essentials of writing in the visual media marketing world, key points of wisdom from her new book Everybody Writes, and the fact that honing your writing skills will make you a stronger digital marketer. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/is-writing-still-the-most-important-social-skill/
Sep 5, 2014 • 49min
Does Your Personal Brand Help Your Employer?
Gabriel Weinberg, Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the importance of experimentation for startups, the main lessons from his upcoming book Traction: A Startup Guide to Getting Customers, and how skepticism is a necessary tool for every social pro. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/does-your-personal-brand-help-your-employer/
Aug 29, 2014 • 56min
Why Research Is Key to Improving Your Social Media Marketing
Marji J. Sherman, Social Media Strategist at Kohler
Aug 22, 2014 • 50min
How to Build a Social Media Empire by Running with Scissors
Jenny Barnett Rohrs, Founder of Craft Test Dummies
Aug 15, 2014 • 49min
Using Social Media to Generate Measurable Sales – It’s Possible
Jay Cooney, E-Commerce Social Media Manager at Omni Hotels & Resorts
Aug 8, 2014 • 53min
How to Integrate Social Media in a True Omni-Channel Program
Siobhan Fitzpatrick, Director of Multi Channel at Homebase, joins the Social Pros Podcast this week to discuss integrating new marketing techniques into the traditional sales funnel, working with third parties to share great content, and how to unlock the knowledge that’s inherent in her team members. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-to-integrate-social-media-in-a-true-omni-channel-program/
Aug 1, 2014 • 56min
Social Media and UGC Best Practices for Museums
W. Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum
