The Tony Robbins Podcast

For so many aspiring entrepreneurs, the road stops at an idea. Sure, they may build a website, design a logo, maybe even create a comprehensive business plan. But until they make that first sale, they’re still just a wantrapreneur – that is, someone who spends their time and money on everything else except creating a real business. Real entrepreneurs, on the other hand, care about one thing: building a product or service that people want and making that sale. In this episode of the Tony Robbins Podcast, appSumo CEO and serial entrepreneur Noah Kagan shares his personal tips for building a business, and talks about what it really takes to be a successful entrepreneur. Because the road to startup success is anything but clear, leaving plenty of room for creative ingenuity. But if you don’t have the right tools and mindset, then the only guarantee you have is that your road will stop short   If you’re listening to this podcast it means you’re hungry. Hungry for change, hungry for growth, and ready to have a major breakthrough in your business. As a partner or founder in more than a dozen businesses that do more than $5 billion in revenue each year, Tony Robbins has learned from the best in the world — the Steve Wynn’s, Marc Benioff's, and Peter Guber’s — what it takes to be successful.   Whether you’ve been in business for decades or are just getting started, it’s important to get help from someone who’s been there, someone who is going to coach you through it. That’s why Tony is offering a free, one-on-one business strategy session from one of his top business strategists — a $600 value! Completely free, no strings attached. If you're listening right now, you go to www.tonyrobbins.com/CEO and sign up for a FREE session with a Tony Robbins trained Business Strategist who has helped business owners just like you to overcome their obstacles and set them on the path to success.

Chet Holmes, a former sales and marketing advisor for Fortune 500 companies and author of The Ultimate Sales Machine, shares his insightful strategies for mastering sales. He argues that understanding your ideal client's needs is critical to success. Chet discusses the revolutionary approach of education-based marketing and how it transforms consumer behavior. He also highlights the importance of psychology in sales tactics and the necessity of hiring top talent for significant business growth.

Charles Duhigg, Pulitzer Prize-winning journalist and author of 'The Power of Habit', shares his insights on how habits shape our lives and businesses. He explains the habit loop—cue, routine, reward—and how understanding this can lead to personal and organizational transformation. Duhigg discusses Google's findings on team dynamics, emphasizing the importance of psychological safety for success. He also explores how autonomy boosts motivation and the complexities of decision-making, stressing the need to envision multiple futures for better choices.

Ashwin Vasan, Chief Investment Officer and founder of Trend Capital Management, shares insights from his extensive experience in global macro investing. He discusses how to navigate turbulent financial times while creating long-term wealth. Ashwin emphasizes the importance of understanding the current economic landscape, revealing macro risks like Fed rate hikes and geopolitical tensions. He also offers practical financial education tailored for entrepreneurs, aiming to simplify investment strategies for personal portfolios. Tune in for valuable perspectives on savvy investing!

We live in a world where all business owners have to be able to run two businesses: the business you’re in today and the business that you’re becoming. Because the world is changing constantly. We stand at a unique moment in history, where technology is replacing more jobs than it creates. And it is the business owners that are anticipating what is around the corner, rather than only focusing on running the business they’re in now, that will grow and thrive. How will changes in technology impact you and your business? Could these advancements help or hurt your current model? In this episode of the Tony Robbins Podcast, you will hear from both Tony and Martin Ford – software entrepreneur and author of the Financial Times and the McKinsey Business Book of the Year, “Rise of the Robots: Technology and the Threat of a Jobless Future” – as we delve into the power of anticipation and some of the biggest upcoming changes in technology.   This podcast is brought to you by Business Mastery. Do you have the right mindset and skills to take your business to the next level? Business Mastery is the only event in the world created by Tony Robbins to prepare you to master the mindset and skills you need in business to elevate your game. A one-of-a-kind immersive program, Business Mastery will allow you to understand the critical factors impacting your business, then refocus and realign with the strategy and psychology you need to compete and innovate in any economy. Remember, business success is 80% psychology and 20% mechanics. If you’re ready to learn and master the strategies to help you grow your business and stay competitive, then don’t hesitate. Apply for the next Business Mastery program now. Learn more about our Business Mastery event at www.tonyrobbins.com/events/business-mastery

It’s the businesses that chase a vision that will truly change the world – and the market. But the vision must start internally. From the company’s employees to the company’s core values, every aspect of the business must embody your mission if you want to thrive. This is why establishing a powerful company culture has transitioned from something that is “nice-to-have” to something that is a “must-have.”But what does a strong company culture entail? How do you develop and implement a set of core values?In this episode of the Tony Robbins Podcast, you will hear from Marissa Levin – CEO of Information Experts, one of the nation’s most successful strategic communications, marketing, education and human capital firms, and CEO of Successful Culture, an organization dedicated to helping leaders build extraordinary cultures – as she discusses what it takes to create a thriving company culture and that can lead to a more fulfilling, successful business model.   This podcast is brought to you by Business Mastery. Do you have the right mindset and skills to take your business to the next level? Business Mastery is the only event in the world created by Tony Robbins to prepare you to master the mindset and skills you need in business to elevate your game. A one-of-a-kind immersive program, Business Mastery will allow you to understand the critical factors impacting your business, then refocus and realign with the strategy and psychology you need to compete and innovate in any economy. Remember, business success is 80% psychology and 20% mechanics. If you’re ready to learn and master the strategies to help you grow your business and stay competitive, then don’t hesitate. Apply for the next Business Mastery program now. Learn more about our Business Mastery event at www.tonyrobbins.com/events/business-mastery

How do you capture the limited attention of your clients through marketing when they are constantly being bombarded with advertising? How do you compete with corporations that have seemingly unlimited resources? Through world-class marketing.World-class marketing comes from creating a unique selling proposition we call value-added marketing. You’re literally adding value to your customer’s lives. You do something. You teach them something. You give them something valuable that costs them nothing then they look to you as the expert, and want you to supply them with more information, more experience, more products. In this episode of the Tony Robbins Podcast, you will hear from Drew Neisser – author of The CMO’s Periodic Table: A Renegade’s Guide to Marketing, and Founder and CEO of the NYC-based social media and marketing agency Renegade – as he discusses how businesses can create value-added marketing and use that to connect and engage with their customers on a new level. This podcast is brought to you by Business Mastery. Do you have the right mindset and skills to take your business to the next level? Business Mastery is the only event in the world created by Tony Robbins to prepare you to master the mindset and skills you need in business to elevate your game. A one-of-a-kind immersive program, Business Mastery will allow you to understand the critical factors impacting your business, then refocus and realign with the strategy and psychology you need to compete and innovate in any economy. Remember, business success is 80% psychology and 20% mechanics. If you’re ready to learn and master the strategies to help you grow your business and stay competitive, then don’t hesitate. Apply for the next Business Mastery program now. Learn more about our Business Mastery event at www.tonyrobbins.com/events/business-mastery

Tom Bilyeu, CEO of Quest Nutrition, shares his incredible journey from the film industry to building a billion-dollar brand in just three years. He discusses the 7 Forces of Business Mastery that contributed to his success and the importance of understanding customer needs. Bilyeu dives into innovative marketing strategies that helped Quest thrive in a saturated market and explores the company's mission to tackle metabolic diseases through healthy food solutions. He also highlights the critical role of mentorship for entrepreneurs seeking growth.

Renée Mauborgne, co-director of the INSEAD Blue Ocean Strategy Institute and co-author of the bestseller 'Blue Ocean Strategy', dives into the concept of creating uncontested market spaces. She explains how businesses can shift from intense competition—'red oceans'—to 'blue oceans' by innovating value and differentiating. Mauborgne explores practical tools for assessing buyer value and overcoming common execution challenges, offering transformative insights that can make competition irrelevant. Get ready to rethink your approach to business!

Dive into the essentials of strategic innovation to keep your business thriving amidst fierce competition. Learn how leading brands like Apple and Starbucks adapt to consumer expectations and leverage creativity. Discover the thrilling world of motorcycle culture and how nostalgia can spark innovation. Explore the shift from price wars to exceptional customer experiences, and find out how social media can drive engagement. Plus, uncover practical strategies to empower small businesses through innovative coaching!