Book Marketing Mentors

How can you use beautiful book design to attract readers and boost book sales?This week's guest  expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished.Learn essential design tips, the importance of early cover creation, and why meticulous proofreading is critical for your book's success.Key Takeaways:Importance of Design: A well-designed book improves readability and reader enjoyment.Use of White Space: Proper spacing helps readers stay focused and prevents overwhelm.Choosing Fonts: Keep fonts simple and reader-friendly.Early Cover Design: A professional cover boosts your marketing opportunities.Proofreading Essentials: Thorough proofreading helps avoid distracting mistakes.Tune in to discover how to use beautiful book designs to attract readers and boost book sales.*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

How can nonfiction authors create a powerful brand for successful book marketing?This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.Key Takeaways:Branding Basics: Treat your authorship like a business—establish a clear brand identity with a logo and a strong online presence.Color & Logo Strategy: Use color psychology and genre-specific design to make your brand visually compelling.Consistent Engagement: Stay active on social media to build relationships and keep your audience engaged.Avoid Common Mistakes: Don’t try to appeal to everyone—focus on your niche for a stronger reader connection.Free Resources as Marketing Tools: Share valuable content to establish expertise and attract readers to your book.Tune in to refine your book marketing strategy and elevate your author brand!*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Have you ever wondered if your podcast could do more than attract listeners?What if you could transform your spoken content into a published book—without starting from scratch? That’s exactly what Tina Dietz and Michelle Fishering of Alembic Press are doing. In this episode, Tina and Michelle share how podcasters (and even frequent podcast guests) can repurpose their episodes into powerful books that expand their platform, boost their authority, and create lasting impact.Key Takeaways:Your Podcast is a Book in Disguise – Your episodes already contain valuable content. Mining them for key themes can help you craft a book without starting from scratch.Save Time, Money, and Energy – Repurposing podcast content into a book is faster, more affordable, and less exhausting than traditional writing.Hosts Can Create Interview-Based Books – Transform guest insights into an anthology-style book without the hassle of chasing contributors.Guests Can Turn Their Interviews into Books – Frequent podcast guests can compile their transcripts to showcase their expertise in book form.Align Your Book with Your Bigger Goals – Whether you're a host or guest, your book should support your brand, authority, and business vision.If you want to explore turning your podcast into a book? Check out Alembic Press for a free evaluation of your show and discover the untapped potential in your episodes.Listen now and rethink how you create, repurpose, and expand your message beyond the mic!*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Want to land a traditional publishing deal for your nonfiction book? This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process.Joelle works with major publishers like HarperOne, Wiley, and Shambhala Publications, helping nonfiction authors refine their ideas and pitch their books successfully. In this episode, she reveals what it takes to grab a publisher’s attention, the importance of a strong proposal, and how to transition from writer to published author.Key Takeaways:Start with a Proposal: Learn why a strong nonfiction book proposal is key to landing a traditional publisher.Build Your Platform: Discover how to attract publishers by increasing your visibility.Traditional Publishing Realities: Understand agent relationships, marketing expectations, and distribution challenges.Industry Trends: Stay ahead with insights on what publishers are currently looking for.Writer to Author Mindset: Shift from just writing to strategically serving your audience.Tune in to take your nonfiction book from idea to publishing success!*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

How can building strong relationships revolutionize your book marketing strategy? In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success.Key Takeaways:The Power of Relationships – Digital marketing is important, but genuine human connections open doors to business growth and new opportunities.Rethinking Self-Promotion – Focus on serving your audience rather than selling. When you highlight the problem your book solves, sharing it feels natural.Strategic Networking – Leverage five key referral groups and creative bulk sales tactics to expand your reach. Consistency and patience are key.Tune in to discover how relationship-building can boost your book marketing success!*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach?This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework that enables authors to use LinkedIn effectively to market their books.Discover how the Magnet Model—focused on mission, message, and movement—can transform your book marketing approach into one that feels genuine and engaging. Sophie also offers insights on how to talk about your work, connect with your audience, and use your book as part of a bigger mission.Key Takeaways:Embrace Visibility: The Magnet Model focuses on your mission and message, helping you overcome the discomfort of self-promotion.The Power of LinkedIn: Use LinkedIn to connect with a wider audience through authentic conversations and storytelling.Non-Traditional Marketing: Forget sleazy sales tactics—build genuine connections and serve your audience with value.Create Your Movement: Extend your message beyond your client base, creating a ripple effect to draw in more people.Unlock Your Impact: Align your marketing with your passion for your work to ensure your message flows authentically.Tune in to discover actionable strategies to revolutionize your book marketing approach.*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Did you know branding can make a huge difference in your book marketing success?This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience.Key Takeaways:Author vs. Book Branding – Understand the difference and where to focus for the best results.The Five Branding Pillars – Kim’s essential framework: Commitment, Construct, Community, Content, and Consistency.The Power of Emotion – Learn why making readers feel something is crucial for branding success.Know Your Why – Define your purpose to create a brand that lasts.Consistency is Key – A strong, consistent message builds trust and credibility.Tune in to learn how to position yourself and your book for long-term success!*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively.From creating a standout profile to connecting with the right people, Sandra explains how LinkedIn can amplify your visibility and influence.Key Takeaways:LinkedIn is Essential: Use it to boost your visibility and connect with the right people.Comment Strategically: Thoughtful comments can lead to big opportunities.Optimize Your Profile: Create a strong headline, engaging bio, and clear experience details.Leverage Features: Use tools like newsletters and videos to share your expertise.Build Genuine Relationships: Focus on being supportive and showing gratitude to grow your network.Tune in to learn how to make LinkedIn a game-changer for your author brand.*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

How can storytelling improve your book marketing?This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out.From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book more appealing.Key Takeaways:Essentials of Storytelling: Learn the key parts of storytelling, like protagonist, plot, and obstacles, and apply them to your book and brand.Character Traits: Know the four traits of good characters: goodness, appropriateness, relatability, and consistency.Crafting Your Message: Learn how to make your story believable to keep the audience engaged.Identifying Stories: Get tips on finding and recording your own stories for marketing.Avoiding Exaggeration: Understand why keeping your story believable is crucial for effective marketing.Tune in to learn how storytelling can boost your book marketing.*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Have you considered using your podcast guest appearances to help market your book?This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders.She shares practical tips on how to take charge of your podcast guest spots and repurpose them into content that attracts leads, clients, and partnerships.Key Takeaways:Take Charge of Your Guest Appearances: Don’t rely on hosts—promote yourself to boost visibility and credibility.Turn Podcasts into Content: Repurpose interviews as blogs, social posts, or short videos to reach more people.Show Your Expertise: Share guest spots on LinkedIn and your website to build authority.Drive Traffic and Leads: Use clear calls to action to turn listeners into visitors and clients.Create a System: Create a process to repurpose content and delegate tasks for consistent marketing.Tune in and discover how to make the most of podcast guesting to grow your audience and market your book.*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.