

Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Aug 30, 2024 • 21min
423: Use This Quick LinkedIn Hack to Build Your Email List Fast
Discover how to use a simple LinkedIn hack to quickly grow your email list. Learn effective strategies for engaging your connections without spamming them. Get the scoop on choosing the right email service provider and crafting compelling content. Explore the power of direct outreach versus social media engagement. Find out how consistent communication leads to audience growth and better relationships. Perfect for side hustlers looking to elevate their email marketing!

Aug 28, 2024 • 28min
422: Why You Should Give Yourself Permission to Learn Out Loud
Discover the importance of giving yourself permission to learn openly. Embrace the journey of testing and failing, which can lead to unexpected opportunities. Explore the shift towards one-on-one coaching and the power of valuing your worth in pricing. Uncover how marketing advice might be limiting your growth, and learn about integrating AI into coaching. Finally, understand the significance of taking action with a 'soft launch' approach for personal and professional growth.

Aug 23, 2024 • 32min
421: Behind The Scenes: I'm Testing A New Email Strategy In My Business
This Flashback Friday I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. In this episode I’m sharing:How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products Highlight Include: 1:22 The Value of an Email List4:56 How To Connect With Your Audience 9:12 Automating DM Responses 17:50 Testing Out Ads23:11 Connecting On Different Platforms26:43 Creating Freebies and Paid ProductsCheck out episode 421 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk Couples Workbook: https://www.etsy.com/listing/1648665610/couples-annual-planning-workbook Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustleproEmail: hi@sidehustlepro.co #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Aug 21, 2024 • 54min
420: How To Build a LinkedIn Profile That Helps You Side Hustle
This week in the guest chair we have a very special guest, Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money.In this episode she shares about:The steps she’s taken to go from job hopping to helping people optimize their LinkedIn Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work forWhy she hates jobs and how she’s been able to maintain a non-traditional path Highlights Include:00:00 Intro02:00 Early career experience08:00 Helping women level up in LinkedIn13:30 The importance of consistency on LinkedIn16:20 Building a LinkedIn profile24:00 Optimizing content on LinkedIn29:25 Using LinkedIn to build a personal brand37:00 How to connect in the best way on LinkedIn50:00 Tips for entrepreneurs Check out episode 420 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodePortia’s Website: https://www.portiaobeng.com/Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ Portia’s TikTok: https://www.tiktok.com/@portia.o Muoyo’s Website: https://myvoterstatus.com/Verizon Small Business Program: https://digitalready.verizonwireless.com/Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoPortia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ Portia’s TikTok: https://www.tiktok.com/@portia.o Hosted on Acast. See acast.com/privacy for more information.

Aug 16, 2024 • 27min
419: FLASHBACK FRIDAY: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business
In this week’s Flashback Friday episode, I’m giving you the real deal with 7 tangible tips to scale your side hustle to a full time business. Having been at this for over 7 years now, I’ve learned that scaling a side hustle is a journey of constant learning and pivoting, but having a solid starting point is key. In this episode I share about:Recognizing the seeds that were being planted in my life that led me to entrepreneurshipHow I used my 9-5 background in social media to launch my side hustle How I took my “failures” as lessons and improved in my next stepsHighlights Include: 2:30 The Power of Believing In Yourself 6:02 Find The Easiest Entry Point9:26 How To Re-invest In Yourself 15:06 Testing Out Your Side Hustle17:40 How To Leverage Social Media23:20 Figuring Out What To Sell25:04 When To Quit Your 9-5Links mentioned in this episodePodcast Moguls: https://sidehustlepro.co/podcastmoguls/ Other SHP Courses: https://sidehustlepro.co/courses/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/sidehustlepro/ Side Hustle Pro Facebook: https://www.facebook.com/SideHustlePro/ Side Hustle Pro LinkedIn: https://www.linkedin.com/company/sidehustlepro/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Aug 14, 2024 • 1h 4min
418: She Took Her Clean Beauty Business From Instagram to the NYC Oculus
This week in the guest chair we have Jazmin Alvarez, the visionary founder and chief curator of Pretty Well Beauty, a black-owned clean beauty destination that has been redefining the industry since its launch in 2019. As Pretty Well Beauty celebrates its fifth anniversary, Jazmin shares her inspiring journey from a content producer in the fashion and beauty industry to a successful entrepreneur dedicated to making clean beauty accessible and inclusive for all.In this episode she shares about:Believing in Yourself: even when it feels "delusional," and how this mindset has been key to her success Clean Beauty: the deep connection between the products we put on our skin and overall wellnessSecuring Prime NYC Retail Space: the chance encounter that led to becoming the first Black-owned beauty store inside the iconic Oculus Highlights Include:00:00 Intro03:59 Growing up with clean beauty09:15 Getting her start in fashion12:57 Side hustling as a freelancer17:47 Building Pretty Well Beauty23:21 Believing in yourself as an entrepreneur30:10 Importance of clean beauty38:10 Securing prime NYC real estate49:54 Journey to profitability 1:00:00 Tips for entrepreneurs Check out episode 418 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodePretty Well Beauty Website: https://prettywellbeauty.com/ Pretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty Jazmin’s Email: hello@prettywellbeauty.com Chashma: https://chashama.org/ Joe Dispenza Podcast: https://open.spotify.com/show/6P28vDZvRGOftyqrdo4u8S Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoPretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty Hosted on Acast. See acast.com/privacy for more information.

Aug 9, 2024 • 23min
417: FLASHBACK FRIDAY: How To Find Your Niche
This week I’m back with a solo episode where I share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes. In this episode I share:The best place to start deciding what niche will work for youHow to get over the fear of putting yourself out thereThe power of feedback and how to use it to move your business forwardHighlights include: 00:00 Intro02:01 The Benefits of Polling and Asking for Help06:10 Picking One Niche to Focus On16:07 The Value of Getting Feedback19:02 Embracing Change and SimplifyingCheck out episode 417 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSample SHP Poll: https://sidehustlepro.co/poll Google Survey: https://www.google.com/forms/about/ Newsletter: https://sidehustlepro.co/newsletter/ NicailaTV Youtube: https://www.youtube.com/@NicailaTV Side Hustle Pro Website: https://sidehustlepro.co/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/ Hosted on Acast. See acast.com/privacy for more information.

4 snips
Aug 7, 2024 • 37min
416: Growing a Genuine Instagram Following for Your Side Hustle
Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving you actionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience.In this episode I share about:Getting super specific: Create a profile of who your target audience member is, including details like their age, where they shop, what social platforms they’re on, etc.Know, like, and trust: After figuring out your target audience, focus on how to build a reliable reputation with themCreating a workflow for your content: Key habits like batching content, researching other content your audience engages with, and using content scheduling toolsHighlights include:00:00 Intro4:03 Understanding your target audience 14:08 Creating tailored content16:35 How to engage with your audience20:56 Planning and scheduling your content23:38 Tracking your content’s performance26:16 Consistency and strategic planningCheck out episode 416 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.Links mentioned in this episodeHow To Find Your Niche episode: https://www.youtube.com/watch?v=VE9_FhpLTz8Later scheduling app: https://later.com/ Manychat: https://manychat.com/ Canva: https://www.canva.com/ My email: hi@sidehutslepro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro Hosted on Acast. See acast.com/privacy for more information.

Jul 31, 2024 • 51min
415: How To Make Your Next Move Your Best Move w/ Kimberly Brown
In the world of consultants and career developers, it can feel impossible to find the right fit. Kimberly Brown stands out as an expert whose leadership development company, Manifest Yourself, helps women and people of color navigate the workplace, make more money and become industry leaders. She’s the author of bestselling book, Next Move, Best Move: Transitioning Into a Career You'll Love and the host of the Your Next Move Podcast.In this episode she shares:The steps she took to determine when it was time to leave her 9-5Her simple yet powerful methods to attracting her ideal clientsHow she exceedingly surpassed her six figure goal in her first year Highlights include:00:00 Intro02:37 Getting started in career and leadership development07:36 Working within corporate america after leaving a 9-510:52 Juggling a career and side hustling17:20 Preparing financially for entrepreneurship19:56 Pitching and publishing a book22:31 Diversity in income28:59 Instagram vs reality35:09 Navigating divorce and maintaining profits40:03 Getting your ducks in a row45:02 Tips for entrepreneurs Check out episode 381 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeKimberly’s Podcast: www.kimberlybonline.com/podcast Manifest Yourself Website: www.manifestyourself.comKimberly’s Website: www.kimberlybonline.com Kimberly’s Instagram: www.instagram.com/kimberlybonline Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/ Profit First Book: https://mikemichalowicz.com/profit-first/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoInstagram: www.instagram.com/kimberlybonline Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/ Hosted on Acast. See acast.com/privacy for more information.

Jul 24, 2024 • 40min
414: Feeling Stuck? My Favorite Techniques to Get Back on Track
Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward.In this episode I share about:Getting in the spiritual gym: The importance of reconnecting with spirituality, physical activity, or changing your scenery to take care of yourself Focusing on what you can control: Set minimum and maximum goals and prioritize action over inactionPracticing gratitude: Using gratitude as a tool to shift perspective and boost motivationHighlights Include: 00:00 Intro02:36 The Importance of Mid-Year Reflection05:15 Get in the Spiritual Gym09:54 Move Your Body11:00 Get Some Sun13:32 Change Your Scenery15:58 Face the Facts20:42 Set Minimum and Maximum Goals26:01 Focus on What You Can Control32:50 Take a Step, Any Step37:39 Reflect and Have Gratitude42:01 Recap and Action StepsCheck out episode 414 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeYou Are a Badass by Jen Sincero: https://www.amazon.com/You-Are-Badass-Doubting-Greatness/dp/0762447699Superhuman App: https://www.superhuman.app/It’s About Damn Time Podcast: https://podcasts.apple.com/us/podcast/its-about-damn-time/id1528584161 Alexis Barber SHP episode: https://www.youtube.com/watch?v=9F64OvfCrzE Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.


