On Brand with Nick Westergaard Positioning and Planning for Growth with Benjamin Shapiro
“Planning is the most important part of everything we do.” And Benjamin Shapiro does a lot of things. He’s producer and host of the top-rated MarTech Podcast as well as the Voices of Search Podcast. Managing two daily shows and running a consulting business takes a lot of planning—especially this year. We discussed all of this and more on this week’s episode of the On Brand podcast.
About Benjamin Shapiro
Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.
Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.
Episode Highlights
“You can’t get bogged down with all of the things that need your time.” As Benjamin noted, you have to “take a step back and not be an operator for a sec.” You have to plan the time for planning.
The GTD mindset. Benjamin pointed to his time with the Handle app for his “getting things done” mindset. Specifically, he focuses on:
- Triaging
- Planning
- Prioritizing
- Executing
- Evaluating
Above all, “planning is the most important part of everything we do.”
When it comes to podcast growth, Benjamin focuses on getting the key questions right: Who are your guests and what do they do after they’ve been on your show? How can you set them up for success in sharing their interview on your show?
What brand has made Benjamin smile recently? Benjamin pointed us to Miles Apparel. Like our conversation, they too understand their audience and communicate with them accordingly.
To learn more, check out the MarTech Podcast and the Voices of Search Podcast. You can also earn more about Benjamin’s work on his website.
As We Wrap …
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On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
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Until next week, I’ll see you on the Internet!
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