Develpreneur: Become a Better Developer and Entrepreneur

In this Building Better Foundations episode, hosts Rob Broadhead and Michael Meloche continue their conversation with Greg Lind, founder of Buildly and OpenBuild. They explore how automating quality in software development changes the way teams build and test software. Greg explains that AI and automation can improve collaboration and prevent errors before they happen. As a result, teams can deliver code faster, maintain consistency, and build stronger foundations for long-term success. Greg's experience across startups and open-source projects has shown him one simple truth: quality can't be bolted on at the end—it must be built into the process from the start. "QA often gets left until the end. But it has to start from the developer." — Greg Lind About the Guest — Greg Lind Gregory Lind is an American software developer, author, and entrepreneur with over 20 years of experience in open-source innovation, software efficiency, and team transparency. He's the founder of Buildly in Brooklyn and co-founder of Humanitec in Berlin, helping organizations modernize systems through collaboration and automation. A frequent speaker at Open Gov and Open Source conferences, Greg advocates for open, scalable solutions and smarter software processes. His upcoming book, "Radical Therapy for Software Teams" (Apress, 2024), explores how transparency and AI can transform how teams build software. Automating Quality Starts with Developers Greg explains that every developer should think like a QA engineer. Testing isn't something done after code is written—it's something built into how code is written. He stresses that developers should write unit tests early and often, focusing on verifying object-level functionality rather than simply checking UI forms or user flows. QA should then expand from there, building additional layers of testing as complexity grows. "I learned that I need to think like a QA person from the very beginning." — Greg Lind By shifting QA upstream, teams reduce rework, accelerate release cycles, and improve code confidence. Automating Quality in Software Development Across the Pipeline At Buildly, Greg and his team integrate testing automation into every stage of the development pipeline. Tools like Robot Framework and Selenium handle both front-end and API-level testing, while Git pre-commit hooks ensure tests are written before code even reaches the repository. "You have to make sure those tests have already been written. If there isn't a test, it pulls it back and says, 'make sure that you have your test in before you check it in.'" — Greg Lind This system ensures that developers can't skip testing—and that QA has visibility into every build. It's a workflow that blends accountability with automation, reinforcing a culture where quality is everyone's job. AI's Role in Continuous Improvement Greg sees AI as a critical ally in maintaining software quality at scale. Rather than replacing QA engineers, AI helps automate the tedious parts of the process—like generating basic test cases, reviewing commits, or spotting missing standards in pull requests. "I don't mean to put that out there as a replacement for QA in any way. Developers need to be in the process, and QA are developers as well." — Greg Lind AI's ability to analyze large volumes of commit history and testing data helps teams identify trends, recurring issues, and areas for improvement. This frees human testers to focus on strategic validation, exploratory testing, and creative problem-solving. Transparency, Collaboration, and Learning Another major theme Greg highlights is transparency. Buildly's AI-driven summaries and automated reports make quality metrics visible to everyone on the team—developers, product managers, and QA alike. "It's not about who wrote the bad test—it's a learning process. Every pull request is an opportunity to make the code better." — Greg Lind This openness removes blame from the process and instead encourages collaboration and improvement. Code reviews become opportunities to mentor, learn, and evolve—not just check boxes. Evolving Agile for the AI Era As Rob and Michael point out, Agile principles still apply—but the implementation must evolve. Traditional sprint structures don't always fit AI-accelerated environments. Greg agrees, noting that the key is flexibility: adapt the process, automate what you can, and always look for ways to improve. "You don't have to be a slave to what you think the process is. Agile literally tells you—adjust it as your team and your project evolve." — Rob Broadhead Automation and AI are simply the latest tools in that evolution—helping teams move faster, collaborate better, and keep quality at the core of every release. Final Thoughts on Automating Quality in Software Development Greg Lind's insights in this episode reinforce a powerful truth: automating quality isn't about replacing people—it's about empowering them. When developers, QA, and AI systems work together, software development becomes a continuous cycle of improvement, learning, and trust. As teams embrace automation and transparency, they don't just ship faster—they build stronger, smarter, and more sustainable software foundations. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Boost Your Developer Efficiency: Automation Tips for Developers Automating Your Processes Automating Solutions – Solve First, Then Perfect Building Better Foundations Podcast Videos – With Bonus Content

In part one of this Building Better Foundations interview, hosts Rob Broadhead and Michael Meloche talk with Greg Lind, founder of Buildly and OpenBuild, about bridging the gap in software development through AI, automation, and collaboration. Greg shares how modern teams can overcome silos, strengthen communication, and build transparency into their workflows — creating stronger, more adaptive foundations for success in today's fast-paced, AI-driven world. "We wanted to bring developers and product managers into one tool—so they could build together rather than as two separate teams." — Greg Lind About the Guest — Greg Lind Gregory Lind is an American software developer, author, and entrepreneur with over 20 years of experience in open-source innovation, software efficiency, and team transparency. He's the founder of Buildly in Brooklyn and co-founder of Humanitec in Berlin, helping organizations modernize systems through collaboration and automation. A frequent speaker at Open Gov and Open Source conferences, Greg advocates for open, scalable solutions and smarter software processes. His upcoming book, "Radical Therapy for Software Teams" (Apress, 2024), explores how transparency and AI can transform how teams build software. Bridging the Gap Between Teams and Tools Greg's journey toward bridging the gap started years ago while working with Humanitech in Berlin, where he saw firsthand how poorly connected processes caused frustration and inefficiency. Traditional Agile frameworks, while once revolutionary, began to buckle under the pressure of multi-repo, multi-cloud, and AI-driven development. "Agile started to break under the pressure—especially when we introduced AI-driven tools and CI/CD pipelines. The cycles just weren't fast enough." — Greg Lind To solve this, Buildly introduced a Rapid AI Development (RAD) process — a modern evolution of Agile that supports faster, release-based cycles rather than rigid sprints. It's an approach designed to keep pace with today's distributed teams and complex workflows. Bridging the Gap Through Automated Communication At the heart of Buildly's philosophy is a belief that communication shouldn't slow developers down — it should empower them. By integrating tools like Trello and GitHub, Buildly connects product and sprint backlogs into one transparent view. Developers' commits, issues, and updates automatically feed into team dashboards, reducing the need for endless meetings and manual updates. "You shouldn't have to explain what you did yesterday. Your commits already tell that story." — Greg Lind This approach allows teams to focus on outcomes rather than overhead — building trust, visibility, and true alignment across departments. It's automation as a bridge, not a barrier. Using AI to Bridge the Gap Between People and Process While Greg embraces AI's potential, he warns against depending on it too heavily. AI is great at identifying tasks and patterns, but humans still bring creativity, empathy, and strategic thinking to the table. "AI can tell you what's urgent, but it can't understand what's important." — Greg Lind In Greg's view, AI should be a co-pilot — helping teams filter information, automate repetitive work, and focus on higher-value decisions. By balancing automation with human insight, teams can bridge the gap between efficiency and innovation. Empowering Developers to Bridge the Gap Themselves Greg encourages developers not to wait for leadership to fix broken processes — but to take initiative. Automate your own workflows, visualize your backlog, and demonstrate how better systems can look in practice. "Even if you have to automate your own backlog—do it. Show your team what better looks like." — Greg Lind This proactive mindset transforms teams from reactive to adaptive, ensuring that everyone contributes to bridging the gap between communication, accountability, and delivery. Bridging the Gap Toward the Future of Development Greg Lind's insights remind us that bridging the gap in software development isn't about adopting the latest framework — it's about reconnecting people, process, and purpose. When teams share context, communicate openly, and use AI responsibly, they build stronger foundations for innovation. As this episode shows, the future of software isn't about faster code — it's about better collaboration. And bridging the gap is where that future begins. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Useful WordPress SEO Plugins Product Catalog: A Deeper Dive Into Customizing WordPress Plugins Manage WordPress Plugins Building Better Foundations Podcast Videos – With Bonus Content

In this follow-up episode of Building Better Developers, Wes Towers returns to share his hands-on approach to WordPress SEO for developers. From choosing lean tools like Kadence and Rank Math to using AI for faster content creation, Wes explains how developers can simplify design, speed up performance, and stay visible in an AI-driven search world. Key Idea: Smart WordPress SEO for developers isn't about more plugins—it's about clarity, speed, and content that stands out across search and AI platforms. About the Guest — Wes Towers Wes Towers is the founder of Uplift 360, a Melbourne-based digital agency that helps builders and trades turn websites into trusted, lead-generating tools. With over 20 years of hands-on experience, Wes focuses on authenticity, clear strategy, and measurable growth — no fluff, just results. Through his work and podcast appearances, he shares practical insights on niching for developers, SEO, and building trust in an AI-driven world. 🔗 Learn more: uplift360.com.au 💼 Connect: LinkedIn | Instagram | Facebook| X WordPress SEO for Developers: One Concept, Less Confusion Early in his career, Wes pitched three designs for everything. Results? Slower decisions and muddier direction. Today, he presents one, well-researched concept informed by a quick sitemap, a handful of reference sites, and the client's style preferences. It shortens cycles and raises satisfaction—because clarity beats choice overload. Client Script: "We'll align on a single, focused concept so you spend less time deciding and more time winning work." WordPress SEO for Developers in the LLM Era Traffic patterns are shifting as answers surface inside platforms like Google's AI Overviews, ChatGPT, and Perplexity. Clicks may drop even when visibility rises. Wes's response: publish high-quality, experience-rich content that LLMs want to cite. Measure beyond clicks: inquiries, booked calls, closed deals. Create content that only you can—case studies, process visuals, before/after proof. Accept imperfect attribution. (A client landed a ~$140K job after a buyer asked ChatGPT "who's the best in Australia"—you won't see that in GA.) If content is generic, LLMs will ignore it. Specificity is the new SEO. WordPress SEO for Developers: AI Drafts + Human Stories Wes drafts with AI, then has clients weave in real stories—field photos, client quotes, job constraints, and outcomes. That blend delivers speed and originality. Use AI to restructure, de-jargon, and tighten tone. Ask clients for 3 project snapshots per quarter (problem → approach → result). Maintain style via prompts pulled from the brand's micro-style guide (voice, headlines, CTAs, taboo phrases). Quick Win: Create a "First-Draft Prompt" template and a "Brand Voice Prompt" you reuse across pages. WordPress SEO for Developers: Performance & CDN Reality Caching and CDNs confuse non-technical clients—and sometimes even teams. Wes's guidance: Start with good hosting. Cheap hosts cause slow TTFB and flaky uptime. Cache carefully. Clear browser and edge caches during launches. Use a firewall/CDN (e.g., Sucuri) to stabilize legacy or fragile sites while you plan a rebuild. Optimize images with tools like Imagify; avoid plugins notorious for breakage. Caution: Don't "optimize" yourself into a support spiral. Fewer, reliable plugins beat a kitchen-sink stack. WordPress SEO for Developers: A Lean, Fast Stack Wes's current go-to recipe favors Gutenberg blocks and keep-it-simple plugins: Theme/Builder: Kadence (blocks-first, lightweight, client-friendly) SEO: Rank Math (local SEO + AI meta at scale) Security: Wordfence (free) → Sucuri firewall for higher risk Forms: Gravity Forms (robust integrations & payments) Avoid: heavyweight page builders (Elementor/Divi) that bloat markup and slow maintenance Stack to Copy: Kadence + Rank Math + Gravity Forms + Wordfence/Sucuri + a single cache plugin on quality hosting. WordPress SEO for Developers: Getting Started (or Leveling Up) For newcomers and refreshers alike, Wes recommends: Map a one-page sitemap and approve the menu first. Present one concept tied to outcomes (calls, quotes, bookings). Draft with AI, finish with proof: add photos, numbers, and stories. Harden and speed up: hosting, caching, firewall, image compression. Measure what matters: conversions, not just rankings. Publish consistently: short project write-ups beat sporadic "ultimate guides." Bottom Line: WordPress SEO for developers isn't about clever hacks—it's about repeatable execution, authentic content, and a lean stack that stays fast after handoff. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Useful WordPress SEO Plugins Product Catalog: A Deeper Dive Into Customizing WordPress Plugins Manage WordPress Plugins Building Better Foundations Podcast Videos – With Bonus Content

In this Building Better Foundations episode, Rob Broadhead and Michael Meloche talk with Wes Towers of Uplift360, a Melbourne-based digital agency serving the construction and trades industry. The discussion centers on niching for developers—how focusing on a specific audience helps software teams and agencies communicate better, deliver faster, and build lasting client trust. Key Idea: Niching for developers isn't about limiting opportunities — it's about amplifying your expertise and clarity in the markets that need you most. About the Guest — Wes Towers Wes Towers is the founder of Uplift 360, a Melbourne-based digital agency that helps builders and trades turn websites into trusted, lead-generating tools. With over 20 years of hands-on experience, Wes focuses on authenticity, clear strategy, and measurable growth — no fluff, just results. Through his work and podcast appearances, he shares practical insights on niching for developers, SEO, and building trust in an AI-driven world. 🔗 Learn more: uplift360.com.au 💼 Connect: LinkedIn | Instagram | Facebook| X From Process Talk to Outcomes That Win Wes highlights that clients, especially those in the trades, don't care about the tech stack or your process — they care about outcomes. Developers who focus on solving the real business problem instead of selling the "how" stand out immediately. Clients want: Websites that generate qualified leads Clear, results-driven messaging Consistent, reliable delivery Pro Tip: Translate every technical feature into a tangible outcome. Instead of "faster hosting," say "Your pages load instantly, turning more visitors into paying customers." Niching for Developers Through Customer Venting and Differentiation Wes's secret? The "venting session." He asks clients to privately vent about competitors and what frustrates them about the industry. The complaints reveal what not to be — and the positive opposites become the brand's differentiators. Try This: Let clients rant. Capture their pain points, flip them into value statements, and turn those into marketing headlines for your site or proposal. AI and Niching for Developers: Staying Competitive and Streamlined A wake-up call came when Wes's company valuation dropped because of AI disruption. Instead of resisting, he integrated AI into his processes — automating repetitive SEO tasks and improving build speed without losing quality. How AI supports niching for developers: Writes meta titles/descriptions faster Suggests layout optimizations Helps debug plugin conflicts Enhances internal SOPs and consistency Callout: AI can't replace niche expertise. It just multiplies it — when used strategically. Trust First: Niching for Developers in Crowded Markets With privacy concerns on the rise, trust is the new lead magnet. Customers won't even trade an email for a free download unless they trust the brand. Developers and agencies must show reliability through transparency, proof, and consistent communication. Trust builders that work: Show real client examples and testimonials Publish your process and maintenance plan Communicate proactively about security and privacy Pro Insight: When you niche deeply, your audience feels understood — and trust grows faster. Maintenance Cadence: Niching for Developers Includes Ongoing Care Wes warns that many clients still see websites as "set it and forget it." With WordPress, especially, updates and security patches are constant. Maintenance is a vital part of niching for developers — protecting clients' investments and your reputation. Design overhauls every 2–3 years Plugin and theme updates monthly Security checks and performance audits quarterly Client Script: "We don't just build your site — we maintain it so it stays fast, secure, and effective." Action Steps: Niching for Developers This Week Apply these takeaways now: Choose a niche and learn its patterns, pain points, and language. Lead conversations with outcomes, not processes. Turn client complaints into positive differentiators. Use AI to automate busywork, not relationships. Sell maintenance as part of your brand's reliability. Bottom Line: Niching for developers builds clarity, focus, and trust. It's not about doing less — it's about doing what matters most, better than anyone else. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources How to Transition Your Side Hustle to a Day Job: Strategies for Success Niche Broad vs. Deep Expertise Niche Brands – Personal Or Otherwise – DP Knudten Part 3 Building Better Foundations Podcast Videos – With Bonus Content

In this episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche revisit one of the most essential pillars of software development — requirements gathering. As part of the Building Better Foundations season, this discussion dives deep into why strong requirements are not just documentation — they're the blueprint of success for every software project. From Classroom Rules to Real-World Clarity Rob opens the discussion by highlighting a gap many developers face: they're trained to solve problems, but not to define them. In classrooms and coding bootcamps, students are handed requirements. But in the real world, success depends on a developer's ability to uncover and validate them. Early-career developers often transition from following fixed assignments to navigating vague project goals. Rob emphasizes that the most important skill they can develop is asking smart, clarifying questions — turning fuzzy instructions into actionable tasks. For example, if a task says, "Add two numbers," the experienced developer asks: Are they always integers? Can they be decimals or negatives? Should the result be formatted or displayed? "Strong requirements start with strong questions. Don't just do the task — define it." – Rob Broadhead The Recipe Analogy: How Cooking Teaches Strong Requirements Michael brings the discussion home with a relatable metaphor — cooking. Every recipe is a set of instructions, ingredients, and steps. If you change them — like adding raisins to chocolate chip cookies — you get the wrong result. The same goes for software. Weak requirements lead to unpredictable results. Strong requirements lead to consistent, repeatable success. Each requirement should be clear, testable, and unambiguous — something that can be verified as true or false. Ambiguous statements like "allow users to enter data" need refinement: What kind of data? Is it numeric, text, or secure input? Without that clarity, developers risk misunderstanding the goal. The "And Then What?" Approach to Strong Requirements Rob introduces his favorite tool for strengthening requirements: the "And then what?" method. After each answer, ask what happens next. "The user logs in." → And then what? "They see a dashboard." → And then what happens if it fails? Each "and then" uncovers gaps, edge cases, and overlooked scenarios. Great developers think like curious toddlers — always asking "why" and "what next" until every path is clear. Speaking the Same Language Another foundation of strong requirements is communication. Many clients express what they want, but not what they need. Developers must bridge that gap, asking why to understand the purpose behind each request. Michael reminds us that non-technical stakeholders often assume things are apparent — but what's evident to them might be missing from the documentation. Practical requirements gathering bridges those blind spots before development begins. Building for the Future with Strong Requirements Finally, both hosts stress scalability. Systems designed without future growth in mind will quickly collapse under success. Strong requirements anticipate change — considering performance, user volume, and integrations from day one. "If your system can't scale, your foundation wasn't strong enough." – Michael Meloche Key Takeaway Strong requirements aren't just a step in the process — they are the process. They transform ideas into actionable blueprints, prevent scope creep, and ensure teams deliver software that lasts. To build better software, start by building better foundations — with strong requirements. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Creating Your Product Requirements Creating Use Cases and Gathering Requirements Getting It Right: How Effective Requirements Gathering Leads to Successful Software Projects Building Better Foundations Podcast Videos – With Bonus Content

In this episode of Building Better Foundations on the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche explore one of today's fastest-growing software trends—vibe coding. Vibe coding blends human creativity with artificial intelligence, allowing developers to describe what they need and let AI generate code in real time. It's a revolutionary idea that promises speed, flexibility, and innovation—but it also raises new questions about structure, consistency, and long-term maintainability. What Exactly Is Vibe Coding? At its core, vibe coding means coding collaboratively with AI. Developers outline the functionality, design, and structure they want, while AI produces the initial code and suggestions. This makes it ideal for rapid prototyping and minimum viable products (MVPs)—helping teams turn ideas into functioning apps in record time. "You're using AI to generate some code and basically allowing AI to code as you go," Rob explains. The catch? Without solid foundations and thoughtful architecture, the speed of AI-generated code can create technical debt—making long-term projects harder to maintain or scale. Using AI as a Junior Developer Rob compares vibe coding to collaborating with a junior or mid-level developer: capable and fast, but in need of clear direction. "If you define your architecture, style, and structure clearly," he says, "AI can build pages and components that fit your system." The best results come from specific, incremental prompts. Instead of asking for an entire app, start small—perhaps a single navigation bar or form layout—and refine from there. Each small win compounds into a solid, scalable solution. From User Stories to Smart Code Michael takes the discussion further, explaining how test-driven development (TDD) and user stories make vibe coding more reliable and efficient. "If you walk AI through the user story—'as a user, I need to log in'—you'll get a better, more useful result," he says. Start by asking AI to write a test case for your feature. Once that test passes, ask it to generate the code. This simple adjustment keeps AI aligned with real-world behavior and helps non-coders understand how requirements become working software. 5 Pro Tips for Smarter Vibe Coding Be Specific: Define frameworks, styling, and goals in your prompts. Start Small: Break your requests into clear, focused tasks. Iterate Often: Review, test, and refine AI output continuously. Think in Tests: Use user stories and TDD to guide quality. Validate Needs: Confirm requirements before coding begins. Avoiding the Trap of Confirmation Bias Michael also warns against confirmation bias—believing AI's output simply because it sounds right. "AI can tell you what you think you need, not what you actually need," he cautions. To stay grounded, developers should regularly check with clients or end users to confirm that AI-generated solutions align with real requirements. AI is a tool, not a truth engine. From Prototype to Production While vibe coding is perfect for prototypes, Rob reminds listeners that production-ready systems still need human craftsmanship. Clean architecture, maintainable code, and performance tuning remain crucial for success. AI can accelerate development—but it's still the developer's job to ensure that the final product is secure, scalable, and sustainable. Final Thoughts on Vibe Coding Vibe coding represents a major shift in how developers think about building software. Used wisely, it enhances creativity, speeds up delivery, and reduces repetitive tasks. Used carelessly, it can create chaos and confusion. As Rob and Michael emphasize, the secret lies in balance: human insight plus AI efficiency. Together, they form the foundation for faster, smarter, and better software. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Improving Coding Skills: Building Better Developers by Building Better Habits Coding Options: No-Code, Low-Code & AI Vibe The Importance of Properly Defining Requirements Building Better Foundations Podcast Videos – With Bonus Content

In this episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche continue their conversation with Agustin Morrone, CEO and co-founder of Vintti, a company improving the remote hiring process for U.S. and Canadian businesses across Latin America. From his base in Barcelona, Agustin explains how Vintti combines AI, automation, and cultural alignment to build remote teams faster while keeping people at the center. Vintti's mission remains clear: help companies hire top Latin American talent in under 21 days, saving up to 60 percent on payroll while maintaining quality and trust. In Part 2, we explore how Vintti's evolving systems make the remote hiring process smarter and more scalable. Using AI to Strengthen the Remote Hiring Process Vintti's young, tech-driven team approaches work with an "AI-first mindset." Rather than replacing people, AI removes repetitive tasks that slow down the remote hiring process. Originally, every interview was manual. Now, AI manages more than half of all first-round interviews, rating English proficiency and technical expertise. Recruiters then step in to evaluate communication style and cultural fit. "AI helps us focus on what matters most," Agustin says. "It saves time and allows our recruiters to build stronger relationships." Automation Tools That Simplify Remote Recruitment Vintti automates much of its communication and reporting to improve efficiency. Instead of sending raw resumes, it builds custom, client-ready CVs using AI. Each profile merges data from interviews, LinkedIn, and client discussions into a consistent, easy-to-read document. Automated follow-ups and feedback loops help recruiters stay engaged throughout the remote hiring process, keeping clients informed without losing the human connection. Automation drives consistency, but empathy drives connection. Human Insight: The Key to Remote Hiring Success AI helps identify top candidates, yet it can't replace intuition. Recruiters still assess tone, enthusiasm, and motivation—critical elements of cultural fit. Similarly, Vintti maintains personal conversations with each client to understand company culture before sourcing talent. This ensures every step of the hiring process reflects both human judgment and data-driven insight. Testing, Learning, and Improving the Remote Hiring Process Experimentation fuels progress at Vintti. Recruiters rely heavily on LinkedIn but constantly test new tools to expand reach and reduce friction. "We test, compare, and adapt," Agustin explains. "If a tool adds value, we scale it. If not, we move on." This culture of experimentation keeps the hiring process innovative and resilient. Cultural Patterns in Global Recruiting Regional patterns help Vintti understand candidate strengths. Colombian professionals often shine in customer support, Argentines excel in sales, and Mexican talent frequently leads in finance. However, Agustin cautions against stereotyping. "Patterns are helpful, but people are unique," he says. That perspective ensures fairness and flexibility in every hiring process decision. Supporting Global Teams After Placement Once hired, contractors integrate fully into client organizations. Vintti provides behind-the-scenes support—helping with taxes, communication skills, and professional development—while avoiding cultural interference. Support Principle: Empower independence and provide structure. This hands-off guidance strengthens relationships and keeps the hiring process transparent from start to finish. Discipline and Growth in the Hiring Journey Internally, Agustin looks for self-motivated people who take ownership. He values discipline over motivation, believing that commitment leads to better long-term outcomes. "Motivation fades, but discipline lasts," he explains. This mindset ensures every member of the Vintti team contributes to refining the hiring process daily. The Future of the Remote Hiring Process Agustin believes AI will reshape global recruiting. While some jobs will change, others will grow. Vintti plans to: Identify new skill trends early. Use automation and AI to make hiring faster and smarter. "Companies that work with AI—not against it—will win," Agustin concludes. Key Takeaway Agustin Morrone's story shows that the modern remote hiring process depends on balance. AI delivers speed and consistency, while people provide connection and understanding. Together, they build stronger teams worldwide. Learn more about their mission at www.vintti.com. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Online Communities and Marketing Protecting Your Brand and Avoiding Legal Trouble How to Succeed with Digital Marketing for Small Businesses Getting the word out, promoting your blog Building Better Foundations Podcast Videos – With Bonus Content

In this episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche speak with Agustin Morrone, CEO and co-founder of Vintti. The company helps U.S. and Canadian businesses master remote hiring across Latin America. From Barcelona, Morrone shares how his bootstrapped startup is growing fast while staying true to its people-first culture. Vintti's mission is simple yet bold. The team helps companies build remote Latin American teams in less than 21 days. They often save clients up to 60% on payroll costs. More importantly, they deliver strong talent that fits culturally and professionally. Morrone's vision redefines remote hiring as a human-centered process built on trust and shared goals. From Argentina to Barcelona: Building a Remote Hiring Vision Agustin Morrone was born in Argentina and now lives in Spain. After earning an MBA, he joined a startup that automated financial planning for global firms. There, he discovered a major problem. Many companies could automate their systems, yet they struggled to find qualified remote professionals. "There was a shortage of skilled professionals who understood the U.S. market and could deliver real value," Morrone explains. That insight inspired him to launch Vintti, a company dedicated to remote hiring for North American clients. The focus on Latin America made sense. The region shares time zones, values, and strong English skills. This approach ensures clients receive not only technical expertise but also a cultural match. Building Trust Through Secure Remote Hiring When companies hire for finance or accounting roles, data security becomes critical. Morrone explains how Vintti protects both sides of the partnership. "We never access client data. Clients install their own software and security measures," he says. The company runs detailed background and reference checks. It verifies professional histories and technical skills. As a result, every candidate meets strict ethical and professional standards. This attention to detail makes remote hiring safe and reliable for both clients and talent. Culture and Fit: The Heart of Remote Hiring Success About 85% of Vintti's workforce operates as contractors. However, the company goes far beyond quick placements. Morrone believes the hardest part of remote hiring is not skill—it's culture. "The toughest thing to find is cultural alignment," he says. "Technical skills matter, but culture determines success." Rather than keeping a bench of idle candidates, Vintti searches for the perfect match each time. Every placement aligns with a client's values, work style, and long-term goals. As a result, teams perform better and relationships last longer. Scaling Remote Hiring Through Relationships and Community Growth at Vintti has come through real relationships, not ads. Paid campaigns have been challenging. However, outreach-driven marketing has delivered great results. "We focus on relationships—LinkedIn engagement, conferences, and meeting clients face-to-face," says Morrone. This people-first approach gives Vintti a clear advantage in today's remote hiring market. After the pandemic, many leaders wanted personal connection again. Therefore, Vintti's direct and genuine approach builds credibility and long-term trust. Leadership Lessons in Remote Hiring Interestingly, one of Vintti's biggest challenges is its own remote hiring. Morrone personally interviews each finalist to protect company culture. "As CEO, I see myself as the guardian of our culture," he explains. "I hire people with ambition, alignment, and attitude." To support growth, Vintti invests heavily in processes and standard procedures. These systems ensure consistent onboarding and operations. "When you grow fast, it's hard to document everything," Morrone admits. "But once you find what works, you have to capture it and scale it." Key Takeaway Agustin Morrone's story offers a roadmap for modern remote hiring. His journey proves that success comes from trust, integrity, and strong relationships. Vintti shows that hiring across borders is not just about filling roles—it's about building teams that share values and vision. Learn more about Vintti's mission at www.vintti.com. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Online Communities and Marketing Protecting Your Brand and Avoiding Legal Trouble How to Succeed with Digital Marketing for Small Businesses Getting the word out, promoting your blog Building Better Foundations Podcast Videos – With Bonus Content

In this continuation of the Building Better Developers interview series, Kevin Adelsberger—owner of Adelsberger Marketing—returns to explore how businesses can refine their identity and message once the foundation is set. This episode focuses on branding and marketing fundamentals, uncovering what really drives connection, credibility, and growth. "Thinking about your brand and overall messaging is more important than color or font," Kevin explains. "If your brand feels disconnected, no color will fix that." The conversation moves beyond logos and design to the deeper work of communicating who you are and what you stand for—authentically and consistently. Branding: More Than Color and Fonts While many companies spend hours perfecting color palettes, Kevin challenges that mindset. He believes color psychology is largely a myth, with few industries where color directly affects success. Instead, businesses should focus on how their messaging and visuals align. Fonts, he adds, do have power. The right typeface can instantly signal tone—formal, playful, or high-tech—but only when used intentionally. "If you want to be a fun, crazy brand and your visuals feel stiff, no amount of color will fix the disconnect." A strong brand reflects alignment: visuals, tone, and message working together to create trust and recognition. Keep Your Message Steady, but Your Website Fresh Kevin offers a balanced approach to maintaining your digital presence. Instead of obsessing over analytics or daily edits, he recommends structured consistency: Review your website monthly or quarterly for updates or broken features. Keep messaging steady, but stay alert for functionality issues like broken forms or outdated information. Focus on inbound marketing—making sure your brand is ready when customers come looking—then turn attention to outbound efforts like networking and content creation. "Most people never look at their website after it launches—that's a bigger problem than over-tweaking it." Once your brand identity and message are established, spend more time sharing your expertise rather than endlessly adjusting pixels. Marketing Fundamentals for Beginners For entrepreneurs and small business owners who feel lost, Kevin recommends a few key resources to master branding and marketing fundamentals: Building a StoryBrand by Donald Miller — Understand how clear messaging connects you with customers. EntreLeadership by Dave Ramsey — Learn business and marketing principles from a leadership perspective. The Four Conversations by Blair Enns — Explore how to sell through consultative, relationship-driven discussions. Kevin also emphasizes simple, actionable steps: Define your competitive advantages and what makes you different. Create a one-liner that captures who you help and how. Avoid generic stock photos—real people and stories build trust. Feature your leadership team online; authenticity builds credibility. Learn from Competitors—Ethically Healthy competition can inspire innovation. Kevin encourages learning from peers and even collaborating with them. He participates in groups like the Bureau of Digital, a network of agency owners who share ideas without direct competition. "Artists steal," Kevin jokes, "but the goal is to make other people's ideas better, not to copy them." For those in established industries, he suggests finding professional or ownership groups—places where you can share, learn, and grow together. AI's Impact on Marketing and Creativity The conversation inevitably turns to artificial intelligence. Kevin views AI as both a tool and a threat—a resource that democratizes creativity while also reshaping industries. He points out the uncertainty around copyright, authenticity, and ethics, but admits that ignoring AI isn't an option. His team meets weekly to test new tools and evaluate where they can help. "We use AI to assist us, not replace us," Kevin says. "It helps us work faster, but not everything it creates is ready for prime time." From generating first-draft website content to creating AI voiceovers when budgets are tight, Kevin shows how these tools can fill gaps—without losing the human touch. Staying Grounded in a Changing Landscape Despite new technologies and shifting trends, Kevin's message remains timeless: strong branding is built on clarity, consistency, and authenticity. As the conversation wraps up, he reminds listeners that tools may evolve, but trust remains the core of every successful brand. "Stay human, stay honest, and keep refining your foundation." A Little Background Kevin Adelsberger is the founder of Adelsberger Marketing, where they create work that grows their clients' businesses, in a culture that values their team and the Jackson, Tennessee, community. After founding in 2014, Kevin went on to be a co-founder of Our Jackson Home and host its podcast from 2015 to 2019. In 2016, Kevin was recognized as an emerging leader by Leadership Jackson. Then, in 2017, Adelsberger Marketing was named the Emerging Business of the Year by the Jackson Chamber. In 2019, Adelsberger Marketing sold partial ownership to Alexander, Thompson, and Arnold, CPAs. In 2020, Union University recognized Kevin with the Distinguished Achievement in Arts and Media award. Kevin currently serves on advisory committees for Leadership Tennessee and Jackson State Community College and is a board member for theCO in Jackson, Tennessee. He also hosts a podcast about business in West Tennessee called 40×45. Kevin lives in Jackson with his wife and business partner, Renae, and their two children. They are active foster parents and are involved members of First Baptist Church, Jackson. They are also some of the few to cheer on the Minnesota Vikings from below the Mason-Dixon line. #Skol Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Online Communities and Marketing Protecting Your Brand and Avoiding Legal Trouble How to Succeed with Digital Marketing for Small Businesses Getting the word out, promoting your blog Building Better Foundations Podcast Videos – With Bonus Content

In this episode of Building Better Developers, hosts Rob Broadhead and Michael Meloche sit down with Kevin Adelsberger, owner of Adelsberger Marketing, to explore how small businesses can build success through branding basics. The discussion ties into the season's theme — Building Better Foundations — and shows how a thoughtful marketing strategy helps transform side hustles into thriving companies. Listen now to the full episode on Building Better Developers, available on Spotify, Apple Podcasts, and Develpreneur.com — and stay tuned for Part 2 of the conversation with Kevin Adelsberger. Starting Small: Branding Basics from Burritos to Business Kevin's marketing journey started with burritos — literally. While working at a nonprofit, he began helping a local restaurant with its marketing in exchange for food. That early "say yes to everything" mindset helped him gain experience and connections. "When you're starting out, the answer is often yes to everything," Kevin says. "But that can spread you too thin." This early phase taught him one of the first branding basics: you must start broad to learn, but eventually narrow your focus to your strengths. Developers, freelancers, and small business owners can take this same approach — experiment early, then specialize as your reputation and client base grow. Knowing When to Rebrand As side hustles evolve into established businesses, many entrepreneurs ask: Should I rebrand? Kevin's advice is clear — it depends on your audience. "If your new focus serves a completely different audience, rebranding makes sense. But if there's overlap, changing your name or logo might cost you valuable recognition." One of the key branding basics is understanding brand equity — the value built over time through consistent visuals, messaging, and reputation. A name people know is worth protecting. The Four Branding Basics Every Business Needs Kevin shares his firm's framework for defining a complete brand identity — four elements that every company should eventually refine: Visual Identity – your logo, colors, and design style. Positioning – how you serve the market and what makes you different. Identity – your mission, vision, and core values. Messaging – how you communicate and connect with your audience. He notes that new businesses don't need all of these perfected on day one. Start with visual identity and positioning, then evolve the rest as your business matures. "You don't have to get everything perfect on day one. Start simple, then refine as you grow." Avoiding Common Marketing Mistakes When asked about bad marketing, Kevin emphasizes that missteps often come from ignoring your audience. "If you're doing something just to brag and not to provide value," he warns, "you're going to have a bad time." A big part of branding basics is keeping your customers at the center. Test your messages, get outside feedback, and consider how different people might interpret your marketing. Kevin also highlights the danger of having too few perspectives — especially when creating ads or visuals. Diversity in feedback helps prevent tone-deaf campaigns and strengthens connections. Investing in the Right Visual Identity The conversation wraps with a discussion on logos — a key topic in branding basics. While giant brands like Nike or Amazon have iconic designs, Kevin explains that small businesses don't need to overthink it. "A good logo used well adds professionalism," he says. "A bad one gets you confused with everyone else." He recommends investing in a professional brand kit that includes proper logo formats, colors, and fonts. Consistency builds recognition — and recognition builds trust. Branding Basics for Long-Term Success The first part of the interview with Kevin Adelsberger reminds us that branding isn't about fancy design or big budgets. It's about clarity, consistency, and connection. Whether you're launching your first side hustle or re-shaping a growing business, mastering branding basics helps you build a foundation that lasts. A Little Background Kevin Adelsberger is the founder of Adelsberger Marketing, where they create work that grows their clients' businesses, in a culture that values their team and the Jackson, Tennessee, community. After founding in 2014, Kevin went on to be a co-founder of Our Jackson Home and host its podcast from 2015 to 2019. In 2016, Kevin was recognized as an emerging leader by Leadership Jackson. Then, in 2017, Adelsberger Marketing was named the Emerging Business of the Year by the Jackson Chamber. In 2019, Adelsberger Marketing sold partial ownership to Alexander, Thompson, and Arnold, CPAs. In 2020, Union University recognized Kevin with the Distinguished Achievement in Arts and Media award. Kevin currently serves on advisory committees for Leadership Tennessee and Jackson State Community College and is a board member for theCO in Jackson, Tennessee. He also hosts a podcast about business in West Tennessee called 40×45. Kevin lives in Jackson with his wife and business partner, Renae, and their two children. They are active foster parents and are involved members of First Baptist Church, Jackson. They are also some of the few to cheer on the Minnesota Vikings from below the Mason-Dixon line. #Skol Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Online Communities and Marketing Protecting Your Brand and Avoiding Legal Trouble How to Succeed with Digital Marketing for Small Businesses Getting the word out, promoting your blog Building Better Foundations Podcast Videos – With Bonus Content