Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Melanie Boylan, the co-founder and director of Stomp Social Media Training. Melanie has been helping business owners take control of their social media for over a decade, with a focus on empowering them to manage their platforms effectively without relying entirely on agencies.

In this episode, Melanie shares how she accidentally started her business back in 2013 and grew it into what it is today. She talks about why it’s so important for business owners to understand their social media, even if they’re outsourcing it, and how that can make a real difference in building authentic connections with customers.

You’ll also hear Melanie’s thoughts on the most common mistakes businesses make, like being inconsistent and failing to plan ahead. She breaks down practical tips to avoid burnout, strategies for staying organized, and why it’s critical to post content that speaks to your audience first—before trying to sell them something.

If you’ve ever wondered how to balance social media with everything else on your plate, or you’re curious about the right way to approach your online presence, this episode is for you.

Our podcast has been ranked #38 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ 

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Melanie Boylan, Founder / Director at STOMP Social Media Training

Melanie Boylan’s LinkedIn: https://www.linkedin.com/in/melanieboylan/ 

STOMP Social Media Training: https://www.stomp.ie/ 

Watch the full Youtube video here:

https://youtu.be/hCTgqDrY-ic?si=T7hSMmDv2GEOWrvz

Takeaways:

• Stomp Social Media Training empowers business owners to manage their own social media.
• Self-management in social media leads to authenticity and faster responses.
• Burnout is a significant challenge for business owners in social media management.
• Planning ahead is crucial for maintaining a balanced work-life schedule.
• Inconsistency in posting is a common mistake among business owners.
• Understanding company goals is essential for effective social media strategies.
• Multiple revenue streams are important for business sustainability.
• Effective advertising requires a multi-channel approach.
• Social media marketing is not effective in isolation; it needs to be part of a broader strategy.
• Having a mentor or coach can significantly enhance marketing efforts.

Chapters:

00:00 Introduction to Stomp Social Media Training

03:00 The Importance of Self-Management in Social Media

05:56 Tailored Training for Diverse Businesses

08:54 Challenges in Social Media Management

12:02 Understanding Company Goals and Strategies

14:56 Revenue Streams and Marketing Funnels

17:59 Effective Advertising Strategies

21:09 Common Mistakes in Social Media Management

24:04 Trends in Social Media Marketing

29:58 The Role of Coaches and Mentors in Marketing