Off The Page

How can you reconceptualize marketing with a sustainability lens?  Drawing on their expertise of sustainability in marketing, Paul and Alexis explore the connection between sustainability and marketing, why sustainable marketing matters and why it is so often left out of the conversation.  Gain key insights and practical tips on how to successfully future-proof your business practices and discover how businesses can change the role of marketing for the better.     About the authors:  Paul Randle is CEO of Pickle Consulting Ltd and Alexis Eyre is co-founder of Sustainists.   They are also co-founders of the Sustainable Marketing Compass and both assess on the Sustainable Marketing, Media and Creative courses at the Cambridge University Institute for Sustainability Leadership. They are the co-authors of Sustainable Marketing.    Where to find them:  Paul: LinkedIn: https://www.linkedin.com/in/paulmrandle/   Website: https://www.pickle.consulting/   Alexis: LinkedIn: https://www.linkedin.com/in/alexis-eyre/   Website: https://sustainists.com/ / https://greeneyre.com/     TIME STAMPS  00:00 – Introductions  00:45 – Why did you decide to write a book on sustainable marketing?  08:06 – Marketing vs sustainability   12:29 – The changing role of marketers  26:44 – The impact of markets on society  40:44 – One key thing you learned while writing your book  45:44 – Where to contact the authors    #SustainableMarketing #Sustainability #OffThePage #BusinessBooks 

How is Learning and Development essential in overcoming key business challenges?  Drawing on their expertise in L&D and agility, Stella and Natal discuss the importance of L&D in the world of work, the benefits of business agility in solving problems and how to improve current business practices by working with AI and generative AI.  Learn how to incorporate L&D strategies into your organization, measure its impact and prepare your organization for the future of work.    About the authors:  Stella Collins is co-founder and Chief Learning Officer at Stellar Labs where she has trained thousands of learning professionals in brain-friendly principals for over 20 years. She is the author of Neuroscience for Learning and Development.  Natal Dank co-founded and heads up Learning, Consultancy & Coaching at PXO Culture and is seen as a pioneer in the Agile HR movement. She specializes in people experience, HR and business agility. She is the author of Agile HR and Agile L&D.    Where to find them:  Stella: LinkedIn: https://www.linkedin.com/in/stellacollinslearningrevolution/   Website: https://www.stellarlabs.io/   Natal: LinkedIn: https://www.linkedin.com/in/nataldank/   Website: https://www.pxoculture.com/ / https://hrtrendinstitute.com/       TIME STAMPS  00:00 – Introductions   00:48 – Why did you decide to write a book around learning and development?  06:09 – What is learning?  14:00 – Business agility is a way of building valuable environments  26:01 – The impact of L&D  37:48 – AI in L&D  48:22 – One key thing you learned while writing your book  52:25 – Where to contact the authors    #L&D #GenerativeAI #ArtificialIntelligence #LearningAndDevelopment #HR #OffThePage #BusinessBooks 

How do you make banking more people-centric?  Drawing on their expertise in finance and open banking, Ellie and Ian discuss the ins and outs of DeFi and Fintech, bust the myths about the financial sector and explore how financial services can be more inclusive and tailored to the individual.  Gain a deeper understanding on how to make financial services more accessible and resilient for your end consumer and incorporate open banking into your organization.    About the authors:  Ellie Duncan is a financial journalist and Head of Content at Open Banking Expo and is the former features editor at the Financial Times. She is the author of Open Banking and Inclusive Finance.  Ian Horne is the European Head of Content at Money 20/20 and prior to this was Head of UK Audience Development at Citywire. He is the author of Why DeFi Matters.    Where to find them:  Ellie: LinkedIn: https://www.linkedin.com/in/ellie-duncan-37801456/   Website: https://www.openbankingexpo.com/   Ian: LinkedIn: https://www.linkedin.com/in/ian-horne-86335399/   Website: https://www.money2020.com/     TIME STAMPS  00:00 – Introductions  00:42 – Why did you decide to write a book about inclusive finance?  07:21 – New financial technology  25:25 – A human-centric approach  39:49 – Where have these topics cropped up in your work?  54:38 – One key thing you learned whilst writing your book  59:23 – Where to contact the authors    #InclusiveFinance #Fintech #DeFi #OffThePage #BusinessBooks 

What impact does workplace wellbeing have on our daily lives?   Drawing on their expertise in burnout, mental health and leadership, Petra and Ryan discuss how workplace cultures are evolving, how the practices of wellness can be incorporated into your everyday actions and how effective wellbeing can positively impact your workforce and business performance.  Gain key insights and practical tips on how to successfully manage mental health and burnout in the workplace for yourself and your colleagues or employees, and reduce the stigma around wellbeing.    About the authors:  Ryan Hopkins is a leading wellbeing expert specialising in improving mental health, productivity and happiness at work. He is the author of 52 Weeks of Wellbeing.  Petra Velzeboer is a renowned mental health expert, keynote speaker and CEO of PVL, a mental health consultancy. She is the author of Begin with You and Digital Wellbeing.    Where to find them:  Ryan: LinkedIn: https://www.linkedin.com/in/ryanhopkinsuk/  Website: https://www.theryanhopkins.com/     Petra:  LinkedIn: https://www.linkedin.com/in/petra-velzeboer/   Website: https://www.petravelzeboer.com/     TIME STAMPS  00:00 – Introductions  00:43 – Why did you decide to write a book on wellbeing?  03:50 – Are emails and meetings causing more stress?  09:38 – The right to disconnect  19:07 – Challenging norms  28:31 – How does burnout impact performance?  41:17 – One key thing you learned while writing your book  48:00 – Where to contact the authors     #Wellbeing #Burnout #MentalHealth #WorkplaceWellbeing #OffThePage #BusinessBooks