Side Hustle Pro

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. In this episode I’m sharing:Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloadsCreating Value: How to produce content and services that your audience genuinely wants to pay forHighlights Include:00:00 Intro02:49 The Importance of Podcast Setup05:15 Narrowing Down Your Podcast Topics09:50 Understanding and Serving Your Audience14:33 Creating a Content Plan16:39 Effective Marketing Strategies19:00 Consistent Marketing Practices21:24 Thinking Outside the Box for Sponsorships25:54 Creating Content People Want to Pay For28:17 Recap and Action StepsTo learn more about making money from your podcast, join my next live class on July 18th. Register at sidehustlepro.co/class.Check out episode 413 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeRiverside (Use code ‘hustlepro’): https://riverside.fm/ Podcast Moguls: http://sidehustlepro.co/join  Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s Free newsletter: http://sidehustlepro.co/newsletter You Are a Badass by Jen Sincero: https://jensincero.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Mandi Woodruff-Santos, a globally recognized career expert, founder of the MandiMoney Makers, and co-host of the three-time WEBBY award winning podcast, Brown Ambition. With 6 million podcast downloads, Mandi is on a mission to help women of color achieve their wildest financial ambitions. In this episode she shares:How to be professionally selfish and achieve your dream salaryThe risks she’s taken by pivoting often in her career, and how they’ve paid off Her journey from corporate, to coaching as a side hustle, to launching her podcast and expanding her empireHighlights include:00:00 Intro03:52 First jobs out of college10:20 Introversion and unwavering self-belief 14:35 Navigating financial insecurity28:00 The benefits of strategic quitting 36:00 Launching Brown Ambition Podcast41:00 Becoming a career coach51:00 Income opportunities from podcasting56:30 Tips for entrepreneursCheck out episode 412 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeMandi Money Website: http://Mandimoney.comMandi’s Instagram: https://www.instagram.com/mandimoney/?hl=enBrown Ambition Podcast: https://brownambitionpodcast.com/ Brown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/ The Budgetnista’s Website: https://thebudgetnista.com/Yahoo Finance: https://finance.yahoo.com/news  Zapier Automation: https://zapier.com/Trello: https://trello.com/home Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoMandi’s instagram: https://www.instagram.com/mandimoney/?hl=enBrown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/  Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines in partnership with the James Beard Foundation, the Founder of Black Wine Professionals, a resource for the wine industry whose goal is to lift up the multifaceted Black professionals in the world of wine. In this episode she shares about:Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career Paving the way for diversity: how starting honest conversations about racism, equity, and inclusion in the wine industry led to being the recipient of Wine Enthusiast's 2020 Social Visionary Award Winner The power of putting yourself out there on social media: How she has created opportunities for herself like being the first Black woman to run a wine program for American AirlinesHighlights include: 00:00 Intro04:42 Original career path and intro to wine13:00 Navigating a switch in careers21:39 Transition from beauty blogging to wine writing27:06 Addressing racism in the wine industry29:40 Sustaining financially as a freelance writer35:00 Providing a niche wine service 41:30 Unlocking networking opportunities 45:07 Running a wine program for American Airlines 54:16 Tips for entrepreneurs Check out episode 411 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: hello@juliaconey.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: hello@juliaconey.com Hosted on Acast. See acast.com/privacy for more information.

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. In this episode she shares:How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s Highlights Include: 00:00 Intro08:16 Exploring different side hustles14:16 Navigating a new city18:43 Filling the need for a beauty supply23:18 Startup planning and costs27:55 Creating a community 30:01 Curating events and collaborations35:02 Running a storefront as a side hustle41:20 Expanding and creating a cultural hub46:43 Setting the tone for the future of the store56:19 Tips for entrepreneursCheck out episode 410 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeAuntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores. In this episode she shares:How she established a presence in seven major retailers across the U.S. and Canada including Walmart and TargetThe ins and outs to becoming a licensed character brand, and the major benefits that come along with itWhy she doesn’t solely rely on social media for marketing and what really helped put her on the mapCheck out this episode and others on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeAfro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/ April Showers Instagram: https://www.instagram.com/gotaprilshowers/ Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ Afro Unicorn Website: https://afrounicorns.com/ This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoApril Showers Instagram: https://www.instagram.com/gotaprilshowers/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/  Hosted on Acast. See acast.com/privacy for more information.

This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls. In this episode I’m sharing:My key habits to staying balanced in my work, motherhood, and self-careMastering self-talk and how I filter out the negativityHow I’m growing my brand awareness and focusing on solo content Highlights Include:00:00 Intro03:12 Shifting from validation to impact06:50 Eliminating negative self-talk15:00 Balancing mom-mode and CEO-mode19:13 The interview process as a podcaster27:24 The changing podcast industry 30:05 The importance of multiple streams of income33:34 Grow your brand awareness36:20 Expanding my training course Podcast Moguls45:11 Allowing myself to stay within my bandwidthCheck out episode 408 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeRiverside recording platform- use code ‘hustlepro’: https://riverside.fm/ Get coaching with me through Podcast Moguls: sidehustlepro.co/joinSign up for my free newsletter: sidehustlepro.co/newsletter My Instagram: https://www.instagram.com/sidehustlepro/ You Are a Badass book: https://jensincero.com/Helena’s SHP episode: https://sidehustlepro.co/she-went-from-nicu-nurse-to-full-time-content-creator-and-published-author/ Kristen’s SHP episode: https://sidehustlepro.co/her-plant-based-soaps-landed-her-on-shark-tank-and-on-the-path-to-1-2m-in-sales/ Marty’s SHP episode: https://sidehustlepro.co/the-founder-of-boss-women-media-launched-a-second-business-while-pregnant-with-twins/ Nicole’s SHP episode: https://sidehustlepro.co/she-took-her-upholstery-career-from-side-hustle-to-world-market-and-hbos-insecure-w-nicole-crowder/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck Highlights include: 00:00 IntroFinding a path in nursingThe goal of work-life balanceCooking as an outletIntentional content creationBuilding a content creation business while working full timeDiversifying revenue streamsThe importance of discipline and showing upThe power of storytellingTake control of your inner voiceTips for entrepreneurs Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeHelena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoHelena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.In this episode she shares:Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in salesHighlights Include:00:00 Intro03:24 Generations of Black farmers06:38 Struggle with eczema08:45 Studying horticulture and agriculture14:10 Staring Gently Soaps18:03 Transitioning to selling at markets21:31 Importance of formulating for sensitive skin28:56 Sales growth and Shark Tank impact32:55 High margins and sales 39:49 Marketing strategies44:03 Tips for entrepreneurs Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeGently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/  Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again! In this episode I share:The first side hustle I tried and why I quickly learned it wasn’t for me How to find the entry point to break into your side hustle’s industry How taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and moreHighlights include: 00:00 Intro01:23 The value of side hustling03:21 How to organize your thoughts06:07 Research your market09:00 Product-based vs service-based 11:31 Narrow down to one thing when launching14:36 Collect feedback after launchingCheck out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeFREE side hustle guide: https://sidehustlepro.co/startyoursidehustle Sign up for my newsletter: https://sidehustlepro.co/newsletter Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Curlbox: https://curlbox.com/ Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.In this episode she shares:How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 womenHighlights Include:00:00 Intro02:38 Navigating corporate America 11:30 Pitching to Sugarfina14:32 Launching Boss Women Media16:52 Monetizing the business & impactful collaboration27:43 Staying nimble and pivoting at the right time34:02 Navigating a challenging pregnancy 38:10 Creating a brand for Black and Brown girls48:18 The power of a strong team54:00 Tips for entrepreneurs Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeBoss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/  Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoMarty’s Instagram: https://www.instagram.com/martytmcdonald/ Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/  Hosted on Acast. See acast.com/privacy for more information.