

The Juicecast
matthewb.eth and brileigh.eth
In this podcast series, Brileigh and Matthew speak with the people building and maintaining projects on the Juicebox protocol.
Episodes
Mentioned books

Jan 17, 2023 • 38min
Ep. 20 - Gabriel Haines & crowdfunding on Juicebox to investigate SBF in The Bahamas
Matthew and Brileigh are joined by Gabriel Haines. Gabriel is a crypto content creator known for his shirtless videos in which he yells at the camera while waving a machete. After a recent crowdfund on Juicebox, Gabriel went to the Bahamas to investigate SBF in the wake of the collapse of FTX.
In this conversation, he tells us about the hummus to crypto pipeline and his journey as a content creator from making DeFi tutorials to his more recent yelling videos. He also tells us about the early days of DeFi, his reflections on what has changed, and what it’s like hanging around in Crypto Twitter during the bear of 2022.
Chapters:
00:01:00 Welcome
00:01:09 Gabriel's hummus to crypto pipeline
00:06:59 Gabriel's Juicebox project and his investigation in the bahamas
00:11:15 Juicy security incident in The Bahamas
00:18:39 The Haines family and Lee's background in creating content
00:20:30 The old days of DeFi when Gabriel first got involved
00:23:49 Building up a following as a content creator
00:25:20 The story of how Gabriel started yelling shirtless with a machete
00:28:32 NFTs vs web2 models of funding content creators
00:31:49 Explaining what your job is to people outside of web3
00:32:59 Being on crypto Twitter during the bear market
00:34:33 Fatigue of the "10 ways you can do X" giga-chad Twitter thread poster
00:36:55 Wrapping up
Topics Discussed:
Juicebox
Content creators in web3
Hot Dog Finance
Yearn Finance
Lee Eller
Follow Gabriel on Twitter @gabrielhaines
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: Matthew Brooks and Brileigh Hardcastle
Production: Matthew Brooks and Brileigh Hardcastle
Engineering: Matthew Brooks
Music by Darby Trash (Fruit Gushers)

Jan 5, 2023 • 30min
Ep. 19 - DarbyTrash from FORMING and Lexicon Devils
Matthew and Brileigh sit down with DarbyTrash from FORMING. FORMING is a metaverse concert series hosted by Lexicon Devils. Each monthly event features a curated lineup of web3 musicians with pre-recorded performances (including juicy skits from Darby and other contributors) at a virtual party in the Juicebox Voxels parcel. In this episode, Darby tells us about how FORMING got started, his roots as a punk musician, and the parallels between punk culture and decentralized communities.
Chapters:
00:00:54 Welcome
00:01:21 Darby’s background
00:02:39 How Darby got involved with Lexicon Devils and FORMING
00:04:43 The crossovers of DAOs, co-ops and punk bands
00:06:14 What is FORMING
00:08:23 Darby's thoughts on the value of curating music events in the metaverse vs IRL
00:10:53 Viewing crypto in a punk, leftist, or anarchist lens
00:13:13 Media portrayal of crypto as a scam & the challenges of onboarding friends into crypto
00:13:48 MTV styled skits and the process
00:15:26 Voxels as a lo-fi, alternative, punk platform
00:17:25 The challenges of running FORMING
00:18:22 FORMING x ALLSTARZ
00:20:06 Wearbles, RVSP and other experiments
00:21:02 FORMING as a new model for how musicians should be paid
00:23:48 Songcamp and other future collabs
00:26:16 How to support FORMING
Topics Discussed:
FORMING
Lexicon Devils
Songcamp
ALLSTARZ
Punk culture
Decentralized communities
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: matthewbrooks.eth and brileigh.eth
Production: matthewbrooks.eth and brileigh.eth
Engineering: matthewbrooks.eth
Music: Fruit Gushers by DarbyTrash

Dec 16, 2022 • 34min
Ep. 18 - Ser En and LC from The Shiba and The Whale
Brileigh and Matthew sit down with Ser En Low and LC from The Shiba and the Whale. The Shiba and the Whale is the world’s first Doge anime produced by BAFTA winner Ser En in partnership with the Doge NFT and Dogecoin Foundation. In a world where climate change has forced everyone to go to the moon, a Shiba is struck and meets a lonely whale who agrees to get her across the open sea to the last rocket leaving the blue planet. In this episode, we talk about LC and Ser En’s background and discovering crypto, what the Doge community is all about, and how they’re using Juicebox’s latest NFT feature to fund their film, the Shiba and the Whale.
Chapters:
00:01:09 Welcome
00:01:51 LC’s background
00:03:22 Ser EN’s background
00:04:24 The Dogecoin community and what makes it special
00:07:25 Internet subcultures and the power of memes
00:09:20 The Shiba and the Whale
00:11:27 Themes and symbolism
00:13:57 Animation style and references
00:15:41 Building during the bear market
00:16:38 The two main characters
00:17:40 Partnership with The Doge NFT and Dogecoin Foundation
00:19:34 The relationship between creator and audience in web3
00:20:27 Using Juicebox to raise funds
00:22:19 Previous crowdfunding experience
00:23:33 Rewards for contributing to the project
00:25:17 Sustainable revenue models for creators
00:27:07 StudioDAO, the decentralized movie studio
00:27:52 Building IP and brands in tokenized communities
00:29:36 What's coming next for The Shiba and the Whale
00:30:30 How to get involved with The Shiba and the Whale
00:30:53 The ultimate goal of The Shiba and the Whale
00:32:08 Closing thoughts
00:32:43 Outro and disclaimers
Topics Discussed:
Doge
Dogecoin community
The Shiba and the Whale
Dogecoin Foundation
Crowdfunding films
StudioDAO
Follow Shiba and the Whale on Twitter: @shibaandwhale
Follow Ser En on Twitter @serenlow
Follow LC on Twitter @lclim_
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: Matthew Brooks and Brileigh Hardcastle
Production: Matthew Brooks and Brileigh Hardcastle
Engineering: Matthew Brooks
cc0 music by Daniel Allan (Collage 0069)

Dec 8, 2022 • 27min
Ep. 17 - PeopleDAO and the ConstitutionDAO2 campaign to buy the last copy of the U.S. Constitution
In part 3 of the ConstitutionDAO retrospective series, Matthew and Brileigh are joined by members of PeopleDAO including AA, MatterTurbulent, and Matt Wyatt from Nucleo.After the ConstitutionDAO core team decided to wind down the project, a new community formed around the $PEOPLE token: PeopleDAO.
In this episode, Matthew and Brileigh trace the chronology of the events that took place after the Sotheby’s auction on November 18, 2021 and how PeopleDAO was formed as a metaDAO to incubate other subDAOs including PandaDAO and LanguageDAO. Almost exactly a year later, Sotheby’s is auctioning off the last privately owned original copy of the U.S. Constitution on December 13th, 2022. UnumDAO (ConstitutionDAO2) will fundraise for the auction both in public using Juicebox and privately through a ZK tech stack that utilizes Aztec Network, Nucleo and Sismo. The core team tells us why they’re launching another campaign and what it means in the middle of the bear market.
Chapters:
00:01:05 The $PEOPLE token after the auction and significance to Chinese community
00:04:01 How PeopleDAO was created
00:6:16 PeopleDAO's first two projects: PandaDAO and LanguageDAO
00:09:21 Sotheby’s announces another copy of the Constitution up for auction Dec 13
00:11:15 UnumDAO (ConstitutionDAO2)
00:13:22 High level overview of ZK proofs
00:15:03 Aztec
00:16:29 Ken Griffin on funding North Korea via crypto
00:17:30 Nucleo
00:18:21 Sismo
00:19:52 Why do a second campaign for the Constitution?
00: Final reflections on ConstitutionDAO from Matthew & Brileigh
Topics discussed:
ConstitutionDAO2
PeopleDAO
LanguageDAO
PandaDAO
ConstitutionDAO
Sothebys
The US Constitution
Three Arrows Capitol
FTX
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: Matthew Brooks and Brileigh Hardcastle
Production: Matthew Brooks and Brileigh Hardcastle
Engineering: Matthew Brooks
Music by ShortRecord

Dec 1, 2022 • 41min
Ep. 16 - ConstitutionDAO Retrospective Pt. 2
In this special series of the Juicecast in celebration of the 1-year anniversary of ConstitutionDAO, Matthew and Brileigh are joined by several former core members including Anisha Sunkerneni, Miguel Piedrafita, Graham Novak, Alice Ma, Jonah Erlich, Ittai Svidler, Jon Hillis as well as Pablo Moncada-Larrotiz. ConstitutionDAO was a single purpose acquisition DAO that raised over $40M in an attempt to buy one of the last thirteen remaining copies of the U.S. Constitution at Sotheby’s on November 18th, 2021. What started as a joke in a group chat onboarding thousands into crypto and gave the world a glimpse of the power of blockchain technology, decentralization, and new forms of governance.
In this episode, Matthew and Brileigh follow the events that took place after the auction at Sotheby’s. They discuss the criticisms of ConstitutionDAO, the role of the media, and Ken Griffin’s involvement as the winning bidder. They also reflect on the big picture of ConstitutionDAO as a mental model for the public to learn about DAOs and what this story represents for crypto more broadly.
Chapters:
00:00:21 Result of the auction
00:03:24 Why ConstitutionDAO lost the bid
00:05:19 Discovering Ken Griffin as the winner of the auction
00:10:12 Ken Griffin’s comments on crypto and its threat to traditional finance
00:16:04 Choosing to wind down ConstitutionDAO
00:18:30 The rise of $PEOPLE and PeopleDAO
00:21:02 Reflecting on the big picture of ConstitutionDAO
00:23:54 Miguel the “purple haired dev” & the importance of web3 projects not about speculation
00:26:55 Jonah & Ittai on ConstitutionDAO as a model for DAOs to the public and early internet use cases
00:29:07 Anisha’s thoughts on the role of media and working with the press
00:30:49 Common criticisms of ConstitutionDAO
00:32:27 Pablo’s on leaving ConstitutionDAO
00:35:39 Jon’s thoughts on the future of DAOs & the value of the Constitution being owned by the people
00:37:43 Graham on what the story of ConstitutionDAO represents to him
00:38:34 The last privately owned Constitution going on auction at Sotheby’s on December 13
Topics discussed:
ConstitutionDAO
Ken Griffin
Sothebys
Early internet use and mental models for DAOs
American history
The upcoming auction at Sothebys

Nov 17, 2022 • 33min
Ep. 15 - ConstitutionDAO Retrospective Pt. 1
In this special series of the Juicecast in celebration of the 1-year anniversary of ConstitutionDAO, Matthew and Brileigh are joined by several former core members including Graham Novak, Alice Ma, Jonah Erlich, Ittai Svidler, and Jon Hillis. ConstitutionDAO was a single purpose acquisition DAO that raised over $40M in an attempt to buy one of the last thirteen remaining copies of the U.S. Constitution at Sotheby’s on November 18th, 2021. What started as a joke in a group chat onboarding thousands into crypto and gave the world a glimpse of the power of blockchain technology, decentralization, and new forms of governance.
In this episode, Matthew and Brileigh trace the chronology of the events that took place from conception up until the auction at Sotheby’s. They also cover the history and significance of the Constitution itself, suggestions for where the document could have been displayed, as well as a last minute request from Sotheby’s that almost prevented the DAO from being able to bid at the auction.
Chapters:
00:00:00 Intro
00:00:44 History of the U.S. Constitution
00:01:49 What is the Constitution
00:03:46 1988 auction of the same copy of the Constitution
00:04:38 How ConstitutionDAO got started
00:09:21 End of Day 1, a true heist for public goods at the kickoff call
00:12:05 Communicating with Sotheby's and requirements for bidding
0013:25 Who would “own” the Constitution?
00:14:01 Federal Hall as a bastion of American History & venue for displaying the document
00:15:21 Choosing a fundraising platform
00:17:34 Days 4-6: Money starting to snowball, interviews with CNBC & NYT
0021:20 The power of deadly serious memes
00:22:27 Overcoming stagnant growth and finding a whale
00:24:50 ETH and FTX tank, and overcoming the last hurdle hours before the auction
00:28:12 Introducing Sotheby's Lot 1787: The Constitution, teaser for episode 2
Topics discussed:
ConstitutionDAO
Sotheby's
The U.S. Constitution
American history
FTX
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: matthewbrooks.eth and brileigh.eth
Production: matthewbrooks.eth and brileigh.eth
Engineering: matthewbrooks.eth

Nov 8, 2022 • 38min
Ep. 14 - Jacopo from Slice
In this episode, Matthew and Brileigh sit down with Jacopo from Slice. Slice is a decentralized commerce protocol that lets you sell anything on-chain and dynamically split payments between different addresses. In this episode, we talk about Jacopo’s background and how Slice got started, the synergy between Juicebox and Slice, as well as a glimpse into how Blunt Finance is disrupting the VC funding model.
Chapters:
00:01:06 Jacopo’s background
00:02:03 Transitioning from materials to software engineering and discovering crypto
00:03:11 Jacopo’s interest in the Bitcoin white paper
00:04:00 What is Slice
00:05:03 Origin story of Slice
00:06:01 Jacopo’s interest in finding an objective value in NFTs
00:08:32 How Slice works
00:09:39 What are Superowners and Superowner Slices
00:11:05 How on-chain transactions can be linked to physical goods
00:14:44 Use cases for Slice
00:16:30 The long-term vision for Slice
00:17:31 The value of d-stores & why we should make purchases on-chain
00:19:19 The challenges of building Slice
00:21:44 Merge-to-earn
00:23:04 ERC-20 support for products and Slicers
00:23:52 Why Slice is a DAO
00:25:04 Why Jacopo started a project on Juicebox
00:27:16 What is Blunt Finance
00:31:23 How Slice and Juicebox contracts work together on Blunt Finance
00:32:54 How Blunt Finance is solving issues in the VC model
00:34:49 What's coming next for Slice and Blunt Finance
Topics discussed:
Bitcoin Whitepaper
Slice
Juicebox
Merge to Earn
Villa Penelope
Blunt Finance
Follow Slice on Twitter: @slice_so
Follow Jacopo on Twitter @jj_ranalli
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: Matthew Brooks and Brileigh Hardcastle
Production: Matthew Brooks and Brileigh Hardcastle
Engineering: Matthew Brooks
cc0 music by Daniel Allan (Collage 0069)

Nov 1, 2022 • 59min
Ep. 13 - Robin aka Supermassive from BasedAF, formerly The Defiant
In this episode, Brileigh and Matthew sit down with Robin Schmidt, also known as Supermassive. Robin is a multimedia beast, creating high quality video content formerly at The Defiant and now at Based AF. In this conversation, Robin tells us about the pitfalls of the creator economy, and how web3 is falling short. He also explains why he’s leaving the Defiant to take on his most ambitious venture yet at BasedAF where he plans to explore his interest in the metaverse somewhere between web2 and web3.
Chapters:
00:00:00 Intro
00:00:58 Welcome
00:01:40 The meaning behind “Supermassive”
00:04:39 What is the creator economy
00:07:30 Web3 and the creator economy
00:13:33 Robin’s thoughts on solutions for monetization, and discovery for creators
00:21:51 The lack of sustainable profit models for crypto organizations
00:25:54 Why Robin is leaving the Defiant and what is BasedAF
00:33:38 Benevolent Supervillain Juicebox project for dialysis machines
00:36:40 Sudoswap and artist royalties
00:37:29 Challenging the relationship between creators & their audience and Robin’s new PFP collection
00:41:08 Takeaways from experiments in web3 that try to solve complex problems
00:44:43 Why Robin is crowdfunding Benevolent Supervillain on Juicebox
00:45:40 What Robin hopes to achieve with BasedAF
00:49:43 FORMING, a hyperverse concert by Lexicon Devils to crowdfund for web3 musicians
00:53:08 Audience As A Service (AAAS)
00:58:34 50 mile marathon and the vomit comet
00:59:23 Outro and disclaimers
Topics discussed:
The Defiant
BasedAF
Juicebox
Youtube
The creator economy
Metaverse
Lexicon Devils FORMING
Relevant links:
Follow Robin on Twitter: @IamSuperMassive
BasedAF website: based-af.com
Follow BasedAF on Twitter: @we_are_BasedAF
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: Matthew Brooks and Brileigh Hardcastle
Production: Matthew Brooks and Brileigh Hardcastle
Engineering: Matthew Brooks
cc0 music by Daniel Allen (Collage #0069)

Oct 13, 2022 • 30min
Ep. 12 - David Phelps from JokeDAO
In this episode, Brileigh and Matthew sit down with David Phelps from JokeDAO. David wears many hats: he's a web2 founder, an investor at cowfund, co-creator of JokeDAO and EcoDAO, and a writer on Substack. David tells us why long-form writing is important to him, his elevator pitch for JokeDAO, and the power of the Guild + JokeDAO + Juicebox modular stack. We also learn about internet subcultures and David’s background as a film writer, the differences between JokeDAO and Snapshot, and how contests can help DAOs achieve consensus while building community in the process.
Chapters:
00:00:59 Welcome
00:01:17 The story behind David’s handle “divine_economy”
00:02:41 Why long-form writing is important to David
00:05:54 David’s background as an arts writer
00:09:32 Overview of David’s current projects
00:12:48 David’s elevator pitch for JokeDAO
00:16:27 The Guild + JokeDAO + Juicebox modular stack
00:20:21 David’s interest in history and governance
00:23:31 The differences between JokeDAO and Snapshot
00:25:20 David’s failed grant interview and favourite joke
00:28:18 JokeDAO’s MakerDAO proposal
00:28:57 JokeDAO alpha
00:29:21 Wrap-up
Topics discussed:
David’s Substack
JokeDAO
cowfund
EcoDAO
Guild
Juicebox
Coinvise
Otterspace
Wonderverse
Station
Snapshot
MakerDAO
Relevant links:
Follow David on Twitter: @divine_economy
JokeDAO’s website: jokedao.io
Follow JokeDAO on Twitter: @jokedao_
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: Matthew Brooks and Brileigh Hardcastle
Production: Matthew Brooks and Brileigh Hardcastle
Engineering: Matthew Brooks
cc0 music by Daniel Allen (Collage #0069)

Sep 27, 2022 • 45min
Ep. 11 - Steve from Marin County Swim Association
Marin County Swim Association is a 501(c) non-profit raising funds to make aquatics more accessible in Marin County, CA. Historically, residents have had to travel out-of-county to participate in high-level competitions, creating financial barriers for underrepresented youth to participate. MCSA aims to bring these opportunities back to the community by providing access to tournaments, equipment, and lessons at low or no cost.
In this episode, we discuss the current barriers to access aquatics in Marin County, Steve’s background as a water polo coach, and how he discovered crypto before becoming a JuiceboxDAO contributor. He also tells us about his experience fundraising for MCSA on Juicebox and how it can enable greater transparency for non-profit organizations.
Chapters:
00:02:22 Steve’s background and becoming a water polo coach
00:06:58 How Steve got involved with crypto
00:09:36 Becoming a contributor at Juicebox
00:12:10 Hustling to maintain coaching, Juicebox
00:13:31 What is Marin County Swim Association
00:15:40 History of MCSA, and fighting for equity and inclusion in community college
00:17:39 Why Steve created a Juicebox project for MCSA
00:19:02 MCSA Annual Kickoff and running tournaments
00:22:13 What Steve has learned while being a coach
0027:00 Marin County’s reaction to crypto crowdfunding
00:29:19 Using Juicebox to manage your own non-profit organization
00:31:19 Transparency, accounting and other things Steve has learned about non-profits
00:34:11 Onboarding and explaining Juicebox to newcomers
00:37:41 Parallels between Juicebox and Angel investing and running your start up on Juicebox
00:40:41 How to get involved with MCSA
Topics discussed:
MCSA
Marin County
Water polo
Coaching
Non profit organizations running on Juicebox
Angel Investing
Follow MCSA on Twitter: @marincountyswim
Follow Steve on Twitter @0xSTVG
Follow Juicebox on Twitter: @juiceboxETH
Juicebox Protocol's website: juicebox.money
Follow Matthew on Twitter: @0xmatthewb
Follow Brileigh on Twitter: @0xbrileigh
Credits:
Hosts: Matthew Brooks and Brileigh Hardcastle
Production: Matthew Brooks and Brileigh Hardcastle
Engineering: Matthew Brooks
Music by Daniel Allen (Collage #0069)


