Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
May 10, 2016 • 49min
How to Go From Collecting Fans to Social That Works
Martin Jones, Senior Marketing Manager for Cox Communications, joins the Social Pros Podcast to discuss the evolution of their social presence and why actionable content is more important than one million likes on Facebook. Special thanks to our sponsors: Salesf [...]
May 3, 2016 • 51min
What Social Media Can Learn From Content Marketing
Randy Frisch, Co-Founder of Uberflip, and Chris Moody, Director of Content & Social Marketing at Oracle Marketing Cloud, join the Social Pros Podcast to discuss the importance of quality content and smart placement in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Connections 2016: [...]
Apr 26, 2016 • 40min
Living Proof That Defense Contractors Can Rock at Social Media
Lori Marino, Senior Manager for Digital & Social Media at Raytheon, joins the Social Pros Podcast to share how she strategically incorporates social media to help keep America safe. Special thanks to our sponsors: Salesforce Marketing Cloud (Connections 2016:
Apr 19, 2016 • 29min
Gary Vaynerchuk and the Currency of Attention
Gary Vaynerchuk, CEO of VaynerMedia, joins the Social Pros Podcast to discuss social media land-grabbing, the importance of the long game, and why you can never have too much attention. Special thanks to our sponsors: Salesforce Marketing Cloud (Connections 2016:
Apr 12, 2016 • 47min
When and How Does Snapchat Work for Business
Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Y [...]
Apr 5, 2016 • 45min
How Social Media Examiner Uses Social to Power Customer Experience
Erik Fisher, Community Manager for Social Media Examiner, joins the Social Pros Podcast to share his approach to managing social for the world’s largest social media marketing conference. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning [...]
Apr 1, 2016 • 48min
How Social Media Works When Your Fans Are Truly Passionate
Eric Swayne, Senior Director of Fan Engagement at FUNimation, joins the Social Pros Podcast to explain how their social team engages, cultivates, and supports a global fan base. Special thanks to our sponsors: < [...]
Mar 22, 2016 • 38min
How Adobe Predicts the Future With a Crystal Ball of Big Data
Tamara Gaffney, Principal Analyst for Adobe Digital Index, joins the Social Pros Podcast to discuss their extremely accurate social landscape forecaster that is helping shape the industry. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: h [...]
Mar 15, 2016 • 59min
How to Use Social Media to Delight Customers Across 11 Brands
Dan Moriarty, Director of Digital Strategy and Activation for the Hyatt Hotels Corporation, joins the Social Pros Podcast to share his approach to cohesively yet uniquely managing a global brand’s social across different platforms. Special thanks to our sponsors:
Mar 8, 2016 • 52min
How Mayo Clinic Dominates Social Media
Lee Aase, Director of the Mayo Clinic Social Media Network, joins the Social Pros Podcast to share his successful approach to maximizing one-to-one customer journeys across all social touchpoints, both internal and external, in a strictly regulated industry. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)[...]
