
Retail Gets Real
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Latest episodes

Sep 26, 2023 • 28min
318. Untuckit founder Chris Riccobono on persevering through challenges
Untuckit was born when Chris Riccobono couldn’t find a shirt that looked good when he wore it untucked. Riccobono founded the American casual men’s apparel company in 2010; today the brand is about to sell its 12 millionth shirt. Now Riccobono has launched a new venture: Greatness Wins was created as a response to Riccobono’s dissatisfaction with athletic and performance wear. Chris joins us to talk about his entrepreneurial background, the growth strategies for his two brands, the importance of stores and his advice for young entrepreneurs and retailers. Learn more at retailgetsreal.com.

Sep 19, 2023 • 29min
317. Telling the retail story: Live from the Council of State Retail Associations
If the adage “All politics are local” is true, then state retail association executives really are the first line of defense for retail public policy and government relations activity in state capitols across the nation. On today’s special episode, recorded live at the Council of State Retail Associations meeting, three state retail association executives, including Gordon M. Gough of the Ohio Council of Retail Merchants, Rachel Michelin of the California Retailers Association and Scott Shalley of the Florida Retail Federation, talk about the important role state retail associations play in state legislatures and local government, what SRA executives are doing on the issues of organized retail crime and credit card swipe fees, and how they draw on their membership to build relationships with policymakers that create impact. Learn more at retailgetsreal.com.

Sep 12, 2023 • 22min
316. Retail advocacy update with NRF’s David French
As Congress returns from August recess, it will be considering policies that could have a profound impact on retailers, their employees and their communities. David French, NRF’s senior vice president of government relations, returns to the show to provide an update on important policy issues and legislation currently making its way through Congress, including bills to fight organized retail crime and tame excessive credit card swipe fees, as well as the prospects of immigration reform and the looming threat of a potential government shutdown. Get involved at nrf.com/takeaction. Learn more at retailgetsreal.com.

Aug 22, 2023 • 21min
315. The path to unified commerce with The Vitamin Shoppe’s Andrew Laudato
For 46 years, The Vitamin Shoppe has been helping customers be their best selves, however they define it. Innovation and technology have played a major role in the company’s growth, and on today’s episode, Andrew Laudato, EVP and COO of The Vitamin Shoppe, talks about that growth and adding stores through franchises, today’s definition of omnichannel and why technology is just a tool for creating better customer experiences. Learn more at retailgetsreal.com.

Aug 8, 2023 • 19min
314. LePrix is reinventing how retailers source pre-owned luxury
Emily Erkel, Co-Founder and CMO and LePrix, talks about the resale landscape, starting and evolving her unique business for today's demands, her team's focus for the coming year and what the future of retail really looks like. Learn more at retailgetsreal.com.

Jul 25, 2023 • 25min
313. The back-to-school shopping habits of Gen Z and the parents of Gen Alpha
Back-to-school spending is expected to reach an unparalleled $41.5 billion, up from $36.9 billion last year; back-to-college spending is expected to hit $94 billion, about $20 billion more than last year’s record. On today’s show, Rachel Bonsignore, vice president of GfK Consumer Life, talks about what’s driving back-to-class shopping this season, how Generation Alpha’s Millennial parents are being influenced, and what’s motivating consumer behavior among the generations. Dig into the data at nrf.com/backtoschool. Learn more at retailgetsreal.com.

Jun 27, 2023 • 26min
312. Replay: How Domino’s delivers on innovation
Replay from Retail Gets Real episode 281: Christopher Thomas-Moore, senior vice president of customer and store experiences at Domino’s, joins the show to discuss his career journey, how the company leads when it comes to innovation, and the future of the quick service restaurant industry. Learn more at retailgetsreal.com.

Jun 13, 2023 • 32min
311. What can AI do for retailers and customers?
On today’s show, Nasrin Mostafazadeh, co-founder of AI company Verneek, talks about building AI platforms for retailers to enhance the customer experience, puts the current AI buzz into context, and discusses the real threats and opportunities the technology represents. Learn more at retailgetsreal.com.

May 31, 2023 • 20min
310. ThirdLove CEO Heidi Zak on moving into bricks-and-mortar
ThirdLove is known for marketing body positivity and offering size-inclusive bras, including half-cup sizes. On today’s episode, we’re talking to ThirdLove co-founder and CEO Heidi Zak. We’ll hear about what led her to start the company back in 2013, how the brand connects with today’s customers and ThirdLove’s recent expansion into bricks-and-mortar locations. Zak also shares how inclusion and diversity values help shape the business and discusses the impact of the TL Effect – an initiative to support entrepreneurial women of color. Learn more at retailgetsreal.com.

May 23, 2023 • 21min
309. Sam's Club Chief Merchant on what it means to be 'member-obsessed'
On today’s episode, we’re talking to Sam’s Club Executive Vice President and Chief Merchant Megan Crozier. We’ll discuss how Crozier’s team decides what makes its way onto Sam’s Club shelves, her 20-year career journey starting as an engineer at a Walmart distribution center in Temple, Texas, and leading through a time of accelerated change. Learn more at retailgetsreal.com.
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