
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
Latest episodes

Jul 18, 2023 • 41min
BREAKING NEWS: What the 2023 FTC Updates Mean for Affiliate Marketing
Breaking news…the FTC has released new guidelines that have a huge effect on affiliate marketers and affiliate programs. Are they good? Are they bad? What are the details? This episode has you covered. LINKS MENTIONED IN THIS EPISODE 2023 FTC Endorsement Guidelines: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking

Jul 11, 2023 • 23min
Why Affiliate Marketing Is Easier Than You Think
Too many people make affiliate marketing out to be too complicated. They say it’s part science that requires decades of learning and experience and part “dark art” that requires the touch of a wizard to master. But neither of these are true. In fact, affiliate marketing is easier than you think. Today, I’ll share why…and how to tap into the proven path to success in affiliate marketing. LINKS MENTIONED IN THIS EPISODE Free Masterclass: mattmcwilliams.com/affiliatemasterclass Affiliate Promo Plan Template: mattmcwilliams.com/promoplan

Jul 4, 2023 • 21min
How to Negotiate Affiliate Deals That Benefit Everyone
Affiliates want the highest commissions possible. Affiliate programs want to make as much profit as possible, which means paying the least amount they can. So, how do both parties win? Today, I’ll share how to negotiate affiliate deals that benefit everyone. LINKS MENTIONED IN THIS EPISODE VIDEO: What is the Right Commission to Pay Affiliates? https://www.mattmcwilliams.com/right-commission-pay-affiliates/

Jun 27, 2023 • 39min
How to Build Your Personal Brand and Become a Celebrity in Your Niche with Rory Vaden
Are you ready to take your personal brand to the next level? I have a very special guest today to take a deep dive into the secrets of building a personal brand that will make you a sought-after, recognized authority and even a celebrity in your niche. LINKS MENTIONED IN THIS EPISODE Book Your Free Brand Call: https://freebrandcall.com/tag

Jun 20, 2023 • 26min
#1 Trait of Great Affiliate Managers
This might be the most important podcast episode I’ve ever recorded. If you want to run a successful affiliate program, whether you’re the owner of the company or an affiliate manager, this episode is a must-listen. Without this one trait, you cannot be successful. Today, I reveal the #1 trait of great affiliate managers. LINKS MENTIONED IN THIS EPISODE #1 Affiliate Recruiting Email: mattmcwilliams.com/bestemail The Affiliate Code: mattmcwilliams.com/code Your First 100 Affiliates: mattmcwilliams.com/first100 How to Build Strong Relationships with Your Affiliates: mattmcwilliams.com/how-to-build-strong-relationships-with-your-affiliates/

Jun 13, 2023 • 29min
Why Your Affiliate Program is Failing (And What to Do About It)
So you’ve started an affiliate program and it’s not going as you hoped. What now? First, identify WHY it’s failing…then fix the problems. Today, I’ll share some of the most common reasons we’ve seen affiliate programs fail…and what to do about it! LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth Find Your First 100 Affiliates: mattmcwilliams.com/first100 Affiliate Email Template: https://mattmcwilliams.com/aetemplate Get Our Sample Affiliate Training: https://mattmcwilliams.com/sampletraining

Jun 6, 2023 • 23min
How to Steal Affiliates From Your Competition
What if you could steal affiliates from your competition? That would be pretty freaking awesome right? Not only is this one of the easiest ways to start and grow an affiliate program, but it has the added benefit of growing your marketshare while decreasing your competitors’. In this episode I’ll show you exactly how to steal your competitors’ affiliates. LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth Find Your First 100 Affiliates: mattmcwilliams.com/first100

May 30, 2023 • 32min
How to Promote Challenges as an Affiliate
Challenges are so hot right now. And for good reason. They are easy to promote, offer huge value to your audience, and convert like crazy. Today, we’re taking a deep dive into why challenges work and share the proven strategies to maximize your affiliate commissions when promoting them. LINKS MENTIONED IN THIS EPISODE List Launch Challenge: listlaunchchallenge.com Want to Promote List Launch Challenge? Email us at partners@mattmcwilliams.com Upcoming Affiliate Promos: mattmcwilliams.com/whatsup

May 23, 2023 • 31min
How to Rock Your First Affiliate Promotion: Keira Merkovsky Case Study
Your first affiliate promotion. It’s usually a time of confusion, experimentation, and more often than not, failure. But what if your very first affiliate promotion could actually be a huge success and open the door to even more success in the future? That’s what happened to today’s guest and we’re sharing exactly how she succeeded in her first affiliate promotion ever. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach: youraffiliatelaunchcoach.com Keira’s Site: relationshipcubed.com Connect with Keira on Facebook: facebook.com/relationshipcubed

May 15, 2023 • 41min
How to Promote An Evergreen Affiliate Offer In Just ONE Week
Promoting evergreen affiliate offers can be a challenge because there is no urgency. When a product is available 24/7, 365 it can sometimes be hard for affiliates to put together a solid promotion plan and really get people excited. Today, I shared exactly how we did than in one of our evergreen promotions and how you can build excitement, buzz, and even urgency in your evergreen promotions. LINKS MENTIONED IN THIS EPISODE Affiliate Bonuses: mattmcwilliams.com/affbonuses PodHacker: mattmcwilliams.com/podhacker What’s Working on Social Media Right Now with Jeff Bullas: mattmcwilliams.com/whats-working-on-social-media-right-now-with-jeff-bullas/ SwitchPod: switchpod.co
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