Joseph Jaffe is Not Famous

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

"Persuasion is a clash with the conscious mind; we need to work with the brain, not against it." - Leslie Zane-------------------------------------------------------------------  In a recent episode of "Joseph Jaffe is Not Famous," I had the pleasure of hosting Leslie Zane, an award-winning marketer and the author of "The Power of Instinct." Leslie's groundbreaking work delves into the intricate workings of the human mind and how it impacts brand growth and consumer behavior. Her insights are a beacon for marketers seeking to navigate the complex landscape of consumer decision-making.Some of the key takeaways from this episode include: Marketers should focus on influencing the unconscious mind, where most decisions are actually made, rather than just trying to persuade the conscious mind. Brands need to build a strong "connectome" of positive associations in the brain, not just try to be unique or stand for one thing. Familiarity and distinctiveness are more powerful than pure uniqueness when it comes to brand positioning. Brands need to evolve over time, but in an authentic way that retains positive associations while addressing negative ones. Understanding the growth target and their implicit barriers is key to driving brand growth, rather than just focusing on the existing customer base. -------------------------------------------------------------------  Here are the show notes:  Marketing and decision-making, focusing on the unconscious mind. (10:29)Marketing strategies and debunking common misconceptions. (16:58)Growing healthy brands by creating salient, positive connections in the brain. (22:30)Brand positioning and the role of connections in the brain. (28:42)Marketing strategies and the importance of familiarity vs. uniqueness. (34:34)Marketing strategies for brands, including evolution vs revolution. (39:36)Marketing strategies for growth, including understanding the growth target and taking down negative associations. (45:28)Marketing strategies, brand identity, and consumer behavior. (54:40) -------------------------------------------------------------------  "It is impossible to overlook the extent to which civilization is built upon a renunciation of instinct." - Sigmund Freud-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"Psychological safety is about creating an environment where employees feel secure enough to take risks and voice their opinions without fear." - Mark O'Donnell"Core values are not just words on a wall; they guide hiring, firing, and all major decisions." - CJ DuBe'"Love in business is about treating people with respect, valuing their contributions, and supporting their growth." - Kelly Knight-------------------------------------------------------------------  In my latest episode of "Joseph Jaffe is Not Famous," I had the pleasure of hosting Mark O'Donnell, Kelly Knight, and CJ DuBe', the brilliant minds behind the book People. Our conversation centered around the single most important asset you will ever have in your growing business - people - and to that end, the importance and essence of building an intentional culture within organizations that protects, nurtures, preserves and energizes your people.Some of the key takeaways from this episode include: Building an intentional culture requires courage and repetition over time through core values alignment and accountability.  Visionaries and integrators play complementary roles in guiding business growth when they have good chemistry and share core values.  Genuine care and concern for individuals, not just business needs, creates high psychological safety and job satisfaction.  Personal and professional goals can align when the right people are in the right seats within a supportive culture that harnesses human energy effectively.  Living the "EOS life" is all about doing what you love, working with people you love, making a real difference, being compensated appropriately AND having the time to pursue other passions -------------------------------------------------------------------  Here are the show notes:  Visionary and integrator roles in business growth. (8:27)Leadership styles, visionaries, and integrators in business. (16:06)Chemistry, core values, and building intentional cultures. (21:50)Building an intentional culture through courage and repetition. (25:51)Company cultures, intentionality, and health. (31:09)Building and maintaining a positive company culture through accountability and high psychological safety. (36:26)Creating a unified work culture. (42:00)Leadership, culture, and heart-centered approach to business success. (48:12)Creating a culture of genuine care and concern in business, prioritizing individual growth and well-being over position within a company. (53:39)Personal goals and aspirations with a focus on travel and family. (57:29) -------------------------------------------------------------------  “…in Hollywood, important people can't stand to be invited someplace that isn't full of other important people. They don't mind a few unfamous people being present because they make good listeners.” - Marilyn Monroe-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

“Society has already defined them (the homeless) for us; you'd never see me as a housed person, yet their identity is their lack of housing.” - Kevin Adler-------------------------------------------------------------------  In a truly meaningful episode of "Joseph Jaffe is not Famous," I had the honor of hosting Kevin Adler, the passionate author of "When We Walk By" and a social entrepreneur dedicated to transforming lives. Our conversation delved deep into the stark realities of homelessness, challenging societal perceptions and exploring actionable solutionsSome of the key takeaways from this episode include: Homelessness is a complex issue that reduces people's identities and humanity in society's view.  Building empathy and relational connections with those experiencing homelessness is important for addressing the issue. Challenging stereotypes like the "homeless to Harvard" narrative is important to avoid further stigmatization. Rebuilding social support systems and providing financial assistance are key parts of addressing homelessness.  Individual acts of kindness and recognizing humanity in others can help shift perspectives. -------------------------------------------------------------------  Here are the show notes:  Homelessness and its impact with a social entrepreneur. (4:49)Fame, acting, and a 20-minute conversation with John Cleese. (11:30)Reducing homelessness by recognizing individual identities. (16:16)Homelessness and the complexity of choice vs. circumstance. (23:18)The American dream and individualism, with a critique of the self-made man myth. (30:19)Empathy and connection for people experiencing homelessness. (36:13)Homelessness, paternalism, and the potential for positive change. (42:24)Addressing homelessness through connections, support, and financial assistance. (51:09)Finding balance and perspective in life, with personal stories and humor. (59:55) -------------------------------------------------------------------  "Seven out of 10 Americans are one paycheck away from being homeless." - Pras Michel-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

“Play is not just for children; it is a crucial piece missing from our adult lives." - Melissa Bernstein------------------------------------------------------------------- In a truly inspiring conversation on "Joseph Jaffe is not Famous," I had the honor of hosting Melissa Bernstein, co-founder of the immensely successful Melissa & Doug toy company, and now the visionary behind Lifelines. Her journey from creating beloved children's toys to pioneering a new approach to adult well-being is nothing short of inspiring.Melissa shared the story of her career, highlighting the innovative spirit that has driven her from the beginning. She recounted the early days of Melissa & Doug, where failure was a frequent companion. However, these failures were not seen as dead ends but as stepping stones. Her collection of "forgotten toys" served as a laboratory for future success, proving that timing and persistence are key in the journey of creation.Some of the key highlights from this episode include:1. Creativity comes from collecting life experiences and allowing them to "simmer" in the unconscious mind before recombining them in new ways.2. Success is not black and white - it involves timing, small changes, and embracing perceived failures as learning opportunities. 3. Finding meaning and purpose in life is a lifelong journey that involves constant self-discovery and developing authentic relationships.4. Engaging the five senses through activities like adult play can help relieve stress in a joyful way by getting out of the mind and into the body.5. True creativity comes from the human ability to combine experiences in imaginative new ways, which AI has not yet been able to replicate.------------------------------------------------------------------- Here are the show notes: Work-life balance and playfulness with entrepreneur Melissa Bernstein. (5:20)Creativity, self-amazement, and the unconscious mind. (12:10)Creativity, innovation, and problem-solving. (17:34)Creating novel products that meet consumer demand. (23:41)Finding meaning and joy in life despite existential nihilism. (32:44)Finding meaning and purpose in life despite nihilism. (42:45)Personal growth, vulnerability, and meaningful relationships. (47:27)Self-trust, intuition, and stress relief through sensory experiences. (52:40)Creativity, AI, and meaning in life. (1:01:21)------------------------------------------------------------------- "Everything in the world displeases me: but, above all, my displeasure in everything displeases me." - Friedrich Nietzsche------------------------------------------------------------------- If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

"The paradox of the frustrated majority is that the 70% think they're in the minority because the minorities are much louder." - Seth Radwell-------------------------------------------------------------------  In a recent episode of "Joseph Jaffe is Not Famous," I had the pleasure of welcoming back Seth David Radwell, the author of the critically acclaimed book, "American Schism." Seth’s return to the show couldn't have been timelier. Our conversation delved deep into the divisions plaguing our nation and explored potential pathways to healing these rifts.Some of the key highlights from this episode include: The importance of using empirical data and facts, rather than emotions, in political decision-making and debates.  The need for the "frustrated majority" of citizens to become more engaged and take action, as extremes currently dominate media and politics. The concept of "deep listening" - actively seeking to understand different perspectives through research rather than just paying lip service.  The role of compromise in politics and history, as shown by examples like the Constitution and immigration reform efforts.  The challenges caused by political polarization and postmodern rejection of objective truth, and the need for unity through open discussion of issues. -------------------------------------------------------------------  Here are the show notes:  Political polarization and the importance of focusing on truth. (0:08)The frustrated majority and the need for action in a polarized world. (9:40)Political polarization and the need for the "frustrated majority" to take action. (14:26)The importance of using empirical data in political decision-making. (21:48)The importance of truth and facts in a postmodern society, with a focus on the Israeli-Palestinian conflict. (29:06)Political polarization and the need for unity. (38:12)Importance of truth and education in democracy. (42:34)Free speech, social media regulation, and the importance of deep listening. (48:12)Political compromise and the importance of listening. (54:53)Compromise and finding common ground in politics. (59:38) -------------------------------------------------------------------  "It's nice to say let's be bipartisan. But we're a partisan nation. We were raised as a partisan nation." - Colin Powell-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices