Deal Debrief: 7-Figure Content Site Sells for All Cash

Deanna Berardi is the Head of Partnerships at Quiet Light. In this role, she helps develop relationships with buyers, sellers, and partners to ensure the best experience for clients. She is also the Manager of Customer Success at Intuit.

Deanna has over 20 years of experience in strategic business development and was the Marketing Manager for Smart Wires Inc. and the Marketing Program Manager for Ernst & Young LLP. She graduated from Indiana University Bloomington with a bachelor’s in business administration and marketing.

In this episode…

What steps can you take to minimize your personal likeness when trying to exit your business? The sooner you can think ahead on the transferability of your brand, the easier your exit will be.

Deanna Berardi knows that the more valuable you are to your business, the less valuable your business is. Preparing your personal brand for exit begins by slowly removing your likeness from your content site. By removing risks, you’re building the valuation of your brand which can lead to a greater exit. Listen to this episode to hear Deanna talk about lessons learned from selling a content site. 

In this episode of the Quiet Light Podcast, Joe Valley sits down with Deanna Berardi, Head of Partnerships at Quiet Light, to debrief a deal that ended in a seven-figure, all-cash exit. Deanna talks about bringing value to your brand, negotiating an SBA loan, and how seller education can help sell a difficult brand. Stay tuned!