Social Pros Podcast

We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators.  She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community.  Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy.  So much to unpack – don’t miss it!  In This Episode:  0:00 – Introduction  3:46 – Amy returns to Social Pros (after 6 years!)  4:41 – What Amy’s up to now  9:08 – How Amy evolved into Good Morning Good Life TV  12:52 – Navigating algorithms  19:57 – How clients can own their social  24:10 – The right cadence for CTAs  29:12 – From solo to managing a team  29:33 – How Amy nurtures her community  35:34 – Setting intentions  39:17 – Amy’s book and implementing mindfulness  41:10 – Final two  43:26 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Amy’s website  Follow Amy on Twitter  Follow Amy on LinkedIn  Subscribe to Amy on YouTube  Good Morning Good Life TV  Amy’s books  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.   Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.  She also reveals why community is at the root of all good social and that now is the time to relinquish control!  In This Episode:  0:00 – Introduction  5:22 – Introducing Janay and Shadow  7:48 – How Shadow navigate clients through social  11:31 – How she approaches staffing  15:24 – Dealing with burnout  18:18 – Biggest trends on social  20:54 – Recognizing success with staff  24:04 – Indicating success  25:23 – Launching Sunbum’s TikTok  31:01 – Exploring Shadow’s social  35:29 – Janay’s final two  39:56 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Janay on LinkedIn  Shadow  Follow Shadow on Instagram  Follow Shadow on Twitter    Visit SocialPros.com for more insights from your favorite social media marketers. 

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   This episode of Social Pros is truly inspirational!  Our guest has used highly-challenging personal events to create something remarkable.   Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros.  Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement.  In This Episode:  0:00 – Introduction  5:34 – Introducing Tiffany  6:06 – Tiffany’s story  10:18 – When she first shared her story  20:39 – Leveraging LinkedIn  27:36 – Her #AntiAbleism video series  34:38 – Tiffany’s (soon to be published) book  44:16 – The final two  46:54 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Diversability  Tiffany’s website  Follow Tiffany on Twitter  Follow Tiffany on Instagram  Follow Tiffany on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Need a paid social refresher?  The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.  In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.  Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!  A super-insightful episode for any social pro.  In This Episode:  0:00 - Introduction  4:45 – What Andrew is up to  8:16 – Data best practices  17:12 – Misconceptions around paid social  23:30 – Identifying progress  27:46 – Setting up for long-term success (and breaking free from platform changes)  35:57 – Data protection vs needing that data  45:11 – Andrew’s final two  47:52 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Foxwell Digital  Foxwell Digital Memberships  Follow Andrew on LinkedIn  Follow Andrew on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind.  Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.   She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT.  Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.  In This Episode:  0:00 – Introduction  5:06 – What does Vista Social do?  9:11 – TikTok as a search engine  9:50 – Getting in the trenches with clients  11:16 – Being on camera  13:20 – Finding the right voice  14:56 – Using ChatGPT  25:08 – Staying authentic and human with AI  29:06 – Discussing mental health on social  32:44 – Measuring success/decisions on channels  34:15 – Where to follow Vista Social and Brittany  35:03 – Final two  37:22 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Vista Social  Vista Social on Twitter  Vista Social on Instagram  Vista Social on TikTok  Follow Brittany on LinkedIn  Follow Brittany on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!)  But it’s so crucial we remember to take care of our minds and our souls and prioritize our mental health.  On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs.  Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines.  Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice.  We can think of so many times we’d have benefitted from taking a few moments to meditate at work – and we’re sure you can to!  Save and come back to this one in times of stress!  In This Episode:  0:00 – Introduction  4:44 – Time to introduce Allen  9:04 – His involvement in marketing, mental health and teaching  12:20 – How meditation changed his life  13:19 – How trauma impacted his mental health  15:46 – What is mindfulness?  20:13 – How long is long enough?  23:06 – Do you need to use an app/prompt?  25:30 – Taking a breath!  29:45 – How social media employers can implement mindfulness  35:12 – Allen’s class  37:30 – Advice for social pros  38:17 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Be notified of Allen’s class  Follow Allen on LinkedIn  Follow Allen on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Have you ever spent hours trying to magic up your next big social media idea? You’re definitely not the only one, but sometimes it’s worth going back to basics. That’s how this week’s Social Pros guest found success.   Body piercing and ear styling extraordinaire, Marilyn Mena-Scott, joins the show to discuss how she went from zero to 800K followers in less than two years, making down-to-earth, authentic content.  Marilyn explains how she approaches TikTok and Instagram, how she battles the challenges of social media algorithms and why being herself has been integral to her fast growth online.  Plus, she shares why all brands need a face on social and our host, Anna Hrach, tells the unlikely story of how Marilyn has ended up on the show. It’s certainly a Social Pros first!  In This Episode:  0:00 – Introduction   5:11 – Here’s Marilyn Mena-Scott  5:32 – An overview on Marilyn’s career  6:56 – How Marilyn was invited on the show  8:42 – How she got started on TikTok  13:27 – Anna on how she met Marilyn  17:10 – Why she keeps things simple  18:19 – Marilyn’s thoughts on possible TikTok bans  21:37 – Shadow banning experiences and algorithm challenges  25:24 – Marilyn’s TikTok strategy  29:39 – Engaging with your audience  32:22 – How Marilyn treats Instagram  35:30 – Tips for social marketers becoming solo creators  37:59 – Dealing with negative comments  39:44 – Final two  45:29 – Outro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Marilyn’s website  Follow Marilyn on TikTok  Follow Marilyn on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign?  On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald’s All-Day Breakfast campaign.  Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.  In This Episode:  0:00 – Introduction  4:26 – Introducing Josh Rangel  4:55 – How social has evolved at Golin  6:13 – Unpacking Golin’s McDonalds campaign  14:27 – Would they pull it off now?  16:41 – Earned media and authenticity   21:13 – Guiding clients through social challenges  24:15 – How to deal with burnout  28:20 – How Josh staffs teams at Golin  32:32 – Influencers changing the face of social  36:06 – Josh’s final two  41:13 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Check out Golin  Follow Josh on LinkedIn  Follow Josh on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We love when things come full circle on Social Pros!   On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!  Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.  He gives expert advice on social teams’ responsibilities, the role of social in business and navigating changes on channels.  Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!   Oh, and there’s plenty of Jay Baer-isms too!  In This Episode:  0:00 – Introduction  4:43 – Introducing Jay Baer  6:25 – What Jay is up to now  11:03 – Download Jay’s report, The Time to Win  11:50 – Unpacking social customer care in 2023  14:42 – Benefits and drawbacks of live chat  19:22 – How social pros can enact his advice  25:06 – Future book plans  27:09 – Jay’s foray into creating tequila content  30:20 – What he’s learned from working with brands  33:46 – Coping with shadow banning on social  35:29 – How can creators take control of data?  37:46 – Trademark Jay Baer-isms!  38:59 – Jay Baer’s final two!  42:41 – Outro     Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Jay’s website  The Time to Win  Follow Jay on LinkedIn  Follow Jay on Twitter  Follow Jay on Instagram  tequila.jay on TikTok  Tequila Jay Baer on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers.

We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC Full Episode Details  Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey that magic on social?  Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.  Brandon’s a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!  Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting.  A fascinating interview that becomes a bit of a brainstorming session!   In This Episode:    0:00 - Introduction  3:47 – Introducing our guest  4:01 – Introducing Songfinch  6:05 – Joining an established social team  8:57 – Leveraging UGC  11:16 – Pitching new ideas among an established team  13:46 – Songfinch’s artists  15:27 – Creative briefs  18:52 – Using different channels  21:44 – Leveraging underused platforms  27:10 – Pay to play on social  29:10 – Looking for a new role  33:47 – Brandon’s final two  35:18 - Outro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Songfinch  Brandon’s website  Follow Brandon on LinkedIn  Follow Brandon on Instagram  Follow Brandon on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers.