The Juicecast

matthewb.eth and brileigh.eth
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Jan 17, 2023 • 38min

Ep. 20 - Gabriel Haines & crowdfunding on Juicebox to investigate SBF in The Bahamas

Matthew and Brileigh are joined by Gabriel Haines. Gabriel is a crypto content creator known for his shirtless videos in which he yells at the camera while waving a machete. After a recent crowdfund on Juicebox, Gabriel went to the Bahamas to investigate SBF in the wake of the collapse of FTX. In this conversation, he tells us about the hummus to crypto pipeline and his journey as a content creator from making DeFi tutorials to his more recent yelling videos. He also tells us about the early days of DeFi, his reflections on what has changed, and what it’s like hanging around in Crypto Twitter during the bear of 2022. Chapters: 00:01:00 Welcome 00:01:09 Gabriel's hummus to crypto pipeline 00:06:59 Gabriel's Juicebox project and his investigation in the bahamas 00:11:15 Juicy security incident in The Bahamas 00:18:39 The Haines family and Lee's background in creating content 00:20:30 The old days of DeFi when Gabriel first got involved 00:23:49 Building up a following as a content creator 00:25:20 The story of how Gabriel started yelling shirtless with a machete 00:28:32 NFTs vs web2 models of funding content creators 00:31:49 Explaining what your job is to people outside of web3 00:32:59 Being on crypto Twitter during the bear market 00:34:33 Fatigue of the "10 ways you can do X" giga-chad Twitter thread poster 00:36:55 Wrapping up Topics Discussed: Juicebox Content creators in web3 Hot Dog Finance Yearn Finance Lee Eller Follow Gabriel on Twitter @gabrielhaines Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: Matthew Brooks and Brileigh Hardcastle Production: Matthew Brooks and Brileigh Hardcastle Engineering: Matthew Brooks Music by Darby Trash (Fruit Gushers)
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Jan 5, 2023 • 30min

Ep. 19 - DarbyTrash from FORMING and Lexicon Devils

Matthew and Brileigh sit down with DarbyTrash from FORMING. FORMING is a metaverse concert series hosted by Lexicon Devils. Each monthly event features a curated lineup of web3 musicians with pre-recorded performances (including juicy skits from Darby and other contributors) at a virtual party in the Juicebox Voxels parcel. In this episode, Darby tells us about how FORMING got started, his roots as a punk musician, and the parallels between punk culture and decentralized communities. Chapters: 00:00:54 Welcome 00:01:21 Darby’s background 00:02:39 How Darby got involved with Lexicon Devils and FORMING 00:04:43 The crossovers of DAOs, co-ops and punk bands 00:06:14 What is FORMING 00:08:23 Darby's thoughts on the value of curating music events in the metaverse vs IRL 00:10:53 Viewing crypto in a punk, leftist, or anarchist lens 00:13:13 Media portrayal of crypto as a scam & the challenges of onboarding friends into crypto 00:13:48 MTV styled skits and the process 00:15:26 Voxels as a lo-fi, alternative, punk platform 00:17:25 The challenges of running FORMING 00:18:22 FORMING x ALLSTARZ 00:20:06 Wearbles, RVSP and other experiments 00:21:02 FORMING as a new model for how musicians should be paid 00:23:48 Songcamp and other future collabs 00:26:16 How to support FORMING Topics Discussed: FORMING Lexicon Devils Songcamp ALLSTARZ Punk culture Decentralized communities Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: matthewbrooks.eth and brileigh.eth Production: matthewbrooks.eth and brileigh.eth Engineering: matthewbrooks.eth Music: Fruit Gushers by DarbyTrash
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Dec 16, 2022 • 34min

Ep. 18 - Ser En and LC from The Shiba and The Whale

Brileigh and Matthew sit down with Ser En Low and LC from The Shiba and the Whale. The Shiba and the Whale is the world’s first Doge anime produced by BAFTA winner Ser En in partnership with the Doge NFT and Dogecoin Foundation. In a world where climate change has forced everyone to go to the moon, a Shiba is struck and meets a lonely whale who agrees to get her across the open sea to the last rocket leaving the blue planet. In this episode, we talk about LC and Ser En’s background and discovering crypto, what the Doge community is all about, and how they’re using Juicebox’s latest NFT feature to fund their film, the Shiba and the Whale. Chapters: 00:01:09 Welcome 00:01:51 LC’s background 00:03:22 Ser EN’s background 00:04:24 The Dogecoin community and what makes it special 00:07:25 Internet subcultures and the power of memes 00:09:20 The Shiba and the Whale 00:11:27 Themes and symbolism 00:13:57 Animation style and references 00:15:41 Building during the bear market 00:16:38 The two main characters 00:17:40 Partnership with The Doge NFT and Dogecoin Foundation 00:19:34 The relationship between creator and audience in web3 00:20:27 Using Juicebox to raise funds 00:22:19 Previous crowdfunding experience 00:23:33 Rewards for contributing to the project 00:25:17 Sustainable revenue models for creators 00:27:07 StudioDAO, the decentralized movie studio 00:27:52 Building IP and brands in tokenized communities 00:29:36 What's coming next for The Shiba and the Whale 00:30:30 How to get involved with The Shiba and the Whale 00:30:53 The ultimate goal of The Shiba and the Whale 00:32:08 Closing thoughts 00:32:43 Outro and disclaimers Topics Discussed: Doge Dogecoin community The Shiba and the Whale Dogecoin Foundation Crowdfunding films StudioDAO Follow Shiba and the Whale on Twitter: @shibaandwhale Follow Ser En on Twitter @serenlow Follow LC on Twitter @lclim_ Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: Matthew Brooks and Brileigh Hardcastle Production: Matthew Brooks and Brileigh Hardcastle Engineering: Matthew Brooks cc0 music by Daniel Allan (Collage 0069)
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Dec 8, 2022 • 27min

Ep. 17 - PeopleDAO and the ConstitutionDAO2 campaign to buy the last copy of the U.S. Constitution

In part 3 of the ConstitutionDAO retrospective series, Matthew and Brileigh are joined by members of PeopleDAO including AA, MatterTurbulent, and Matt Wyatt from Nucleo.After the ConstitutionDAO core team decided to wind down the project, a new community formed around the $PEOPLE token: PeopleDAO. In this episode, Matthew and Brileigh trace the chronology of the events that took place after the Sotheby’s auction on November 18, 2021 and how PeopleDAO was formed as a metaDAO to incubate other subDAOs including PandaDAO and LanguageDAO. Almost exactly a year later, Sotheby’s is auctioning off the last privately owned original copy of the U.S. Constitution on December 13th, 2022. UnumDAO (ConstitutionDAO2) will fundraise for the auction both in public using Juicebox and privately through a ZK tech stack that utilizes Aztec Network, Nucleo and Sismo. The core team tells us why they’re launching another campaign and what it means in the middle of the bear market. Chapters: 00:01:05 The $PEOPLE token after the auction and significance to Chinese community 00:04:01 How PeopleDAO was created 00:6:16 PeopleDAO's first two projects: PandaDAO and LanguageDAO 00:09:21 Sotheby’s announces another copy of the Constitution up for auction Dec 13 00:11:15 UnumDAO (ConstitutionDAO2) 00:13:22 High level overview of ZK proofs 00:15:03 Aztec 00:16:29 Ken Griffin on funding North Korea via crypto 00:17:30 Nucleo 00:18:21 Sismo 00:19:52 Why do a second campaign for the Constitution? 00: Final reflections on ConstitutionDAO from Matthew & Brileigh Topics discussed: ConstitutionDAO2 PeopleDAO LanguageDAO PandaDAO ConstitutionDAO Sothebys The US Constitution Three Arrows Capitol FTX Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: Matthew Brooks and Brileigh Hardcastle Production: Matthew Brooks and Brileigh Hardcastle Engineering: Matthew Brooks Music by ShortRecord
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Dec 1, 2022 • 41min

Ep. 16 - ConstitutionDAO Retrospective Pt. 2

In this special series of the Juicecast in celebration of the 1-year anniversary of ConstitutionDAO, Matthew and Brileigh are joined by several former core members including Anisha Sunkerneni, Miguel Piedrafita, Graham Novak, Alice Ma, Jonah Erlich, Ittai Svidler, Jon Hillis as well as Pablo Moncada-Larrotiz. ConstitutionDAO was a single purpose acquisition DAO that raised over $40M in an attempt to buy one of the last thirteen remaining copies of the U.S. Constitution at Sotheby’s on November 18th, 2021. What started as a joke in a group chat onboarding thousands into crypto and gave the world a glimpse of the power of blockchain technology, decentralization, and new forms of governance. In this episode, Matthew and Brileigh follow the events that took place after the auction at Sotheby’s. They discuss the criticisms of ConstitutionDAO, the role of the media, and Ken Griffin’s involvement as the winning bidder. They also reflect on the big picture of ConstitutionDAO as a mental model for the public to learn about DAOs and what this story represents for crypto more broadly. Chapters: 00:00:21 Result of the auction 00:03:24 Why ConstitutionDAO lost the bid 00:05:19 Discovering Ken Griffin as the winner of the auction 00:10:12 Ken Griffin’s comments on crypto and its threat to traditional finance 00:16:04 Choosing to wind down ConstitutionDAO 00:18:30 The rise of $PEOPLE and PeopleDAO 00:21:02 Reflecting on the big picture of ConstitutionDAO 00:23:54 Miguel the “purple haired dev” & the importance of web3 projects not about speculation 00:26:55 Jonah & Ittai on ConstitutionDAO as a model for DAOs to the public and early internet use cases 00:29:07 Anisha’s thoughts on the role of media and working with the press 00:30:49 Common criticisms of ConstitutionDAO 00:32:27 Pablo’s on leaving ConstitutionDAO 00:35:39 Jon’s thoughts on the future of DAOs & the value of the Constitution being owned by the people 00:37:43 Graham on what the story of ConstitutionDAO represents to him 00:38:34 The last privately owned Constitution going on auction at Sotheby’s on December 13 Topics discussed: ConstitutionDAO Ken Griffin Sothebys Early internet use and mental models for DAOs American history The upcoming auction at Sothebys
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Nov 17, 2022 • 33min

Ep. 15 - ConstitutionDAO Retrospective Pt. 1

In this special series of the Juicecast in celebration of the 1-year anniversary of ConstitutionDAO, Matthew and Brileigh are joined by several former core members including Graham Novak, Alice Ma, Jonah Erlich, Ittai Svidler, and Jon Hillis. ConstitutionDAO was a single purpose acquisition DAO that raised over $40M in an attempt to buy one of the last thirteen remaining copies of the U.S. Constitution at Sotheby’s on November 18th, 2021. What started as a joke in a group chat onboarding thousands into crypto and gave the world a glimpse of the power of blockchain technology, decentralization, and new forms of governance. In this episode, Matthew and Brileigh trace the chronology of the events that took place from conception up until the auction at Sotheby’s. They also cover the history and significance of the Constitution itself, suggestions for where the document could have been displayed, as well as a last minute request from Sotheby’s that almost prevented the DAO from being able to bid at the auction. Chapters: 00:00:00 Intro 00:00:44 History of the U.S. Constitution 00:01:49 What is the Constitution 00:03:46 1988 auction of the same copy of the Constitution 00:04:38 How ConstitutionDAO got started 00:09:21 End of Day 1, a true heist for public goods at the kickoff call 00:12:05 Communicating with Sotheby's and requirements for bidding 0013:25 Who would “own” the Constitution? 00:14:01 Federal Hall as a bastion of American History & venue for displaying the document 00:15:21 Choosing a fundraising platform 00:17:34 Days 4-6: Money starting to snowball, interviews with CNBC & NYT 0021:20 The power of deadly serious memes 00:22:27 Overcoming stagnant growth and finding a whale 00:24:50 ETH and FTX tank, and overcoming the last hurdle hours before the auction 00:28:12 Introducing Sotheby's Lot 1787: The Constitution, teaser for episode 2 Topics discussed: ConstitutionDAO Sotheby's The U.S. Constitution American history FTX Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: matthewbrooks.eth and brileigh.eth Production: matthewbrooks.eth and brileigh.eth Engineering: matthewbrooks.eth
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Nov 8, 2022 • 38min

Ep. 14 - Jacopo from Slice

In this episode, Matthew and Brileigh sit down with Jacopo from Slice. Slice is a decentralized commerce protocol that lets you sell anything on-chain and dynamically split payments between different addresses. In this episode, we talk about Jacopo’s background and how Slice got started, the synergy between Juicebox and Slice, as well as a glimpse into how Blunt Finance is disrupting the VC funding model. Chapters: 00:01:06 Jacopo’s background 00:02:03 Transitioning from materials to software engineering and discovering crypto 00:03:11 Jacopo’s interest in the Bitcoin white paper 00:04:00 What is Slice 00:05:03 Origin story of Slice 00:06:01 Jacopo’s interest in finding an objective value in NFTs 00:08:32 How Slice works 00:09:39 What are Superowners and Superowner Slices 00:11:05 How on-chain transactions can be linked to physical goods 00:14:44 Use cases for Slice 00:16:30 The long-term vision for Slice 00:17:31 The value of d-stores & why we should make purchases on-chain 00:19:19 The challenges of building Slice 00:21:44 Merge-to-earn 00:23:04 ERC-20 support for products and Slicers 00:23:52 Why Slice is a DAO 00:25:04 Why Jacopo started a project on Juicebox 00:27:16 What is Blunt Finance 00:31:23 How Slice and Juicebox contracts work together on Blunt Finance 00:32:54 How Blunt Finance is solving issues in the VC model 00:34:49 What's coming next for Slice and Blunt Finance Topics discussed: Bitcoin Whitepaper Slice Juicebox Merge to Earn Villa Penelope Blunt Finance Follow Slice on Twitter: @slice_so Follow Jacopo on Twitter @jj_ranalli Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: Matthew Brooks and Brileigh Hardcastle Production: Matthew Brooks and Brileigh Hardcastle Engineering: Matthew Brooks cc0 music by Daniel Allan (Collage 0069)
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Nov 1, 2022 • 59min

Ep. 13 - Robin aka Supermassive from BasedAF, formerly The Defiant

In this episode, Brileigh and Matthew sit down with Robin Schmidt, also known as Supermassive. Robin is a multimedia beast, creating high quality video content formerly at The Defiant and now at Based AF. In this conversation, Robin tells us about the pitfalls of the creator economy, and how web3 is falling short. He also explains why he’s leaving the Defiant to take on his most ambitious venture yet at BasedAF where he plans to explore his interest in the metaverse somewhere between web2 and web3. Chapters: 00:00:00 Intro 00:00:58 Welcome 00:01:40 The meaning behind “Supermassive” 00:04:39 What is the creator economy 00:07:30 Web3 and the creator economy 00:13:33 Robin’s thoughts on solutions for monetization, and discovery for creators 00:21:51 The lack of sustainable profit models for crypto organizations 00:25:54 Why Robin is leaving the Defiant and what is BasedAF 00:33:38 Benevolent Supervillain Juicebox project for dialysis machines 00:36:40 Sudoswap and artist royalties 00:37:29 Challenging the relationship between creators & their audience and Robin’s new PFP collection 00:41:08 Takeaways from experiments in web3 that try to solve complex problems 00:44:43 Why Robin is crowdfunding Benevolent Supervillain on Juicebox 00:45:40 What Robin hopes to achieve with BasedAF 00:49:43 FORMING, a hyperverse concert by Lexicon Devils to crowdfund for web3 musicians 00:53:08 Audience As A Service (AAAS) 00:58:34 50 mile marathon and the vomit comet 00:59:23 Outro and disclaimers Topics discussed: The Defiant BasedAF Juicebox Youtube The creator economy Metaverse Lexicon Devils FORMING Relevant links: Follow Robin on Twitter: @IamSuperMassive BasedAF website: based-af.com Follow BasedAF on Twitter: @we_are_BasedAF Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: Matthew Brooks and Brileigh Hardcastle Production: Matthew Brooks and Brileigh Hardcastle Engineering: Matthew Brooks cc0 music by Daniel Allen (Collage #0069)
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Oct 13, 2022 • 30min

Ep. 12 - David Phelps from JokeDAO

In this episode, Brileigh and Matthew sit down with David Phelps from JokeDAO. David wears many hats: he's a web2 founder, an investor at cowfund, co-creator of JokeDAO and EcoDAO, and a writer on Substack. David tells us why long-form writing is important to him, his elevator pitch for JokeDAO, and the power of the Guild + JokeDAO + Juicebox modular stack. We also learn about internet subcultures and David’s background as a film writer, the differences between JokeDAO and Snapshot, and how contests can help DAOs achieve consensus while building community in the process. Chapters: 00:00:59 Welcome 00:01:17 The story behind David’s handle “divine_economy” 00:02:41 Why long-form writing is important to David 00:05:54 David’s background as an arts writer 00:09:32 Overview of David’s current projects 00:12:48 David’s elevator pitch for JokeDAO 00:16:27 The Guild + JokeDAO + Juicebox modular stack 00:20:21 David’s interest in history and governance 00:23:31 The differences between JokeDAO and Snapshot 00:25:20 David’s failed grant interview and favourite joke 00:28:18 JokeDAO’s MakerDAO proposal 00:28:57 JokeDAO alpha 00:29:21 Wrap-up Topics discussed: David’s Substack JokeDAO cowfund EcoDAO Guild Juicebox Coinvise Otterspace Wonderverse Station Snapshot MakerDAO Relevant links: Follow David on Twitter: @divine_economy JokeDAO’s website: jokedao.io Follow JokeDAO on Twitter: @jokedao_ Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: Matthew Brooks and Brileigh Hardcastle Production: Matthew Brooks and Brileigh Hardcastle Engineering: Matthew Brooks cc0 music by Daniel Allen (Collage #0069)
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Sep 27, 2022 • 45min

Ep. 11 - Steve from Marin County Swim Association

Marin County Swim Association is a 501(c) non-profit raising funds to make aquatics more accessible in Marin County, CA. Historically, residents have had to travel out-of-county to participate in high-level competitions, creating financial barriers for underrepresented youth to participate. MCSA aims to bring these opportunities back to the community by providing access to tournaments, equipment, and lessons at low or no cost. In this episode, we discuss the current barriers to access aquatics in Marin County, Steve’s background as a water polo coach, and how he discovered crypto before becoming a JuiceboxDAO contributor. He also tells us about his experience fundraising for MCSA on Juicebox and how it can enable greater transparency for non-profit organizations. Chapters: 00:02:22 Steve’s background and becoming a water polo coach 00:06:58 How Steve got involved with crypto 00:09:36 Becoming a contributor at Juicebox 00:12:10 Hustling to maintain coaching, Juicebox 00:13:31 What is Marin County Swim Association 00:15:40 History of MCSA, and fighting for equity and inclusion in community college 00:17:39 Why Steve created a Juicebox project for MCSA 00:19:02 MCSA Annual Kickoff and running tournaments 00:22:13 What Steve has learned while being a coach 0027:00 Marin County’s reaction to crypto crowdfunding 00:29:19 Using Juicebox to manage your own non-profit organization 00:31:19 Transparency, accounting and other things Steve has learned about non-profits 00:34:11 Onboarding and explaining Juicebox to newcomers 00:37:41 Parallels between Juicebox and Angel investing and running your start up on Juicebox 00:40:41 How to get involved with MCSA Topics discussed: MCSA Marin County Water polo Coaching Non profit organizations running on Juicebox Angel Investing Follow MCSA on Twitter: @marincountyswim Follow Steve on Twitter @0xSTVG Follow Juicebox on Twitter: @juiceboxETH Juicebox Protocol's website: juicebox.money Follow Matthew on Twitter: @0xmatthewb Follow Brileigh on Twitter: @0xbrileigh Credits: Hosts: Matthew Brooks and Brileigh Hardcastle Production: Matthew Brooks and Brileigh Hardcastle Engineering: Matthew Brooks Music by Daniel Allen (Collage #0069)

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