On Brand with Nick Westergaard

“I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find “fame and fortune” and entrepreneurs get a little “selfish” with self-care. We discussed all of this and more on this week’s episode of the On Brand podcast.About Allie MartinAllie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star.She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com.Episode HighlightsTransformation-focused brand building. “I start with the transformation and work backward. What happens when the customer experiences your brand? People won’t remember what you say but they’ll always remember how you made them feel. To do this, you have to know your customer avatar.”How do you create a customer avatar? “What’s going to get their attention? What’s going to get them to stop the scroll? I like to create a vision board for customer personas or avatars.”As host of the Selfish podcast, I wanted to ask Allie about self-care for entrepreneurs. First, “self-care for entrepreneurs is different” than regular self-care. As an entrepreneur, you can’t always turn off your work at home.What’s one thing we can differently today on the topic of self-care? “One thing you can do is make self-care into one thing.” Allie noted that a big mistake we often make is being too generic when it comes to this topic.What brand has made Allie smile recently? Allie shared a story—driven by story—from the Kentucky Humane Society in Louisville. It made me want to adopt Ethan!To learn more, follow Allie on Instagram and DM her for special bonus materials.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast.About Benjamin ShapiroBenjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.Episode Highlights“You can’t get bogged down with all of the things that need your time.” As Benjamin noted, you have to “take a step back and not be an operator for a sec.” You have to plan the time for planning.The GTD mindset. Benjamin pointed to his time with the Handle app for his “getting things done” mindset. Specifically, he focuses on: Triaging Planning Prioritizing Executing Evaluating Above all, “planning is the most important part of everything we do.”When it comes to podcast growth, Benjamin focuses on getting the key questions right: Who are your guests and what do they do after they’ve been on your show? How can you set them up for success in sharing their interview on your show?What brand has made Benjamin smile recently? Benjamin pointed us to Miles Apparel. Like our conversation, they too understand their audience and communicate with them accordingly.To learn more, check out the MarTech Podcast and the Voices of Search Podcast. You can also earn more about Benjamin’s work on his website.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast.About Peter WilkenAllie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star.She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com.Episode HighlightsIn our crowded, distracted, digital world is there still a place for the 30-second ad? I don’t always start with ‘softball’ questions like this but I couldn’t resist this week with the Super Bowl on the horizon. “Yes,” says Peter adding, “There’s something wonderful about the discipline of the 30-second ad.”“Stop thinking about what you’re adding in and more about what you’re taking out,” Peter cautions, noting he sees many struggling with the same mistakes that businesses were struggling with 30 years ago.“Strategy is all about choice.” You have to make decisions on both message and media. “When you understand media you don’t get driven by it. You can end up spending all day feeding the beast.”What brand has made Peter smile recently? “My team—Southhampton FC!” Peter shared noting that British “football” (soccer to those of us stateside) is “about as tribal as you can get.” Specifically, he celebrated the smile he had over the recent win against rival Liverpool.To learn more, go to peterwilken.com.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast.About Joseph JaffeJoseph Jaffe is an author, entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity, and optimism…and if there’s time left over…a little bit of marketing! To date, he has done just under 200 interviews, including Seth Godin, James Rollins, Jamal Mashburn, Philip Kotler…but by far, the highlight was Nick Westergaard. (NOTE: Here at the On Brand podcast, we run with the bios our guests provide and this is what was provided.)As a speaker, Joseph delivers a brilliant, high impact message with innovative and practical advice for movement towards growth. Jaffe has written 5 books including Life After The 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. His latest book is Built to Suck: The Inevitable Demise of the Corporation…and How to Save It? Visit builttosuck.com to find out how you can suck less.As a thought leader in the marketing and innovation space, he has worked with countless Fortune 500 companies, as well as startups. Joseph currently serves as Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…because let’s face it; we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon.In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program.Episode HighlightsHow did Corona TV start? “I was one of the first marketing bloggers. I’m a proud marketer.” And then, in the blink of an eye, it all vanished due to COVID-19, which impact Jaffe’s speaking and consulting revenue.“Sometimes strategy is best when it’s retrofitted.” Joseph decided to create a show embracing all of the smart marketers he knew designed to spark hope, positivity, and optimism at a time when we need it most. And CoronaTV was born. What’s the show look like? Check out my recent appearance back in November 2020:“WWCD—What would Carson do?” Jaffe shared how his show has been inspired by the variety and talk show formats of Bill Maher and Johnny Carson.What brand has made Joseph smile recently? “We need to smile. We need to laugh.” This is an opportunity for brands. Joseph shared recent brand-prompted smiles from Budweiser opting out of the Super Bowl in order to promote vaccine-awareness and Patagonia selling used clothes on their website. “Brands should have been doing this from day one.”To learn more, check out CoronaTV.com and everything he’s up to at Joseph’s LinkTree.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

After a brief holiday hiatus, the On Brand podcast is back for 2021! And we're kicking things off with an exciting new topic and guest. As we've discussed in various episodes through the years, leadership is critical in the development of standout brands. Already a challenging pursuit, leadership got a whole lot harder this past year. This week on the show, I was joined by David Burkus, author of the new book Leading from Anywhere. About David BurkusOne of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.Episode HighlightsSo, what's David's new book Leading from Anywhere all about? Written in just six months, Leading from Anywhere looks at the characteristics of managing successful remote teams today. “We often talk about leaders and we think of the grandiose speeches, the charismatic presence, and those sorts of things. And none of that really matters when you're one little digital square in a Brady Bunch on Zoom. But there's still a lot that leaders do around culture that really matters.” “Leaders have to be deliberate about building culture.” David walked us through what leaders need to remember to be successful today. “It's less of a tools thing and more about how we use them. Remember—meetings sucked before this!”What's one thing leaders need to watch in the year ahead? “Many aren't thinking enough about the fact that a large percentage of the workforce won't want to come back in the same way that they were before.” This issue alone raises several additional questions around salary, employee geography, benefits, and more.What brand has made David smile recently? David shared the story of Pela—compostable phone cases made from sustainable materials.To learn more, go to davidburkus.com.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“What we're finding in nonprofit marketing today is that it's really about helping people see the impact they're having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week's episode of the On Brand podcast.About Angel Mason BroadusAngel Mason Broadus, along with her wife, Kristine, is the co-owner of the fabulous, do-gooding, creative and colorful marketing and PR agency, Puzzle Pieces Marketing. Founded in 2009, PPM focuses on social good and providing services that benefit their community, working primarily with nonprofits and mission-driven businesses to develop strategies that inspire action. In the spirit of giving back, Angel also serves as a member of the Board of Directors for North County Philanthropy Council, Moonlight Cultural Foundation, and Point Loma Nazarene Marketing Advisory Board.Episode HighlightsWhat led Angel and Puzzle Pieces to their nonprofit focus? “We started with small businesses and solopreneurs but over time we wanted to focus more and more on what makes us happy.” For Angel and Kristine, that led to their nonprofit/social good focus.What's the biggest difference in nonprofit marketing? “It's all about helping people realize the impact they're having versus the heavy story. Especially today.”What brand has made Angel smile recently? Angel pointed to one of my favorite smile-worthy brands—Dollar Shave Club!To learn more, go to the Puzzle Pieces Marketing website and follow their brand on Twitter, Instagram, and TikTok.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast.About Peter LevitanPeter Levitan brings years of experience to his work as an agency consultant and CEO coach. After graduating from the San Francisco Art Institute and co-founding a successful photography company, Peter entered the world of advertising in 1980. During his 16 years at Saatchi & Saatchi Advertising Worldwide, he ran business development across Europe and the US, was EVP Management Director in London and New York, and was GM of the Minneapolis office.In 1995, Peter discovered early-stage digital marketing and left the agency to invent the online newspaper industry for Conde Nast. The Newspaper Association of America named Peter its New Media Pioneer. In 2000, Peter founded the startup ActiveBuddy and raised $30 million, eventually selling the intelligent agency bot technology to Microsoft. Peter bought the Oregon-based ad agency Citrus in 2002. Under Peter’s leadership, Citrus delivered national and uber local advertising for clients including Nike, Harrah’s Casinos, and Legalzoom. Peter sold Citrus in 2014, making it one of three agencies he has successfully bought and sold.Peter now lives in San Miguel de Allende, Mexico, and uses his vast experience to counsel advertising, digital, and PR agencies across the globe. He blogs about business development with an average of 65,000 views per year, hosts the Advertising Stories podcast, and authored the book The Levitan Pitch: Buy This Book. Win More Pitches. Peter knows more about ad agency business development than any other human. His programs deliver a very detailed strategic plan sandwiched between efficient branding and messaging programs that are designed to make an agency unignorable.Episode HighlightsWe began this week’s show by discussing Peter’s background in art and photography. Specifically, I asked if this informed his advertising agency career and how. “I’m a believer in the art and science of branding. Photography is an art and science.” We then explored how this is applied to new media like TikTok.What are agencies struggling with most today? As an advisor to advertising, digital, and PR agencies across the globe, I wanted Peter’s take on what challenges he’s seeing most. “It’s still a lot of the cobbler’s son having bad shoes. And trying to be everything to everybody.” As Peter reminded us, focus is your friend.Where should agencies start when it comes to focus? “I start with a business plan. I know—shocking.” Peter also stressed that good business plans don’t have to be complex. “I don’t need notebooks for a business plan.”What brand has made Peter smile recently? Peter shared his delight at Ford reintroducing the Bronco. This provided a great example of the types of emotions and nostalgia that brands can stir up.To learn more, go to PeterLevitan.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who's launched several helpful businesses that he's eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast.About Richard LauRichard Lau has generated millions of dollars in revenue in the internet industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. Resume.com is an online resume builder for millions of job seekers and is another of Richard’s recent successful exits, this time to Indeed.com. His current project is Logo.com - an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes.Episode HighlightsIs Logo.com trying to replace human designers? Not at all! As Richard notes, Logo.com is a complimentary service. It's to help those who “have an idea and need a logo quickly. It's not meant to replace an SMB or design firm.”The correlation between logo simplicity and company size. Richard shared a unique anecdote during the show. “The larger the company, the more simple the logo. The more intricately designed a logo is, the smaller the company often is.”Look no further than Apple. Their first logo featured an actual depiction of the story behind the brand's name (Newton's apple falling from a tree). Through the years as the company has grown, their logo has gotten more simple and streamlined. Alas, as Richard and I discussed, simple is hard.What brand has made Richard smile recently? Nostalgia can be a potent ingredient in the brands that stand out in our hearts and minds. One brand that takes Richard back to his childhood is Hostess. In fact, he had a treat on his desk that his son had gotten for him! Of course, we talked about the Hostess logo, too.To learn more, go to Logo.com and connect with Richard on LinkedIn.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively, we’ve never been less empathetic. How do we fix this and how can we use these tools to better connect with our customers? Rob Volpe of insight strategy firm Ignite 360 explains on this week’s episode of the On Brand podcast.About Rob VolpeRob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of insight strategy firm Ignite 360, he leads a team of insights, strategy and creative professionals serving the world’s leading brands across a range of industries.As a thought leader in the role of empathy in marketing and the workplace, he frequently talks on the topic, is cited in media, and writes about building and applying empathy. He’s finishing his first book, Everyday Americans, which explores his own journey to an empathetic understanding of Americans through his ethnographic work.Episode HighlightsThe five steps to empathy. At a time when we’re struggling with a collective empathy deficit, it’s important to understand the five steps that lead to better empathy: Dismantle judgment Ask good questions Actively listen Integrate into understanding Solution making Rob gave a summary of each during our interview.How does empathy help us connect with customers? First, Rob detailed the two types of empathy—cognitive empathy and affective empathy. Affective empathy is the emotional, squishy thing that can be hard to grasp. However, cognitive empathy is perspective-taking, which is critical in the world of work as we’re constantly trying to “understand our consumers or colleagues.”“We need both the what data and the why data.” As Rob said, “The what data is the quantitative and the why data is the qualitative. We need both the data and the story.”What does our empathy crisis mean when it comes to COVID-19? “250,000 have died,” Rob noted grimly. To better understand how people feel about this, Ignite 360 launched their Navigating the New Normal podcast, which now includes over 450 hours of interviews with real Americans struggling with COVID-19 and the world today.What brand has made Rob smile recently? Noting that we’ll be seeing more from gratitude as a macro trend, Rob pointed to his recent purchase of a Peloton bike and their corresponding empathic marketing and messaging.To learn more, go to the Ignite 360 website and connect with Rob on LinkedIn.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. I’ll be back next week with another great interview. In the meantime, Happy Thanksgiving!About Joseph Jaffe and Corona TVCoronaTV happens every weekday(and sometimes on weekends) at 12noon EST at www.JaffeJuice.TV. During the week, there is an after-show on Zoom for 30 mins and you are all invited!To learn more, visit josephjaffe.com to learn more about booking Joseph for a keynote, workshop or event.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices