In this episode the eCom Pulse podcast, our host Eitan Koter sits with Sam Sank, Head of Business Development at Roundforest, a product recommendation platform that’s been helping consumers make informed online shopping decisions for over a decade. Roundforest operates two key websites, bestreviews.guide and bestdeals.today, which provide product comparisons and real-time deal curation across multiple categories, from electronics to niche products like violins for beginners. With operations in nine countries, Roundforest has established itself as a major partner for some of the world's largest e-commerce marketplaces, including Amazon, eBay, and Walmart.We explore how Roundforest leverages AI technology to cater to the unique needs of consumers by providing tailored product recommendations and exclusive deals. Sam shares actionable steps for brands looking to launch an affiliate marketing program, covering key considerations like understanding pain points, measuring success through incrementality, and the benefits of working with experienced partners like Roundforest. He also discusses the importance of AI in creating a seamless user experience and how Roundforest uses AI to identify market gaps, create relevant content, and boost traffic.Sam explains the company’s flexible business model, which often includes revenue-sharing agreements with partners, ensuring a low-risk entry point into affiliate marketing. We also touch on how brands can engage with platforms like Roundforest to enhance their marketing efforts and maintain a competitive edge in today’s fast-changing e-commerce environment. This episode offers a closer look at how businesses can effectively incorporate affiliate marketing into their strategy, ensuring a broad reach and high conversion rates.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Sam Sank, Head of Business Development at Roundforest.LinkedIn: https://www.linkedin.com/in/samsank77/Best Reviews: https://www.bestreviews.guide/Best deals: https://www.bestdeals.today/Watch the full Youtube video here:https://youtu.be/9j8XnNX8kjETakeaways:Roundforest is a product recommendation platform that helps consumers make online shopping decisions.They operate as an affiliate of various marketplaces, driving traffic and earning a percentage of sales.Roundforest uses AI technology to create relevant content and cover niche categories.They have built strong relationships with major marketplaces like Amazon and eBay.Businesses interested in affiliate marketing can contact Roundforest for partnership opportunities.Chapters:00:00 Introduction and Overview of Roundforest02:52 How Roundforest Operates as an Affiliate of Marketplaces08:10 Success and Growth of Roundforest in Driving Sales11:45 Using AI Technology to Provide Relevant Product Recommendations19:24 Roundforest's Low-Risk, Rev Share Model for Businesses26:35 Working with Marketplaces and D2C Brands29:11 Building Strong Relationships with Major Marketplaces33:02 Contacting Roundforest for Partnership Opportunities

On this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Aviad Eilam, the Head of Marketing at Particle, a men’s personal care brand that has made a mark in the direct-to-consumer market. Aviad opens up about his journey with Particle, highlighting the company’s growth from a small team of just two employees to a thriving group of 30. He shares his experience navigating the challenges of scaling a business that remains entirely bootstrapped and laser-focused on performance and profitability.Aviad explains Particle's strategic marketing approach, emphasizing their readiness to try new tactics, explore unconventional advertising channels, and make quick adjustments to optimize performance. He describes how the brand has utilized a range of methods—from Meta advertising to traditional linear TV campaigns—to effectively reach and engage their target audience of older men. By zeroing in on this core demographic and directly addressing specific pain points, Particle has been able to differentiate itself in a crowded marketplace. He also highlights how leveraging social proof has helped the brand build trust and credibility among its customers.The conversation further covers the nuances of marketing to men versus women, and how Particle has tailored its messaging to resonate more deeply with its audience. Aviad offers insights on understanding customer behavior, staying flexible amidst market changes, and employing cost-effective strategies that yield tangible results.For anyone interested in building a brand, expanding their market footprint, or refining their marketing efforts, this episode provides a range of practical ideas and takeaways from Aviad’s extensive experience and Particle's ongoing journey. Whether you're starting out or looking to enhance your current approach, there’s plenty to learn from this engaging discussion.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Aviad Eilam, Head of Marketing at Particle.LinkedIn: https://www.linkedin.com/in/avieilam/Particle: https://www.particleformen.com/Watch the full Youtube video here:https://youtu.be/EVnB7_U9378Takeaways:Particle is a men's personal care brand that focuses on the US market.Experimentation with different platforms and channels has been key to their marketing success.Addressing pain points and using social proof in advertising has been effective for Particle.Marketing to men requires a different approach than marketing to women.The launch of their cologne has expanded their addressable audience.Chapters:00:00 Introduction and Background06:01 The Growth of Particle and Marketing Strategies10:22 The Challenges of Meta Advertising19:42 Particle's Products and Positioning in the Market28:04 The Launch of Cologne and Overcoming Challenges35:48 Conclusion and Discount Code

In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands.Rachael shares her experience working with major companies like Best Buy and Sephora, explaining how Optiversal helps them enhance their online presence by utilizing first-party data, conducting content analysis, and creating AI-driven content strategies tailored to consumer needs. She highlights the importance of understanding how consumers search, using examples such as niche product searches and thematic landing pages that drive incremental revenue.The discussion covers the growing influence of AI in SEO, emphasizing the need for human oversight to ensure content is relevant and emotionally engaging. Rachael also touches on the shift in focus from customer acquisition to retention, and how brands are navigating the balance between their websites and third-party platforms like TikTok and Instagram.This episode offers practical guidance for businesses aiming to optimize their SEO strategies, covering everything from consumer intent to aligning content with search engine algorithms and customer needs. If you're interested in the intersection of AI and digital marketing or looking for ways to improve your eCommerce performance, this conversation is filled with actionable takeaways and concrete examples.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Rachael Parrott, Senior Director of Business Development at Optiversal.LinkedIn: https://www.linkedin.com/in/rachaelparrottmt/Social Bamboo: https://www.optiversal.com/Watch the full Youtube video here:https://youtu.be/GFkLn-XHxI0Takeaways:AI in SEO requires human intervention to ensure quality content and meet consumer needs.Understanding consumer intent is crucial for effective SEO.Thematic landing pages and updated content can improve search rankings.The focus is shifting from customer acquisition to customer retention.Domain authority and incremental revenue are key metrics for success in SEO.Chapters00:00 Introduction and Background08:39 Embracing the Evolution in SEO14:24 Improving Search Rankings with Thematic Landing Pages20:44 Shifting Focus from Acquisition to Retention in SEO25:14 The Impact of Social Commerce on SEO29:52 Measuring Success in SEO: Domain Authority and Incremental Revenue37:12 The Future of AI in SEO and Other Industries39:08 Conclusion

Today on eCom Pulse, our host Eitan Koter joined by Derek Videll, an experienced entrepreneur and founder of Social Bamboo, a company specializing in Facebook ads consulting, agency work, and AI chatbot development. Derek brings extensive knowledge from over a decade in various online businesses, including e-commerce, SaaS, and digital education. He's also the host of the "Social Media Entrepreneurs" podcast, where he shares effective strategies for growing businesses online.During our conversation, Derek shares his journey into entrepreneurship, starting from his early days in sales to building multiple successful ventures. He discusses the importance of adaptability and learning through action, as well as the value of transparency in marketing today. Derek reveals the key to running effective Facebook ads in 2024, emphasizing the shift toward open targeting and straightforward messaging.We also explore Derek's work with AI chatbots and how they can significantly enhance customer service and sales efficiency for businesses. Additionally, Derek offers actionable advice for content creation, explaining how he has used platforms like YouTube and podcasting to generate leads and build a loyal audience. Whether you’re a seasoned entrepreneur or just starting, this episode is packed with concrete tips and strategies to help you navigate the challenges and opportunities of the digital marketing landscape.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Derek Videll, an experienced entrepreneur and founder of Social BambooLinkedIn: https://www.linkedin.com/in/dvidell/Social Bamboo: https://www.socialbamboo.com/homeSocial Media Entrepreneurs podcast - https://podcasts.apple.com/il/podcast/social-media-entrepreneurs/id1457450564Watch the full Youtube video here:https://youtu.be/2RDluEZecAwTakeaways:Facebook's ad interface is constantly changing, and it's important to stay updated on the latest features and avoid pressing buttons that could negatively impact ad campaigns.Advanced targeting options on Facebook have made it easier for businesses to reach their target audience, even in niche markets.Open targeting is often the most effective strategy for running Facebook ads, but it's still important to test different ad sets and optimize based on specific customer needs.Effective copywriting is crucial for successful Facebook ads, and it's important to focus on the unique selling points of the product or service being advertised. Concise messaging is crucial in advertising, and sometimes a few words can have a significant impact.AI chatbots can be used to automate sales conversations and provide a personalized experience for customers.Content creation is a powerful way for entrepreneurs to differentiate themselves and their companies.Entrepreneurship requires commitment, tenacity, and a willingness to pivot.Building a personal brand can help entrepreneurs maintain a consistent audience across different business ventures.Chapters:00:00 Introduction and Facebook Ads Overview02:10 The Power of Advanced Targeting07:12 The Importance of Effective Copywriting24:27 The Power of Concise Messaging in Advertising28:54 Automating Sales Conversations with AI Chatbots33:33 Content Creation as a Differentiation Strategy40:08 The Entrepreneurial Mindset: Commitment and Agility44:50 Building a Personal Brand for Long-Term Success

In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform.With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating Hyperzon, which now supports brands worldwide in achieving their Amazon growth goals.Throughout the conversation, Hristo discusses the challenges and opportunities brands face when entering the Amazon marketplace. He offers valuable advice on how to stand out, emphasizing the importance of organic positioning and combining it effectively with paid media for success.Hristo shares practical tips on optimizing Amazon listings, crafting titles, and managing reviews to improve visibility and drive sales. He also explains the pros and cons of building an in-house team versus working with an agency like Hyperzon, highlighting why many brands struggle with the complexities of the Amazon ecosystem.Additionally, Hristo touches on the significance of testing different marketplaces and channels, such as Walmart, and how to determine the right time to expand. He also shares strategies on how to decide whether to focus on Amazon or other platforms, and how to bring the right traffic to Amazon to ensure better conversions.Tune in to learn more about navigating the Amazon marketplace, optimizing for success, and making informed decisions to grow your e-commerce business. All the details on how to connect with Hristo and Hyperzon are available in the show notes.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Hristo Arakliev, the co-founder and COO of HyperzonLinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/Hyperzon: https://hyperzon.io/Watch the full Youtube video here:https://youtu.be/HTC54t6XKGgTakeaways:Amazon has made improvements in optimizing its platform, but it still lags behind other social media platforms in terms of speed.Launching and optimizing brands on Amazon requires a focus on reviews, organic positioning, and paid media.Working with an agency like Hyperzone can be more effective than building an in-house team, especially for brands new to Amazon.Expanding to other marketplaces like Walmart should be considered once a brand is successful on Amazon.Redirecting traffic to Amazon should be done strategically, focusing on the right audience and increasing brand recognition.Chapters:00:00 Introduction and Market Overview03:08 Hristo's Journey in E-commerce06:00 How Hyperzone Helps Brands Succeed on Amazon07:50 The Importance of Organic Positioning and Reviews09:53 Paid Media and the Role of Agencies15:09 Expanding to Other Marketplaces19:06 Building an In-house Team vs. Working with an Agency21:06 Considerations for Brands: Where to Invest Resources24:05 Minimum Capabilities and Business Results for Launching on Amazon27:58 Redirecting Traffic: Best Practices

In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia's leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded in 2013, offers end-to-end solutions for brands looking to establish and expand their online presence in markets like Thailand, Indonesia, Vietnam, and more. The company provides services from web store development to logistics, customer service, and data-driven marketing strategies.During our conversation, Shlomi offers a comprehensive overview of the Southeast Asian e-commerce market, touching on its size, growth rates, and key players. He shares why Indonesia, Thailand, and Vietnam are currently the markets to watch, highlighting the unique factors driving growth in each country. We also discuss the rise of social commerce, particularly the impact of platforms like TikTok, and how they are transforming online shopping behavior in the region.Shlomi provides practical advice for both local and international brands looking to enter these markets, including the best strategies for customer acquisition, the importance of leveraging video content and KOLs (Key Opinion Leaders), and the evolving role of retailers in this space. He also touches on emerging opportunities for U.S. brands considering expansion into Southeast Asia and how they can navigate the challenges of entering new markets. Tune in to gain a better understanding of the trends shaping Southeast Asia’s e-commerce sector and actionable strategies for success in this vibrant and fast-growing market.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce/LinkedIn: https://www.linkedin.com/in/shlomi-cohen/aCommerce: https://www.acommerce.asia/Watch the full Youtube video here:https://youtu.be/AH3-J8BCvxcTakeaways:Southeast Asia is experiencing significant growth in e-commerce, with countries like Indonesia, Thailand, and Vietnam leading the way.Data and video are crucial in e-commerce marketing, and social commerce is a rapidly growing trend in the region.International brands looking to enter the Southeast Asian market should consider factors such as product-market fit, spend per capita, competition, and cultural preferences.Retailers in the region are transforming into 3P marketplaces and leveraging retail media to increase revenue and offer a wider range of products.A-Commerce provides end-to-end e-commerce solutions and helps brands navigate the Southeast Asian market.Chapters:00:00 Introduction and Overview04:54 E-commerce Landscape in Southeast Asia10:00 Data and Video in E-commerce Marketing19:21 Social Commerce in Southeast Asia23:06 Market Entry Strategies for International Brands30:17 Retailers Transforming into 3P Marketplaces43:25 Conclusion and A-Commerce Overview

In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi's online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront of integrating cutting-edge technologies with commerce to disrupt the status quo.We discuss the rapid evolution of e-commerce, the increasing role of AI and data in shaping customer experiences, and the challenges of managing complex supply chains. Deepika shares her perspective on how AI can act as a multiplier, optimizing everything from demand forecasting to inventory management, and highlights the importance of clean data and infrastructure investments. Deepika also emphasizes the need for a shift in executive mindset toward agile, collaborative innovation.Deepika's insights into the future of autonomous vehicles, global logistics, and cross-border payments offer valuable takeaways for leaders looking to stay ahead of the curve in a competitive market.Deepika also touches upon her passion for supporting diversity in tech and the importance of providing meaningful opportunities for women in leadership roles.This episode brings forward a fresh perspective on the crossroads of technology and commerce, highlighting how businesses can adapt and thrive in a rapidly changing environment. From leveraging AI to streamline operations to the potential of global marketplaces, Deepika offers actionable strategies and innovative ideas that can reshape the future of digital commerce. Her thoughts on product management, data-driven decision-making, and fostering diversity in tech provide practical guidance for anyone navigating these fields.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo.LinkedIn: https://www.linkedin.com/in/yrdeepika/Takeaways:Technology has a significant influence on commerce, particularly in the e-commerce industry.Data is crucial for driving decision-making and improving the customer experience.AI can play a significant role in supply chain management and decision intelligence.Collaboration between technologists and industry experts is essential for implementing AI solutions.Speed and agility are crucial in today's fast-paced consumer landscape.Product management is a bridge between design, technology, and business value. Product management is about prioritization and delivering value to customers.Product managers play a strategic and tactical role in the development and delivery of a product.Autonomous vehicles have the potential to revolutionize logistics and last-mile delivery.There are untapped markets in global logistics and global payments.Diversity in tech and supporting female founders is crucial for a more equitable industry.Chapters:00:00 Introduction and Background02:08 The Evolution of Technology and Commerce05:21 The Role of Data and AI in Improving the Customer Experience08:52 AI in Supply Chain Management and Decision Intelligence11:11 Tools and Processes for Supply Chain Optimization14:18 Implementing AI in the Tech Industry17:12 The Need for Speed in Today's Consumer Landscape20:12 The Importance of Product Management in Driving Innovation23:15 The Value of Product Management: Prioritization and Customer Needs25:36 The Role of Product Managers: Strategic and Tactical27:47 Untapped Markets in Global Logistics and Global Payments29:30 The Importance of Shared Data Consolidation33:06 Diversity in Tech and Supporting Female Founders

In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale.Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce sparked by a podcast she discovered while working in the corporate world.Throughout the episode, Aggie offers practical advice on how to approach digital advertising in today's ever-changing landscape. She emphasizes the importance of understanding your customers on a deeper level, using their language in ad creatives, and testing content organically before moving into paid strategies.Aggie also discusses the significant impact of Apple's privacy updates on digital advertising and how brands can adapt to these changes by focusing on creative strategy.Listeners will gain a better understanding of how different platforms like TikTok, Pinterest, Meta, and Google Ads play distinct roles in a comprehensive advertising strategy, as well as the importance of maintaining an active organic social media presence to support paid campaigns.This episode provides practical advice and strategies that can make a real difference in your marketing approach, whether you're launching your first campaign or refining your current efforts.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Aggie Meroni, Founder & CEO of White Bee Digital.LinkedIn: https://www.linkedin.com/in/aggiemeroni/White Bee Digital: http://www.whitebeedigital.com/Watch the full Youtube video here:https://youtu.be/VBuzJHyir2QTakeaways:Understanding your customers and their motivations is crucial for effective advertising.Organic social media plays a different role than paid advertising and helps build trust and engagement with your brand.Different platforms require different strategies, and it's important to understand their strengths and limitations.Successful campaigns often require testing and iterating to find the right messaging and creatives.View advertising as an investment and be willing to allocate sufficient budget and time for testing and optimization.Chapters:00:00 Introduction and Background08:56 The Changing Landscape of Advertising19:15 The Holistic Approach to Marketing26:28 Strategies for Different Advertising Platforms35:53 Successful Campaigns and Mindset

In this episode of eCom Pulse, our host Eitan Koter sit down with Ryan Millman, the founder of Undigital, a company pioneering a new marketing channel called in-package personalization.Ryan is a serial entrepreneur, having successfully launched and scaled five companies, and he's now focused on revolutionizing how eCommerce brands connect with their customers through personalized experiences.Ryan shares the story behind Undigital and the concept of in-package personalization, which allows brands to deliver tailored marketing messages inside every package they ship. This episode explores how brands can build deeper connections with their customers by leveraging data to create one-to-one marketing at scale.Ryan discusses the challenges of bootstrapping a business, the importance of innovation, and how Undigital helps brands achieve higher reorder rates, reduce customer service inquiries, and increase overall customer loyalty.We also dive into Ryan’s thoughts on fostering a culture of customer-centric innovation, balancing the costs of R&D with sales and marketing efforts, and the critical role that partnerships play in scaling a business.Tune in to discover how Ryan’s approach can help your brand achieve greater customer love and long-term success.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Ryan Millman, co-founder and CEO of UndigitalLinkedIn: https://www.linkedin.com/in/📦ryan-millman-1446504/Undigital: https://undigital.com/Watch the full Youtube video here:https://youtu.be/EBng5W93np8Takeaways:Customer love is a critical aspect of e-commerce success, and brands should focus on creating a unique and memorable experience for their customers.In-package personalization allows brands to deliver highly curated and relevant marketing collateral in every outgoing package, driving customer engagement and loyalty.Implementing in-package personalization can lead to reduced customer service calls, increased revenue, and higher customer lifetime value.Partnerships with 3PLs can help drive adoption of in-package personalization and provide access to a wider customer base.Investing in customer love and continuously improving the customer experience is key to long-term success in e-commerce.Chapters:00:00 Introduction and Background03:07 The Importance of Customer Love in E-commerce08:10 Introducing In-Package Personalization12:40 Driving Revenue and Customer Loyalty18:10 Challenges and Objections22:31 Business Model and Engagement25:34 Marketing Strategies and Channels28:41 Balancing Innovation and Sales31:30 Partnerships and Bootstrap Growth33:29 Final Thoughts and Contact Information

In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone looking to grow their own brand.Steven shares how he and his wife transitioned from a struggling Amazon business to creating thriving e-commerce brands, focusing on cosmetics and home goods. He talks about the challenges they faced, including a major setback with Amazon that left them in significant debt, and how they pivoted to build a successful Shopify store primarily using Facebook Marketplace. His story is a testament to resilience, resourcefulness, and the importance of focusing on profitability rather than just revenue.During our conversation, Steven offers practical tips on product selection, the importance of cohesive product images, and how to make your brand stand out in a crowded market. He also explains his approach to paid advertising and the critical role of storytelling in connecting with customers.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Steven Pemberton, Co-Founder and CEO, ElevatumLinkedIn: https://www.linkedin.com/in/stevenkpemberton/Elevatum: https://linkpop.com/elevatumWatch the full Youtube video here:https://youtu.be/n_Cg32K-uIoTakeaways:Building successful brands requires hard work, resilience, and the ability to adapt to challenges.Differentiation is key in a crowded market, and putting a unique spin on existing products can help a brand stand out.Creating cohesive and visually appealing product pictures is crucial for attracting customers and driving sales.Understanding supply chain and logistics is essential for maximizing profit margins in e-commerce.New brands should carefully consider their business model, capital investment, and market positioning before entering the e-commerce industry. Cohesive product pictures and messaging are crucial for standing out in the e-commerce industry.Facebook ads can be a powerful tool for driving sales, but the messaging should be tailored to the platform.Providing excellent customer service and quick response times can set a brand apart from competitors.Value-based marketing, focusing on the unique story and value proposition, is more effective than price-based competition.Product selection should involve thorough research, including analyzing customer reviews and identifying gaps in the market.Scaling and optimizing marketing channels, such as SEO and social media, are essential for business growth.Chapters:00:00 Introduction and Background01:32 Building Successful Brands: Challenges and Lessons Learned05:22 From Amazon to Shopify: A Journey of Adaptation08:26 The Power of Differentiation and Cohesive Product Pictures11:12 Navigating the Challenges of Amazon and Wholesaling17:13 Maximizing Profit Margins through Supply Chain and Logistics18:33 Advice for New Brands Entering the E-commerce Industry19:55 Standing Out in E-commerce20:56 Differentiating Through Cohesive Product Pictures and Messaging22:22 Excellent Customer Service as a Competitive Advantage25:15 Value-Based Marketing Over Price-Based Competition32:02 Thorough Research for Effective Product Selection35:47 Scaling and Optimizing Marketing Channels for Growth38:25 Fractional CMO Services: Expertise for Business Growth