Podcasting Made Simple

Send Us a Text MessageDo you feel lost in the crowd with so many people guesting on podcasts these days? Do you worry that you're just another voice on another podcast? There's something you can do to ensure this isn't you! In this episode, John Duffin explains how you can become an iconic podcast guest who leaves a lasting impression. By focusing on the fundamentals, you'll become a more confident speaker that listeners want to work with. Get ready to optimize your communication skills and "wow" listeners!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/268TakeawaysAuthenticity and differentiation are key in delivering a message that sets you apart.The Navy SEAL's Body of Evidence Technique, a breathing technique coupled with a mindset, can help center yourself and overcome fear and imposter syndrome.Preparation is crucial for effective communication as a host or guest on a podcast.Avoid fillers and up-speak by staying focused in conversations and using your authentic voice with confidence and engagement.Sit up, use your authentic voice, and maintain good body language to enhance your communication during podcast episodes.Chapters00:00 Optimizing Communications by Leveraging Your Voice01:12 The Arc to Authenticity02:03 The Navy Seals Body of Evidence Technique06:14 Preparation is Key08:43 Avoiding Fillers and Focusing on the Conversation11:07 Avoiding Up-Speak14:27 Game Day Physicality16:50 Getting Your Message ReceivedMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/268

Katie Brinkley, a social media strategist, shares tips on using social media to grow podcast audience. Topics include community building, audience understanding, platform-specific strategies, and the four-post strategy for engaging content creation.

Send Us a Text MessagePodcast guesting has become the most valuable form of content marketing and relationship building. As a result, getting booked has become hyper-competitive, and getting a return on investment from guesting is growing in complexity. But this doesn't have to be the case for you! In this episode, Beate Chelette explains 3 ways to gain a greater return on investment from podcast guesting. Get ready to take control of your podcast guesting in innovative ways to yield extraordinary results!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/266TakeawaysPodcast guesting is a powerful growth strategy for businesses.Consistency and alignment with the host's audience are key to successful podcast guesting.ROI and monetization should be considered when investing in podcast guesting.Building relationships and partnerships through podcast guesting can lead to new opportunities.Chapters00:00 Introduction and Overview02:20 Secret #1: Podcast Guesting as a Growth Strategy06:09 Secret #2: ROI and Investment in Podcast Guesting09:02 Secret #3: Maximizing the Power of Being a Podcast Guest13:44 Conclusion and Call to ActionMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/266

Send Us a Text MessageIf you've ever interviewed a guest on a podcast about their life and work, you know that interview is far more than an innate ability; it's a challenging skill to master! In this episode, former journalist and long-time podcaster Michael Ashford explains how to master your interview technique to create powerful conversations that listeners want to listen to on repeat and share with their friends. Get ready to excel as an interviewer and create content that listeners will want to binge!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/265TakeawaysApproach interviews with a curious mindset rather than assumptions and opinions.Avoid asking lengthy questions and focus on asking shorter, more to-the-point questions.Take notes during the interview and refer back to interesting points for follow-up questions.Listen to oneself and analyze interviews to identify areas for improvement and celebrate successes.Master the art of the interview by clarifying, interrupting sparingly, giving space, and tying up loose ends.Find your own interviewing style that reflects your show and preferences.Chapters00:00 The Worst Question I Ever Asked02:08 What Went Wrong in the Interview03:56 The Issue of Lengthy Questions05:25 Basics of Interviewing07:18 Mastering the Art of the Interview08:14 Preparation and Patterns09:14 Clarifying and Flowing Between Questions10:13 Interrupting and Giving Space11:42 Silence and Tying Up Loose Ends13:36 Finding Your Own Interviewing StyleMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/265

Chris Krimitsos, podcasting influencer, shares insights and predictions for the future of podcasting. They discuss the growth and culture of podcasting, the importance of community, and the opportunities for monetization. They also compare podcasters to YouTubers and emphasize the need to own RSS feeds.

Send Us a Text MessageAs podcast guests and hosts, we're all looking for a way to stay relevant and get ahead with our content. As we attempt to achieve this goal, we've neglected what will ultimately lead to our success. In this episode, Alex Sanfilippo shares why it's time for a paradigm shift in our approach to content. Instead of focusing on quantity, it's time to do less and ensure it's of the highest possible quality. Get ready to learn how to rise above the noise in podcasting and skyrocket your impact and influence!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/263TakeawaysShift your focus from quantity to quality in podcasting.Align with your why and think about who you serve.Join a community of like-minded, quality-first creators.Stay consistent and avoid compromising quality.Consider repurposing content to maximize its impact.Articulate the pain point your podcast solves in a few words.Measure the success of your podcast by its shareability.Engage with your listeners and make adjustments based on their feedback.Have a lot to share about your podcast in various contexts.Test the quality of your work and ensure it withstands scrutiny.Produce higher quality content to achieve better results.Chapters00:00 The Quantity Mindset01:06 Shift from Quantity to Quality02:03 The Shift in Social Media03:23 Quality Over Quantity in Content Creation04:19 The McLaren Analogy05:15 Podcasting is Like Taking the Stairs06:14 Finding Your Capacity07:11 Consistency is Key09:04 Joining a Quality-Focused Community09:58 Repurposing Content11:48 Articulating the Pain Point13:13 Getting Your Quality Right14:38 Testing the Quality of Your Work15:02 Producing Higher Quality ContentMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/263

Brandon Turner shares his experience as the creator of a top-ranked podcast. They discuss transitioning from real estate to podcasting, treating podcasting like a business, involving loved ones in goal setting, and achieving long-term success through consistency and focus.

Send Us a Text MessageYour email list is one of your most valuable assets, but growing it can be a painful task. Thankfully, there is a simple solution! In this episode, Tracy Beavers shares how, through podcast guesting, you can create a powerful call to action that will lead listeners to sign up for your email list. Get ready to increase your visibility and explode your email list with new subscribers and potential future customers!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/261Key Moments:00:00:15 - Introduction00:01:47 - Types of CTAs00:03:58 - Importance of Consistent and Strategic CTAs00:06:19 - Leveraging Podcast Guest Spots00:09:35 - Choosing the Right CTA for TimingTimestamped Summary:00:00:15 - Introduction Tracy Beavers shares her experience of being a guest on a podcast and the importance of being prepared with a strategic call to action (CTA) to maximize business growth. 00:01:47 - Types of CTAs Tracy explains different types of CTAs that can be used, including free downloads, joining a mailing list, subscribing to a podcast or newsletter, and engaging with social media content. 00:03:58 - Importance of Consistent and Strategic CTAs Tracy emphasizes the need to consistently and strategically use CTAs in content creation to maximize email list growth and audience engagement. 00:06:19 - Leveraging Podcast Guest Spots Tracy highlights the special marketing opportunity of being a podcast guest and the credibility and trust that comes with it. She emphasizes the importance of having a strong CTA at the end of the interview to capitalize on the audience's interest. 00:09:35 - Choosing the Right CTA for Timing Tracy advises aligning the CTA with the timing of promotional activities in the business. She suggests offering free resources, promoting webinars or memberships, or directing listeners to podcasts, blogs, or social media channels.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/261

Send Us a Text MessageThe podcast listenership data on YouTube is staggering! But is your podcast getting the traction that YouTube claims is possible? In this episode, Jesús Ramirez, the creator behind a YouTube channel with over 2 million followers, explains the top 2 contributing factors for gaining traction as a podcaster on YouTube. From uncovering the pivotal metrics that impact your visibility to mastering the art of crafting compelling titles and thumbnails, Jesús will provide insights to skyrocket and elevate your podcast's YouTube presence!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/260Key Moments:00:00:15 - Introduction and YouTube Channel Success00:02:14 - Importance of Click-Through Rate and Retention Rate00:03:22 - Click-Through Rate (CTR)00:09:39 - Retention RateTimestamped Summary:00:00:15 - Introduction and YouTube Channel Success Jesus Ramirez introduces himself as a YouTube channel owner with over 2 million subscribers. He discusses the importance of high click-through rates and retention rates for success on YouTube.00:02:14 - Importance of Click-Through Rate and Retention Rate Ramirez explains that YouTube rewards videos with high click-through rates and retention rates because they keep viewers on the platform longer. He emphasizes that good content is key to achieving these metrics.00:03:22 - Click-Through Rate (CTR) Ramirez explains that click-through rate measures how many people click on your video when it appears in their YouTube feed. He provides tips for improving CTR, such as creating compelling and unique thumbnails and using engaging titles.00:09:39 - Retention Rate Ramirez discusses the importance of retention rate, which measures how long viewers watch your video. He emphasizes the need for engaging content and a strong opening to hook viewers and keep them watching.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/260

Send Us a Text MessagePodcast guesting has become one of the most significant exposure-gaining opportunities in the digital world. Because of this, people are flocking to the medium. Unfortunately, most people end up making costly mistakes while being interviewed. In this episode, Mark Herschberg shares 3 tips to help you stand out as a podcast guest. Mark explains that by avoiding visuals, keeping content evergreen, and not talking over hosts, you'll step into a further level of guesting mastery. Get ready to start winning more as a podcast guest!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/259Key Moments:00:00:11 - Introduction, 00:00:28 - Avoid Using Visuals00:02:10 - Be Explicit with Visual Examples00:03:52 - Create Evergreen Content00:07:27 - Never Speak Over the Host00:09:51 - Editing Tips Timestamped Summary:00:00:11 - Introduction Mark Hirschberg shares his experience appearing as a podcast guest in over 350 episodes and introduces the three basic tips for giving a great episode as a guest.00:00:28 - Avoid Using Visuals Mark explains why visuals may not work well for podcasts, as some listeners may be visually impaired or accessing the podcast without video. He also highlights that people often listen to podcasts while driving or exercising, making visual content inconvenient or inaccessible.00:02:10 - Be Explicit with Visual Examples If visual examples are necessary, Mark advises being explicit and describing them rather than relying on slides or visuals. He suggests using air quotes as an example and explicitly mentioning it for audio-only listeners.00:03:52 - Create Evergreen Content Mark emphasizes the importance of creating content that remains relevant even in the future. He encourages providing temporal context when discussing time-sensitive topics, such as mentioning specific dates or seasons, to ensure listeners understand the timing of the conversation.00:07:27 - Never Speak Over the Host Mark advises against talking over the host during podcast conversations, as it can be frustrating for listeners and difficult to edit. He suggests being differential and pausing if overlap occurs, allowing for smoother editing if needed.00:09:51 - Editing Tips Mark shares two helpful editing tips: using clapping as an audio cue to indicate the need for a redo and visually marking the section with a piece of paper forMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/259