Podcasting Made Simple

Send Us a Text MessageHave you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale!MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278Chapters00:00 Introduction and Background00:57 Knowing When to Let Go03:39 Making Decisions as a Podcaster04:09 The Healing Journey of Men on Purpose05:07 Opportunity to Sell the Show07:06 Approaching the Potential Buyer08:29 What the Buyer Was Looking For09:21 Importance of Name and Intent09:51 Ranking and Reach10:19 Value of Rolodex and SOPs10:47 Revenue Generation and Team11:17 Consulting and Transition12:44 Selling and Growing a Sellable ShowTakeawaysKnowing when to let go of a podcast is crucial for growth and success.Building a sellable show requires considering factors such as the show's name, ranking, reach, revenue generation, SOPs, and team involvement.Finding the right buyer for a podcast involves understanding their goals and aligning them with the show's brand and purpose.The process of selling a podcast includes transferring assets, setting up a succession plan, and consulting with the buyer during the transition.MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

Send Us a Text MessageHow do you determine the value of podcasting? Is it through monetization? Audience growth? Your total number of guest appearances? The myth surrounding podcasting success on either side of the mic is that you have to look to these metrics. But the value of podcasting actually far surpasses these things! In this episode, join Alex Sanfilippo and Tom Rossi as they share the hidden value of podcasting that will uplevel your perspective on the medium, lead you to a more enjoyable experience, and lead to more success!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277Chapters00:00 Introduction00:53 Extracting Value from Podcasting04:28 Encouraging Independent Podcasters05:16 The Meaningful Experience of Podcasting07:04 Engagement and Intimacy in Podcasting08:26 Building Relationships through Podcasting09:17 The Value of 120 Downloads10:08 Growing Your Podcast Audience11:13 Creating Valuable Relationships as a Guest13:08 Redefining Monetization16:22 Different Strategies for Monetization21:38 Dynamic Content and Extracting Value24:16 Educating Listeners on Supporting the Show25:42 The Value of Every Episode27:04 Imposter Syndrome and Extracting Value28:23 Setting Goals and Being Intentional28:50 ConclusionTakeawaysServe the listeners and focus on providing value.Build meaningful relationships through podcasting.Success in podcasting is not solely determined by downloads and monetization.Explore various strategies for extracting value, such as affiliate marketing, sponsorships, and listener support.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

Join Alex Sanfilippo as he uncovers 3 essential habits for podcasting success. Learn about consistently sticking to basics, protecting your energy, trusting the process, and seeking clarity. Discover the key traits that will elevate your podcasting journey and lead to long-term success.

Join Jay Papasan, a goal-setting guru, as he shares wisdom on achieving extraordinary results in podcasting. He emphasizes the power of focus and the perils of multitasking. Discover the transformative 'focusing question' to streamline your efforts. Jay stresses the importance of long-term commitment and the concept of 'reverse planning' to reach big goals. He encourages embracing ambitious objectives and the essential skill of saying no to distractions. Get ready to elevate your podcasting journey with practical insights!

Send Us a Text MessageMost podcast guests are missing out on much of the impact they could be making before, during, and after their podcast guesting appearances. But this doesn't have to be the case! In this episode, Chris Stone shares comprehensive strategies to maximize your influence so you experience a new level of engagement, connection, and value. As a result, you'll leave a lasting mark on the podcasting world. Get ready to amplify your presence and influence every time you're a podcast guest!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/274TakeawaysEffective promotion is crucial for podcast guests to maximize the impact of their appearances.Content should be treated as a legacy, with a focus on creating extraordinary content that will resonate long after the episode ends.Guests should prepare for their guest spots by understanding the target audience and crafting a compelling narrative.Taking control of content includes recording audio and video locally and asking hosts for the files to promote the episode.Guests should strive to look and sound their best during recordings and be ready to pivot during the podcast.Repurposing content with purpose allows guests to reach new audiences and add value to their community.Embracing new platforms and technologies can amplify a guest's presence and reach.Guests should aim to leave a lasting legacy through their content, inspiring and serving the world.Chapters00:00 Introduction01:10 The Challenge of Effective Promotion03:05 Content as Legacy04:01 Preparing for Your Guest Spot07:08 Taking Control of Your Content08:31 Looking and Sounding Your Best10:23 Being Ready to Pivot11:19 Repurposing with Purpose15:26 Embracing New Platforms and Technologies15:53 Leaving a Lasting Legacy16:22 ConclusionMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/274

Send Us a Text Message"How's it going with monetizing your podcast?" When asked this question, most podcasters sigh and explain that it's either non-existent or not going as expected. But there's good news! Generating a full-time income through podcasting doesn't have to be a dream. In this episode, Chris Williams explains how you can begin to sell to your podcast audience at scale, even if you have a small audience. Get ready to unlock the secret to the highest-yielding podcast monetization strategy!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/273TakeawaysUnderstand your audience's dreams, drains, and doubts to create a product or offer that addresses their needs.Build a minimum viable offer that provides a solution to the audience's challenges while minimizing time and effort.Promote the offer through your podcast and existing platforms to reach your audience.Take action and do the work to achieve results.Chapters00:00 Monetizing a Community01:10 Identifying the Audience's Dreams, Drains, and Doubts05:01 Building a Minimum Viable Offer09:10 Promoting the Offer to the Audience14:29 Taking Action and Getting ResultsMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/273

Send Us a Text MessageDo you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek from your podcast guesting efforts!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272TakeawaysKnow your topic and the common questions related to it when appearing as a podcast guest.Create a lead magnet to answer those questions and generate leads.Fill the sales funnel by moving potential customers through the stages of awareness, interest, consideration, conversion, and advocacy.Use a clear call to action and set up landing pages to capture leads effectively.Chapters00:00 Introduction and Goal of Podcast Guest00:43 Step 1: Know Your Topic01:39 Step 2: Identify Common Questions02:34 Step 3: Answer Questions with a Lead Magnet03:02 Types of Lead Magnets05:20 Step 4: Create the Lead Magnet05:49 Step 5: Fill the Sales Funnel06:19 Awareness Stage07:17 Interest Stage07:46 Consideration Stage08:44 Conversion Stage12:35 Advocacy Stage13:03 Call to Action14:27 Setting Up Landing Pages15:48 ConclusionMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

Send Us a Text MessageMost podcasters have yet to take steps toward legally protecting the business and brand behind their podcast. That's because the legal side of content creation seems complex and intimidating, but it doesn't have to be! In this episode, Gordon Firemark (The Podcast Lawyer™) explains how an LLC can protect your content while legitimizing your podcast and even save you money! Get ready to learn how you can benefit from using an LLC to lay a solid foundation for your podcast!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/271TakeawaysPodcasters should consider their podcast as a business and be aware of the risks they face.Forming an LLC can provide liability protection, flexible management and financial structures, potential tax benefits, and increased credibility.Alternatives like insurance and strong contracts can be viable options if an LLC is not the right fit.Consultation with a lawyer and tax advisor is recommended when considering forming an LLC.Chapters00:00 The Importance of Considering Your Podcast as a Business02:06 Risks Faced by Podcasters03:02 The Need for Legal Protection03:58 What is an LLC?05:24 Benefits of Forming an LLC07:19 Considerations for Not Forming an LLC09:10 Steps to Forming an LLC13:25 Reflection and Consultation13:53 Summary and Closing ThoughtsMORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/271

In this insightful conversation, Patty Block, a podcasting expert, shares her strategies for effective podcast guesting. She emphasizes the importance of establishing clear goals, like fostering relationships and enhancing visibility. Block debunks the 'one and done' mindset, advocating for a systematic approach divided into three stages: before, during, and after the interview. She highlights how engaging in the aftermath can yield powerful results, promoting episodes and nurturing audience connections, ultimately reducing stress while maximizing impact.

Chase Neely shares tips on improving podcast strategy: take a 30,000-foot view, innovate for a big response, and focus on incremental improvements. Learn how to double downloads, optimize software, and achieve growth through continuous enhancement.