Mastering eCommerce Marketing

https://youtu.be/avdzfrZeLJcCynthia Nelson, an expert in video commerce and supporter of women in business, shares her insights and experiences in this conversation. The conversation covers topics such as investing in women-led companies, the current status and challenges of live shopping, the power of video commerce and social commerce, the challenges and opportunities for marketers in 2024, the role of AI in marketing, and the strategy as a service model.Cynthia also discusses her work in supporting women-led companies and the evolution of women founders in the industry. The conversation explores the rise of women founders and the impact of COVID on work flexibility. It discusses the availability of tools and resources for women entrepreneurs and the gender bias in venture capital funding. The challenges faced by women founders, including biased attitudes and expectations, are highlighted. The need for more women investors is emphasized. The success story of We Are Rosie, a company empowering women in marketing, is shared.The importance of self-care for founders and the ability to recognize potential in entrepreneurs are discussed. The conversation concludes with a focus on optimism and the importance of agility and adaptability in the tech world.TakeawaysInvesting in women-led companies can lead to higher revenue and better exits.Live shopping and video commerce have the potential to build brand loyalty and customer engagement.Data analytics and AI are crucial for marketers to understand consumer behavior and personalize messaging.Fragmentation in marketing channels requires marketers to choose their battles and focus on platforms that provide the most returns.The strategy as a service model can help startups identify gaps and implement effective strategies.Supporting women-led companies is important for promoting diversity and innovation in the industry. COVID has led to an increase in women founders as it has shown that work can be done remotely, providing flexibility for women with families.There are now more tools and resources available for women founders, making it easier and more affordable to start and run a business.Gender bias in venture capital funding is a significant issue, with less than 2% of venture capital going to women-led companies.Women founders face unique challenges, including biased attitudes and expectations, but statistically, they often outperform male-led companies.More women investors are needed to change the system and provide funding opportunities for women entrepreneurs.Self-care is essential for founders to avoid burnout and maintain their well-being.Entrepreneurs need to be able to recognize potential in others and support them in their journey.Optimism and a learning mindset are crucial for success in entrepreneurship.Agility and adaptability are essential skills in the fast-paced tech world.Cynthia Nelson, the guest speaker, has a background in surfing, skateboarding, and competitive equestrianism.Chapters00:00 Introduction and Background06:40 Investing in Women-Led Companies08:21 The Current Status and Challenges of Live Shopping12:41 The Power of Video Commerce and Social Commerce19:34 Challenges and Opportunities for Marketers in 202425:24 The Role of AI in Marketing30:28 Strategy as a Service Model31:39 Supporting Women-Led Companies32:06 Increase in Women Founders and the Impact of COVID33:00 Tools and Resources for Women Founders34:27 Gender Bias in Venture Capital Funding35:27 Challenges Faced by Women Founders36:54 The Need for Women Investors37:20 Success Story: We Are Rosie38:20 The Importance of Self-Care for Founders39:53 Recognizing Potential in Entrepreneurs41:26 Optimism and Learning Mindset42:35 Agility and Adaptability in the Tech World43:22 Personal Note: Cynthia's HobbiesCynthia's LinkedIn - https://www.linkedin.com/in/cynthianelson/Looking to elevate your e-commerce game? visit ⁠⁠https://www.vimmi.net⁠⁠

https://youtu.be/BBk2_HpEjYoDavid Tintner, CEO of Thought Leaders, discusses the challenges and solutions in the digital content sponsorship space. He shares his personal journey and the inspiration behind founding Thought Leaders, a YouTube intelligence platform. David explains how Thought Leaders uses data analytics and technology to match brands with the perfect creators for their campaigns. He emphasizes the importance of long-form content and the value it brings to both creators and viewers. David also discusses the role of AI in influencer marketing and the benefits of bootstrapping a company. In this conversation, David Tintner discusses the journey of building a technology company and the importance of delivering value. He explains how Thought Leaders started as a technology company but initially generated revenue through offering services. The profits from these services were then reinvested to grow the company. David also shares his passion for the startup journey and the challenges and rewards it brings. The conversation concludes with David providing information on where to find him and the company.TakeawaysThought Leaders connects brands and creators to create perfect matches for sponsorship campaigns.Long-form content provides higher quality and better viewer satisfaction compared to short-form content.AI is still evolving and not yet capable of completely automating important business processes.Bootstrapping can provide control and avoid the need to chase investors.Advertising remains the most important revenue source for content creators. Building a technology company requires delivering value to customers.Generating revenue through services can help fund the development of a technology platform.The journey of building a startup is challenging but rewarding.Thought Leaders can be found on their website and LinkedIn.Chapters00:00 Introduction and Personal Journey05:31 Thought Leaders: The YouTube Intelligence Platform10:19 Thought Leaders' Technology Platform and Service Component12:17 Challenges in Digital Content and Thought Leaders' Solutions15:52 Evaluating KPIs and Tracking Success in Influencer Campaigns19:17 Balancing Creative and Commercial Output for Content Creators22:35 The Future of Content Creator Income Sources30:31 The Role of AI in Influencer Marketing35:05 Short Form vs Long Form Content on YouTube40:46 Thought Leaders' Bootstrapping Journey42:12 Building a Technology Company43:18 The Journey of Building a Startup43:26 Personal Note: Something Most People Don't Know44:01 Finding Thought Leaders44:22 Closing RemarksDavid's LinkedIn - https://www.linkedin.com/in/dmtintner/Looking to elevate your e-commerce game? visit ⁠⁠www.vimmi.net⁠⁠

https://youtu.be/vn478UMvj8sIn the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping, with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater to diverse viewers, addressing their unique questions and concerns. The episode also introduces the concept of a live selling talent roster and its benefits for brands and agencies in finding suitable hosts. Dawn concludes with a discussion on the future of live stream shopping, highlighting the continued importance of authenticity and advanced communication skills.Takeaways:Essential skills for hosts in live selling scenarios, including audience engagement and multitasking.The importance of addressing diverse viewer needs and queries in live selling.Developing a live selling talent roster to match hosts with appropriate live stream events.Insights into the future of live stream shopping, focusing on authenticity and communication.Chapters:34:33 Importance of Effective Hosts in Live Shopping38:48 The Skills of a Great Host39:33 The Evolution of Live Shopping40:22 Skills from Traditional Media41:23 Multitasking and Interacting with the Audience42:35 Translating Information for Different Viewers43:06 Dynamic Characteristics of Live Selling43:25 The Importance of Language and Probing44:33 Repeating Information without Repetition45:52 The Power of Influence in Live Selling46:26 Creating a Roster of Live Selling Talent49:18 Initiating the Live Selling Talent Roster52:59 The Recommendation of Spending Two Hours in Live Shopping Events56:02 Creating Mini Shows within a Two-Hour Block59:55 The Future of Live Stream Shopping

https://youtu.be/vn478UMvj8sIn the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping. She underscores the significance of authenticity and consistency in live selling, discussing the adoption of this trend in the Western world. Dawn offers valuable insights into the challenges of implementing live shopping, along with practical tips for preparing and promoting these events. The episode also covers the various sectors that can greatly benefit from live shopping and the critical role of effective hosts in driving sales.Takeaways:The importance of authenticity and consistency in live shopping.Understanding the adoption of live shopping in the Western world and addressing common misconceptions.Key strategies for preparing and promoting successful live shopping events.Identifying different sectors that can leverage live shopping for growth.The role of effective hosts in enhancing customer engagement and sales.Chapters:00:00 Introduction and Background01:28 Evolution of Home Shopping and Live Stream Shopping03:34 Key Factors in Live Shopping05:38 Authenticity in Live Shopping08:18 Consistency in Live Shopping10:21 Adoption of Live Shopping in the Western World13:17 Challenges in Implementing Live Shopping17:17 Preparation and Promotion for Live Shopping Events21:42 Structuring a Live Shopping Event26:27 Maximizing Sales Potential and Customer Engagement31:28 Different Sectors in Live ShoppingDawn's LinkedIn - ⁠https://www.linkedin.com/in/dawnchubai/⁠Start your e-commerce journey: ⁠www.vimmi.net⁠Want to be a guest? ⁠Apply here⁠.

https://youtu.be/HprBB339LDEIn this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren's journey, from pioneering blogging in the early foodie era to becoming a leading TikTok agency, is a testament to her innovative approach to social media marketing, short form videos and community building. Join us as we explore the depths of digital influence and the art of storytelling with one of the industry's most dynamic figures.Keren's LinkedIn - https://www.linkedin.com/in/keren-brown-6272696/Start your e-commerce journey: www.vimmi.netWant to be a guest? Apply here.

The e-commerce industry is not just about buying and selling online; it's about the innovation, the people, and the dynamic market that keeps evolving every day. This ever-changing landscape is what drives my excitement and curiosity, and I wanted to create a space where we can explore this together.I noticed a gap in the podcast world for engaging, in-depth conversations about e-commerce. There are incredible stories to be told, trends to be analyzed, and strategies to be shared. That's where eCom Pulse comes in. This podcast is more than just a platform; it's a community for enthusiasts, professionals, and anyone curious about the world of e-commerce.I bring my own experiences and insights to the table as the Co-CEO of Vimmi, a multichannel ecommerce platform, powered by shoppable video. But this is also a learning journey for me. Each episode, we'll dive into various aspects of e-commerce, from emerging technologies to consumer behavior patterns. We'll have conversations with industry leaders, innovators, and disruptors, learning from their experiences and insights.