

Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Feb 28, 2024 • 39min
393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers. In this episode she shares:How she discovered a gap in her niche and built her business around filling it Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand How her organic approach to marketing supported the growth of her business & so much moreHighlights Include:4:15 Transitioning to entrepreneurship9:35 Authenticity in marketing16:55 The manufacturing process20:39 Maintaining low margins25:54 Mastering the hiring process28:43 Navigating competitors32:01 Creating a product line34:06 Tips for entrepreneursCheck out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeCloth and Paper Website: https://www.clothandpaper.com/ Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoCloth and Paper Instagram- @Cloth_and_PaperAshley’s Instagram: @ashley_reynolds_ar Hosted on Acast. See acast.com/privacy for more information.

Feb 21, 2024 • 41min
392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok
This week in the guest chair we have Jasmine Taylor, founder & owner of Baddies and Budgets, a financial education platform that aims to make products & provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey. In this episode she shares about:How she turned her $1200 stimulus check into a $1M business Using social media as her sole marketing platform to build a strong following and community Her top tips and the resources she provides to take control of your moneyCheck out this episode and others on Apple Podcasts, Spotify, & YouTubeThis episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Give it a try at gusto.com/shp.Links mentioned in this episodeOne Million Black Women: https://www.goldmansachs.com/our-commitments/sustainability/one-million-black-women/ Brendan McCoy Advising: https://www.linkedin.com/in/brendan-mccoy-84536162/ Scribe Automation: https://scribehow.com/ Cynthia Nevels: https://www.cynthianevels.com/ Guest Social MediaWebsite: https://baddiesandbudgets.com/ Instagram: https://www.instagram.com/baddiesnbudgets/ Facebook: https://www.facebook.com/baddiesandbudgetsllc TikTok: https://www.tiktok.com/@baddiesandbudgets YouTube: https://www.youtube.com/@Baddiesandbudgets Hosted on Acast. See acast.com/privacy for more information.

Feb 14, 2024 • 32min
391: Behind The Scenes: I'm Testing A New Email Strategy In My Business
This week I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. In this episode I’m sharing:How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products Highlights Include:1:22 The Value of an Email List4:56 How To Connect With Your Audience 9:12 Automating DM Responses 17:50 Testing Out Ads23:11 Connecting On Different Platforms26:43 Creating Freebies and Paid ProductsCheck out episode 391 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Etsy: https://www.etsy.com/listing/1648665610/Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Feb 7, 2024 • 1h 5min
390: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level
This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.In this episode Arsha shares:How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities Highlights Include: 07:07 Leaving The Service Industry10:44 Launching Multiple Businesses At Once 17:14 Creating Multiple Revenue Streams19:50 Being The Face Of Your Brand29:33 Creating a Premium Product30:48 Getting Into Retail35:33 Creating Brand Partnerships41:11 Selling On Amazon45:23 Creating Your Own PathCheck out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeThis episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeFirst Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/ Capital City Instagram: https://www.instagram.com/capitalcityco Capital City Website: https://www.capitalcity.com/ Arsha’s Instagram: https://www.instagram.com/arshajones/ Arsha’s Facebook: https://www.facebook.com/arshajones Tees In The Trap: https://www.teesinthetrap.com/ Amazon Seller Central: https://sellercentral.amazon.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

Jan 31, 2024 • 23min
389: How To Find Your Niche
This week I’m back with a solo episode to share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes. In this episode I share:The best place to start deciding what niche will work for youHow to get over the fear of putting yourself out thereThe power of feedback and how to use it to move your business forwardHighlights include:2:01 The Benefits of Polling and Asking for Help6:10 Picking One Niche to Focus On16:07 The Value of Getting Feedback19:02 Embracing Change and SimplifyingCheck out episode 389 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeSample SHP Poll: https://sidehustlepro.co/poll Google Survey: https://www.google.com/forms/about/ Newsletter: https://sidehustlepro.co/newsletter/ NicailaTV Youtube: https://www.youtube.com/@NicailaTV Side Hustle Pro Website: https://sidehustlepro.co/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/ Hosted on Acast. See acast.com/privacy for more information.

Jan 24, 2024 • 28min
388: How To Start And Grow A Podcast In 2024
If you’re looking for a sign to finally start that podcast you’ve been dreaming about, this is it. In this week’s episode, I’m sharing tips I’ve tested to grow my podcast to millions of downloads. I’ve been able to gain sponsorship, grow an audience of over 160K across social platforms, and even appear on a magazine cover.In this episode I share about:Building an audience and how to keep them coming backOvercoming the challenges of being on videoHow to use social media for promotion and engaging with your audience Highlights Include: 1:38 Branding Your Podcast6:43 Building Your Audience 8:54 Keeping Overhead Low15:29 How To Stay Consistent23:33 Podcast Moguls CourseCheck out episode 388 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeRiverside Video Recording: https://sidehustlepro.co/riverside Fiverr: https://www.fiverr.com/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ Other SHP Courses: https://sidehustlepro.co/courses/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/sidehustlepro/ Side Hustle Pro Facebook: https://www.facebook.com/SideHustlePro/ Side Hustle Pro LinkedIn: https://www.linkedin.com/company/sidehustlepro/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

Jan 17, 2024 • 26min
387: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business
There is an overload of info and tips for entrepreneurs on the internet, it can be hard to filter through what is actually helpful. In this week’s episode, I’m giving you the real deal with 7 tangible tips to scale your side hustle to a full time business. Having been at this for over 7 years now, I’ve learned that scaling a side hustle is a journey of constant learning and pivoting, but having a solid starting point is key. In this episode I share about:Recognizing the seeds that were being planted in my life that led me to entrepreneurshipHow I used my 9-5 background in social media to launch my side hustle How I took my “failures” as lessons and improved in my next stepsHighlights Include: 2:30 The Power of Believing In Yourself 6:02 Find The Easiest Entry Point9:26 How To Re-invest In Yourself 15:06 Testing Out Your Side Hustle17:40 How To Leverage Social Media23:20 Figuring Out What To Sell25:04 When To Quit Your 9-5Check out episode 387 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodePodcast Moguls: https://sidehustlepro.co/podcastmoguls/ Other SHP Courses: https://sidehustlepro.co/courses/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/sidehustlepro/ Side Hustle Pro Facebook: https://www.facebook.com/SideHustlePro/ Side Hustle Pro LinkedIn: https://www.linkedin.com/company/sidehustlepro/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

Jan 10, 2024 • 41min
386: Life Updates: Juggling Motherhood & Business
This week I’m back with some life updates, and yes, that includes me having a baby on y’all! Time can move so quickly, it’s so important to take time to reflect on the challenges, milestones and accomplishments in life. I’ve learned to tune out other opinions and appreciate my own journey in motherhood and entrepreneurship. In this episode I share about:Now being a mom of 2 and how entrepreneurship has allowed more freedom to parent Personal finance taking the forefront and which books are helping me to reach my financial goalsThe importance of showing up and expressing myself authentically on social media platformsHighlights Include:03:04 Motherhood Reflections25:50 Financial Planning 27:46 Outsourcing Financial Bookkeeping 34:50 Business GoalsCheck out episode 386 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeNewsletter: https://sidehustlepro.co/newsletter/ NicailaTV Youtube: https://www.youtube.com/@NicailaTV Side Hustle Pro Website: https://sidehustlepro.co/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/ Made Whole By Tiffany Aliche: https://thebudgetnista.com/order-made-whole/Get Good With Money By Tiffany Aliche: https://getgoodwithmoney.com/ Your Journey To Financial Freedom: https://yourjourneytofinancialfreedom.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/ Hosted on Acast. See acast.com/privacy for more information.

Jan 3, 2024 • 1h 7min
385: Finding Financial Balance While Side Hustling w/ Tiffany The Budgetnista
Tiffany Aliche, 'The Budgetnista', discusses maintaining side hustles while advancing as a business owner, achieving financial wholeness, and the importance of personal financial health. She also shares strategies for balancing margins, transitioning out of CEO role, and transparency in payroll.

Dec 27, 2023 • 59min
384: How To Make It In The Toy Industry W/ Azhelle Wade
This episode we’re getting a masterclass from The Toy Coach herself, Azhelle Wade. At first second-guessing herself, Azhelle eventually found confidence in her talent, leading to her working for big toy companies like Mattel and Toys R Us. She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step guidance, downloadable worksheets, and group coaching. In this episode she shares about: Choosing between the corporate path vs inventor path vs entrepreneur path in the toy industry How she found her niche of coaching toy makers while also pursuing her own toy aspirations The success she has found in marketing through her podcast Making It In the Toy Industry and maintaining an Evergreen model for her courses Highlights include: 04:14 Overcoming Imposter Syndrome 06:56 Understanding the Different Paths in the Toy Industry 08:40 The Transition from Corporate to Entrepreneurship 17:15 The Benefits of Having a Podcast 25:05 What Sets The Toy Coach Apart 32:25 The Stress of Running a Hands-On Course 34:47 The Strategy of the Evergreen Model & Seasonal Webinars 40:20 The Importance of Promoting Your Course 46:25 The Strategy of Targeting Local Stores First 53:20 The Challenges and Opportunities of B2B Consulting 55:48 Advice for Side Hustlers Transitioning to Full-Time Entrepreneurs Check out episode 384 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork. Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp. Links mentioned in this episode Azhelle’s Website: Website: https://www.thetoycoach.com/ Azhelle’s Instagram: https://www.instagram.com/thetoycoach/ Afro Unicorn SHP Episode: https://www.youtube.com/watch?v=wlAld_Fcwso Easy Webinar: https://easywebinar.com/ Amy Porterfield: https://www.amyporterfield.com/amy-porterfield-podcast/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Azhelle’s Instagram: https://www.instagram.com/thetoycoach/ Hosted on Acast. See acast.com/privacy for more information.


