
Retail Gets Real
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Latest episodes

Jan 17, 2023 • 28min
294. Retail predictions for 2023 with NRF’s Susan Reda
From small concept stores to the metaverse and Web3, retail is all about change and adaptation. On today’s show, Susan Reda, NRF’s VP of education strategy digs into the insights and retail trends for 2023 and explains why drones, robotics and Generation Alpha are shaping the future of retail. Learn more at retailgetsreal.com.

Jan 3, 2023 • 23min
293. The state of retail heading into 2023 with NRF President and CEO Matthew Shay
After weathering the effects of a global pandemic, supply chain disruptions and inflation, retailers and consumers are ready for a brighter 2023. National Retail Federation President and CEO Matthew Shay joins Retail Gets Real to discuss the industry and how it fared this holiday season, what to expect from retail and NRF in 2023, and what he’s looking forward to at the upcoming NRF 2023: Retail’s Big Show in New York City. Learn more at retailgetsreal.com.

Dec 20, 2022 • 26min
292. Shopping in a winter wonderland: Measuring the impact of weather on consumer demand
Evan Gold, executive vice president of global partnerships and alliances at Planalytics. Gold discusses his career path from Macy’s to weather data analytics, how weather and geography impacts consumers and how they shop, especially during the holiday season, and what retailers can do to be prepared for Mother Nature heading into 2023. Learn more at retailgetsreal.com.

Dec 13, 2022 • 26min
291. Holiday grocery shopping trends for 2022
On this week’s episode, Barbara Connors, vice president of strategy and acceleration at The Kroger Company’s retail data science, insights and media company 84.51⁰, discusses how shoppers are preparing for the holiday season, looking to spend time together with family and reconnect through family traditions. Listen to learn how inflation is impacting consumers, why even habitual online shoppers visit stores during the holidays, and what to expect into the new year. Learn more at retailgetsreal.com.

Dec 6, 2022 • 31min
290. How David’s Bridal is using TikTok to rewrite the rules of formal fashion
Kelly Cook, chief marketing and IT officer for David’s Bridal, talks us through her background in retail before landing at David’s and how the forward-thinking brand is staying fresh and relevant with an expanded TikTok strategy. We also learn how Cook’s team leverages live shopping events with social media influencers and stays on-trend with the latest in bridal fashions and weddings – like colored gowns, grandparent ring bearers and gender-fluid bridal parties. Learn more at retailgetsreal.com.

Nov 22, 2022 • 35min
289. How Lovesac keeps momentum after the pandemic boom
Shawn Nelson was just out of high school when he designed and produced the first LoveSac. Nearly 25 years later, it’s the fastest-growing furniture brand of the last decade and has reinvented the couch, the living room and even all of retail – forever. He takes us through the company’s journey into physical retail (and right back out) and how it weathered the pandemic with sustained momentum. We also get his take on the modern showroom, once a dirty word, and how LoveSac presents its physical spaces, not as transaction hubs, but as vibe centers that demonstrate the brand’s culture and forward-thinking mentality. Learn more at retailgetsreal.com.

Nov 8, 2022 • 30min
288. Buying for baby with Babylist Chief Growth Officer Lee Anne Grant
Babies need a lot of stuff, which is why expectant parents spend 40 hours on average building out their baby registry. On today’s show, Lee Anne Grant, Chief Growth Officer at Babylist, discusses her career path from babysitter to Babylist, how the company uses TikTok and the metaverse to meet their consumers where they are, and the evolution of Babylist into the leading vertical marketplace and commerce destination for baby. Learn more at retailgetsreal.com.

Oct 25, 2022 • 19min
287. The haunt is on at Party City with Odette Welling, Vice President of Merchandising
Halloween is one of Party City’s biggest seasons and is a huge undertaking that includes hiring and training 20,000 new seasonal employees and sourcing costumes and décor more than a year in advance. On today’s show, Odette Welling, vice president of merchandising — and the self-confessed “Halloween queen” at Party City — talks all things Halloween, including the retailer’s most popular costumes for kids, adults, teens and pets. Learn more at retailgetsreal.com.

Oct 11, 2022 • 23min
286. How Ikea is helping customers visualize new spaces
Ikea’s latest cutting-edge technology allows customers to visualize Ikea products in their own homes. On today’s show, Thomas Fenrich, VP of digital product U.S., talks about Ikea Kreativ, a new technology that combines decades of Ikea life-at-home expertise with the latest developments in spatial computing, machine learning and 3D mixed reality technologies. Learn more at retailgetsreal.com.

Sep 27, 2022 • 27min
285. The state of retail heading into the holiday season
Just skimming the headlines reveals the dichotomy of today’s economy – consumers are still spending, despite worries about inflation and increased costs for food and fuel. Armed with PwC’s latest consumer survey, partner and U.S. retail leader Kelly Pederson joins the show to talk about consumer resiliency, how retailers are handling inventory and pricing, and which consumers will be spending the most this holiday season. Learn more at retailgetsreal.com.