
Retail Gets Real
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Latest episodes

Jan 20, 2020 • 24min
#153 UncommonGoods: Creating unique and sustainable retail
When Dave Bolotsky was transitioning from retail analyst to entrepreneur in 1999, he set out to create an online concept that would capitalize on the opportunities presented by the growing sector of online retail without competing with huge retailers. Twenty years later, UncommonGoods stands out as a business model that champions sustainability in all forms. Learn more at retailgetsreal.com.

Jan 13, 2020 • 26min
#152 Inside Walmart’s Intelligent Retail Lab
While most of the industry is just starting to understand the possibilities of quickly evolving technologies like artificial intelligence and its applications for retail, Walmart is sprinting ahead with projects like its Intelligent Retail Lab, a fully operating store with an in-store AI lab. Mike Hanrahan, CEO of Walmart's Intelligent Retail Lab joins the show to share more about the lab and what it means for the future of retail. Learn more at retailgetsreal.com.

Jan 7, 2020 • 28min
#151 NRF 2020 Vision: Retail’s Big Show Preview
NRF 2020 Vision: Retail's Big Show is right around the corner, where nearly 40,000 retail industry attendees, and 800 exhibitors from 99 different countries joining NRF in New York City from January 12-14. To share what you can expect from retail’s biggest and best event, we talk to Susan Reda and Eric Olson, who helped program the event; Kevin Parakkattu, who is part of the committee responsible for curating the Innovation Lab; and Ellen Davis, who is president of the National Retail Federation Foundation and Senior Vice President of the National Retail Federation. Learn more at retailgetsreal.com.

Dec 30, 2019 • 26min
#150 The state of retail leading into 2020
National Retail Federation President and CEO Matthew Shay looks back on why 2019 was a great year for retail and looks forward to how policy, societal shifts, and technology will affect retailers in 2020. Learn more at retailgetsreal.com.

Dec 16, 2019 • 35min
#149 Retail Gets Real’s Greatest Hits of 2019
This week, the Retail Gets Real team gathers around an open fire with chestnuts and a microphone to reflect on their favorite moments of 2019, featuring: Chip Bergh of Levi’s, Mary Beth Laughton of Sephora, Elie Donahue of Rothy’s, Michelle Kelly of Lilly Pulitzer, Becky Waddell of Take Care, Rachael Gruntmeir of Black Scintilla, Ed Stack of Dick’s Sporting Goods, and Lisa Bradley and Cameron Cruse of R.Riveter. Learn more at retailgetsreal.com.

Dec 9, 2019 • 18min
#148: Holiday 2019 starts strong
Katherine Cullen, head of NRF’s consumer research division, joins the show to share what happened between Thanksgiving and Cyber Monday, some surprising data about generational purchasing behavior and what shoppers have left to do this season. Learn more at retailgetsreal.com.

Dec 2, 2019 • 27min
#147 2020 retail industry trend forecast
Re-commerce, experiences and CBD ... oh my! In this episode, we look ahead to 2020 with Susan Reda, editor of NRF’s STORES Magazine, who digs into the insights reported in STORES’ 2020 retail trends forecast. Read STORES’ full 2020 retail trends forecast to see the full list of predictions, and listen to the full episode to hear why Reda thinks experiential retail is maturing beyond Instagrammable moments and how wellness trends are shaping the future of retail. Learn more at retailgetsreal.com.

Nov 25, 2019 • 23min
#146 2019’s holiday shopping outlook
Katherine Cullen, NRF's head of consumer research, provides some insight into what consumers are looking for this holiday season and how it's shaping up for retailers. Learn more about what to expect from November and December shopping at nrf.com/holiday. Learn more at retailgetsreal.com.

Nov 18, 2019 • 26min
#145 Behind the scenes of the Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade started back in 1924, but it's still bringing Americans together for a shared cultural experience that delights both young and old. Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, joins Retail Gets Real to share how it all comes together and what it means to Macy's. Learn more at retailgetsreal.com.

Nov 11, 2019 • 23min
#144 How SHOWFIELDS redefines the store experience
What does it take to create “the most interesting store in the world?” In this episode, Tal Nathanel, CEO of SHOWFIELDS, discusses the process of reinventing how to use retail spaces with a fresh take on creating immersive customer experiences. Learn more at retailgetsreal.com.