Social Pros Podcast

We’re thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   How can brands connect with Gen Z in authentic, effective ways?  If there’s anyone to ask that question to, it’s Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.  NinetyEight help brands anticipate Gen Z’s needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.  Gia tells us the origin of NinetyEight, why you don’t need big budgets to excel on social and why brands shouldn’t skip building their identity.  Plus, she shares the top do’s and don’ts for brands marketing to Gen Z and the best ways to stay authentic.  In This Episode: 0:00 – Introduction  5:17 – NinetyEight’s origin story  6:04 – Challenges of creating content for Gen Z  7:23 – Why Gen Z is so different  9:56 – The disconnect between Gen Z and marketing  11:14 – Do NinetyEight educate?  12:19 – Their work with Paul Frank  20:34 – Measuring success on TikTok  23:00 – Interacting with communities  23:30 – The do’s and don’ts of marketing to Gen Z  24:31 – Authenticity on social  26:42 – Balancing brand and connection  32:14 – Gia’s Final Two  34:57 – Outro    Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Gia on LinkedIn  Visit the NinetyEight website  Follow NinetyEight on Twitter  Follow NinetyEight on Instagram  Join The Koi Pond    Visit SocialPros.com for more insights from your favorite social media marketers. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Empathy is vital for social media managers, but how can they put it into practice on a daily basis?  Our guest on this episode says it’s “a wonderful art within management” but needs to be applied in the right way and at the right times.  Minter Dial, renowned author and keynote speaker at Mydial, returns to Social Pros to discuss how to build an empathic culture in the workplace, the true definition of the word ‘empathy’ and the role it can play in your use of AI.  Plus, he reveals why he released a new edition of his book, Heartificial Empathy, how empathy impacts trust and his favorite AI tools.  In This Episode:  0:00 – Introduction  5:38 – What’s new in the world of empathy?   8:55 – How people misunderstand empathy  11:31 – Empathy isn’t a weakness  15:05 – How a lack of empathy impacts trust  16:24 – Empathy and AI  18:04 – Different types of empathy  19:08 – Why we run out of empathy  20:22 – Empathy and AI (continued)  26:31 – How can we develop empathy for AI?   30:46 – Just breathe  31:51 – Minter’s favorite AI platforms  36:06 – Minter’s final two  39:01 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Minter’s website  Follow Minter on LinkedIn  Follow Minter on Twitter  Follow Minter on Instagram  Follow Minter on Facebook  Minter’s book – ‘Heartificial Empathy’  Minter’s book – ‘Heartificial Empathy’ on Amazon    Visit SocialPros.com for more insights from your favorite social media marketers. 

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?  Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.  He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.  Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.   In This Episode:  0:00 – Introduction  5:25 – Jonah describes his new book  7:11 – Why did he write this book?  9:56 – Understanding the impact of magic words  13:00 – What language does  15:03 – Identity and agency  20:58 – Defining ‘magic words’  23:49 – Jonah’s favorite category in his framework  30:21 – Asking the right questions  34:08 – Using magic words to approach challenging topics  37:36 – Jonah’s final two  39:56 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Jonah’s website  Connect with Jonah on LinkedIn  Follow Jonah on Twitter  Buy Jonah’s book, ‘Magic Words’ on Amazon  Register for Jonah’s SPEACC framework  Previous episodes featuring Jonah Berger  Contagion, Social Media, and Why Things Catch On (2013)  How Influence Can Make or Break Your Brand (2016)  Psychology Shows Why Social Media Often Fails (2020)    Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom.  Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets.  Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands.  Plus, she tells us how she built her team, dives into Better Half’s own strategy and shares why, if you can, you should take big swings on social.  In This Episode:  0:00 – Introduction  3:43 – An introduction to Better Half  5:58 – Excelling for big clients in a boutique agency  8:38 – Sustaining community engagement with Netflix  11:56 – Matching Netflix’s identity on social  14:24 – Operating in the niche vs mainstream  17:19 – Intentional hiring  21:58 – Alyssa’s team structure decisions  27:40 – How Better Half showcase their culture  30:45 – Better Half’s use of Substack  32:15 – Where to find Alyssa and Better Half   35:20 – Alyssa answers the Final Two  40:16 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Alyssa’s website  Follow Alyssa on LinkedIn  Follow Alyssa on Instagram  Better Half website  Follow Better Half on LinkedIn  Follow Better Half on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators.  She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community.  Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy.  So much to unpack – don’t miss it!  In This Episode:  0:00 – Introduction  3:46 – Amy returns to Social Pros (after 6 years!)  4:41 – What Amy’s up to now  9:08 – How Amy evolved into Good Morning Good Life TV  12:52 – Navigating algorithms  19:57 – How clients can own their social  24:10 – The right cadence for CTAs  29:12 – From solo to managing a team  29:33 – How Amy nurtures her community  35:34 – Setting intentions  39:17 – Amy’s book and implementing mindfulness  41:10 – Final two  43:26 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Amy’s website  Follow Amy on Twitter  Follow Amy on LinkedIn  Subscribe to Amy on YouTube  Good Morning Good Life TV  Amy’s books  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.   Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.  She also reveals why community is at the root of all good social and that now is the time to relinquish control!  In This Episode:  0:00 – Introduction  5:22 – Introducing Janay and Shadow  7:48 – How Shadow navigate clients through social  11:31 – How she approaches staffing  15:24 – Dealing with burnout  18:18 – Biggest trends on social  20:54 – Recognizing success with staff  24:04 – Indicating success  25:23 – Launching Sunbum’s TikTok  31:01 – Exploring Shadow’s social  35:29 – Janay’s final two  39:56 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Janay on LinkedIn  Shadow  Follow Shadow on Instagram  Follow Shadow on Twitter    Visit SocialPros.com for more insights from your favorite social media marketers. 

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   This episode of Social Pros is truly inspirational!  Our guest has used highly-challenging personal events to create something remarkable.   Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros.  Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement.  In This Episode:  0:00 – Introduction  5:34 – Introducing Tiffany  6:06 – Tiffany’s story  10:18 – When she first shared her story  20:39 – Leveraging LinkedIn  27:36 – Her #AntiAbleism video series  34:38 – Tiffany’s (soon to be published) book  44:16 – The final two  46:54 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Diversability  Tiffany’s website  Follow Tiffany on Twitter  Follow Tiffany on Instagram  Follow Tiffany on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Need a paid social refresher?  The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.  In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.  Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!  A super-insightful episode for any social pro.  In This Episode:  0:00 - Introduction  4:45 – What Andrew is up to  8:16 – Data best practices  17:12 – Misconceptions around paid social  23:30 – Identifying progress  27:46 – Setting up for long-term success (and breaking free from platform changes)  35:57 – Data protection vs needing that data  45:11 – Andrew’s final two  47:52 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Foxwell Digital  Foxwell Digital Memberships  Follow Andrew on LinkedIn  Follow Andrew on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind.  Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.   She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT.  Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.  In This Episode:  0:00 – Introduction  5:06 – What does Vista Social do?  9:11 – TikTok as a search engine  9:50 – Getting in the trenches with clients  11:16 – Being on camera  13:20 – Finding the right voice  14:56 – Using ChatGPT  25:08 – Staying authentic and human with AI  29:06 – Discussing mental health on social  32:44 – Measuring success/decisions on channels  34:15 – Where to follow Vista Social and Brittany  35:03 – Final two  37:22 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Vista Social  Vista Social on Twitter  Vista Social on Instagram  Vista Social on TikTok  Follow Brittany on LinkedIn  Follow Brittany on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!)  But it’s so crucial we remember to take care of our minds and our souls and prioritize our mental health.  On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs.  Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines.  Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice.  We can think of so many times we’d have benefitted from taking a few moments to meditate at work – and we’re sure you can to!  Save and come back to this one in times of stress!  In This Episode:  0:00 – Introduction  4:44 – Time to introduce Allen  9:04 – His involvement in marketing, mental health and teaching  12:20 – How meditation changed his life  13:19 – How trauma impacted his mental health  15:46 – What is mindfulness?  20:13 – How long is long enough?  23:06 – Do you need to use an app/prompt?  25:30 – Taking a breath!  29:45 – How social media employers can implement mindfulness  35:12 – Allen’s class  37:30 – Advice for social pros  38:17 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Be notified of Allen’s class  Follow Allen on LinkedIn  Follow Allen on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers.