Ram Divedi of Pravaig Dynamics Talks About Their ‘No Jugaad’ Approach to Building Extinction Mk1

Growing up as an Indian in France: Ram’s family moved to France when he  was young and he ended up studying economic warfare. He is currently a  professor of economic warfare in France but at the same time, he is a  jack of all trades at Pravaig as well.

How Ram met Siddhartha and got involved with Pravaig: Ram met Siddhartha  back in 2014 at a corporate meeting and discovered that both of them  owned the same laptops, which was not a very popular laptop and they  both geeked out on that which led Siddhartha to also talk about his own  company called Pravaig. After working on a few projects together,  Siddhartha decided to bring Ram onto the team to help them grow once  they started to get out of stealth mode.

Building Pravaig cars with ‘No Jugaad’ approach: When building their  electric cars, the company decided to follow a ‘no jugaad’ approach,  which meant that instead of using any workarounds they focused on using  the best products, materials and processes to build their cars from the  ground up.

Extinction Mk1 features: They wanted to make a car which would be the  best way to move around the city, which is why they focused more on the  interior of the car. This car offers the best audio system and enough  space and comfort to let the riders do everything from fixing their  makeup, finishing their work or even sleeping comfortably while on the  road.

Who will be their customers?: For Pravaig, their customers are the  people who spend most of their time on the roads while visiting  different locations around the city for business. For those people,  Pravaig wanted to provide them with an ‘office on wheel’.

Is the Extinction Mk1 made in India?: While the car is completely  manufactured in India and the company is also building their battery  inhouse, they do import a few parts from different parts of the world.

Pravaig is not a startup: Unlike most startups that are started by  first-time founders, Pravaig has an experienced team that comes from  different backgrounds from energy to investment. Since they already had  investors supporting them, it was easier for them to get investment for  R&D and to develop their car. However, things are not so easy for  most first time founders as investors are hesitant to invest in a  product that might take years to come to the market.

Strong Pravaig branding: Their strong branding and messaging is  intentional as they wanted to bring their name out there and get their  target customers excited about their cars, while at the same time create  an Indian brand with international appeal.

What sets Extinction Mk2’s interior apart: Unlike most cars in which the  driver's seat is the best seat, Extinction Mk2 is built for the  passengers.

If you want to find out more about Pravaig Dynamics and Ram Divedi, here are the links you can check out:  Pravaig’s website: https://pravaig.com Register for a ride: https://www.defy.city Ram’s LinkedIn: https://www.linkedin.com/in/ramadivedi

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