The Diggintravel Podcast

Today's talk it's all about marketing and innovation. Alberto Terol Conthe, a Head of Customer Experience Design & Development at Iberia, shared his insights on how marketing and innovation are connected. Even more, Alberto shared his framework that connects Design Thinking, Strategic Foresight, and Growth Marketing among other things. Listen to my chat with Alberto to learn about all these things and check the article on the link below for the full visual model of the Framework. You can find the full article with the Framework, quotes, and other notes from our talk with Alberto here: https://diggintravel.com/airline-innovation-talks-iberia/

Listen to this episode of the Airline Talks series and learn from Ivan Karlovic, Director, Data Analytics at Norwegian. Ivan shared tons of interesting insights and his experience from building a new data team at Norwegian. Here are some highlights from our talk Why and how Norwegian is building an internal data team What kind of data roles are they looking for How is the team organized What are the use cases and opportunities You can find the full article with quotes and other notes from our talk with Ivan here: https://diggintravel.com/airline-data-talks-norwegian/  

This is the first episode in our Airline Digital Talks series, where airline digital talks will talk about their work. Listen to this episode and learn from Remus Moraru, a digital expert from Wizz Air. Remus talked about data, analytics, experimentation, mobile apps, and how Wizz Air and its digital team are adapting to COVID challenges. You can find the full article with quotes and other notes from our talk with Remus here: https://diggintravel.com/airline-digital-talks-wizz-air/

In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines.   Emre talked about customer retention and how to do retention marketing in travel. Especially in airline industry where we suffer from low differentiation, commoditization and low frequency is the hardest part of marketing.   Emre provided many other insights on content marketing, digital product and learnings from running his own personal newsletter about growth marketing.   You can find the full article with quotes and other notes from our talk with Emre here: https://bit.ly/3w9GpRO

In this episode, you can listen to insights from an airline industry expert and researcher Henry Harteveldt from Atmosphere Research. Henry talked about the research commissioned by the Accelya Air Transformation Lab and conducted by Atmosphere Research is called “Airlines: A path back to profitability”. The research is a great analysis of the latest airline retailing and other industry trends. What can you learn from this podcast: the latest travel industry recovery outlook how will new 'changed' traveler look like how are airlines adapting to the pandemic, especially on the digital and retailing front how airlines are transforming into leaner, more agile airlines, and what does this mean for the airline digital pros  You can find the link to the website article with data and figures from the research here: https://bit.ly/3n9p7Rb

 I see so many airlines build new digital solutions to adapt to the new reality of travel.  The move to a touchless, contactless, digital journey is on every airline agenda.  But what is the process behind building these new airline digital solutions? I talked to Diego Brunot, UX Lead at American Airlines. Diego and his team work on what is now a crucial part of the airline travel journey, the post-booking digital experience. Listen to the new episode of the Diggintravel Podcast about how to understand new traveler behavior in the post-COVID recovery period to build new digital solutions. LINK TO THE ARTICLE WITH OTHER LINKS: https://bit.ly/3fuNXsT

Lukas Vermeer, Director of Experimentation at Booking.com, discusses how Booking.com uses experimentation to build travel digital products. Topics include organization structure, types of experiments to run, integrating experimentation and user research, metrics to use, and the value of purposeful friction in user experience design.

On today's episode will talk about robots and innovation with Innovation expert and visionary Ravinder Ravi Singh. Robotics and robotic process automation were one of the digital trends I identified when I was doing research for our 2021 Airline Digital Trends report. AirAsia recently talked about robotic process automation, and Turkish Airlines is doing it. To learn more about it I talked to Ravinder Ravi Singh. Ravi was the Chief Information and Innovation Officer working for an airline, and he built airline robots with his team. I think Ravi's ideas on how to improve airport passenger experience with new digital touchpoints are really relevant for airline digital marketers. We also talked about innovation and how to do it in a time of crisis like the one airlines are facing now. LINK TO WEBSITE ARTICLE WITH ADDITIONAL INFO: https://bit.ly/3uaRK3C  

To start year 2 of the Diggintravel Podcast on a high note we talked about one of the hottest topics in the travel industry: the 2021 outlook for travel retailing and distribution. Who will build the ultimate travel retailing platform? Airlines, OTAs, Google, or Amazon? Our guest Mauricio Prieto is a travel visionary and an expert in travel distribution and travel. Mauricio was one of the co-founders of eDreams, one of the biggest OTAs in Europe.  Here are some other things you can learn about in this episode: 2021 travel industry outlook Why the pandemic made travel products more complex What I see as the 3 key elements of a successful travel digital business Mauricio's 4th additional ingredient that is crucial for scaling up your digital retailing How airlines can innovate in the current environment The future of work and education and how they impact travel LINK TO WEBSITE ARTICLE WITH ADDITIONAL INFO: https://bit.ly/2LNAY9k

In this special edition of Diggintravel Podcast, we did a group chat with four participants in our Airline Digital Academy. We talked about our 2020 learnings and 2021 expectations with: Barbara Zimmer, Manager of E-Distribution at Qatar Airways Mwajuma Salim, Head of Digital Commerce and Customer Experience at Kenya Airways Leda Koleilat, Senior Ecommerce Assistant at Qatar Airways Stanislava Yordanova, Senior Product Marketing Manager at PROS Here is the full article "5 Positive Airline Digital Trends I Want to See Continue in 2021", with our chat summary and notes: https://bit.ly/37ZRlb2