Today, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and experimentation. Ben is an industry leader, a speaker on all things digital research and experimentation, and a conservation science consultant.

Check out the full podcast interview if you’re interested in:

• How to make faster and better decisions
• 3 places to start your testing and experimentation program
• Different organizational models you can use to set up your airline experimentation program
• What kind of experimentation tools to use
• How to be innovative with A/B testing and experimentation

You can find the full article with the key concepts, quotes, and other notes from our talk with Ben here:

https://diggintravel.com/airline-experimentation-talks/