Mastering eCommerce Marketing

Today, host Eitan Koter brings a relaxed conversation with Sarah Carusona, an e-commerce growth consultant known for her work with top D2C brands. Sarah’s experience spans from her time at OluKai—where she played a key role in shaping marketing strategies—to her current work as an independent consultant.Sarah has managed large media budgets for a variety of brands, including Alpha Lion, Sunny Within, and more. In her talk with Eitan, she explains that success isn’t about pouring money into ads. Instead, it’s about focusing on a few key performance numbers that really move the needle. She shows how a balanced mix of organic content and smart paid advertising can lead to real improvements.Throughout the episode, Sarah talks about setting up simple yet effective systems that guide customers from the first click to the final purchase. She covers topics like tracking the right metrics and understanding customer behavior without getting lost in the details.Eitan and Sarah keep the conversation friendly and easy to follow, much like two friends sharing what has worked for them. Listeners will walk away with clear tips to boost their online store’s performance and manage marketing channels more efficiently.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Sarah Carusona, eCommerce ConsultantSarah Carusona’s LinkedInWatch the full Youtube video here:https://youtu.be/nKaapI3hRmgTakeaways:Sarah transitioned to consulting to have more control over the marketing ecosystem.Fractional CMOs can provide significant value to brands by offering expertise without the cost of a full-time hire.Content creation is becoming more important than ever in driving marketing success.Key performance indicators like AMER and repeat purchase rate are crucial for measuring success.Attribution in marketing is complex, and brands should use a combination of methods to understand their performance.Managing larger budgets requires a logical approach to decision-making and measurement.The landscape of E-commerce marketing is shifting towards storytelling and engaging content.Brands need to focus on their unique value propositions to stand out in a crowded market.Understanding consumer behavior is essential for effective marketing strategies.Continuous learning and adaptation are key to thriving in the digital marketing space. Multi-Touch Attribution (MTA) allows for daily analysis of marketing effectiveness.Focusing on organic growth can provide valuable insights for future paid strategies.Customer retention should prioritize relationship building over loyalty programs.Brands should diversify their marketing channels beyond just Meta.A marketing calendar is essential for planning and achieving revenue goals.Chapters:00:00 Introduction to E-commerce Growth Strategies01:39 Transitioning to Consulting: Sarah's Journey04:10 The Value of Fractional CMOs07:39 Shifting Focus: Content Over Numbers10:39 Key Performance Indicators for Success24:49 Understanding Attribution in Marketing30:12 Managing Large Budgets in E-commerce33:50 Understanding Multi-Touch Attribution and Marketing Mix Modeling36:33 Balancing Organic and Paid Media Strategies40:59 Building Effective Customer Retention Plans44:39 Exploring Underrated Marketing Channels48:11 Optimizing Conversion Rate Processes50:21 The Importance of a Marketing Calendar

On this episode of Mastering Ecommerce Marketing, Eitan Koter sits down with Maxwell DesMarais, the digital marketing and paid media expert behind Vital Design. Maxwell knows exactly what makes eCommerce brands successful online, and today, he’s sharing some of his best strategies.He breaks down the three things every online store needs to convert more customers, how social proof and video help build trust, and the surprising test that skyrocketed a client’s conversion rates. He also talks about the latest shifts in SEO and paid media, including how Google AI is changing search traffic and what brands can do to stay ahead.Max also runs My Outdoor Base Camp, a site he built from the ground up, where he experiments with different marketing tactics. He shares what’s working, what’s not, and how brands can apply the same principles to grow their business.If you want practical strategies for improving your website, paid ads, and SEO, this is an episode you won’t want to miss. Let’s get started!Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Maxwell DesMarais, Director of Strategy at Vital DesignMaxwell DesMarais’s LinkedInMy Outdoor BasecampWatch the full Youtube video here:https://youtu.be/-kGtMtsaOmkTakeaways:Having a chat or phone call option boosts trust and conversions.Social validation through reviews significantly impacts conversion rates.Video content is essential for product pages to enhance engagement.Gamification can effectively increase conversion rates.SEO remains vital despite the rise of AI-generated content.Understanding customer pain points is crucial for effective content.Paid media requires time to optimize for ROI.Omnichannel strategies enhance customer journeys and conversions.Data-driven decision-making is essential for e-commerce success.Continuous testing and adaptation are key in digital marketing.Chapters:00:00 E-commerce Essentials for Conversion Optimization05:06 Surprising Insights and Tactics for E-commerce Success10:50 The Future of SEO and Content Strategy16:42 Crafting Compelling Content and Understanding Customer Pain Points19:18 Maximizing ROI with Paid Media Strategies21:51 Creating Seamless Omnichannel Strategies26:21 Data-Driven Decision Making in E-commerce29:07 Personal Journey and Insights from a Digital Marketing Expert

Welcome back to Mastering E-Commerce Marketing with your host, Eitan Koter. Today’s episode is all about sports sponsorships, data-driven marketing, and how brands can connect with athletes in a smarter way. Ishveen Jolly, founder and CEO of OpenSponsorship, joins us to break it all down.Ishveen has built OpenSponsorship into the largest marketplace for brands looking to partner with athletes for digital campaigns. With over 17,000 athletes on the platform and deals with brands like Walmart, Footlocker, ESPN, and FanDuel, she knows what works—and what doesn’t—when it comes to athlete marketing.In this conversation, she shares how she got into the industry, why she saw a gap in sponsorship deals, and what brands often get wrong about working with athletes. She also talks about shifting from a self-service model to a more hands-on approach, the rise of female sports, and how AI and data are changing the game. If you’ve ever wondered how brands—big and small—can use athlete partnerships to boost their marketing, this episode has plenty of takeaways.Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ishveen Jolly, Founder & CEO at OpenSponsorshipIshveen Jolly’s LinkedInWatch the full Youtube video here:https://youtu.be/DXdXcsSafh0?si=_XUgVdz3drOoJg8dTakeaways:OpenSponsorship connects brands with over 12,000 athletes.Sponsorship deals can be affordable for non-top athletes.Athletes engage in sponsorship for various reasons, including passion and financial security.Building a two-sided marketplace requires careful strategy and iteration.Funding and investment strategies are crucial for startup growth.Data and AI play a significant role in optimizing sponsorship deals.Smaller brands can leverage agility to compete with larger companies.Expanding services beyond athletes can open new market opportunities.Content creation remains a challenge for athlete partnerships.Investing in brand storytelling is essential for long-term success.Chapters:00:00 Introduction to Sports Sponsorships and Technology01:05 The Aha Moment Behind OpenSponsorship02:22 Misconceptions in Athlete Sponsorships04:23 Building the OpenSponsorship Marketplace08:30 Funding and Financial Strategies10:50 Growth Challenges and Strategies for 202512:55 The Role of Data and AI in Sponsorships15:03 Competing with Larger Brands16:41 Expanding Beyond Athletes19:16 Content Creation Challenges20:31 International Market Strategies22:22 Lessons Learned from Starting OpenSponsorship23:21 Emerging Trends in Sports Sponsorship24:05 Marketing Strategies and SEO27:21 Final Thoughts on Brand Investment

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, we’re talking with Michael Kleinmann, the Founder & CEO of Underwear Expert—a company that’s turned men’s underwear into a subscription experience. But Michael isn’t just selling underwear; he’s built businesses from scratch, created a national event (literally), and figured out what works (and what doesn’t) in e-commerce.In this conversation, he shares how he started in the industry by accident, why customer acquisition is harder than ever, and how content marketing helped him build a massive audience before even selling a product. He also opens up about the real challenges of running a subscription business, from keeping customers engaged to avoiding the common pitfalls that cause cancellations.Michael also shares his thoughts on agencies (spoiler: he’s not a fan), why marketing attribution is a mess, and how brands can stand out when anyone can launch a business overnight. If you're running an online store or thinking about subscriptions, this episode will give you plenty to think about.Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Michael Kleinmann, Founder & CEO at Underwear ExpertMichael Kleinmann’s LinkedInWatch the full Youtube video here:https://youtu.be/0C0cJ8FPQq8Takeaways:Michael Kleinmann entered the underwear industry by accident.Fresh Pair was one of the first companies to sell underwear directly to consumers online.National Underwear Day was created to boost SEO and brand visibility.Innovative marketing strategies can significantly enhance brand recognition.The subscription model offers unique challenges and opportunities in e-commerce.Niche marketing is essential for standing out in a competitive landscape.Content creation fosters community and brand loyalty.Technology plays a crucial role in operational efficiency and customer experience.Customer acquisition costs are rising and require a holistic marketing approach.Retention strategies are vital for subscription-based businesses.Chapters:00:00 Introduction to E-commerce and Underwear Expertise02:59 The Journey of Fresh Pair: From Startup to Success05:53 Innovative Marketing: National Underwear Day and PR Strategies09:10 Transitioning to Subscription Models: The Underwear Expert12:00 Niche Marketing: Targeting the Gay Community14:57 Content Creation and Community Building17:55 The Subscription Experience: Personalization and Curation21:04 Tech Innovations: Middleware and Operational Efficiency24:02 Customer Acquisition Challenges in E-commerce26:59 Retention Strategies and Managing Churn30:00 Future Trends in E-commerce and Subscription Models

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Melanie Boylan, the co-founder and director of Stomp Social Media Training. Melanie has been helping business owners take control of their social media for over a decade, with a focus on empowering them to manage their platforms effectively without relying entirely on agencies.In this episode, Melanie shares how she accidentally started her business back in 2013 and grew it into what it is today. She talks about why it’s so important for business owners to understand their social media, even if they’re outsourcing it, and how that can make a real difference in building authentic connections with customers.You’ll also hear Melanie’s thoughts on the most common mistakes businesses make, like being inconsistent and failing to plan ahead. She breaks down practical tips to avoid burnout, strategies for staying organized, and why it’s critical to post content that speaks to your audience first—before trying to sell them something.If you’ve ever wondered how to balance social media with everything else on your plate, or you’re curious about the right way to approach your online presence, this episode is for you.Our podcast has been ranked #38 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Melanie Boylan, Founder / Director at STOMP Social Media TrainingMelanie Boylan’s LinkedIn: https://www.linkedin.com/in/melanieboylan/ STOMP Social Media Training: https://www.stomp.ie/ Watch the full Youtube video here:https://youtu.be/hCTgqDrY-ic?si=T7hSMmDv2GEOWrvzTakeaways:Stomp Social Media Training empowers business owners to manage their own social media.Self-management in social media leads to authenticity and faster responses.Burnout is a significant challenge for business owners in social media management.Planning ahead is crucial for maintaining a balanced work-life schedule.Inconsistency in posting is a common mistake among business owners.Understanding company goals is essential for effective social media strategies.Multiple revenue streams are important for business sustainability.Effective advertising requires a multi-channel approach.Social media marketing is not effective in isolation; it needs to be part of a broader strategy.Having a mentor or coach can significantly enhance marketing efforts.Chapters:00:00 Introduction to Stomp Social Media Training03:00 The Importance of Self-Management in Social Media05:56 Tailored Training for Diverse Businesses08:54 Challenges in Social Media Management12:02 Understanding Company Goals and Strategies14:56 Revenue Streams and Marketing Funnels17:59 Effective Advertising Strategies21:09 Common Mistakes in Social Media Management24:04 Trends in Social Media Marketing29:58 The Role of Coaches and Mentors in Marketing

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Ben Marks, the Director of Global Market Development at Shopware. Ben has over 20 years of experience in the e-commerce world, starting from his early days as a developer and moving through roles that have taken him across 50 countries.In this episode, Ben shares what makes Shopware a standout choice for businesses looking for flexibility and control. He explains the concept of headless commerce in simple terms and why it’s a game-changer for merchants trying to stay agile in a competitive market.They also talk about how merchants can prepare for 2025 by focusing on smart investments in data and AI. Ben emphasizes the importance of asking the right questions before adopting new technology and shares advice on building a community around your brand.If you’ve ever wondered how to make better decisions for your e-commerce business or wanted to hear straight talk from someone who’s been in the trenches, this is an episode you don’t want to miss.Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ben Marks, Director Global Market Development at ShopwareBen Marks’ LinkedIn: https://www.linkedin.com/in/bhmarks/ Shopware: https://www.shopware.com/de/ Watch the full Youtube video here:https://youtu.be/hpi__zU2wUgTakeaways:E-commerce is constantly evolving with new challenges and opportunities.Shopware focuses on agency partnerships as key customers.Headless architecture provides flexibility for diverse customer experiences.Merchants should prioritize their actual business needs over architectural trends.Financial concerns are paramount for merchants considering replatforming.AI is becoming essential for personalization and data management.Authenticity and community engagement are crucial for brand success.The interaction within a community fosters innovation and collaboration.Data collection and analysis will drive future e-commerce strategies.Merchants need a clear AI strategy to stay competitive.Chapters:00:00 Introduction to E-Commerce and Ben Marks02:55 Shopware's Unique Position in the Market05:58 Understanding Headless Architecture in E-Commerce08:56 The Role of Trusted Advisors in E-Commerce11:47 Navigating Challenges in E-Commerce Today15:02 The Impact of AI on E-Commerce20:57 Building Community and Authenticity in E-Commerce27:00 Looking Ahead: Tips for E-Commerce Leaders in 2025

On this episode of "Mastering E-Commerce Marketing," host Eitan Koter sits down with Thomas Phillips, the CEO of DTC SEO Agency. Thomas is a serial entrepreneur who built his first business as a teenager and has since dedicated nearly two decades to cracking the SEO code for e-commerce brands. His work has generated over $70 million in revenue, with projects like PetPortraits.com combining creativity and purpose.Thomas brings a straightforward perspective to today’s conversation, explaining why SEO is more important than ever for brands that want to reduce their dependence on paid ads. He shares how strategies like targeted link building, optimized product pages, and ranking on platforms like ChatGPT can give businesses a competitive edge. You’ll also hear practical advice on how to build trust with Google and avoid common SEO mistakes.Whether you’re starting from scratch or looking to refine your strategy, this episode will give you tools to rethink your approach to organic growth.Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Thomas Phillips, Chief Executive Officer at DTC SEO AgencyThomas Phillips on LinkedIn: https://www.linkedin.com/in/tomphillipsofficial/ Thomas Phillips on Instagram: https://www.instagram.com/thomasmrphillips/Thomas Phillips on Youtube: https://www.youtube.com/@ThomasMRPhillipsDTC SEO Agency: https://www.dtcseoagency.comWatch the full Youtube video here:https://youtu.be/4YW2nqhFEMATakeaways:SEO is a long-term game that requires patience.Content strategy has shifted towards problem and solution-based content.Link building remains a crucial component of SEO success.Brands need to diversify their traffic sources beyond paid ads.Organic traffic can significantly increase a brand's sale multiples.Continuous optimization and monitoring are essential for SEO.Learning from failures is as important as celebrating successes.The rise of AI is influencing customer acquisition strategies.Omnichannel marketing is vital for reaching customers effectively.Content must be tailored for each platform to maximize engagement.Chapters:00:00 Introduction to E-Commerce SEO and Thomas Philip's Journey03:07 Evolution of SEO Strategies in E-Commerce05:53 The Importance of Link Building and Digital PR09:02 Diversifying Traffic Sources for Sustainable Growth12:13 Building Sustainable Organic Traffic for Investors14:54 Case Studies: Success Stories in SEO18:02 Learning from Failures in SEO Strategies21:07 The Future of Customer Acquisition and Content Types24:02 Omnichannel Marketing and Content Deployment

Welcome to Mastering E-Commerce Marketing! In this episode, Eitan Koter chats with Dan Nikas, the founder of Elite Brands and GearBunch, a business that hit $4 million in its first year. What makes Dan’s story stand out is his journey—he spent 17 years as a homicide detective before transitioning into e-commerce and marketing.Dan shares how his investigative skills helped him succeed in a field he had no prior experience in. He talks about how to identify and connect with the right audience, the importance of trust-building, and why consistent communication matters when growing a business. Dan also explains how to balance paid and organic strategies, how to maximize smaller budgets, and why he believes anyone can learn to succeed in e-commerce.This is an episode packed with practical advice for anyone looking to strengthen their online business or take the first steps into marketing. Let’s get started!Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Dan Nikas, Owner of Elite Brands and Gearbunch.comLinkedIn Dan Nikas: https://www.linkedin.com/in/dan-nikas-10379665/ Elite Brands: https://www.elitebrands.org/ Gearbunch.com: https://gearbunch.com/ Watch the full Youtube video here:https://youtu.be/R9xYC7rDJwQTakeaways:People tend to remember who I am.If someone else has learned it, so can you.I had a real knack for it with the meta advertising.My policing skills were transferable.I like to help people and that's the thing I miss from the police.If I don't get the results, I'm not going to take your money.We need to be everywhere.We can let people know that we're potentially the solution to your problem.Every channel keeps feeding itself.We needed to have seven touch points with a potential customer. Creating trust through multiple touchpoints is essential.The average user consumes content equivalent to the height of the Eiffel Tower daily.Omnipresence in marketing makes a brand appear larger.Measuring marketing effectiveness can be done through in-app metrics and global MER.Organic strategies help build trust with potential customers.Investing a small amount in learning can yield significant insights.Perfect is the enemy of done; start taking action.Engagement metrics are crucial for understanding audience interaction.Consistency in marketing efforts leads to better results.Authenticity in messaging resonates with audiences.Chapters:00:00 Introduction to Dan Nikas and His Journey02:32 Transition from Policing to E-Commerce08:52 Success with GearBunch and Marketing Strategies12:42 Communication and Client Relationships in Marketing16:24 Omnipresent Marketing Strategy and Touchpoints20:52 Creating Trust Through Touchpoints22:55 Measuring Marketing Effectiveness27:00 The Importance of Organic Strategy33:08 Key Advice for E-commerce Leaders37:43 Connecting with Dan Nikas

Join Eitan Koter as he sits down with Terresa Zimmerman, the founder and CEO of Wood Underwear. What started as a quest for something meaningful turned into a 13-year journey in the men’s underwear industry, a focus on wholesale, and a deep connection to independent retail.Terresa shares candidly about the ups and downs of running her own brand, from discovering a love for Main Street businesses to the power of using storytelling to engage customers. She also highlights the challenges facing small retailers today and why younger shoppers are still looking for those in-person experiences.This conversation is packed with takeaways for entrepreneurs, small business owners, and anyone curious about building a brand with purpose.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Terresa Zimmerman, Founder/CEO of Wood UnderwearCreator and Host at Main Street Matterswww.mainstreetmatters.coLinkedIn Terresa Zimmerman: https://www.linkedin.com/in/terresachristensonzimmerman/ Wood Underwear: https://www.woodunderwear.com/ Watch the full Youtube video here:https://youtu.be/lnwUzsLm4j4Takeaways:Terresa's passion for Main Street drives her various initiatives.Independent retail offers unique opportunities for connection and community.Real-world experience provides lessons that classroom education cannot.Balancing operations and innovation is crucial for business success.Building a strong company culture starts with leading by example.Generalists play a vital role in connecting different aspects of business.Brands must evolve in response to market changes and internal introspection.Storytelling is a powerful tool for engaging customers and building brand loyalty.Independent retailers face staffing challenges but have unique opportunities in the market.Wood Underwear was born from a desire to create a unique product for men.Chapters:00:00 Introduction to Terresa Zimmerman and Her Ventures03:05 The Passion for Main Street and Independent Retail05:47 Lessons from Real-World Experience vs. Classroom Learning09:06 Balancing Operations and Innovation in Business11:55 Building a Strong Company Culture and Team14:54 The Importance of Generalists in Business17:52 Identifying When a Brand Needs to Evolve20:52 The Power of Storytelling in Business23:52 Challenges and Opportunities for Independent Retailers27:02 The Journey of Wood Underwear29:48 The Impact of the Podcast and Book on Retail Stories

Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today’s guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast. Chris has spent years helping businesses grow their reach and connect with their audiences through video content.In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to creating polished, professional videos that build trust and authority. Chris shares some great advice for brands on choosing the right type of video for their goals—whether it’s short-form content for social media, B-roll for behind-the-scenes moments, or impactful brand story videos.They also discuss how AI is changing the game for video production and how businesses can use it to streamline their processes without losing that human touch. Plus, Chris shares some mistakes he’s seen brands make when they create video content—and how to avoid them. If you’ve ever wondered how to get started with video or how to make the most of it, this episode has the answers.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Chris Anderson, CEO/Founder of Elevate Media GroupLinkedIn Chris Anderson: https://www.linkedin.com/in/chris1anderson/ Elevate Media Group: https://elevate-media-group.com/ Watch the full Youtube video here:https://youtu.be/pSe98PNNwoATakeaways:Video is essential for building connections in today's digital world.Many businesses hesitate to start video due to perceived complexity and cost.Starting with simple tools like smartphones can be effective for video content.Different types of videos serve various marketing purposes, from promotional to educational.Video content can significantly enhance brand authority and trust.AI can streamline video production and content creation processes.Live streaming and founder-led content are becoming increasingly important.Understanding your audience is crucial for effective video marketing.Content planning should involve researching competitors and audience needs.Quality of content is more important than production polish.Chapters:00:00 Introduction to Video Marketing and Its Importance02:59 Overcoming Objections to Video Production06:06 Types of Video Content and Their Benefits08:53 Trends in Video Marketing and Content Creation12:01 The Role of Founders and Live Content14:54 The Video Production Process Explained18:05 The Impact of AI on Video Production20:59 Common Mistakes in Video Marketing23:47 Content Planning and Research Strategies26:56 Starting Out: Video Strategy for New Brands30:09 Conclusion and Where to Find Chris Anderson