The Art of the Brand
Third Eye Insights
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests.
This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
Episodes
Mentioned books
Jun 14, 2023 • 17min
The Stanley Cups' TikTok Phenomenon: Why things go viral.
Jun 9, 2023 • 4min
You won’t believe who tacobell’s target market customer is.
In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing.
Jun 9, 2023 • 6min
The first airline to do this will win.
In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!
Jun 9, 2023 • 7min
Why The Bests Are The Worst to Marketing Themselves
Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!
May 23, 2023 • 5min
Louis Vuitton's Brand Disaster
In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.
May 23, 2023 • 8min
Viral Dyson Video Takeaways
In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 million views and counting; with many users having passionate opinions that couldn’t be ignored. Hear Camille and Phillips key takeaways from the videos. Don’t forget to leave your opinions and comments below.
May 17, 2023 • 4min
The Joke Tiffany & Co Can't Recover From
Luxury brands need to stop chasing engagements.
May 15, 2023 • 2min
Tailor Your Message to the Medium - The WealthSimple Exmple
This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.
May 5, 2023 • 5min
PRIDE WASHING & VIRTUE SIGNALING WILL KILL YOUR BRAND
Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.
May 5, 2023 • 3min
How to Nail Branding: Dyson Case Study
Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.
