336. Levi’s CEO Michelle Gass on leadership, taking risks and her vision for Levi’s
Feb 13, 2024
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Levi's CEO Michelle Gass discusses leadership, taking risks, and her vision for the company. Topics include her career journey, navigating disruption, driving purpose in retail, and reflections on family and leadership.
Michelle Gass values purpose-driven leadership and making a real difference in the world.
Gass believes in embracing change, taking risks, and staying ahead of retail trends.
Deep dives
The Excitement of Becoming CEO of Levi's
Michelle Goss discusses her excitement about becoming the CEO of Levi's, an iconic global brand with a deep emotional connection for consumers. She expresses her pride in being associated with the brand and highlights the honor and privilege of leading a company with such a long and rich history. Goss looks forward to building on the success of the previous CEO and taking Levi's further in the retail industry.
The Importance of Being a Purpose-Driven Company
Goss emphasizes the significance of being a purpose-driven company and making a real difference in the world. She explains that it is not just about making profits, but also about advocating for workers' rights, giving back to communities, and being a voice on important issues. Goss believes that every leader and employee should take responsibility for creating a diverse, equitable, and inclusive environment within the company, which ultimately leads to better business outcomes.
The Future of Retail and the Power of Change
Goss shares her excitement about the future of retail, particularly for Levi's as the company undergoes a pivot to become a retailer. She highlights the importance of being adaptable and staying ahead of trends in the ever-changing retail industry. Goss also expresses her belief in the power of embracing change, taking risks, and trusting instincts. She encourages patience, resilience, and the willingness to learn from both successes and failures throughout one's career.
Today’s guest has recently taken the reins at one of the world’s most iconic apparel brands. Michelle Gass, president and CEO of Levi Strauss & Co., joins the show live from NRF 2024: Retail’s Big Show in New York City to talk about her incredible career journey, forward-looking vision for the company and what the future of retail looks like.