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The Quiet Light Podcast

Latest episodes

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Feb 7, 2023 • 36min

Selling 60% Profit Margin Businesses

Chris Wozniak is a Business Advisor with Quiet Light and the Founder of The George Ryan Group, LLC. He began his career as the Founder, Business Broker, and Mergers and Acquisitions Intermediary of Lesdon & Associates Business Brokers LLC.  Through his work representing hundreds of sellers and being a member of the International Business Brokers Association, Chris has earned accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. He also earned the Board Certified Broker designation as a member of the Texas Associations of Business Brokers, the Broker Dealer license issued by the Texas State Securities Board, and the Real Estate Broker license issued by the Texas Real Estate Commission. In this episode… When you’re in a specific niche for content agencies, is there a demand to buy your brand? How can you achieve a more profitable exit?  While there are many factors in the exit process, Chris Wozniak recommends you have at least two things: clean financials and tax returns that closely resemble your P&L. When it comes to selling your brand, you don’t want to let anything get in the way. Listen to this episode to hear Chris’ first-hand account of selling a medical writing agency — and why the underserved niche can be extremely valuable.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Chris Wozniak, Business Advisor at Quiet Light, to talk about selling third-party agencies. Chris discusses how to attract more buyers to your brand for a greater exit, the in’s and out’s of a barrier entry, and building a profitable business with an exit strategy. Stay tuned! 
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Jan 31, 2023 • 38min

2022 Year in Review and a Look Ahead to 2023

Mark Daoust is the Founder, President, and CEO of Quiet Light, a business advisory firm that helps online entrepreneurs achieve amazing exits. Since starting the firm in 2007, Mark has guided dozens of entrepreneurs and small business owners through their exits. Before his work at Quiet Light, Mark founded Site-Reference.com, an online publication with a subscriber base that he expanded to more than 220,000 members. Now, Mark is a well-known presenter and guest author, as well as the co-host of the Quiet Light Podcast. Joe Valley is a Co-owner of Quiet Light. Joe joined the firm after selling his own e-commerce business through Quiet Light in 2010. He has advisor expertise in all web-based niches, including SaaS, e-commerce, and content businesses. In addition to this, Joe is the co-host of the Quiet Light Podcast and the author of The EXITpreneur’s Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success. In this episode… The aggregator appetite for quality brands is strong, so, how can your brand meet their needs? If you’re concerned about an unpredictable market, what steps can you take to help strengthen your brand? When it comes to having traction in the aggregator market, Joe Valley and Mark Daoust recommend you educate yourself on the marketplace. The year 2022 caused fear-mongering and confusion in the market, but to help your brand strengthen and grow during the upcoming years, it’s best to keep a level head. This is how Joe and Mark plan to build out their upcoming year so they can continue the Quiet Light mission: helping people achieve their goals.  Join Joe Valley and Mark Daoust in this episode of the Quiet Light Podcast as they review the year 2022. Together, they discuss the rollercoaster of marketplace fears, why individual buyers are taking the scene, and how the Quiet Light team has grown over time.
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Jan 24, 2023 • 39min

Use Spacegoat's Amazon Account to Sell in the EU

Anton Hermann is the Co-founder and CMO of SPACEGOATS, a German software company helping you simplify and scale your Amazon business, transporting it into the galactic fast lane. Anton is skilled in e-commerce optimization, self-management, and technical design. He pulls his strong business development drive from his background in mechanical engineering, earning his Master of Science from the University of Stuttgart. In this episode… How can you scale your brand on Amazon when listings, PPC automation, and thousands of tiny tasks take up all your time? Do you want solutions to the challenges of meeting Amazon compliance so you can stay focused on selling? If you’re looking for a better way to grow, Anton Hermann is here to share how SPACEGOATS can help.  Keeping up the pace in an international market is exhausting — and it might slow your growth within your home borders. Expanding internationally doesn’t need to come with headaches and hassles. Anton has experience working with different market palates. That’s why he helped create a software and service tool to help solve the complexity of branching into new marketplaces. Now you can streamline day-to-day operations without aggravation.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Anton Hermann, Co-founder and CMO of SPACEGOATS, to discuss taking away 90% of the headaches and hassle with compliance. Anton talks about the cultural differences between international marketplaces, branding your products, and overcoming compliance challenges. Stay tuned! 
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Jan 17, 2023 • 46min

How To Use AI To Predict the Perfect Amazon Price for Every Product at Each Precise Moment

Chad Rubin is the CEO and Founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. He has worked in the e-commerce space since 2008 and is the author of Cheaper, Easier, Direct. Chad is the Founder of Deep and Saasy, Founder and Board Member of Think Crucial, and an Advisor for PickFu. He was the Co-founder and CEO of Skubana, which was acquired by 3PL Central, and was a Founding Board Member of the Prosper Show. In this episode… Pricing products for optimal profits can be confusing and frustrating. How can you program AI to charge prices to maximize profit for Amazon sellers? Chad Rubin used his own experience and knowledge of growing an Amazon brand to create an AI model that does just that.  Leveraging AI to price products can help keep your brand current in the market and work smarter, not harder. By using this method, your brand could have a 30% increase in profit and decrease the number of mistakes typical pricing makes. Chad used his knowledge and insight of SKU pricing to produce a technology that helps Amazon brands increase profits — and can lead to a great exit! Stop deploying and start harvesting with this episode.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Chad Rubin, CEO and Founder of Profasee, to discuss how AI can predict the perfect price to win on Amazon by maximizing your profitability. Chad talks about the importance of networking, setting price boundaries for growth, and the competitive advantage of AI. Stay tuned!
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Jan 10, 2023 • 32min

How To Upload Your Knowledge Into Your Employees’ Brains (So They Can Grow Your Business)

Owen McGab Enaohwo is the Co-founder and CEO of SweetProcess, a tool that makes documenting standard operating procedures and tasks easy and efficient. Owen is responsible for making sure that you enjoy using SweetProcess to systematize the operations of your rapidly growing company. He is experienced in the internet industry and previously was the CEO of H.Y.V.A. In this episode… Endless tabs and unorganized documents on how to run your brand can be stressful. How can you easily share standard operating procedures across your brand and make them accessible from one place? Owen McGab Enaohwo helped create a tool to organize your best standard operating procedures (SOPs) that runs the gamut. His tool helps businesses easily access documents with just a few clicks of a mouse, making onboarding and everyday practices smooth. When you have an SOP in place, you’re opening the door for innovative thinking and improvement. Are you ready to revamp your systems? In this episode of the Quiet Light Podcast, Joe Valley sits down with Owen McGab Enaohwo, Co-founder and CEO of SweetProcess, to discuss how launching a standard operating procedure can aid in the growth of your company. Owen talks about organizing and documenting processes, why you need a minimum viable procedure for your business, and enhancing searchability features. 
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Jan 3, 2023 • 44min

An Uncommon Exit Strategy

Amir Salihefendic is the Founder and CEO of Doist, a productivity software company. He is the Creator of both Todoist, an online task-manager and to-do list app, and Twist, an asynchronous messaging app that makes collaboration easy from anywhere using threads to organize your conversations. Amir was the Co-founder and CTO of Plurk Inc. and a Developer of Bioinformatics research activities at the University of Aarhus. In this episode… What if you could create a plan without pulling your hair out? How can your brand outlast and compete in a thriving market?  When Amir Salihefendic created his brand, he wasn’t looking for a means to an end. He desired to bring consumers a quality product he was passionate about — and one that would solve consumer problems around creating and organizing schedules. Building a better product means constantly changing with the times and staying committed. To Amir, that means no plans of exiting in his future.  In this episode of the Quiet Light Podcast, Mark Daoust sits down with Amir Salihefendic, Founder and CEO of Doist, to discuss pivoting and growing a business with no exit strategy. Amir talks about a business model that lasts, governance structures, and how artificial intelligence can aid in task management. Stay tuned! 
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Dec 27, 2022 • 32min

Email Campaign Boosts Monthly Revenue by $300,000

Reinis Krumins is the Co-founder of agencyJR, which helps e-commerce businesses scale and increase sales at record speed using a proven product launch formula. At agencyJR, clients see a 15-30% boost in sales, increased profitability for all marketing efforts, and a 10-20% abandoned cart recovery rate. Reinis is also the Product Director for Frozen Ventures, LLC and has experience as a social media graphic designer.  In this episode… How can email marketing impact valuations and the expected growth of your business? What if you could send a specific email to drive traffic and boost sales? For a successful campaign, there is a flow to follow: reminder, discount, and value. Reinis Krumins helps brands do that. Reinis recommends you follow this flowchart to successfully showcase your products for greater returns. This helped a client scale from $1 million in sales to $1.2 million just by implementing email campaigns and updating their existing email flows! Are you ready to do the same? In this episode of the Quiet Light Podcast, Joe Valley sits down with Reinis Krumins, Co-founder of agencyJR, to focus on how email marketing can increase sales. Reinis talks about controlling data and split resting for desired results, proven campaign strategies to increase sales, and thinking from a customer lens to target your audience. 
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Dec 20, 2022 • 31min

Deal Debrief: 7-Figure Content Site Sells for All Cash

Deanna Berardi is the Head of Partnerships at Quiet Light. In this role, she helps develop relationships with buyers, sellers, and partners to ensure the best experience for clients. She is also the Manager of Customer Success at Intuit. Deanna has over 20 years of experience in strategic business development and was the Marketing Manager for Smart Wires Inc. and the Marketing Program Manager for Ernst & Young LLP. She graduated from Indiana University Bloomington with a bachelor’s in business administration and marketing. In this episode… What steps can you take to minimize your personal likeness when trying to exit your business? The sooner you can think ahead on the transferability of your brand, the easier your exit will be. Deanna Berardi knows that the more valuable you are to your business, the less valuable your business is. Preparing your personal brand for exit begins by slowly removing your likeness from your content site. By removing risks, you’re building the valuation of your brand which can lead to a greater exit. Listen to this episode to hear Deanna talk about lessons learned from selling a content site.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Deanna Berardi, Head of Partnerships at Quiet Light, to debrief a deal that ended in a seven-figure, all-cash exit. Deanna talks about bringing value to your brand, negotiating an SBA loan, and how seller education can help sell a difficult brand. Stay tuned!
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Dec 13, 2022 • 30min

The Top 3 Recommendations (To Improve Cash Flow and Value) From a Fractional CFO

Matt Putra is the Fractional CFO at Eightx, where they help brands optimize cash flow, plan for growth, and be more resilient — but more importantly, they provide brand owners with the tools to stop stressing about their business! He is the Co-owner of Keep Nature Wild, where he promotes volunteerism and responsible outdoor recreation through trash cleanup. Matt is the Chief Financial Officer of Little and Lively Clothing and Fikse Wheels. Previously, he was the Chief Financial Officer for the Community Forward Fund, Vice President of Finance for New Market Funds, and Vice President of Finance for New Commons Development.  In this episode… As a business owner, how can you stress less and forecast your cash flow so you’re still scaling? Sometimes your business plan doesn’t always follow the chronological order you set. What can you do to add value to your brand? Matt Putra is seasoned in having conversations about scaling brands. While the nature of entrepreneurship may come with risks, many people feel challenged when it comes to reserving their cash flow. But if you’re looking for ways to grow, Matt recommends following these three things: be cautious with fixed costs and additions, finance when you don’t need it, and maintain regular bookkeeping. In this episode of the Quiet Light Podcast, Joe Valley sits down with Matt Putra, Fractional CFO at Eightx, to discuss critical steps entrepreneurs need to take toward success. Matt talks about future planning for cash flow, investing in finances during times of growth, and bookkeeping as a business plan. Stay tuned!
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Dec 6, 2022 • 1h 2min

Navigating Business Beyond a Million With Brad Weimert, Founder of Easy Pay Direct

Brad Weimert is the Founder of Easy Pay Direct. He is an entrepreneur, adventurer at heart, and host of the Beyond A Million podcast, where he connects and educates others about strategies and tactics to grow brands. Brad began his journey as a Corporate Sales Associate for Vector Marketing selling Cutco Cutlery. He was the Founder of LB Holdings and Chief Operating Officer for At Will Education.  In this episode… Being an entrepreneur is more than just making money. For Brad Weimert, it is about the experience of connecting and creating relationships. How can you build authentic connections with others? Being deliberate about the connections you make is the first step. Brad learned that relationships thrive and accelerate through unique experiences and emotional engagement. When you are deliberate about your relationships, you can transfer that skill to your brand and better align your goals for the future. So, how can you accelerate and connect today? In this episode of the Quiet Light Podcast, Walker Deibel sits down with Brad Weimert, Founder of Easy Pay Direct, to discuss producing content and educating entrepreneurs to connect and grow. Brad talks about why networking with others is crucial for longevity, controlling risks of chargebacks and declines, and steps to optimize your brand. 

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