The Diggintravel Podcast

Greg Dowling, Global Director of Business Insights at Glassbox joined our chat to explain how airline digital pros can really figure out what's going on in their booking funnel.  If you want to increase conversion rate, if you want to improve your digital experience - there is one thing you really need to do. You need to understand your customers, their struggles, and their key digital pain points. Greg explained how you can understand the WHY - why your customers behave in a certain way and how to use this knowledge to increase the conversion rates on your website or digital app.   You can find the full article with the key concepts, quotes, and other notes from our talk with Greg here: https://diggintravel.com/airline-digital-experience-analytics/

Today, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and experimentation. Ben is an industry leader, a speaker on all things digital research and experimentation, and a conservation science consultant.   Check out the full podcast interview if you’re interested in: How to make faster and better decisions 3 places to start your testing and experimentation program Different organizational models you can use to set up your airline experimentation program What kind of experimentation tools to use How to be innovative with A/B testing and experimentation You can find the full article with the key concepts, quotes, and other notes from our talk with Ben here: https://diggintravel.com/airline-experimentation-talks/

In this podcast episode, we'll be very hands-on and practical. I get asked a lot about how to implement website analytics by airline people, and if you want to learn about that too - this episode is for you. Liliana García Magaña, who works on Business Intelligence and Analytics at a Mexican low-cost airline VivaAerobus, explained in detail how they implemented new advanced digital analytics, how they designed new analytics framework, and how they deal with the challenge of omnichannel tracking. Liliana and her team built a robust web analytics model which now allows them to measure every user interaction across different channels.   If you are a digital analytics enthusiast, or if you want to become one - this episode is for you.   You can find the full article with the key concepts, quotes, and other notes from our talk with Liliana here: https://diggintravel.com/how-to-implement-advanced-airline-digital-analytics/

Today's talk it's all about marketing and innovation. Alberto Terol Conthe, a Head of Customer Experience Design & Development at Iberia, shared his insights on how marketing and innovation are connected. Even more, Alberto shared his framework that connects Design Thinking, Strategic Foresight, and Growth Marketing among other things. Listen to my chat with Alberto to learn about all these things and check the article on the link below for the full visual model of the Framework. You can find the full article with the Framework, quotes, and other notes from our talk with Alberto here: https://diggintravel.com/airline-innovation-talks-iberia/

Listen to this episode of the Airline Talks series and learn from Ivan Karlovic, Director, Data Analytics at Norwegian. Ivan shared tons of interesting insights and his experience from building a new data team at Norwegian. Here are some highlights from our talk Why and how Norwegian is building an internal data team What kind of data roles are they looking for How is the team organized What are the use cases and opportunities You can find the full article with quotes and other notes from our talk with Ivan here: https://diggintravel.com/airline-data-talks-norwegian/  

This is the first episode in our Airline Digital Talks series, where airline digital talks will talk about their work. Listen to this episode and learn from Remus Moraru, a digital expert from Wizz Air. Remus talked about data, analytics, experimentation, mobile apps, and how Wizz Air and its digital team are adapting to COVID challenges. You can find the full article with quotes and other notes from our talk with Remus here: https://diggintravel.com/airline-digital-talks-wizz-air/

In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines.   Emre talked about customer retention and how to do retention marketing in travel. Especially in airline industry where we suffer from low differentiation, commoditization and low frequency is the hardest part of marketing.   Emre provided many other insights on content marketing, digital product and learnings from running his own personal newsletter about growth marketing.   You can find the full article with quotes and other notes from our talk with Emre here: https://bit.ly/3w9GpRO

In this episode, you can listen to insights from an airline industry expert and researcher Henry Harteveldt from Atmosphere Research. Henry talked about the research commissioned by the Accelya Air Transformation Lab and conducted by Atmosphere Research is called “Airlines: A path back to profitability”. The research is a great analysis of the latest airline retailing and other industry trends. What can you learn from this podcast: the latest travel industry recovery outlook how will new 'changed' traveler look like how are airlines adapting to the pandemic, especially on the digital and retailing front how airlines are transforming into leaner, more agile airlines, and what does this mean for the airline digital pros  You can find the link to the website article with data and figures from the research here: https://bit.ly/3n9p7Rb

 I see so many airlines build new digital solutions to adapt to the new reality of travel.  The move to a touchless, contactless, digital journey is on every airline agenda.  But what is the process behind building these new airline digital solutions? I talked to Diego Brunot, UX Lead at American Airlines. Diego and his team work on what is now a crucial part of the airline travel journey, the post-booking digital experience. Listen to the new episode of the Diggintravel Podcast about how to understand new traveler behavior in the post-COVID recovery period to build new digital solutions. LINK TO THE ARTICLE WITH OTHER LINKS: https://bit.ly/3fuNXsT

Lukas Vermeer, Director of Experimentation at Booking.com, discusses how Booking.com uses experimentation to build travel digital products. Topics include organization structure, types of experiments to run, integrating experimentation and user research, metrics to use, and the value of purposeful friction in user experience design.