Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Apr 8, 2020 • 44min

195: How this Jewelry Designer Side Hustled for Over 10 Years Before Becoming An Entrepreneur (Lorraine West Jewelry)

Today in the Side Hustle Pro guest chair we welcome Lorraine West, the Founder of Lorraine West Jewelry. Lorraine developed an affinity for creating and donning unique jewelry at a young age and says she’s been an artist since she was in the 1st grade. Her mother's love for ornate pieces was the inspiration for her to delve into jewelry design while studying Illustration at the Fashion Institute of Technology. After teaching herself how to manipulate various metals into beautiful original jewelry pieces, and with the increasing demand from family and friends to create custom designs, Lorraine West Jewelry was conceived. Understanding that she needed a steady income to support herself as she grew her business, she worked for 4 years as a full-time employee then another 6 years freelancing as an illustrator, as an assistant fashion and prop stylist on video shoots and through other part time gigs besides selling her own work on the side. She became a full-time entrepreneur in 2010. Lorraine met Erykah Badu, early in her career, who attended the same poetry event as her. Lorraine’s work spoke for itself and she was commissioned to make pieces for Erykah Badu, Andre 3000, Common, among many other artists.   As a full-time entrepreneur, Lorraine started bringing in consistent income by selling her jewelry at the Brooklyn Flea from 2010-2014, launched her brand e-commerce website in 2015, launched the custom fine jewelry division in 2011 which grew the business exponentially since. In episode 195 of Side Hustle Pro, Lorraine shares: What led her to start selling her jewelry How she came to design custom pieces for artists like Erykah Badu, Common, and more How she side hustled before she could work on her jewelry business full-time Listen on Apple Podcasts, Spotify, Soundcloud, and Stitcher & sidehustlepro.co/lorrainewestjewelry This episode is brought to you by: Causebox  Go to causebox.com/hustlepro and use the code HUSTLEPRO to get your first box for 30% off Blinkist  Go to blinkist.com/hustlepro to try it FREE for 7 days AND save 25% off your new subscription.  Links mentioned in this episode Lorraine West Jewelry Multiply Your Profits - Flourish & Thrive Academy Everything is Figureoutable: How One Simple Belief Can Help Us Overcome Any Obstacle and Create Unstoppable Success   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook   Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info Lorraine West Jewelry (Instagram) - @lorrainewestjewelry  Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Apr 1, 2020 • 1h 12min

194: Meet the Founder of Harlem’s Sugar Hill Creamery (w/ Petrushka Bazin Larsen)

Today in the Side Hustle Pro guest chair, we welcome Petrushka Bazin Larsen, the Co-Founder of Sugar Hill Creamery in Harlem, NY. Sugar Hill Creamery is Harlem's only family-owned neighborhood ice cream shop.  Petrushka’s Co-Founder is her husband, Nicholas, and prior to opening the shop, she worked as Vice President for Programs & Education at the Brooklyn Children’s Museum and Program Director at the Laundromat Project. Even with her successful career, she had dreams of being an entrepreneur that started when she was in the 3rd grade and those dreams remained with her as she got older.  The opportunity for entrepreneurship eventually presented itself when her husband unexpectedly lost his job in the culinary industry. They began thinking about how to develop a business based on foods they love, and it was an experience at a pop-up ice cream shop while on a trip in Washington, DC, that sparked the idea to open an ice shop in Harlem. Petrushka and her husband went all in and found a location, secured a loan, got permits, and opened Sugar Hill Creamery in only 10 months!  Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher,  This episode is brought to you by: Skillshare Get 2 free months of Premium Membership at skillshare.com/sidehustlepro  Links mentioned in this episode Sugar Hill Creamery  Gusto  Your Money or Your Life  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info Sugar Hill Creamery (Instagram) - @sugarhillicecream  Sugar Hill Creamery (Facebook) - @sugarhillicecream Sugar Hill Creamery (Twitter) - @sugarhillcream Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 25, 2020 • 51min

193: Meet Kesha Watkins: Founder of Black-Owned BPolished Beauty Supply Store

Today in the guest chair we welcome Kesha Watkins, a true side hustler! Although she has a successful 13-year career in the Human Resource profession, she is also passionate about entrepreneurship and being her own boss. Her latest venture, BPolished Beauty Supply offers an array of hair care needs and provides an unparalleled level of beauty experience to customers in Arlington, TX and online. Kesha’s hope in opening BPolished Beauty Supply is to provide representation as an African American Owner in the beauty supply industry and promote entrepreneurship to other women.  Prior to opening, Kesha didn’t have any experience in beauty retail, so she decided to work at Sally’s Beauty Supply to learn the ins and out of running a store. She knew she was heading in the right direction because she loved the in-store experience, especially interacting with customers. Only a few months later, she was able to leverage her learnings and open a store that her community loves.  Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher,  This episode is brought to you by: FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started.  Links mentioned in this episode BPolished Beauty Supply Black Business Owners Network Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info BPolished Beauty Supply (Instagram) - @bpolishedbeautysupply  BPolished Beauty Supply (Facebook) - @BPolishedBeautySupply Kesha Watkins (Instagram) - @bpolished_ceo Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 18, 2020 • 54min

192: How Kyara Uqdah of Charm City Buyers Is Buying Back the Block

Today in the guest chair we welcome Kyara Uqdah, the Co-Founder of Charm City Buyers. Her Co-Founder is also her husband, Khalil Uqdah and they started investing in real estate only one year after graduating college.   They had an idea that they wanted to build their own empire, so they developed a plan to do it! They’ve gone from that first investment in a property in a depressed neighborhood in  Connecticut to investing in over 20 properties in Baltimore. They are literally buying the block. Almost eight years later they have been able to officially retire from their jobs and focus all of their efforts on maintaining their empire and helping others to build their own, in addition to being loving parents to their beautiful daughter.  They aren’t just keeping the knowledge to themselves, they lead a coaching program that teaches fellow Millennials and Gen Xers how to build a tremendous amount of wealth in a very short period of time as well. Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher,  This episode is brought to you by: FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started. Skillshare Get 2 free months of Premium Membership at skillshare.com/sidehustlepro  Links mentioned in this episode Charm City Buyers Slack  Think and Grow Rich  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info Charm City Buyers (Instagram) - @charmcitybuyers  Charm City Buyers (Facebook) - @charmcitybuyers Charm City Buyers (Twitter) - @CharmCityBuyers Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 11, 2020 • 51min

191: How Pinch of Help Founder Brittani Allen Built Her Professional Home Organization Business

Today in the guest chair we welcome Brittani Allen, a Professional Home Organizer, and CEO and Founder of Pinch of Help-Home Organization based in Atlanta, Georgia.  I came across Brittani’s business on Instagram and was instantly hooked! She is passionate about creating environments her clients love living in, with her expert ability to match functional organization with aesthetically pleasing solutions.   The entrepreneur bug hit her while she was studying biomedical science in graduate school and substituting teaching. It was an overheard conversation between high school students that sparked the idea for her first business, Strategic Academic Planning. She eventually pivoted to blogging but was still feeling stuck until she read the book, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. Would you believe that Brittani used to struggle with keeping her house clean and organized? She used the processes and tips from the book to declutter her home, and friends started to take notice. As she continued to help friends and family, she realized she could turn her side hustle into a profitable full-time business. Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher,  This episode is brought to you by: FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started. HoneyBook HoneyBook is offering Side Hustle Pro listeners 50% off when you visit tryhoneybook.com/hustlepro. Payment is flexible, and this promotion applies whether you pay monthly or annually.   Links mentioned in this episode Pinchofhelp.com The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing Traction: Get a Grip on Your Business How I Built This Podcast  Audible  The 10X Rule: The Only Difference Between Success and Failure Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info Pinch of Help (Instagram) - @pinchofhelp  Pinch of Help (Facebook) - @Pinchofhelp Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 4, 2020 • 1h 10min

190: How to Create A Business As A Content Creator and Influencer (w/ Mattie James)

Today in the guest chair we welcome Mattie James, a full-time content creator and the influencer behind MattieJames.com.  After being crowned Miss Liberia USA in 2009, Mattie started her blog as a hobby, but it was consistency and a great first hire that helped her grow her blog into the business it is today. She now creates lifestyle content for her blog, podcast and YouTube channel while working with brands like Samsung, TJ MAXX and J. Crew.  In addition to blogging, she has taught over 1,000 bloggers and entrepreneurs the business of blogging with her online courses and masterclasses.  In this episode, Mattie shares a ton of information about how to approach brand partnerships, the difference between a content creator and influencer, and how to share your story. Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher,  This episode is brought to you by: Zip Recruiter  Side Hustle Pro listeners can try ZipRecruiter FOR FREE at ZipRecruiter.com/hustle. Skillshare Skillshare is offering Side Hustle Pro listeners 2 months of unlimited Skillshare classes for FREE. To sign up, go to Skillshare.com/sidehustlepro FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started.  Links mentioned in this episode MattieJames.com Mattie James YouTube  Pitch Please Course  InstaStyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence   Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones  Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info Mattie James (Instagram) - @ themattiejames  Mattie James (Twitter) - @themattiejames Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Feb 26, 2020 • 47min

189: How Harlem Cycle Founder Tammeca Rochester Is Shaking Up the Fitness World

Today in the guest chair we welcome Tammeca Rochester, the owner and founder of Harlem Cycle, Harlem's 1st and only indoor cycling studio.  Tammeca's journey to opening an indoor cycling studio in Harlem started when she was looking to find a workout that would both get her back in shape while putting her in a positive frame of mind. After exploring the various workout options, she found herself drawn to indoor cycling. Her entrepreneurial spirit and her passion for all things Harlem inspired her to start researching how to open a cycling studio. Her entrepreneurial spirit and her passion for all things Harlem inspired her to open the doors to Harlem Cycle in 2016.  In episode 189 of Side Hustle Pro, Tammeca talks about:  How her academic background and career helped her secure the space for Harlem Cycle  What it took for Harlem Cycle to become profitable  How she brings in new clients and strengthens brand loyalty   Listen on Apple Podcasts, Soundcloud, Stitcher, and Spotify!  This episode is brought to you by: HoneyBook HoneyBook is offering Side Hustle Pro listeners 50% off when you visit tryhoneybook.com/hustlepro. Payment is flexible, and this promotion applies whether you pay monthly or annually.  FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started.  Links mentioned in this episode Harlem Cycle The Renaissance Group International  Canva  The Alchemist  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info Tammeca Rochester (Instagram) - @tammeca_rochester  Harlem Cycle (Instagram) - @harlemcycle Harlem Cycle (Twitter) -  @harlemcycle Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Feb 19, 2020 • 40min

188: How this Busy Mom Created Play Pits All-Natural Deodorant for Kids (w/ Chantel Powell)

As a busy working mom and wife, Chantel Powell found herself shuttling her son Kameron between summer basketball camp and football practice. She quickly noticed that he was starting to smell like a grown man because he was sweating buckets under his armpits, and that’s when her innovative mindset kicked in. Chantel decided to develop an all-natural deodorant for her son. And so Play Pits the brand was born.  Play Pits is a 100% all-natural deodorant for active kids. It’s free of aluminum, parabens, synthetic fragrances and other harsh chemicals. While it can be used on the most gentle skin types, it also packs a strong punch against odors.  In today’s episode, Chantel breaks down: How she tested out Play Pits on family to get feedback How customer demand led her to evolve from children’s deodorant to an adult deodorant component as well How she did it all while side hustling Listen on Apple Podcasts, Soundcloud, Stitcher, Spotify This episode is brought to you by: Skillshare Get 2 free months of Premium Membership at skillshare.com/sidehustlepro FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started.  Links mentioned in this episode Play Pits Fiverr Big Magic Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info Play Pits (Instagram) - @playpits Creator (Instagram) - @chantellovestyling Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Feb 12, 2020 • 52min

187: Meet Imani Ellis, The Side Hustler & Visionary Behind The CultureCon Conference

Today in the guest chair we welcome Imani Ellis, Imani Ellis, the Founder of CultureCon and& The Creative Collective NYC (TheCCnyc), a community and creative agency dedicated to facilitating brave spaces for multicultural creatives.  Born in Imani’s one-bedroom apartment as a means to foster meaningful connections, TheCCnyc has since become the fastest growing community devoted to creatives of color in NYC who are looking to cultivate relationships that go beyond the business card.    TheCCnyc’s marquee event is CultureCon, an incredible conference that celebrates the influence creatives of color make on society and the culture that fuels it. Previous speakers have included Tracee Ellis Ross, Will Smith, Regina King, Spike Lee, and John Legend! Through all of this, would you believe that Imani is still a side hustler? Yes, she still has a full-time job as a publicist! Let’s get right into the episode to find out how she’s juggling an impressive career and a game-changing side hustle. Listen on Apple Podcasts, Soundcloud, Stitcher, Spotify This episode is brought to you by: Thanks Bombas.  Get 20% off your first purchase by going to bombas.com/SIDEHUSTLE  FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started.  Links mentioned in this episode The CCNYC CultureCON Fivver  Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info TheCCnyc (Instagram) - @theccnyc  TheCCnyc (Twitter) - @thecc_nyc Imani Ellis (Instagram) -  @imaniimani Imani Ellis (Twitter) - @imaninaomi Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Feb 5, 2020 • 52min

186: How Attorney Turned Founder Tracey Pickett Created the Hairbrella: The Rain Hat Reinvented

Today in the guest chair we have Tracey Pickett, Founder of Hairbrellal. Hairbrella is an innovative rain hat combining fashion and function to protect women's hair from the rain. Hairbrella was launched on Kickstarter and was successfully funded in December 2016. Since then, this passionate entrepreneur, attorney, inventor, and speaker has invested her money, time, blood sweat and tears into bringing Hairbella from an idea and prototype to fully developed product on the market. In today’s episode, you will hear how Tracey began her legal career at a Fortune 5 technology company working in the areas of corporate and intellectual property law. She was an attorney by day and spent nights and weekends developing her passion for entrepreneurship. In 2014, Tracey launched her first entrepreneurial venture, Eboticon – a media design company with a mission to create dynamic and culturally relevant emojis for niche social groups.  In November 2016, Tracey left her job to lead Eboticon full time and to launch her second entrepreneurial venture, Hairbrella.  In today’s episode, Tracey breaks down: The financial investments she made to patent and prototype Hairbrella How she used early user feedback to continue to develop and improve her product How she pushed past the earliest challenges in her business to make a product that is stylish and WORKS Listen on Apple Podcasts, Spotify, Soundcloud, Stitcher, Spotify This episode is brought to you by: HoneyBook is offering Side Hustle Pro listeners 50% off when you visit tryhoneybook.com/hustlepro. Payment is flexible, and this promotion applies whether you pay monthly or annually.  FreshBooks Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started. Skillshare Explore your creativity at skillshare.com/sidehustlepro and get 2 free months of Premium Membership.  Links mentioned in this episode TraceyPickett.com Eboticon Hairbrella Jewel Burk Side Hustle Pro episode   The 10X Rule: The Only Difference Between Success and Failure Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Send questions to “Ask Nicaila” You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.  Social Media Info Tracey Pickett (Instagram) - @ttraceypickettesq  Tracey Pickett (Twitter) - @traceypickett__ Hairbrella (Instagram) -  @hairbrella Hairbrealla (Twitter) - @hairbrella  Eboticons (Instagram) - @eboticons Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

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