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The Art of the Brand

Latest episodes

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Jan 16, 2024 • 35min

Korean Color Analysis - Helpful or just Hype??

In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the World that services all of the stars. Color Anaylsis has exploded in popularity on social media and is all the rage on TikTok. Is it just a fad or is color analysis mission critical to nailing your personal brand? Learn about the process, science and entire experience. The best part— it's not just for women! Camille dives into Phillip's results and the impact it made on his buying decisions moving forward. Don't miss this fantastic podcast and learn more about the world of Korean Color Analysis!
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Jan 11, 2024 • 1h

My Korean MedSpa Experience — The Good, The Bad, The Ugly

In this episode, Camille shares her fascinating journey through Korea's beauty landscape, showcasing her experiences at the renowned Shinebeam Gangnam medical spa. She reveals why Korea leads the beauty industry with its unique, efficient, and results-driven approach. Camille contrasts intensive treatments like Thermage with North American practices, highlighting affordability and cultural differences. With insights on navigating language barriers and skincare treatments, she paints a vivid picture of what beauty tourism in Korea truly offers.
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Jan 7, 2024 • 29min

How to Win with Simple Marketing: Aesop Case Study 🧼

In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, strong brand experience and great design. See what your brand can learn from this case study 🧼
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Dec 15, 2023 • 35min

Gentle Monster: Brand Case Study

This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with its dynamic approach to messaging. Everything about the Brand employs attention-grabbing strategies you simply cannot look away from. Camille and Phillip were on site to experience the brand firsthand and share their insights. Pay attention if you don't know who Gentle Monster is, you will very soon as they are an emerging and trend setting brand powerhouse!
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Dec 10, 2023 • 7min

The Best Are The Worst at Marketing Themselves

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!
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Dec 9, 2023 • 8min

How to Make Billboards Work

If you have a strong personal brand in your local market, you can actually make money doing this.
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Dec 8, 2023 • 10min

Tiffany Case Study

Marketing deep dive on @Tiffany&Co.
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Dec 6, 2023 • 10min

What Brands can Learn From Barbie

In this episode, Camille shares her insights into the Barbie movie’s 150 million dollar marketing campaign. In this pod, Camille breaks down what you can learn from their marketing tactics and how you can apply their strategies to your marketing despite having the name or $$ size of their campaign.
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Dec 6, 2023 • 21min

The Backend Is The Business

The backend is the business 🤖 the backend is integral to a successful client experience. This often is the biggest oversize we see with clients. The wrong backend can ruin your business.
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Dec 5, 2023 • 7min

How to nail digital ads with a case study from Peloton 🚴🏼‍♀️🚴🏼‍♀️

Good marketing is simple, not easy. In this podcast, Camille explains how to create engaging ads that work by anaylzing recent ads released by Peloton. 

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