

Millionaire Mondays by Backstage with Millionaires
Backstage with Millionaires
Millionaire Mondays is a podcast brought to you by Backstage with Millionaires and hosted by Caleb Friesen. We bring the stories of real Indian startups told by the entrepreneurs that built them.
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May 26, 2021 • 36min
How a 15-Year-Old Indian Entrepreneur Built a Profitable Edtech Startup: Shreyaan Daga, OLL
Shreyaan Daga was just 15 years old when he started an edtech startup called Online Live Learning (OLL) – which is a marketplace for teachers to offer live courses to students on everything from graphic designing to yoga to guitar to astrology to astronomy. In this video, Shreyaan talks about discovering his passion, starting up as a young entrepreneur and building a profitable edtech startup.
Introduction
From selling paintings in 4th grade to lending money in 7th grade
Journey of self-discovery and entrepreneurship
Turning pandemic into an opportunity
Moving from free courses to a paid business model
Shreyaan on the importance of learning
Future of Online Live Learning
From selling paintings in 4th grade to lending money in 7th grade: Before Shreyaans even started his latest venture Online Live Learning, he had been on a path to entrepreneurship since he was 10 years old. He started selling paintings online to his friends and family when he was in 4th grade. It grew into an online marketplace for paintings when his friends using the platform to sell their paintings as well. Later in 7th grade, he started lending money to his schoolmates at high-interest rates and he even learnt about investing in the stock market on his own.
Journey of self-discovery and entrepreneurship: Fascinated by the story of Gautam Buddha, Shreyaan went on his own journey of self-discovery when he decided to leave everything he owned behind. He got on his bicycle and started donating everything he owned until he was left with just his bicycle, which he gave to a kid on the street. Fortunately, he was discovered by his friend and was taken home. But this experience made him realise that instead of focusing on materialistic things, people should focus on dreaming big and spending their lives in the pursuit of those dreams. The only way he thought we can do that is through education. That’s why he decided to start Online Live Learning.
Turning pandemic into an opportunity: He discussed the idea for Online Live Learning with his parents and hired a team of IIM graduates to help him build the platform. During the pandemic, teachers were finding it hard to make money, students had a lot of time on their hand and schools were still figuring things out. That’s when Shreyaan launched Online Live Learning to help teachers make some money through courses and provide a platform for students to continue their learning.
Moving from free courses to a paid business model: Initially, they were offering the courses for free but with their initial investment of Rs 2 lakh running out, they realised that it wasn’t a sustainable model and people don’t really value free courses. So, they started charging money for the classes and started building a stable revenue source. Their growth has been organic from the beginning but things started to slow down when schools were opening up once again.
Shreyaan on the importance of learning and dreaming big: He believes that the first time we are introduced to a subject, it’s called awareness. But learning happens when you start connecting and applying those concepts in the real world.
Future of Online Live Learning: Their platform is already offering courses ranging across multiple fields ranging from graphic designing to astronomy to astrology to machine learning. But he and his team want to build Online Live Learning into a school for the world where students can learn any skill they chose. They now have an ambitious goal of getting 1 billion students on their platform by 2025.

May 14, 2021 • 34min
Pradeep Poonia on His Fight Against Whitehat Jr, Withdrawal of the Lawsuit & Impact on Edtech Space
Pradeep Poonia is a software developer, who was sued by WhiteHat Jr for Rs 20 crore ($2.7 million) for defamation and copyright infringement. He is the guy who created the YouTube channel called ‘WhiteHat Sr’ and started questioning WhiteHat Jr’s marketing tactics and business model when no one was listening. After speaking out against WhiteHat Jr, his 16 videos, two YouTube channels, two Reddit accounts, one Twitter handle, three articles on LinkedIn and Quora accounts were either removed or temporarily disabled.
In this video, Pradeep Poonia talks about his journey in fighting the Rs 20 crore ($2.7 million) lawsuit filed by WhiteHat Jr and Karan Bajaj against him, how it bought a positive change, India’s edtech space and his plans for the future.
WhiteHat Jr withdraws the lawsuit against Pradeep: It came as a surprise to Pradeep and his team but he is glad that some sense prevailed in the end and WhiteHat Jr decided to withdraw the lawsuit. He is also grateful to everyone who supported him in his journey, especially everyone on Reddit, Telegram and LinkedIn.
Impact of Pradeep’s fight against WhiteHat Jr: At the time when Pradeep was the only one criticizing WhiteHat Jr and didn’t have a lot of support but now a lot of people are not just supporting him but also coming out and sharing their own stories and feedback on WhiteHat Jr’s business and marketing practices openly. The company has also stopped using FOMO to drive growth, due to which their sales have also gone down significantly.
Benefits of Pradeep speaking out against WhiteHat Jr: Initially, the company was aggressively quashing dissenting views and taking down posts and accounts across social media platforms. Now, however, parents, students and even their employees are able to openly share their views without the fear of their account being suspended.
Talking about India’s edtech space: The pandemic has been a perfect opportunity for edtech startups to grow rapidly and because they have been so focused on growth that a number of problems have cropped up like in the case of Vedantu, their own sales team had been taking advantage of the ‘any time refund’ policy to get more people to sign up to grow the numbers and claiming the refund later. This means their growth isn’t what it looks like from the outside and that is the case with most edtech startups that are too focused on growth at all costs.
Possible solutions to edtech problems: Some suggestions from Pradeep include opening a dialogue with all the involved stakeholders like parents, students, entrepreneurs, teachers and startups to better understand the needs of each other. He also believes that it is time for the government to step in and create their own edtech platforms that can help reach the sections of society that are not served by these startups and also there needs to be a balanced approach when regulating the industry in order to leave room for innovation while keeping things in check.
Focus on the solution, not the problem: More and more edtech startups are trying to get into the coaching market but the problem is that we still have more students that want to get into premier colleges like IITs and IIMs but there aren’t enough good colleges. So, rather than preparing everyone for IITs and IIMs, it’s time to create better schools and colleges.
What’s next for Pradeep Poonia: While Pradeep is still preparing for his UPSC exams, he is also working on some ideas on how to teach computer science concepts to kids in a more effective manner. Now that he is free of the lawsuit, he will be focusing on a bunch of ideas that come his way.

Apr 20, 2021 • 26min
From Being a Social Media Manager to Building His Own Startup | Suumit Shah | Journey of Dukaan
Suumit Shah is the CEO and co-founder of Dukaan, an app that helps small businesses by taking their stores online. Prior to starting his own journey as an entrepreneur, Suumit was the Social Media Manager for Housing and TinyOwl.
Entrepreneurship: I don’t know what it means but it sounds cool – Back in college, Suumit was designing websites and learned that he could make money on the internet. While he didn’t know what entrepreneurship meant, it sounded cool and he was already on track to being an entrepreneur without knowing it.
From being a social media manager to becoming an entrepreneur: Suumit started working for Housing and TinyOwl, where he was managing their social media – enabling them to rank their websites on search engines by focusing on search engine optimization (SEO). After this experience, Suumit decided to start his own digital marketing agency where he was doing the same but at scale for a lot more companies. He found it hard to scale his services company and that’s when he decided to create a product that would help the companies to use their product suite to execute different aspects of digital marketing campaigns on their own.
Key learnings from first entrepreneurship experience: In a service-based business, the best way to scale is by creating a product and monetizing it. That is exactly what Suumit did when he was unable to scale his digital marketing agency Rankz.
Story of Dukaan: A text from Jockey during the pandemic changed the course of both Suumit and Subhash’s lives when they realised the need for digitising local stores and helping them continue their business. Within a week of launch, the Dukaan app was already trending on Google Playstore. Feedbacks and requests from the customers kept coming in, which further helped them improve their product and today the Dukaan app has been downloaded more than 4 million times.
Dukaan vs Khatabook: Things got a little out of hand for a while when Dukaan had a legal tussle with Khatabook in regards to copyright issues and source code which led to Dukaan app being removed from the Play Store for 50 days. But things have now been resolved and both Dukaan and Khatabook are busy scaling their businesses.
Dukaan overview: A user first create his/her store using Dukaan app, they can then share the link of their store – which contain all their inventory and catalogue, to their existing customers and they are good to go. Now Dukaan is also enabling the store owners to expand and scale by providing simple marketing tools as well.
Advice for aspiring entrepreneurs: The best way to learn to keep trying things. What you learn today might help you build something a couple of years down the line. If you have an idea, go and try it out – you will either learn or you will succeed. It’s much better than killing your startup at the ideation phase, which is the most common problem.

Apr 16, 2021 • 1h 20min
The Ultraviolette Startup Story – How Narayan Subramaniam and Niraj Rajmohan Built the F77
In this podcast interview, Caleb sits down with Narayan Subramaniam and Niraj Rajmohan (Founders of Ultraviolette Automotive) to talk about their journey of becoming entrepreneurs, building Ultraviolette Automotive from scratch, struggles they encountered along the way and what the future holds for Ultraviolette.
Ultraviolette Automotive was founded by Narayan Subramaniam and Niraj Rajmohan in 2015. They started the company with the vision of building India’s high-performance electric motorcycle – F77. After years of hard work, the team at Ultraviolette is ready with their first motorcycle the Ultraviolette F77 and it is now available for pre-order.
Early Childhood: Narayan and Niraj have been friends since the age of 10. While, Niraj started coding at the age of 9-10, Niraj’s interest in playing with Legos drew him towards building and designing stuff at an early age.
College Days: Coincidentally, the two of them even ended up in the same college. They started tinkering with ideas and building robots and cool gadgets. They took their interests further by participating in a lot of competitions and winning around 30-40 of them.
Going their separate ways: After college, Narayan decided to go deeper into learning designing automotive stuff, while Niraj went on to join Yahoo. But both of them continued to indulge in their creative endeavors on the side.
Niraj quits his job to startup in the hyperlocal space: Along with a bunch of friends, Niraj decided to start his entrepreneurial journey by jumping into the hyperlocal space. They were building a platform that would connect people who had shared interests in their area. But they failed to monetize the platform and decided to wrap up the project.
Narayan and Niraj come together to build Ultraviolette Automotove – The two friends came together and decided to re-ignite their interests and started exploring opportunities in the rapidly growing EV space. And Ultraviolette Automotive was born.
Exploring opportunities in the EV space: At the time, While they were trying to figure out what they will build - they experimented with everything from smart wearables to batteries to last-mile electric mobility vehicle.
Rejected by hundreds of investors: Investors had stayed away from investing in hardware startups as they demanded a lot of capital but had a low success rate. But the founders believed in their vision and moved ahead.
Advice to entrepreneurs looking to raise their first funding round: Believe in your product and remain open minded. Evolve and polish your idea and product over time before presenting it to the investors.
Ultraviolette gets seed funding to work on Ultraviolette F77: After hundreds of rejections – Ultraviolette found the perfect seed investor in the form of Speciale Invest.
Hiring the right people: Equipped with capital, Ultraviolette was ready to move from building prototypes to building complete versions of their electric motorcycle – F77. But they needed to find the right people who would help them grow and get to the next level.
Importance of capital while building an innovative EV startup: The founders soon realized that while building an innovative product, they would continuously need to raise funds and be creative with spending their capital at the same time.
Turning challenges into innovations: The team was using their expertise to bring down the cost of the parts by ten-fold while keeping the quality intact in order to stay away from raising capital as long as possible.
Key milestones: Ultraviolette was able to create batteries that were way beyond the normal batteries available in the market as they needed their batteries to pack more power in a restricted space.
Future of Ultraviolette: The company is looking to scale production and distribute their electric motorcycle F77 to all parts of the country and also exploring options to sell overseas.

Feb 18, 2021 • 30min
Ram Divedi of Pravaig Dynamics Talks About Their ‘No Jugaad’ Approach to Building Extinction Mk1
Growing up as an Indian in France: Ram’s family moved to France when he was young and he ended up studying economic warfare. He is currently a professor of economic warfare in France but at the same time, he is a jack of all trades at Pravaig as well.
How Ram met Siddhartha and got involved with Pravaig: Ram met Siddhartha back in 2014 at a corporate meeting and discovered that both of them owned the same laptops, which was not a very popular laptop and they both geeked out on that which led Siddhartha to also talk about his own company called Pravaig. After working on a few projects together, Siddhartha decided to bring Ram onto the team to help them grow once they started to get out of stealth mode.
Building Pravaig cars with ‘No Jugaad’ approach: When building their electric cars, the company decided to follow a ‘no jugaad’ approach, which meant that instead of using any workarounds they focused on using the best products, materials and processes to build their cars from the ground up.
Extinction Mk1 features: They wanted to make a car which would be the best way to move around the city, which is why they focused more on the interior of the car. This car offers the best audio system and enough space and comfort to let the riders do everything from fixing their makeup, finishing their work or even sleeping comfortably while on the road.
Who will be their customers?: For Pravaig, their customers are the people who spend most of their time on the roads while visiting different locations around the city for business. For those people, Pravaig wanted to provide them with an ‘office on wheel’.
Is the Extinction Mk1 made in India?: While the car is completely manufactured in India and the company is also building their battery inhouse, they do import a few parts from different parts of the world.
Pravaig is not a startup: Unlike most startups that are started by first-time founders, Pravaig has an experienced team that comes from different backgrounds from energy to investment. Since they already had investors supporting them, it was easier for them to get investment for R&D and to develop their car. However, things are not so easy for most first time founders as investors are hesitant to invest in a product that might take years to come to the market.
Strong Pravaig branding: Their strong branding and messaging is intentional as they wanted to bring their name out there and get their target customers excited about their cars, while at the same time create an Indian brand with international appeal.
What sets Extinction Mk2’s interior apart: Unlike most cars in which the driver's seat is the best seat, Extinction Mk2 is built for the passengers.
If you want to find out more about Pravaig Dynamics and Ram Divedi, here are the links you can check out: Pravaig’s website: https://pravaig.com Register for a ride: https://www.defy.city Ram’s LinkedIn: https://www.linkedin.com/in/ramadivedi
If you liked our video, give us a like and subscribe to Backstage with Millionaires. Let us know what you think about this video in the comments below. Follow Backstage with Millionaires to remain updated with our latest developments. BwM Hindi Channel: https://www.youtube.com/channel/UCMspFCCJpRkaiiHFetgauPQ LinkedIn: https://www.linkedin.com/company/backstagewithmillionaires/ Twitter: https://twitter.com/bwmillionaires/ Instagram: https://www.instagram.com/backstagewithmillionaires/

Feb 18, 2021 • 29min
Dhawal Khullar, Co-founder & CTO of Pravaig Dynamics on Building Extinction Mk1
Did you envision Extinction Mk1 and Extinction Mk2 from the start?: When Dhawal and Siddhartha started, they wanted to build cars which would be good for offroading, it was just a hobby at the time. They tried to experiment by modifying Maruti Gypsy and Jeep but these cars were quite slow and uncomfortable for their taste.
Abiogenisis – Pravaig’s first prototype and their hobby turns serious: After their failed experiment, the duo tried to create a car from the scratch, which led to the creation of their first prototype – Abiogenisis. Once they realized that building car was not that difficult, they decided to go all in. What was just a hobby had now turned into a full-time project to create an improved mobility solution.
Protodonata – Pravaig’s third prototype: After creating a nice offroading car – Abiogenisis and then a racing car Protocell, they wanted to test their limits and went one step ahead to create a 200kg low slung race car which was designed test the aerodynamics – Protodonata.
Offroad testing continues with T-Rex: After testing the aerodynamics with the Protodonata, they wanted to test the reliability, which again led them to create another offroading car T-Rex. They build it on the FIA T1 regulations, which meant that this vehicle was durable and reliable – it was capable of surviving a fall from a cliff.
Key learnings from prototypes that paved the way for Extinction Mk1 and Extinction Mk2: After designing and building six prototypes. The duo was ready to use the learnings to finally create what we now know – the Extinction Mk1. They are testing Extinction Mk1 in order to prepare for their production model which will be the Extinction Mk2.
Creation of Extinction Mk1: This was their first electric car, which meant that a lot of things had to be done just right if they had any hope of creating a class-leading EV. They used their experience to build Extinction Mk1 with good aerodynamics, efficiency, reliability and making them comfortable.
5 Star NCAP safety rating: Keeping the focus on safety, Extinction Mk1 and also Extinction Mk2 are going to be one of the few Indian cars that will be getting the 5 star NCAP ratings, making them one of the safest in the country and also the world.
Getting to the production model – Extinction Mk2: Unlike Mk1 which is designed to test the limits, Extinction Mk2 is designed for comfort, which means this electric car will be different from Mk1. The production model will have four doors, higher ground clearance, awesome audio system, and you will be able to do everything from taking a nap to working comfortably inside the vehicle.
How much of Pravaig’s Electric car is made in India?: More than 80% of Pravaig Extinction Mk1 and Mk2 will be build in India including the battery packs but a few parts are still sourced from outside of India including China.
If you want to find out more about Pravaig Dynamics and Dhawal Khullar, here are the links you can check out: Pravaig’s website: https://pravaig.com Dhawal’s LinkedIn: https://www.linkedin.com/in/dhawal-khullar-84b12417
Follow Backstage with Millionaires to remain updated with our latest developments. BwM Hindi Channel: https://www.youtube.com/channel/UCMspFCCJpRkaiiHFetgauPQ LinkedIn: https://www.linkedin.com/company/backstagewithmillionaires/ Twitter: https://twitter.com/bwmillionaires/ Instagram: https://www.instagram.com/backstagewithmillionaires/ Discord: https://discord.gg/XySGGhXKep

Feb 18, 2021 • 30min
Siddhartha Bagri, Co-Founder & CEO of Pravaig Dynamics on Building Mobility Solutions
Why was Pravaig Dynamics started: Pravaig started their journey of making electric cars back in 2011. At first they just wanted to make a good enough electric car as there weren’t any good electric cars in India and the world at large. Setting China aside, there weren’t any good electric cars in the market apart from Tesla’s Roadster or Nissan’s Leaf.
Key challenges Pravaig wants to solve – Resources (Money), Sovereignty (Ownership) and Time: Any car that a consumer owns costs money and they are spending money every year on its servicing to paying their EMIs, all the while the value of their car is decreasing. People spend over 90 minutes on average on the roads, which is a large portion of our lives. Now as more and more cars and also other devices adopting technology, consumers have little to no control/ ownership over their own data and how it is used.
How Pravaig is doing things differently to address these challenges: Interestingly, over the course of its lifetime, a car is used merely 4% of the time and rest of the time it is just sitting in your garage. Which is why Pravaig decided to take ownership out of the equation. Customers can ride their cars without owning them, which would save their customers time and money while providing comfort on the road.
Pravaig’s electric mobility solution and their partnership with fleet operators: Unlike most electric vehicle startups that are selling directly to the customers, Pravaig is partnering with fleet operators who will be operating their cars and provide mobility service to the end customers. They might even partner with service providers like Ola and Uber.
What’s stopping electric vehicles to take-off in India: There are actually a lot of electric mobility solutions available in India across various regions like modified e-rikshaws in parts of north India. In fact, Reva was one of the pioneers in the electric vehicles space in India. The reasons why the electric vehicles haven’t taken-off in India is the fragmented markets – every region, class and section of the country has unique needs and lack of reliable and trusted electric vehicle makers.
Is Pravaig really India’s answer to Tesla?: Unlike Tesla which is focused on building electric cars and accelerating EV adoption, Pravaig is more focused on solving the challenges around data and providing more control to the users. While an electric car is their first product, we can see them venturing into different niches where they can leverage data and artificial intelligence to create an open ecosystem.
Future of Pravaig: Pravaig is not just an EV startup but is looking to use its expertise to enter the RoboTaxi and autonomous vehicles market in the future at large.
Future of cars - AI and data: Siddhartha believes that in the future users will have a lot more control over their cars. They will be able to chose everything from their energy provider, charging provider and the increasing role of AI.
If you want to find out more about Pravaig Dynamics and Siddhartha Bagri, here are the links you can check out: Pravaig’s website: https://pravaig.com Register for a ride: https://www.defy.city Siddhartha’s Twitter: https://twitter.com/sid_bagri
Follow Backstage with Millionaires to remain updated with our latest developments. BwM Hindi Channel: https://www.youtube.com/channel/UCMspFCCJpRkaiiHFetgauPQ LinkedIn: https://www.linkedin.com/company/backstagewithmillionaires/ Twitter: https://twitter.com/bwmillionaires/ Instagram: https://www.instagram.com/backstagewithmillionaires/ Discord: https://discord.gg/XySGGhXKep

Feb 18, 2021 • 28min
The Journey of Dukaan: Subhash Choudhary on Building From 0 and Scaling to 1 Million in a Month
Subhash’s journey starts in a small village in Bihar: Subhash Choudhary comes from a poor family in Bihar, his father passed away when he was just 3 years old and his mother worked as a tailor to support his education until he cleared his 12th. At the age of 17, he moved to Mumbai, learnt the basics of computer hardware and secured a job at Zenith Infotech.
He learns Digital Marketing and starts a side hustle: When he saw the company fire a large part of its workforce, he realised how insecure his job was. He decided to take his destiny into his own hands by learning digital marketing and starts his own side hustle which starts earning more money than his full-time job.
Subhash meets Suumit on Facebook and learns about entrepreneurship: During that time, he is connected with Suumit Shah on Facebook and they both share a common interest in building products, which brings the two closer. Suumit had a keen interest in the Indian startup ecosystem and the two end up going to a number of startup events and learn more about entrepreneurship.
They start their entrepreneurial journey together: Suumit and Subhash decide to put their skills together and start a digital marketing agency to help small businesses and startups to grow their business using the internet. The two end up building two successful businesses Risemetric and Rankz.
Pandemic pushed them to help their local shop owners and Dukaan is born: Coming from a shopkeeper's family, Suumit realised hardships local store owners were facing during the lockdown as their business was offline and was forced to shut down. That's when they decided to build a product that would help these small local stores in their neighbourhood to go online and continue their business and that's how Dukaan app was born. Within a month, they had managed to take nearly 1 million stores online without even raising any funds.
How the Dukaan app was transformed by using input from their customers: While building Dukaan, the input and feedback they received from their early customers was crucial in transforming their product from a simple platform for taking orders online to building a more comprehensive product where store owners could keep track of their orders, receive and send a notification to their customers on WhatsApp and add new categories.
Their investors showed confidence even amidst the controversy with Khatabook: Their investors continued to back them despite their initial friction with Khatabook which was later resolved.
Things to keep in mind when building the core team at a startup: It's important to build a team that believes in the vision and is committed to the idea. That's how Dukaan created a small team of 12 people that helped them scale to more than 2 million customers in such a short time. Subhash believes that people can learn the skills if they are passionate about the product that they are building. The guy who built Dukaan's android app was his first-ever android app.
If you enjoyed this video and would like to learn more about Subhash Choudhary and his journey, you can follow him on LinkedIn and Twitter: LinkedIn: https://www.linkedin.com/in/subhashchy Twitter: https://twitter.com/subhashchy
Follow Backstage with Millionaires to remain updated with our latest developments. Discord: https://discord.gg/XySGGhXKep LinkedIn: https://www.linkedin.com/company/backstagewithmillionaires/ Twitter: https://twitter.com/bwmillionaires/ Instagram: https://www.instagram.com/backstagewithmillionaires/