The Art of the Brand
Third Eye Insights
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
Episodes
Mentioned books
May 2, 2023 • 10min
R.I.P to Tim Hortons Brand
This is a call to the Tim Hortons marketing team to #BringBackTheRim. Join Camille Moore and Phillip Millar in a lament over the poor marketing decisions that have enraged the nation by going digital.
May 2, 2023 • 20min
Budlight $5 Billion Marketing Mistake
Today’s Marketing Yard Sale is brought to you by @budlight #budlightdylanmulvaney
In this episode, we talk about the huge Budlight marketing mistake with the Dylan Mulvaney campaign released on March 2023.
Apr 29, 2023 • 49min
Marketing Lounge Talks: Agency vs Freelancer and the Virality Factor
In this podcast, Camille Moore and Hannah Appel talk about the difference between working with freelancers and working with an agency for your branding and your marketing strategy and the pros and cons of both. The two also dive into viral content, how to get virality and how to not be sold a pipe dream
Apr 27, 2023 • 5min
CHAT GPT: A FOOLS GAME
Undoubtedly, AI language models like Chat GPT have changed the world. Many industry experts have proclaimed the end of many marketing positions but Camille Moore and Phillip Millar have an alternative opinion thats worth tuning in for.
Apr 20, 2023 • 8min
Marketing Misteps: Lagree Needs a Branding Wake-Up Call
In this episode, we talk about Studio Lagree, an advanced pilates system and how the style of workout missed their mark by lacking a cohesive brand. This video caused quite a stir on Tiktok because of how confusing the business and brand are for the end user. Hear what Camille & Phillip have to say about Studio Lagree in this in-depth podcast on the topic of marketing, brands and boutique fitness.
